Marketing with Purpose

Christie Browning
  • 0.0 (0)
  • MARKETING

Marketing With Purpose is a podcast hosted by Christie Browning, founder of Content By Request. This show is for small businesses and nonprofits that care about how they grow, not just how fast. Each episode focuses on clarity, systems, and strategies that help organizations align their marketing with their values, strengthen relationships, and build long-term momentum. Conversations are practical, thoughtful, and grounded in real-world experience — not trends or tactics for tactics’ sake. Whether you’re navigating growth, refining your strategy, or trying to make your marketing feel more aligned, Marketing With Purpose offers a clearer way forward.

Episodes

  1. 4 JAN

    Ridiculously Good Content: What It Is, and How to Actually Make It

    Content is everywhere in 2026. AI can generate “good enough” in seconds. And that means the real differentiator isn’t volume—it’s value, voice, and trust. In this episode of Marketing With Purpose, Christie Browning breaks down what “ridiculously good content” actually means today, why so much marketing content feels interchangeable, and how to create content your audience genuinely wants to read, save, and act on. You’ll learn a simple two-part test for quality content, a practical “writing GPS” to get unstuck, and the small daily habit that helps you build clarity and consistency without burnout. If your content has felt scattered, generic, or exhausting lately—this is your reset. Hosted by Christie Browning, Founder of Content By Request Marketing with intention. Marketing with purpose. In This Episode Why “content is a commodity” is even more true in 2026The definition of ridiculously good content (and why “just create great content” isn’t helpful)What AI has changed: speed, sameness, and rising expectationsThe two-part test your content should pass before you publishA simple Writing GPS framework to go from blank page to confident draftThe most common content blockers in B2B and service-based marketing (and how to move past them)Why trustworthy content and ridiculously good content are the same thing in 2026A 7-minute daily writing habit that builds a stronger voice fastHow to shift from “posting to post” to content that supports real business goalsKey Takeaways Ridiculously good content is: Valuable — it helps your audience do something (decide, act, avoid mistakes, gain clarity)Inspired — rooted in real insight, lived experience, data, creativity, or all of the aboveDistinct — it couldn’t have been written by just anyoneTrust-building — honest, specific, and human (especially important in a high-skepticism era)Quote-worthy Moments (for graphics) “In 2026, average content is everywhere. Trust is the differentiator.”“If your content has five messages, it has zero messages.”“You don’t need more content—you need clarity.”“Your job isn’t perfect grammar. Your job is meaning, clarity, and connection.”“One strong idea should become five pieces—not one post you forget tomorrow.”The Writing GPS (Quick Reference) Name the goalChoose one audience (not everyone)Pick one pointDraft fast (ugly first draft allowed)Step awayEdit for clarity + humanityAdd proof/texture (example, story, detail, data)If You Want Support If content feels scattered, generic, or disconnected from your goals, Content By Request can help you build a strategy and a sustainable system that creates momentum—without burnout. Reach out anytime for guidance, clarity, or help wrangling your content into something that works.

    26 min

  2. 4 JAN

    Wrangling Your Content Marketing Strategy (Without Losing Your Mind)

    Content marketing isn’t broken — but the way most of us are doing it is exhausting. In this episode of Marketing With Purpose, Christie Browning breaks down how to move from scattered, “we should probably post something” content to a clear, intentional content marketing strategy that actually supports your business goals. Inspired by the “Wrangling Your Content Marketing Strategy in 10 Easy Steps” framework from Convince & Convert, this episode translates big-agency strategy into real-world guidance for small businesses, nonprofits, and purpose-driven organizations. You’ll learn how to: Stop creating content just to stay “consistent”Identify the one thing your content should reinforceAlign your content to real audiences and real decisionsBuild a sustainable content calendar that works with your capacityMeasure what matters — without drowning in dataIf content has started to feel overwhelming, this episode will help you reset, refocus, and move forward with clarity. 🎙 Hosted by Christie Browning, Founder of Content By Request 🌱 Marketing with intention. Marketing with purpose. Framework inspired by Convince & Convert’s “Wrangling Your Content Marketing Strategy in 10 Easy Steps” What We Cover in This Episode Why content feels so hard right now The rise of content overloadWhy “more content” isn’t the answerThe danger of creating content without intentionStep 1: Set goals that connect to the business Choosing metrics that actually matterAvoiding vanity metricsAligning content to growth, retention, and capacityStep 2: Find your “one thing” How to identify what truly differentiates your brandWhy your best message is often hiding in plain sightEliminating competitor copycat languageStep 3: Align content to real audiences Moving from generic messaging to audience-first strategyWhy personas still matterMapping content to real decision pointsStep 4: Create content people need before they buy Understanding content gapsAnswering the right questions at the right timeShifting from promotional to persuasive contentStep 5: Choose channels with intention Why you don’t need to be everywhereBuilding a channel mix that supports your audienceUsing your website as a content home baseStep 6: Build a sustainable content calendar Heavy, medium, and light lift content explainedPlanning around capacity, not pressureCreating consistency without burnoutSteps 7–9: Measure, remix, and learn Tracking what matters (and ignoring the rest)Repurposing content strategicallyMaking your best ideas work harderStep 10: Lean in or pivot Testing without fearKnowing when to double downGiving yourself permission to stop what’s not working

    22 min
  • 2 Episodes

About

Marketing With Purpose is a podcast hosted by Christie Browning, founder of Content By Request. This show is for small businesses and nonprofits that care about how they grow, not just how fast. Each episode focuses on clarity, systems, and strategies that help organizations align their marketing with their values, strengthen relationships, and build long-term momentum. Conversations are practical, thoughtful, and grounded in real-world experience — not trends or tactics for tactics’ sake. Whether you’re navigating growth, refining your strategy, or trying to make your marketing feel more aligned, Marketing With Purpose offers a clearer way forward.

Information

  • Creator
    Christie Browning
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 Content By Request - All rights reserved
  • Show Website
    Marketing with Purpose