Launch Your Private Podcast

Lindsay and Nora, Co-founders of Hello Audio

Are you a creator, solopreneur, coach, or consultant who's ready to take your digital offerings to the next level? Looking for a fresh, exciting, and personal way to connect with your audience and deliver your content? It's time to tune in to "Launch Your Private Podcast," the podcast all about the power of private podcasting.Co-hosted by Lindsay and Nora, the founders of Hello Audio, this podcast is your inspiring and practical guide to creating, launching, and growing your own private podcast. With our focus on making private podcasting easy and accessible, you'll discover the immense potential of private podcasting for delivering your programs, boosting your marketing, enhancing team communication, and even personal growth.Each week, we dive deep into the world of private podcasting, with a mix of expert advice, actionable strategies, case studies from successful users, and breakdowns of the latest tools and technologies. We'll debunk myths and help you avoid common mistakes so you can harness the benefits of private podcasting.Whether you're just starting your journey into private podcasting, or you're looking to optimize your existing private podcast, "Launch Your Private Podcast" is your go-to resource. Join us and the rest of the Hello Audio community as we revolutionize digital content delivery, one private podcast at a time.

  1. 5 DAYS AGO

    116: Best of LYPP 2025: Private Pod Funnel That Took Colleen Kachmann to $150K/Month

    In this powerful case study, we explore how Colleen Freeland Kachmann, founder of Emotional Sobriety Coaching, completely transformed her business using private podcasts. After experiencing a $40,000 loss in Q1 2023, Colleen implemented a strategic private podcast funnel that helped her clear over a million dollars since then, now generating approximately $150,000 per month. Discover how she uses private podcasts to pre-qualify leads, achieve a 40% close rate on $7,800 programs, and create an experience so compelling that clients want matching tattoos.   Topics Covered Transition from friction-heavy webinar funnels to seamless private podcast systemsUsing private podcasts as both lead magnets and pre-call preparationCreating multiple specialized feeds: onboarding, Q&A, partner support, and restart feedsImplementing 15-minute tech support calls as relationship-building touchpointsAchieving sales without calls through effective pre-framingContent creation workflow and repurposing strategiesBuilding 95% client satisfaction rates through audio delivery Links Mentioned Website: https://emotionalsobrietycoaching.comYoutube: https://www.youtube.com/@hangoverwhispererInstagram: https://www.instagram.com/thehangoverwhisperer/TikTok: https://www.tiktok.com/@hangoverwhispererFacebook: https://www.facebook.com/recoveriwthcolleenPodcast: https://itsnotaboutthealcohol.comhttp://app.helloaudio.fm/feed/c413618c-2435-4bbf-8109-049e275cc96a/signup More from Hello Audio Grab a free trial Youtube Instagram Facebook Group   Subscribe and Review If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

    50 min
  2. 6 DAYS AGO

    115: Best of LYPP 2025: Nicole Culver’s Secret Podcast Still Drives Five-Figure Sales—Here’s What’s Changed

    In this follow-up episode, we reconnect with Nicole Culver, whose secret podcast funnel was one of our most popular case studies. Nicole shares how she's evolved her private podcast strategy over two years, including a complete re-recording to incorporate low-ticket offers into her ecosystem. Discover why every single person who buys her high-ticket program Elevate still listens to her secret podcast, how she's successfully running ads to private podcasts, and what she's learned from teaching other entrepreneurs to create their own secret podcasts. Topics Covered Evolution of the original secret podcast strategy over two yearsIntegration of low-ticket offers into the private podcast ecosystemComplete re-recording process and reasoning behind the updateRunning Facebook ads to private podcasts with specific targeting strategiesTeaching other entrepreneurs through the "Secret Podcast Starter Pack"Using private podcasts as "sideways webinars" with seamless pitch integrationCreating client-only private podcasts for ongoing supportThe importance of specificity in podcast topics for ad success Links Mentioned Website: https://nicoleculver.co/secretInstagram: https://instagram.com/nicoleculver More from Hello Audio Grab a free trial Youtube Instagram Facebook Group   Subscribe and Review If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

    42 min
  3. 22/12/2025

    113: Best of LYPP 2025: Amanda Karlstad’s Million-Dollar Private Podcast Funnel

    In this episode, we explore Amanda Karlstad's proven private podcast strategy that has generated approximately one million dollars in revenue over three years. As a master business coach who works with established coaches looking to scale, Amanda shares how she transformed her webinar content into an intimate audio experience that converts at 15-20% (compared to typical 3% funnel conversions). Discover her approach to creating exclusive content, building authentic connections, and why she's made zero changes to her funnel since launch.    Topics Covered How Amanda discovered private podcasts through Emily HirschConverting webinar content into a three-part private podcast seriesThe psychology of exclusivity in private podcast marketingBuilding a comprehensive funnel with email sequences, text messaging, and downloadable resourcesCreating urgency through tuition incentives for quick action-takersThe intimacy factor that makes private podcasts feel like gifts rather than sales pitchesWhy she's made zero changes to her funnel in three years Links Mentioned Website: https://amandakarlstadcoaching.comInstagram: @amandakarlstadcoachingYouTube: Amanda KarlstadAmanda Karlstad Podcast: https://amandakarlstadcoaching.com/3-vital-shifts-private-podcast-series-opt-in-2/ More from Hello Audio Grab a free trial Youtube Instagram Facebook Group   Subscribe and Review If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

    58 min
  4. 17/12/2025

    112: Best of LYPP 2025: Your Favorite Private Podcast Case Studies

    Lindsay opens the “Best Of 2025” series with a candid look at the eight most transformative private podcast episodes of the past year. Hear how this year’s standouts pushed audio beyond lead magnets, building ecosystems where private feeds drive launches, client onboarding, evergreen content, summits, waitlists, and scalable high-touch support. Get a preview of the creative ways entrepreneurs adapted to shifting markets: from async audio summits, to segmenting a single feed into custom lead magnet journeys, to onboarding every new client with a personalized private podcast. For even more inspiration, Lindsay unveils the newest Hello Audio resource: 101 Ideas for Private Podcasts in Your Business. Whether you’re here for list growth, repeat sales, retention, or just want to see how others are breaking the private podcast mold, this intro episode is your roadmap for what’s possible in 2025. Topics Covered: How Nicole Culver rebuilt her entire private podcast funnel to convert five-figure sales—even as the online market shifted, adding low-ticket offers and tripling her conversion rate from podcast listenersErin Kelly’s “Async Audio Summit” playbook and why hosting summits over Voxer and private feeds brought in nearly 200 new, high-quality leads and strategic partnerships—without live calls or calendar burnoutJulie Ciardi’s surround sound launch strategy: using private podcasts before, during, and after open cart to pre-frame, nurture, and onboard $320k in program salesMichelle Pontvert’s low-lift audio event that re-engaged 924+ subscribers and delivered massive value to speakers and listeners, all with simple, accessible podcast deliveryColleen Kachmann’s $150K/month transformation through a podcast-powered funnel that completely replaced the sales call, doubled client trust, and now supports 95% satisfaction and a literal “cult following”Amanda Karlstad’s million-dollar private podcast funnel—unchanged for 3 years, still converting at 15%, and a masterclass in the power of audio exclusivity and evergreen nurtureMichelle Grosser’s 3,000-lead win through a quick, five-part private podcast that made launching a new group program easy, filling her waitlist and automating nurture with zero extra DM chasingEllie Kime’s “choose your own adventure” podcast lead magnet, letting listeners self-identify, get straight to what matters, and feeding back powerful audience insight for future content. A can’t-miss for anyone wanting segmentation inspiration!Links Mentioned: 101 Ideas for Private Podcasts in Your Business More from Hello Audio Grab a free trial Youtube Instagram Facebook Group   Subscribe and Review If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

    9 min
  5. 10/12/2025

    111: Brooke Ansley's Audio Journey: From Country Music to Calm in Your Pocket

    In this episode, we explore how hypnotherapist Brooke Ansley discovered the power of private podcasting through her own client experience and transformed her entire business model around audio delivery. Discover how she created "Mom Flow Hypno," a $37 private podcast that serves as both a lead magnet and passive income stream, while learning why audio is the perfect medium for wellness professionals serving busy women and new moms.   Topics Covered How experiencing a coach's private podcast led to Brooke's audio awakeningThe transition from video-based courses to audio-only content deliveryCreating separate private podcast feeds for training content vs. hypnosis sessionsThe evolution from weight loss coaching to emotional regulation and stress managementDeveloping Mom Flow Hypno after becoming a new mom herselfUsing private podcasts as low-cost lead magnets that convert to high-value clientsPartner collaboration strategies using private podcasts as giftsThe comparison between private podcasting and the music industry's direct-to-fan modelWhy audio feels more intimate and accessible than video content Links Mentioned Website: http://www.HappyBodyBlueprint.comInstagram: @brookeansleywellnessPrivate Podcast : https://brookeansleywellness.kit.com/products/mom-flow-hypno More from Hello Audio Grab a free trial Youtube Instagram Facebook Group   Subscribe and Review If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

    35 min
  6. 03/12/2025

    110: From the Vault: What High-Converting Private Podcasts Have in Common

    In this special "From the Vault" episode, Lindsay and Nora share exclusive training content originally presented to Nicole Culver's Elevate Mastermind. Drawing from data across over 10,000 private podcast feeds and 50 million listens on Hello Audio, they break down the exact strategies that separate high-converting private podcasts from the rest. Discover the myths holding creators back, the Binge Formula for feed design, and the Four P Framework for crafting episodes that move listeners to action.   Topics Covered Common myths preventing creators from launching private podcastsThe Binge Formula: Five feed-level design principlesThe Four P Framework for episode-level content creationReal case studies from Amanda Karlstad, Michelle Grosser, and Colleen KachmannTechnical features that boost personalization and conversionData analysis strategies for optimizing podcast performance Links Mentioned Nicole Culver's Elevate Mastermind : https://nicoleculver.co/elevate-2025Dolby.io integration: https://help.helloaudio.fm/en/articles/10263163-hello-audio-remastering-powered-by-dolby-ioSuper Listener Score feature: https://help.helloaudio.fm/en/articles/10260486-super-listener-score More from Hello Audio Grab a free trial Youtube Instagram Facebook Group   Subscribe and Review If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

    36 min

About

Are you a creator, solopreneur, coach, or consultant who's ready to take your digital offerings to the next level? Looking for a fresh, exciting, and personal way to connect with your audience and deliver your content? It's time to tune in to "Launch Your Private Podcast," the podcast all about the power of private podcasting.Co-hosted by Lindsay and Nora, the founders of Hello Audio, this podcast is your inspiring and practical guide to creating, launching, and growing your own private podcast. With our focus on making private podcasting easy and accessible, you'll discover the immense potential of private podcasting for delivering your programs, boosting your marketing, enhancing team communication, and even personal growth.Each week, we dive deep into the world of private podcasting, with a mix of expert advice, actionable strategies, case studies from successful users, and breakdowns of the latest tools and technologies. We'll debunk myths and help you avoid common mistakes so you can harness the benefits of private podcasting.Whether you're just starting your journey into private podcasting, or you're looking to optimize your existing private podcast, "Launch Your Private Podcast" is your go-to resource. Join us and the rest of the Hello Audio community as we revolutionize digital content delivery, one private podcast at a time.

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