Kyero Pro

Kyero.com

Kyero Pro Podcast is a practical, no-nonsense podcast for real estate agents working with international buyers in Spain. Hosted by Martin Dell, co-founder of Kyero, and Alfredo Bloy-Dawson, real estate consultant, the show is designed to help agents better understand the foreign buyer market . Between them, Martin and Alfredo bring decades of experience from both sides of the industry: building and running one of Spain’s leading international property portals, and working directly with agents on the ground.

  1. 19 hr ago

    Inside Kyero: How a Leading International Property Portal Uses AI #spain

    What does AI actually look like inside a 20+ year-old property portal that has built its reputation on human relationships?In this episode, Kyero co-founder Martin Dell and marketing consultant Alfredo Bloy-Dawson are joined by Kyero's Commercial Director Eugenio Oliden and Operations Director Nick Storey for an honest, behind-the-scenes look at how Kyero.com is integrating AI across its commercial operations and product.What we cover:🔹 ARIS (AI Revenue Intelligence System): how Kyero replaced 150+ HubSpot workflows with 4 structured AI-assisted workflows — and why it has been harder than expected🔹 The data challenge: why clean, consolidated data is the foundation everything else depends on🔹 Prime AI: Kyero's machine learning recommendation engine that delivers a 40% improvement in agent visibility and better results for international buyers🔹 Autonomous AI agents: what Kyero tried, what they learned, and why they stepped back🔹 Practical advice for estate agents thinking about implementing AI in their own businesses🔹 The key message running through this episode: AI is not a switch you flip. It requires time, clean data, human oversight, and a commitment to continuous improvement.For estate agents in Spain working with international buyers, this episode gives a rare look at how the portal side of the industry is using the same tools you are hearing about and what the realistic picture looks like.

    48 min

  2. 18 Jun

    How Two Tech-Enabled Real Estate Agencies Built AI Into Their Business (And What Actually Worked)

    In this episode, Kyero.com co-founder Martin Dell and marketing consultant Alfredo Bloy-Dawson sit down with two tech-forward agencies on the Costa del Sol to explore what it actually looks like to have AI and automation working inside a real estate business.Joining the conversation are Oscar Lindahl from MP Dunne Hamptons International in Marbella, and Kian Bennani and Matt Campbell, of Hi Homes. Together, they share the lessons, failures, and practical decisions that have shaped how they use technology in their agencies today.

    54 min

  3. 12 Jun

    Building Sofia: How to Set Up an AI Real Estate Agent (and Why)

    This episode of the Kyero Pro Podcast features a real-world case study of an AI agent being deployed inside a working real estate agency on the Costa del Sol.Annelies Verhaeghe, Partner at Chapter Marbella, joins Cristina Sancho and Johan Duke from Initia - an operational intelligence studio - to walk through the full process: from identifying which tasks could be automated, to designing, training, and testing a custom AI agent named Sofia.The conversation covers how Initia's discovery tool, Aria, was used to map Annelies's daily operations; how Sofia was trained to respond in Chapter Marbella's tone of voice; the difference between a chatbot, an AI chatbot, and an AI agent; and the practical questions estate agents have about cost, fit, and ROI.Hosted by Martin Dell (co-founder, Kyero) and Alfredo Bloy-Dawson (marketing consultant, Costa del Sol).Topics covered:🔹 What an AI agent is and how it differs from a chatbot🔹 How Initia's Aria process maps business operations through conversation🔹 Designing and training Sofia, Chapter Marbella's AI concierge🔹 Calculating ROI for automation projects🔹 What good and bad-fit clients look like for this type of work🔹 Cost ranges for setup and ongoing maintenance🔹 Why mindset matters more than technical knowledgeGuests:🔹 Annelies Verhaeghe https://www.chapter-marbella.com/🔹 Cristina Sancho https://www.initia.studio/🔹 Johan Duke https://www.initia.studio/ New episode every Friday. Subscribe on YouTube, Spotify, and Apple Podcasts. 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐢𝐞𝐬 𝐨𝐧 𝐊𝐲𝐞𝐫𝐨: https://www.kyero.com/en/join

    1hr 3min

  4. 5 Jun

    You Can't Automate a Process that Doesn't Exist! AI + Real Estate

    Estate agents are asking the wrong question about AI. Instead of "which AI tool should I use?", the better question is: where are we losing time, money, and opportunities?In this episode of the Kyero Pro Podcast, hosts Martin Dell (Co-founder Kyero.com) and Alfredo Bloy-Dawson (Marketing Consultant) explore what it actually takes for an estate agency to be ready for AI and what's getting in the way. We cover why most AI projects fail before they start, how bad data creates a cycle of disengagement, and how AI can be used to reactivate cold leads with real results.Guests:🔹 Ash Parsa, Founder of https://pixelnest.ai/🔹 Jaimie Beers, Founder of https://schutle.com/ https://www.jdbeers.com/🔹 Nick Storey, Operations Director at Kyero.com🔹 Granola (AI note-taking) — https://www.granola.ai/🔹 Whisperflow (voice dictation for AI) — lhttps://wisprflow.ai/

    46 min

  5. 29 May

    The AI Genie is Out of the Bottle: Do Buyers Still Demand the Human Touch from Real Estate Agents?

    In episode 2 of series 2 of the Kyero Pro Podcast, hosts Martin Dell (Co-founder Kyero.com) and Alfredo Bloy-Dawson (Marketing Consultant) are joined by Lorraine De Marco (Director, Hilton International Real Estate) and Jaimie Beers (PropTech and AI specialist) for a grounded discussion on what AI actually means for real estate agents operating in Spain. The conversation covers why AI-first client contact carries real risks in a relationship-driven industry, how buyers are already using AI tools to research properties and agents before making contact, what agents need to understand about their digital footprint in an AI-driven search environment, and how to approach AI-enabled marketing without losing credibility or competitive advantage. The panel also addresses the legal responsibilities agents have when deploying AI systems, the risks of granting third-party API access without due diligence, and the Dunning-Kruger effect as it applies to early AI adoption. New episodes of Kyero Pro Series 2 are released every Friday. If you are using AI in your agency and would like to share your experience on the podcast, email alfredo@bloy.es.Subscribe for more conversations on running and growing a real estate agency in Spain.

    46 min

  6. 22 May

    Will It Make the Boat Go Faster? The AI Question Every Estate Agent Must Ask

    In this opening episode of Series 2 of the Kyero Pro Podcast, Martin Dell and Alfredo Bloy-Dawson are joined by Harriet Beveridge, executive coach and co-author of the best-selling business book "Will It Make the Boat Go Faster?"The book tells the story of an underperforming British rowing crew that went from finishing 7th or 8th in the world to winning Olympic gold at the Sydney 2000 Games. The lessons they applied to get there have since become a framework used by business leaders across industries worldwide. A brand new third edition is out on 18th June.In this conversation, we explore how that same framework applies to one of the biggest changes facing estate agencies in Spain right now: artificial intelligence. Rather than debating which AI platform is best, we ask the more important question: what problem are you actually trying to solve?We cover:- Why clarity of goal matters more than choice of tool- How to build genuine belief and desire within your team during periods of rapid change- The concept of the "evidence wall" and how it can help leaders and teams maintain focus- Why the person most threatened by AI is often the most valuable person in the room- How to distinguish between useful AI adoption and noise- Whether your agency is established and protective of its position, or smaller and looking to grow, this episode offers a practical, human-centred perspective on navigating change without panic.📙 BUY "Will it make the boat go faster?" here 👉 http://bit.ly/3RA4wbTNew episodes of Kyero Pro Series 2 are released every Friday. If you are using AI in your agency and would like to share your experience on the podcast, email alfredo@bloy.es.Subscribe for more conversations on running and growing a real estate agency in Spain. Advertise your properties on Kyero 👉 https://www.kyero.com/en/join

    42 min

  7. 20 Mar

    Season 1 Recap: Lead Quality, Follow-Up, Conversion Rates, and AI/SEO Trends

    Season 1 wrap-up with Kyero co-founder Martin Dell and real estate consultant Alfredo Bloy-Dawson. We review six episodes to extract practical lessons on lead generation, lead handling, conversion metrics, and what changes to make before Season 2. What we cover - Lead handling fundamentals: up to 50% of buyer inquiries go unanswered; fix follow-up before scaling spend - Conversion benchmarks: industry baseline ~1% lead-to-sale; high performers reach 2–5% with better process - Lead definitions: marketing qualified leads (MQL) vs sales qualified leads (SQL) and why the distinction matters - Process over channel: phone, email, WhatsApp can all work if backed by a clear, consistent follow-up workflow - Speed to action: respond quickly with the right next step for the lead type, not just a fast phone call - Lead intent: higher intent sources (e.g., search) often outperform lower-cost social leads on final outcomes - Scaling realities: more budget does not always equal more qualified leads; expect diminishing returns - Measurement: cost per lead is vanity; cost per qualified lead and cost per sale drive decisions - Intermediate KPIs: track reachability, qualification rate, viewings, and viewing-to-sale conversion - Channel mix: diversify lead sources and buyer nationalities to reduce volatility - Market context: 2026 remains competitive; established agencies benefit from process, pipeline, and referrals - SEO and AI: organic traffic is tightening; AI is changing discovery; be pragmatic and test what works now - Operational lesson: Kyero’s freemium experiment favored quantity over quality; focus on quality inventory and UX Advertise your properties on Kyero 👉 https://www.kyero.com/en/join

    54 min

  8. 20 Feb

    Real Estate Lead Follow-Up: The Science & Psychology of Securing Overseas Buyers in Spain

    In episode 6 of the Kyero Pro Podcast, Kyero Co-founder Martin Dell is joined by Ash Parsa, Jamie Beers and Alfredo Bloy-Dawson to discuss practical lead follow-up for estate agents in Spain. They cover speed to lead, personalization, AI-driven automation, CRM usage, nurturing sequences, measurement, and how agencies can improve conversion by owning their follow-up process.Topics covered:- Why speed to respond matters and how to tailor it based on lead context- How to balance automation and personalisation (email, WhatsApp, SMS, calls)- Using AI agents for qualification, first contact follow-ups, and nurturing- Structuring a 30+ day follow-up plan based on lead intent- Setting ownership at the business level vs. relying on brokers alone- Measuring CPL, CPQL, response rates, qualification timelines, and channel performance- Quick wins to stand out: same-day responses, multichannel touchpoints, relevant value-based messaging- CRM best practices, data capture, lead scoring, and benchmarks for continuous improvement Guests:- Alfredo Bloy-Dawson : Marketing consultant for real estate agencies on the Costa del Sol since 2012Ash Parsa: AI consultant with a background in sales, digital transformation, and project management (https://pixelnest.ai/)Jamie Beers: Estate agent since 2003, former agency owner, trainer and consultant in the UK and Spain (www.jdbeers.com)

    59 min
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About

Kyero Pro Podcast is a practical, no-nonsense podcast for real estate agents working with international buyers in Spain. Hosted by Martin Dell, co-founder of Kyero, and Alfredo Bloy-Dawson, real estate consultant, the show is designed to help agents better understand the foreign buyer market . Between them, Martin and Alfredo bring decades of experience from both sides of the industry: building and running one of Spain’s leading international property portals, and working directly with agents on the ground.

Information

  • Creator
    Kyero.com
  • Years Active
    2k
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © Kyero.com
  • Show Website
    Kyero Pro