#BeMoreLobster

Louise Cartwright
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  • Entrepreneurship
  • Updated weekly

Welcome to #bemorelobster. This podcast is for women in business who care deeply about what they do. Women with ideas as big as their hearts and a business they love and want to grow. Women who are brilliant at getting things done… but also know what it feels like to have twenty tabs open in your head. To wake up thinking about work. To feel excited by your business one minute… and completely overwhelmed by it the next. To be holding growth, family, grief, perimenopause, ambition, relationships, life… all at the same time… and still trying to show up well inside your business. That’s what we talk about here. The real stuff. Managing your brain when it’s spiralling. Making decisions when everything feels noisy. Building capacity without burning yourself out. Learning how to handle the discomfort that naturally comes with growth. Backing yourself when you can feel yourself wobbling. And creating a business that actually supports your life… instead of taking over it. Why #bemorelobster? Because discomfort is how the lobster knows it's time to grow.  Its shell gets tight and it feels pressure. It never assumes somethings gone wrong - it knows it's time to grow a bigger shell. That’s the reminder here. The moments where you feel uncomfortable, emotional, unsure, vulnerable, frustrated or like you’ve completely lost your rhythm… It doesn’t automatically mean you’re off track or something's gone wrong.  It means you’re right in the middle of becoming. So if you’re a woman building a business and also living a real, full, beautifully messy life… You’re in exactly the right place. Let’s get into it. With all my love,  Louise xx

  1. 31 May

    The reason you don't take the action you need to

    Welcome back to the Be More Lobster podcast! In this episode, I dive into the concept of why sometimes having no result can actually feel safer than putting yourself out there and risking possible failure. I open up with a client story and ask you to reflect: Have you ever had one of those mornings where you know exactly what needs to happen, but you end up feeling too tired or "off" to get started? You might find your brain offering up all kinds of logical reasons to avoid action, but what’s really underneath that? We look closely at how staying “busy” and stuck can actually be a clever way for our brains to protect us from vulnerability, disappointment, or uncertainty. I share real coaching insights from a recent group call where we uncovered how sometimes the exhaustion we feel isn’t physical, but emotional—stemming from the pressure of unfulfilled goals or the anticipation of taking bold steps. You'll hear me explore: How we unconsciously choose the discomfort we know, rather than risk the uncertainty of trying and potentially failingThe difference between genuine rest and avoidanceHow women in business (and all of us!) can stay busy tweaking and perfecting rather than taking real, progress-making actionThe importance of recognizing when we’re trading possibility for controlI leave you with simple, practical questions for self-reflection that you can journal about or ponder while walking: What’s the thing you’ve been putting off until you feel “ready”?What emotion might be sitting beneath that hesitation?Are you really tired, or is it a way of protecting yourself from uncertainty?If you stopped running the same old avoidance model, what’s the smallest next step you could take?This episode is all about noticing those moments where you choose a guaranteed "no" over a possible (but not assured) "yes"—and how you can gently challenge yourself to stretch into growth. Just like a lobster must shed its shell in order to grow, your growth comes from daring to be vulnerable and trying, even when the outcome is uncertain. Thank you for listening! I hope you find these insights valuable for embracing your own "lobster moments." If you loved the episode, don’t forget to subscribe and use the journaling prompts above.

    13 min
  2. When You Lose Direction: Harnessing Liminal Spaces

    31 May

    When You Lose Direction: Harnessing Liminal Spaces

    Welcome back, listeners! In this episode of Be More Lobster, I dive deep into the season of life when you just don’t know what’s next—and maybe don’t even care about finding out. I explore what it means to lose momentum, vision, or direction, and how for action-takers and growth-driven women, that uncertainty can feel incredibly uncomfortable and even wrong. You’ll hear me share my personal journey through loss and transition, especially after losing my dad. I open up about what it felt like to be completely lost, directionless, and disconnected from my sense of purpose—not just as a daughter, but as a business owner. Highlights from the episode include: Why “not knowing” what’s next is sometimes the most powerful place you can find yourselfThe concept of liminal space: that uncertain transition between what was and what’s nextHow business can become a false source of certainty and identityPractical reflections for distinguishing between a true season of transition and a fear-based avoidance strategyPowerful prompts to shift from resistance and pressure into curiosity and self-trustI encourage you to ask yourself: Where are you creating pressure because your brain is demanding certainty?How could you let go of needing big answers right now?What would it feel like to trust that you’re exactly where you need to be?Remember, you’re allowed to deeply care about your work and your success, and also have seasons without a five-step plan. Sometimes the clearest next step appears the moment you give yourself permission to stop demanding one. Thank you so much for tuning in. I can’t wait to connect with you on the next episode of Be More Lobster.

    10 min
  3. Who You Are Drives What You Create

    31 May

    Who You Are Drives What You Create

    Welcome back to the Be More Lobster podcast! In this episode, I dive deep into the real starting point for creating change—not by doing something different, but by being someone different. I share my personal 5S Formula for personal transformation, which is foundational for achieving results more quickly, with more fun, and less stress. What You’ll Hear in This Episode Why "be someone different" is more powerful than "do something different" and how your current self creates your current results.The 5S Formula for personal transformation:Space: Why you must create space—physically, mentally, emotionally—before bringing in something new and what you might need to let go of.Schedule: How scheduling freedom and values into your life gives you more control and focus.Support: The power of asking for help, getting the right emotional, practical, and coaching support, and how doing so changed my own life and relationships.Standards: Raising your standards for yourself, your relationships, your business, and your well-being to drive change.Self-Concept: The importance of who you are being—how your beliefs about yourself influence everything you do and achieve.I use the analogy of a circle with three triangles (space, schedule, support) surrounded by further rings (standards and self-concept) to illustrate how these elements interplay and lead to deep transformation. Key Takeaways Who you are being informs what you are able to create.Lasting change comes from shifting your self-concept and raising your standards—not just adjusting your actions.Creating space and scheduling intentionally aren’t restrictive—they’re liberating.Support is vital, and it’s powerful to both ask for and offer it.Your business outcomes are a direct extension of your personal growth.Next Episode Stay tuned for next week, where I’ll explore why working towards a result might actually be backward thinking. I'd love to hear what resonated most with you in this session! Drop me a message with your favorite part, and until next time, keep being more lobster.

    12 min
  4. You sabotage because success doesn't feel safe

    31 May

    You sabotage because success doesn't feel safe

    back from true growth and satisfaction, both in business and life. Here’s what you’ll hear about in today’s conversation: Topics Covered Upper Limit Problems: I explore how we unconsciously sabotage our own progress by creating chaos or letting go in other areas when things start going well.Emotional & Somatic Capacity: Discover why it often feels unsafe to expand and why our minds and bodies might resist growth, especially after periods of stress or trauma.Patterns of Self-Sabotage: Exhaustion, drama, procrastination, moaning, withdrawal, and inconsistency are all ways we might undercut ourselves without even realizing it.Learning from Contrast: I share my personal experience with the 75 Hard challenge and what it taught me about who I am when I’m at my best versus when I let things slip.Raising the Stakes: Hear my realizations about training and competing not just to finish, but to excel—and how this shift in mindset applies to our businesses and lives.Expanding Capacity: I offer insights into combining mindset and somatic work for real change, and why just “getting through” isn’t enough for true satisfaction.Practical Coaching Tools: Learn about my 3A process—awareness, alternative, and action—for catching unhelpful thoughts and behaviors and immediately shifting into a more resourceful state.Key Takeaways When we grow or set bigger goals, it’s common to unconsciously create chaos elsewhere as a way to keep ourselves safe.True transformation requires expanding both mental and somatic (bodily) capacity.Don’t train just to finish—train to thrive, in every area of your life.The stories we tell ourselves (“I’m so tired,” “I can’t do it all”) often keep us playing small.With the right strategies, you can both protect your energy and expand your possibilities.Resources Mentioned Find me on Instagram at Who Will I Become? — where I’m documenting my journey with the 75 Hard challenge and Hyrox training in real time.Join the Conversation Have you noticed yourself letting go in one area when you go all in somewhere else? Which self-sabotage patterns resonate for you? I’d love to hear about your experiences and how you’re raising the stakes in your own life. Thanks for tuning in to this smorgasbord of insight and strategy. Let’s keep growing together—see you on the next episode of Be More Lobster!

    16 min
  5. The shell got tight - why Seeking Simplicity became #BeMoreLobster

    31 May

    The shell got tight - why Seeking Simplicity became #BeMoreLobster

    Welcome to the debut episode of "Be More Lobster," the newly evolved podcast formerly known as Seeking Simplicity! In this heartfelt and insightful introduction, I share the personal journey that inspired the podcast’s transformation and sets the stage for what listeners can expect moving forward. Episode Highlights From Seeking Simplicity to Be More Lobster: I reflect on the podcast’s origins during a season of grief, perimenopause, family struggles, and the craving for a slower, simpler life (00:08). I discuss how this need for simplicity was just the beginning of a bigger vision (01:26).Evolving Ambitions: Even amidst life’s messiness, I noticed how my clients’ ambitions didn’t disappear—they evolved or changed shape. Women are still striving for success, freedom, and wealth, but also want to truly enjoy the journey (01:54).The Lobster Analogy: Discover the "Be More Lobster" metaphor, inspired by a short YouTube video about how lobsters grow by embracing discomfort and vulnerability (03:40). I explain that pain and stretch are not signs of brokenness but essential parts of growth (05:20).Women in Business: The conversation shifts to speaking directly to women building businesses that are extensions of themselves—often accidental entrepreneurs driven by life experiences and deep passions (06:38).Mindset & Managing Discomfort: Learn why managing our minds and emotional well-being is crucial, especially for women juggling hard emotions, multiple goals, and fluctuating life circumstances like perimenopause (07:09).Enjoying the Journey: I challenge the pattern of postponing joy and encourage you to embrace the stretch of growth along the way, not just after reaching the "destination" (08:20).Key Questions to Reflect On Where have you been making discomfort mean something's gone wrong?What happens when you view discomfort as a sign of growth?What are you in the process of growing into? (09:11)Listener Invitation Binge the first batch of short, practical episodes, and ask yourself with each one: "How can I apply this to me? Where does this apply to me?" Join Louise on this Be More Lobster journey, embracing real conversations, real business, real life, and the empowerment to grow through life’s stretches. Tune in now and don’t forget to subscribe for future episodes!

    10 min
  6. Rewilding Yourself Between Who You Were and Who You’re Becoming

    19/11/2025

    Rewilding Yourself Between Who You Were and Who You’re Becoming

    "You’re Not Unmotivated — You’re In Between Identities" If you’ve been feeling like you can't or don't want to take action (on things you used to do without thinking about it), unmotivated, or just not yourself — this episode is for you. Not in a "fixy" kind of way.. instead i'm here to offer you a way to reframe it all. What if your low energy isn’t a problem... but a portal? What if you’re not lazy or behind — but in the sacred space between identities? This episode is a deep breath for the woman who’s shedding without knowing exactly what she’s growing into. What We Cover: Why your old rhythms feel heavy The invisible grief of outgrowing old identities Why “fixing” yourself only deepens the disconnect The real reason clarity feels out of reach right now So take a listen if  You’re tired of your own self-talk You’re caught in a loop of “what’s wrong with me?” You want language for the emotional fog you’re in And here's what I believe you will end up with  Permission to be where you are A whole new way to define progress Gentle clarity — the kind that doesn’t require fixing Happy Listening xx

    14 min
  7. Becoming Someone New: The Art of Conscious Identity Change

    12/11/2025

    Becoming Someone New: The Art of Conscious Identity Change

    In today’s heartfelt solo episode, I invite you to reflect on the stories you’ve been living by—the ones that shape how you see yourself, what you believe you’re capable of, and ultimately, the results you create in your life. We dig into the idea that your story isn’t really about who you truly are, but rather who you’ve been up until now. These stories are often inherited from family, society, culture, and life experiences, rather than consciously chosen by you. I explore how these deep-seated narratives, though largely unconscious, can serve us—or sabotage us—especially when we find ourselves wanting something different or feeling out of sync with our own lives. I share insights into why midlife, and the “autumn season” of our lives, is the perfect time to pause, let go, and intentionally choose who you want to become next. Just like trees gracefully releasing their leaves, we can release identities and beliefs that no longer serve us, knowing they make space for new growth. I guide you through ways you can recognize these stories by noticing the words you use, the actions you take, and the beliefs you hold about what’s possible for you. We talk about the emotional weight these stories can carry, and how they create comfort zones, limitations, and so-called “expectation ceilings” that keep us playing smaller than we truly desire. This episode also covers a practical three-step process for rewriting your narrative: acceptance (acknowledging you’re not broken, just using outdated strategies), practice (becoming who you want to be through repeated action), and awareness (catching old patterns and choosing new, kinder ones in the moment). If you feel called, I encourage you to write down one story holding you back, examine its truth, and reframe it as, “I’m now someone who’s learning to…”—embracing your growth with grace and compassion. If this conversation resonated with you, please share it with a friend or leave a review on iTunes—your support helps the message reach even more remarkable women navigating transformation. Why not follow the conversation with me on Instagram?

    13 min
  8. Doing It Differently: Ambition That Honors Your True Self

    05/11/2025

    Doing It Differently: Ambition That Honors Your True Self

    In this gentle and honest solo episode, I'm exploring what it really means when old versions of ambition stop fitting and something deeper starts calling. I open up about the quiet unraveling many women experience when the non-stop chase, hustle, and performance-based success lose their appeal. We sit with the truth that perhaps our ambition hasn’t disappeared—it’s simply evolved. Let’s rethink what “more” means, and recognize the difference between losing motivation and simply getting real about what no longer serves us. This conversation is an invitation to notice if what’s pulling you now is a desire for space, slowness, and self-reconnection, rather than just keeping up and proving yourself. We touch on how powerful it can be to let go of measuring our worth by productivity, and how you haven’t gotten lazy, you’ve just gotten honest. I offer a reframe for ambition: it’s not about giving up, but about growing up and making space for a life anchored in your own truth. This episode is all about coming home to yourself, choosing presence over performance, and realizing that wanting something different (and gentler) doesn’t mean wanting less. Different doesn’t mean smaller—it means it’s finally yours. If you’re feeling the pull to stop abandoning yourself for achievement, if you want to reclaim ambition on your own terms, this tender episode is for you. And if you know a woman who needs to hear this, please share it—let’s keep supporting each other as we walk this path of simplicity, honesty, and transformation together. I'd LOVE for you to leave me a review for the podcast.. AND... I believe this is a conversation that more women need to hear to so please do share it on your socials and with your friends. Thank you

    5 min
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About

Welcome to #bemorelobster. This podcast is for women in business who care deeply about what they do. Women with ideas as big as their hearts and a business they love and want to grow. Women who are brilliant at getting things done… but also know what it feels like to have twenty tabs open in your head. To wake up thinking about work. To feel excited by your business one minute… and completely overwhelmed by it the next. To be holding growth, family, grief, perimenopause, ambition, relationships, life… all at the same time… and still trying to show up well inside your business. That’s what we talk about here. The real stuff. Managing your brain when it’s spiralling. Making decisions when everything feels noisy. Building capacity without burning yourself out. Learning how to handle the discomfort that naturally comes with growth. Backing yourself when you can feel yourself wobbling. And creating a business that actually supports your life… instead of taking over it. Why #bemorelobster? Because discomfort is how the lobster knows it's time to grow.  Its shell gets tight and it feels pressure. It never assumes somethings gone wrong - it knows it's time to grow a bigger shell. That’s the reminder here. The moments where you feel uncomfortable, emotional, unsure, vulnerable, frustrated or like you’ve completely lost your rhythm… It doesn’t automatically mean you’re off track or something's gone wrong.  It means you’re right in the middle of becoming. So if you’re a woman building a business and also living a real, full, beautifully messy life… You’re in exactly the right place. Let’s get into it. With all my love,  Louise xx

Information

  • Creator
    Louise Cartwright
  • Years Active
    2025 - 2026
  • Episodes
    46
  • Rating
    Explicit
  • Copyright
    © 2026 #BeMoreLobster
  • Show Website
    #BeMoreLobster