Facebook Ads Quick Tips

Stacy Covitz
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Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend.  I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on DIY-er or looking for a trusted voice in the ad space, this podcast is your shortcut to smarter, stress-free Facebook ads.

  1. 1 วันที่แล้ว

    65: Meta Ads Q&A: Boosted Posts, Sales AI, and What Actually Works

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! I’m back from Social Media Marketing World and the AI Business Conference, and I’ll share key takeaways next week, but today I’m answering a few quick listener questions.  I explain that how long it takes to build a warm audience depends on what you already have- an email list or a Facebook/Instagram following can count as warm and if you’re starting from scratch, my brand awareness strategy at about $5$10/day can build a solid warm audience in roughly 90 days (sooner with more spend). I clarify that $5/day is enough to start for brand awareness, but you shouldn’t expect overnight sales. I also cover why boosting a post often doesn’t produce sales and how Ads Manager campaigns differ.  Finally, I address AI in Meta ads: I don’t think you should worry, but you should watch for Meta’s auto-on AI settings, turn off what you don’t want, and never give external AI tools access to your Ads Manager. 00:00 Welcome and Updates 00:55 Warm Audience Timeline 02:43 Is Five Dollars Enough 04:01 Boosting Posts Myth 05:37 AI Features in Ads 08:08 Wrap Up and Next Week Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    9 นาที

  2. 29 เม.ย.

    64:The Simplest Meta Ad You Can Run for Your Skool Community

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Most Skool community owners assume running ads means running them directly to their community page.  But there's a smarter first step and it costs as little as $5 a day.  In this episode I talked about what makes a Skool ad actually work, why simple always beats polished, and how to know if your community has real traction before you spend another dollar scaling. Why the simplest ads almost always outperform the most polished onesThe "show me what's inside" ad what it is and why it works for SkoolHow to know if your Skool community has traction before you scaleWhat $5/day actually buys you in terms of visibility and trustWhy warm audiences change everything  and how to build one first Resources mentioned: 🎁 Audience Accelerator Playbook → link🏘️ Free Skool Community link  Enjoying the show? A five star review helps more women find it -thank you Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    5 นาที

  3. 22 เม.ย.

    63: Why Your Skool Ads Aren't Working (And What to Do Instead)

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Stacy Covitz explains why running Facebook ads directly to a Skool community page often fails: cold audiences click an ad and immediately face account creation, creating too much friction before they know or trust the community.  She notes ads can work better for free communities because the commitment is low, but sending cold traffic to a paid tier is especially difficult because it asks strangers to create an account and provide a credit card.  Covitz recommends warming prospects first through brand awareness by running ads to a free community, delivering value, and then inviting engaged members to upgrade to the paid tier as a natural next step.  She previews a future episode on ads that work for warm audiences and references Evelyn Weiss as a technical Skool ads resource. 00:00 Welcome and Series Focus 00:34 Why Ads to School Fail 01:22 Friction Kills Conversions 02:24 Free vs Paid Communities 03:38 Warm Up Funnel Strategy 04:33 Bucket Method Recap 05:02 Next Steps and Resources Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    6 นาที

  4. 15 เม.ย.

    62: Masterclass planning struggles ramblings...behind the scenes

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    8 นาที

  5. 8 เม.ย.

    61: Are you proposing on the first date?

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! You started running brand awareness ads  great!  But now what? In this episode, I break down why awareness ads aren't supposed to convert directly, what they're actually for, and the three things you need to do to nurture the people you're attracting so they eventually become buyers.  Plus  an invitation to the free masterclass to learn these concepts in real time! Sign up by clicking  this link  Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    7 นาที

  6. 1 เม.ย.

    60: What Brand Awareness Ads Actually Do, And Why You Need Them Before You Sell

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! If you've ever felt like the best kept secret in your niche  posting consistently, working hard, and still barely getting seen this episode is for you. Today I'm breaking down brand awareness ads: what they actually do, why most people skip them (and regret it), and how to get started for as little as $2–$5 a day. This is the strategy I recommend before you ever run a single sales ad. Because here's the truth: people don't buy from strangers. Trust has to come first. In this episode: Why running ads straight to the sale almost never worksWhat brand awareness ads actually do (and why I call them "I see you everywhere" ads)What you need to get started it's less than you thinkHow $2–5/day can start warming up your future buyers right nowResources mentioned: 🎁 Audience Accelerator Guide Link🔔 Free Masterclass April 15th Register HereEnjoyed this episode? Leave a five star review it helps more women find the show! Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    7 นาที

  7. 25 มี.ค.

    59: Beware of connecting your ad account with AI

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! If you've been using AI tools connected directly to your Meta ad account... stop. Right now. Over the past week, multiple advertisers have reported losing 10, 15, even 17 ad accounts without warning, not because of bad ads, but because of AI agent tools making too many API calls to Meta's systems. Some have gotten their accounts back. Some haven't. And Meta's appeal process? Let's just say it's not exactly known for its warm, human touch. In this episode, I break down: What's actually happening with AI-related ad account shutdownsWhy Meta probably didn't intend this (but that doesn't help you)Exactly what to disconnect right now to protect your accountHow you can still use AI in your ads business  without handing it the keysLinks & Resources: Join the free Skool community → Ads for Gen X Women – link here Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    6 นาที

  8. 18 มี.ค.

    58: Why Your Boosted Posts Aren't Bringing in Clients

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! You hit that little blue "Boost Post" button, your budget disappears, and... crickets. Sound familiar? In this episode, I'm breaking down exactly why boosted posts feel like they're doing something  but rarely bring in actual leads or paying clients. I'll walk you through the real difference between boosting a post and running a strategic Facebook ad, why Meta loves when you boost (hint: it's not because it's best for your business), and what you should be doing instead if you want your ad spend to actually work. If you've ever wondered whether boosting counts as "running Facebook ads," this one's for you. In this episode: Why boosted posts give Meta the wheel  and you very little controlThe objective problem that's costing you clientsWhy your targeting options are so limited when you boostWhat you're missing without proper Pixel and conversion tracking Ready to stop guessing and start running ads with a real strategy? Connect with me on Instagram @stacyacovitz or visit stacycovitz.com to learn how we can work together. Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    6 นาที
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Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend.  I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on DIY-er or looking for a trusted voice in the ad space, this podcast is your shortcut to smarter, stress-free Facebook ads.

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  • ผู้จัดทำ
    Stacy Covitz
  • ออกอากาศปี
    พ.ศ. 2568 - พ.ศ. 2569
  • ตอน
    66
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    © 2026 Facebook Ads Quick Tips
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    Facebook Ads Quick Tips

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