Lab Coat Agents Podcast

labcoatagents

Tune in to the Lab Coat Agents Podcast to explore the science of real estate with industry-leading agents and innovators. Hosted by Jeff Pfitzer alongside Tristan Ahumada and Nick Baldwin, this show delivers real-world strategies, from lead generation and AI tools to market shifts and mindset, with fresh episodes released weekly. Whether you’re new to real estate or a seasoned pro, this podcast equips you with practical insights to grow, adapt, and win.

  1. 6 DAYS AGO

    AI Engine Optimization and the Future of Lead Generation with Michael Perna Ep 307

    In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin interview Michael Perna, a top-producing team leader who’s been navigating real estate since 2001, on what’s changing fastest right now—and what agents must do to stay visible. The conversation focuses on the rise of AI-driven search and AEO (AI Engine Optimization) and how it’s reshaping lead generation. Perna explains why most agents are essentially invisible to these new discovery systems, and how AI recommendations can deliver higher-trust, higher-conversion leads that outperform traditional lead sources. Michael shares his own evolution—from door-knocking and cold-calling to building a modern “moat” through hyper-local content, social media omnipresence, and consistent authority-building. The takeaway is clear: agents can’t rely on buying leads forever. To win in the next cycle, they need to produce high-quality video and written content, pair it with automated follow-up, and use authentic storytelling to stay relevant and scale. Connect with Michael Perna: Join Michael: https://getrecommendedbyai.paperform.co/ LinkedIn: https://www.linkedin.com/in/thepernateam/ Facebook: https://www.facebook.com/michael.perna.35/ Instagram: https://www.instagram.com/thepernateam/

    54 min

  2. 15 APR

    Personal Development Is the Real Growth Engine with Stacie States Ep 306

    In this episode of the Lab Coat Agents podcast, Nick Baldwin and Tristan Ahumada reflect on the real intersection of life and business—starting with a personal story about stepping into unexpected caregiving during a family health crisis, and how moments like that force you to rethink priorities, support systems, and stability. From there, the conversation turns to how AI is reshaping client communication, including the strategy of building custom GPTs that give clients vetted, reliable information—so they aren’t relying on generic, unverified AI answers. The focus isn’t “more tech,” but smarter tech that protects trust. Stacie States shares why speed of implementation matters, but why the business still comes down to relationships and personal development. The episode also highlights the role of administrative leverage and long-term wealth creation—building a real estate business that supports you through seasons of life, not just the next transaction. Connect with Stacie States: Facebook: https://www.facebook.com/staciestates/ Instagram: https://www.instagram.com/staciestates/

    54 min

  3. 1 APR

    Simple Daily Routines That Drive Closings with James Shaw Ep 305

    In this episode of the Lab Coat Agents podcast, Nick Baldwin and Tristan Ahumada sit down with real estate expert James Shaw to break down the habits and strategies that keep agents productive—and profitable—during market shifts. They start with Gary Vaynerchuk’s take on high-volume content and why consistent posting helps you learn what actually resonates with your audience. From there, James explains why agents should prioritize daily processes over outcomes, especially when economic uncertainty creates hesitation and stalled decision-making. James also reframes database management as community building—pouring value into the majority of contacts who don’t have an immediate real estate need so trust compounds over time. He shares practical, low-cost marketing ideas and specific routines agents can use to rebuild pipeline based on their current financial situation. The takeaway: simple, consistent communication and authentic human connection are still the most reliable growth levers in any market. Connect with James Shaw: Facebook: https://www.facebook.com/jamesshaw IG: https://www.instagram.com/jamesdshaw/?hl=en Meet James: https://jamesdshaw.com/

    48 min

  4. 18 MAR

    Exactly What to Say: Magic Words That Win Listings with Phil M. Jones Ep 304

    In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin are joined by sales expert Phil M. Jones to break down what real estate looks like as AI rapidly changes lending, operations, and consumer expectations. They discuss how AI is already being used to underwrite mortgage loans in seconds and automate administrative work—while stressing that complex files still require human oversight and judgment. Phil argues that as technology takes over data retrieval and repetitive tasks, agents must evolve from problem solvers to problem seekers: professionals who uncover the real obstacles, priorities, and trade-offs clients may not even know to articulate. The core message is that an agent’s value won’t be in listing facts or market stats—it will be in relationship depth, insight into a client’s unique life situation, and the ability to guide decisions with clarity and confidence. The episode closes with a call for agents to master conversational architecture and develop specialized competence as the industry continues to consolidate and the overall number of agents declines. Connect with Phil M. Jones: https://philmjones.com/event-organizers/ https://www.instagram.com/philmjonesuk https://www.instagram.com/exactlywhattosay https://www.linkedin.com/in/philmjones/

    1hr 7min

  5. 16 MAR

    Engagement-Based Marketing That Actually Converts with Tina Beliveau Ep 303

    In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin sit down with Tina Beliveau to unpack how she shifted from the traditional real estate grind into a modern, relationship-driven model powered by community and smart automation. The conversation opens with a viral story about a homeowner using ChatGPT to sell his house, leading into a practical discussion on where AI fits in real estate today—and where it doesn’t. Tina then breaks down the system that changed her business: building a hyper-local Facebook community of 10,000+ members that now drives the majority of her leads. Tina shares how she uses engagement-based marketing to turn conversations into clients, including automations with tools like JotForm and Flodesk to move social interactions into a structured email funnel. She also explains what’s working for her on Instagram Reels, including a “trial” content strategy that helped her double her following and expand her influence without losing authenticity. Connect with Tina Beliveau: On Instagram: https://www.instagram.com/highperformanceagent   Free 3 Day Bootcamp on Facebook Groups: https://tinabeliveau.myflodesk.com/fbbootcamp   High Performance Agent Academy: https://www.tinabeliveau.com/academy

    52 min

  6. 11 MAR

    Tech-Forward Real Estate: What to Automate (and What Not To) with Alex Rivlin Ep 302

    In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin interview Alex Rivlin, a real estate pro with a strong background in tech and entrepreneurship, on what today’s market signals are really telling agents—and how to use AI without losing the human edge. The conversation opens with recent trends, including a surge in Google searches from homeowners who feel “stuck” and the way rising mortgage rates are influencing inventory and seller behavior. Alex shares how he’s using AI to build smarter SEO strategies, create personalized coaching tools for his team, and develop automated listing engines designed to drive consistent inbound opportunities. Throughout the episode, Rivlin makes the case that technology should enhance productivity and client engagement—but it can’t replace the fundamentals. The agents who win long-term still prioritize relationships, follow-up, and consistent communication, using AI as leverage rather than a substitute. The result is a practical roadmap for blending modern tech with timeless business discipline in a shifting real estate landscape. Connect with Alex Rivlin: https://www.therivlingroup.com/agents/alex-rivlin/ https://www.rivlingroup.com/team/alex-rivlin https://www.instagram.com/alex_rivlin/ https://www.facebook.com/alex.rivlin.1/ https://www.linkedin.com/in/alex-rivlin-a938b0/ https://www.youtube.com/c/TheRivlinGroup

    59 min

  7. 5 MAR

    The Team Merge Blueprint: Matt Witte & Deborah Lucci’s 3-Tier System Ep 301

    In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin unpack the controversy around a Redfin + Compass partnership that enables sellers to hide key listing details like days on market and price history. The hosts discuss why limiting that data reduces transparency for consumers and raises bigger questions about the long-term efficiency and value of the MLS. Then, guests Matt Witte and Deborah Lucci share how they successfully merged two separate real estate teams into one unified operation—without losing momentum. They break down their three-tier agent system, designed to match clients with the right level of expertise and ensure high-end buyers and sellers receive experienced representation. Matt and Deborah also get tactical on what makes a team scalable: strong administrative infrastructure, clear accountability, and protecting culture—even if it means removing “troublemakers” regardless of production. The episode closes with insights on modern marketing, team structure, and how veteran agents can build a business that supports scale now and a smoother path toward retirement later.   Connect with Matt Witte: https://www.zillow.com/profile/mwitte95 https://www.linkedin.com/in/matt-witte-96493b4a/ https://www.instagram.com/mattwittesells https://www.facebook.com/matthew.witte.3   Connect with Deborah Lucci: https://www.linkedin.com/in/deblucciteam/ https://wherehomesgetsold.com/   Connect with Matt Witte & Deborah Lucci: https://www.facebook.com/LucciWitteTeam/# https://www.instagram.com/lucciwitteteam/

    57 min

  8. 25 FEB

    Build a Military-Focused Pipeline Through Open Houses with April Tucker EP 300

    In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin discuss the evolving role of AI in real estate—specifically why agents should avoid generic “AI slop” and instead use AI to amplify their real voice, expertise, and local credibility. They also break down economic signals from the latest Federal Reserve minutes, discussing what they suggest about potential future rate cuts and how that could impact mortgage affordability and buyer behavior. In the second half, Nebraska-based agent April Tucker shares how she built a high-volume business through a major commitment to open houses and deep service to the military community. April explains her three-tier leadership model, a structured path that helps agents grow from dependency into leadership roles inside her team. The episode closes with practical insights on mentorship, culture, and operational leverage—how to scale production without sacrificing sustainability or burning out. ----------- Connect with April Tucker: https://www.facebook.com/AprilTuckerRealtor/ https://www.instagram.com/aprilmtucker/ https://www.zillow.com/profile/aprilmtucker https://www.bhgre.com/agent/detail/ne/omaha/agents/april-tucker/aid-P00200000FDdtc8KyXk7tjyIYxNJKqT77vymz8fn

    52 min
See All (32)

About

Tune in to the Lab Coat Agents Podcast to explore the science of real estate with industry-leading agents and innovators. Hosted by Jeff Pfitzer alongside Tristan Ahumada and Nick Baldwin, this show delivers real-world strategies, from lead generation and AI tools to market shifts and mindset, with fresh episodes released weekly. Whether you’re new to real estate or a seasoned pro, this podcast equips you with practical insights to grow, adapt, and win.

Information

  • Creator
    labcoatagents
  • Years Active
    2025 - 2026
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Lab Coat Agents Podcast

You Might Also Like