043 - Scaling Cybersecurity with AI, Automation, and MSP Partnerships with Garret Grajek, CEO of YouAttest

In this episode of Pitch, Build, Scale, we sit down with Garret Grajek, CEO of YouAttest, to explore the future of identity governance, automation, and cybersecurity in an AI-driven world.

Garret has spent over 30 years shaping enterprise security, holding 13 patents and building solutions at RSA, SecureAuth, and now YouAttest. His perspective is clear: data is the crown jewel, and automation is the key to protecting it.

We discuss how enterprises can move beyond spreadsheets and manual audits to achieve rapid, scalable user access reviews, why non-human identities (NHIs) are the next big security frontier, and how managed service providers (MSPs) are reshaping go-to-market strategies in security and SaaS.

If you’re a SaaS founder, software agency leader, or enterprise innovator, this episode is packed with insights on scaling securely while embracing AI and automation.

Chapters

00:00 Intro & Garret’s journey into cybersecurity

05:56 Building SecureAuth and the shift to YouAttest

08:34 Why identity governance is the missing link in Zero Trust

12:22 Data as the true battleground in 2025

16:07 The rise of non-human identities (NHIs)

19:34 Using AI to create identity trust scores

22:39 Scaling through MSPs and service-first resellers

27:47 Verticalization as a market advantage

29:17 Garret’s “magic wand” for growth

30:33 Advice for new founders in cybersecurity

Resources

🔗 YouAttest: https://youattest.com

🔗 Big North Marketing: https://bignorthmarketing.com