Aesthetic Pulse

Smith and Crawford Company
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  • MARKETING
  • UPDATED WEEKLY

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

  1. 7 HR AGO

    Is Your Website Costing You Clients? Let’s Audit It Together

    Is your medspa’s website truly helping visitors become booked, loyal clients—or quietly turning them away? Today, Andrea and Taleesa are going through a 20-point audit to evaluate how well your medspa website is actually converting visitors into bookings and sharing exactly what you need to fix so your website feels clear and inviting to potential clients. Listen to this episode to get tips on how you can improve clarity, usability, branding, and trust-building elements so your website feels authentic. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The importance of a simple and easy to navigate homepage 3:00Why you need to make sure you’re checking your buttons and links 7:40Focusing on results and transformations 15:38Why you need to have a photo of yourself and your team on your site 32:11 Links: Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite 2026 Visibility Vault: https://smithandcrawford.com/visibility-vault Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    44 min

  2. 5 FEB

    Business Breakups: The Medspa Heartbreaks No One Warns You About

    Are you pouring your heart into your med spa and still feeling like something just isn’t working? In today’s episode, Andrea and Taleesa are talking about some of the biggest heartbreaks that medspa owners face, why they happen and some actionable strategies on how you can avoid or recover from each one. Join both Andrea and Taleesa as they share practical, proven strategies to turn heartbreaks like flopped events, burnout, and comparison into smarter, stronger growth for your practice. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Event planning and promotions that flop 4:24Purchasing a device and having different expectations 12:55Avoiding burnout and resentment 37:16The negative impact that comparison can have 40:30 Links: Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite 2026 Visibility Vault: https://smithandcrawford.com/visibility-vault Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    50 min

  3. 29 JAN

    Profitable Promos: The Medspa Method for Irresistible Offers

    Are your promos quietly training clients to wait for discounts instead of lining up to pay full price for your most transformational treatments? Today, Andrea and Taleesa are talking about how to build profitable, irresistible promos for your esthetic practice by focusing on transformation-based packages instead of just offering dollar and percentage discounts. Listen to this episode to get a framework on how to create transformation-focused treatments that are promos for your clients while still being profitable for your business. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Golden rules for building profitable promos 9:4810 minute promo builder framework 11:24Common promo mistakes 29:20 Links: Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite 2026 Visibility Vault: https://smithandcrawford.com/visibility-vault Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    37 min

  4. 22 JAN

    Funnels That Fill Your Calendar: A Step-by-Step Breakdown

    Does the idea of using a marketing funnel for your esthetic practice confuse you? In today’s episode, Andrea and Taleesa are going over marketing funnels, including how you can use them for your business to increase sales, common mistakes to avoid and actionable steps you can implement right away to start seeing results. Join both Andrea and Taleesa to get an in-depth look at the basics of marketing funnels and how to use them strategically to attract and convert clients to your medspa. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: What is a marketing funnel? 6:56Core types of funnels for medspas 9:19Examples of how you can use funnels in your business 15:37Common funnel mistakes 39:14 Links: Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite 2026 Visibility Vault: https://smithandcrawford.com/visibility-vault Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    48 min

  5. 15 JAN

    The Truth About Online Skincare Stores: Worth It or Waste?

    Are you wondering if launching an online skincare store could boost your esthetic practice and provide more convenience for your clients? Today, Andrea and Taleesa are going over the pros and cons of starting your own online skincare store and diving into whether they really think it’s worth it for your business. . Listen to this episode to get the inside scoop on the challenges, benefits and real-world considerations like logistics, tech setup, and marketing when it comes to starting your own online store. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Benefits of starting an online store 5:35Challenges of starting an online store 9:04Who should be starting an online store? 14:50Shopify vs. Jotform 20:00When having an online store might not be worth it 27:02 Links: Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite 2026 Visibility Vault: https://smithandcrawford.com/visibility-vault Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    41 min

  6. 8 JAN

    The Facebook Playbook You Didn’t Know You Needed

    Do you want to make the most of Facebook to connect with your clients and grow your practice in 2026? In this week’s episode, Andrea and Taleesa are giving you actionable strategies for using Facebook to build community, increase engagement, and drive bookings in your esthetics practice Join Andrea and Taleesa as they give you tips on how you can leverage Facebook for your medspa and how you can use Facebook's unique tools to boost your business. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Also mentioned in today’s episode: Facebook algorithm and content strategy 6:23Why posting longer content and going live can help you build expertise 20:35Leverage recommendation culture 30:51 Links: Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite 2026 Visibility Vault: https://smithandcrawford.com/visibility-vault Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    44 min

  7. 1 JAN

    We’re Not Doing Depressing Januaries Anymore: Making Winter Fun in Your Medspa

    Are you ready to discover fresh strategies that will turn your clinic's slowest month into your most energizing and productive one? In this debut episode of 2026, Andrea and Taleesa are giving you tips on how you can transform January into an opportunity for growth and renewed energy for your medspa as you head into the winter season. Join Andrea and Taleesa to get practical strategies for boosting morale, client engagement, and business strategy in the winter months. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Strategies to make January fun 5:23Giveaways and creating a cozy atmosphere 17:20Team engagement and mental health 26:11 Links: Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite 2026 Visibility Vault: https://smithandcrawford.com/visibility-vault Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    33 min

  8. 26/12/2025

    From Burnout to Breakthroughs: What We Learned This Year

    2025 is coming to an end and Andrea and Taleesa are taking a look at what they’ve learned this past year as business owners in this fun episode. Join Andrea and Taleesa as they share some of the lessons they’ve learned from 2025, chat about new ways to grow your business while prioritizing what’s important, and give you real-life tips to make 2026 your best year yet! If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Recognizing what projects will bring you ROI 8:06Why you should be celebrating small wins 13:23Staying organized and focused with weekly meetings 17:30Creating better boundaries 25:18 Links: Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite 2026 Visibility Vault: https://smithandcrawford.com/visibility-vault Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    47 min
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About

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

Information

  • Creator
    Smith and Crawford Company
  • Years Active
    2024 - 2026
  • Episodes
    92
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Smith and Crawford Company
  • Show Website
    Aesthetic Pulse

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