Master The Media

Amy Gorin
  • 0.0 (0)
  • CAREERS

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

  1. 2 DAYS AGO

    STOP Chasing Money & START Living Before It's Too Late… | EP 31

    What if success isn’t about how much money you make, but how your life actually feels day to day? In this episode, Amy speaks straight from the heart about why she never built her career around chasing a dollar amount. She shares honest stories from her early days working nonstop in New York City, feeling burned out, and realizing that the life she was living wasn’t the life she wanted. Amy walks you through how she started asking a different question What do I really want my days to look like? From family time and self care to meaningful work and freedom, this episode is a gentle reminder that money is a tool, not the goal. When you focus on building a life you love, the income can follow in a way that truly supports you. Grab the limited-time masterclass replay: masterthemedia.co/masterclass Episode highlights: (0:00) Intro (1:22) The real meaning of “stop chasing money.” (2:46) Burnout and hard career lessons (6:43) Creating income around life, not stress (8:38) Family, freedom, and everyday moments (10:39) Visualizing your future self (13:16) Choosing your next step with intention (14:05) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    15 min

  2. 3 FEB

    4 Habits You Need To Break Right Now If You're Wanting to be a Successful Media Health Professional | EP 30

    Do you ever feel like you're doing all the things, but still not getting where you want to be in your media career? In this episode of Master the Media, Amy Gorin shares four sneaky habits that can hold back even the smartest, most talented health professionals. She opens up with real stories, from helping a client finally say her dream income out loud to juggling a baby, a launch, sick pets, and still squeezing in acupuncture and a foot massage. Amy’s honest, funny, and heartfelt take reminds us it’s okay to want big things, ask for help, and even watch a Hallmark movie to recharge. If you're a dietitian, doctor, or health pro who wants to grow in media without losing your mind, this one’s for you. Grab the limited-time masterclass replay: masterthemedia.co/masterclass Episode highlights: (0:00) Intro (1:45) #1: Not sharing your goals (4:03) Share your knowledge, it helps everyone (5:24) #2: Not putting yourself first (8:52) #3: Not setting boundaries (12:41) #4: Thinking every minute must be productive (14:30) Want the $50K in 6 months masterclass replay? (15:04) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    16 min

  3. 27 JAN

    From Gut Health to GMA: Building a Media Career with Kaytee Hadley | EP 29

    How does a gut health dietitian become a brand spokesperson, TV regular, and media mentor, all in just two years? In this episode, Amy Gorin chats with Kaytee Hadley, a Master the Media alum, private practice owner, and now Master the Media's own community manager. Kaytee shares how she started media work, thinking she might hate it, and ended up building a thriving second income stream while growing her clinical team and stepping into national brand campaigns. They talk about making media work feel aligned, landing dream partnerships (hi, Impossible Foods!), showing up with confidence, and creating a career that supports your whole life, not just your work life. If you’ve ever wondered what’s possible when you combine your expertise with media, this one’s for you. Kaytee Hadley, MS, RDN, IFMCP, CPT, is a functional medicine dietitian specializing in gut health, particularly IBS and SIBO. With advanced training from USC and certifications in both SIBO and functional medicine, she focuses on helping people uncover and address the root causes of digestive issues through personalized, evidence-based care. Kaytee also supports clients with hormone health, detoxification, metabolic wellness, and mental well-being. Her work has been featured in Time, Forbes, and Yahoo, and she’s partnered with brands like Impossible Foods and Califia Farms. In addition to running a group practice, she mentors healthcare providers as the Community Manager at Master the Media, helping them confidently step into the world of media and brand partnerships. Connect with Kaytee: Website: https://kayteehadley.com/ IG: https://www.instagram.com/kayteehadley/ Don’t miss the invite to Amy’s free live Q&A sessions happening on January 29. Details at https://masterthemedia.co/qa/ Episode highlights: (0:00) Intro (2:16) Kaytee’s private practice growth and rebrand (3:40) Merging gut health and plant-based passions (5:07 Why she almost didn’t pursue media—and what changed (7:12) Earning nearly $100K part-time through brand work (9:27) How media boosted her private practice (and confidence) (13:36) Why healthcare pros need to be in the media (15:01) Finding true community in the media space (18:15) Working with brands that respect your values (22:09) Dream collab: Becoming an advisor for Impossible Foods (27:52) Landing a recurring TV segment with just 2 pitches (32:53) Managing multiple roles (without burning out) (35:44) Her weekly structure for staying sane (40:11) Letting go of perfectionism and just getting started (41:58) 2026 goals: more media, more life, more joy (47:48) Where to find Kaytee online (47:57) Upcoming Q&A on working with brands (48:48) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    50 min

  4. 20 JAN

    Making Media Work from Anywhere with Melissa Boufounos | EP 28

    Can you really grow a media and brand partnership business without living in a big city, or even in the U.S.? In this episode, Amy sits down with Melissa Boufounos, a certified holistic nutritionist, mom, and Master the Media coach, who shares how she’s made over $80K in media and brand deals, all while raising her son and living in a small town in Canada. Melissa opens up about how she combined her journalism background with her passion for nutrition, what it's really like to juggle work and parenthood, and why pitching, even when life is messy, is always worth it. This episode is packed with real talk, smart tips, and so many relatable moments. Melissa Boufounos is a certified holistic nutritionist and media nutritionist based near Ottawa, Canada. She runs MB Performance Nutrition, where she helps teen and adolescent hockey players fuel properly for sports performance. With a background in broadcast and sports journalism, Melissa blends her storytelling skills with nutrition expertise to create content for major outlets like MindBodyGreen, Forbes Health, Shape, and U.S. News. She’s also a media coach for Master the Media, where she helps other health professionals grow their visibility and income through media and brand work. Connect with Melissa: Website: https://melissaboufounos.com/ IG: https://www.instagram.com/melissaboufounos/ Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (2:02) Meet Melissa and her unexpected path to holistic nutrition (5:09) What working with a newborn really looked like (7:11) Writing for major outlets like MindBodyGreen and Fortune (9:30) Breaking down her $80K in earnings from media and brand work (13:45) Her favorite brand deals and how they came to be (15:17) How she works 30 hours or less a week (19:05) The truth about working in Canadian vs. U.S. media (25:00) Why she’s careful with brand messaging right now (28:45) What she's focused on in 2026 (33:03) Melissa’s go-to advice: Always be pitching, even before you feel ready (35:42) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    36 min

  5. 13 JAN

    Why “Perfect” Can Wait: It’s Okay to Start Messy | EP 27

    What if the best time to show up is actually when things feel the hardest? In this episode of Master the Media, Amy invites you into a real moment from her week, running on little sleep, caring for a sick child, and still choosing to hit record. She talks openly about the pressure to be perfect and why waiting for everything to line up can hold you back. Amy shares encouraging, real-life advice for healthcare professionals who want to get started in media or work with brands, even if they don’t have a polished website or a big social following. This episode is a warm reminder that progress starts with presence, not perfection. Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/ Master the Media Facebook group: https://www.facebook.com/groups/mediamasterywithamy Master the Media Instagram: https://www.instagram.com/masterthemedia/ Episode highlights: (0:00) Intro (1:21) Amy’s personal week from chaos and deciding to still show up (3:26) The myth of waiting for the "perfect" time (5:04) How to make progress without a website or social media presence (6:59) How Facebook groups and email lists can help you grow (8:27) Instagram with one post? Yes, it can work (10:18) Homemade websites vs. fancy ones: what really matters (13:14) The only things you actually need to be findable online (13:40) The truth about “perfect” and why it doesn’t exist (14:39) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    15 min

  6. 6 JAN

    Stop Giving Away Your Name and Likeness for Free | EP 26

    Did you know that brands could be using your name, photo, and video without paying you for it? In this episode, Amy breaks down what “name and likeness” really means and when you should be getting paid for it (spoiler: most of the time!). She walks you through real-life examples with actual numbers, so you know how to confidently quote your worth. Amy also shares when it does make sense to let media use your name and likeness for free, and how that exposure can still open doors to big brand deals down the line. Whether you’re just getting started or want to charge more for what you already do, this episode will give you clarity, confidence, and next steps. Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/ Master the Media Facebook group: https://www.facebook.com/groups/mediamasterywithamy Reach out to Amy: amy@masterthemedia.co Episode highlights: (0:00) Intro (1:54) What is name and likeness, and why does it matter so much? (2:54) What brands typically pay for name and likeness (real numbers!) (5:30) When you’d offer a discount, and why that still adds up (6:21) What is “whitelisting” and how does that affect your fee? (7:02) How a few deliverables can equal a $20K project (7:20) Pitching to media: smaller use, smaller fee (9:46) When should you not charge for your name and likeness? (10:11) Getting paid to be on podcasts (11:39) Why free media exposure is still a big win for your brand (13:29) Creating an “As Seen In” section to boost your credibility (14:08) Final takeaway (15:10) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    16 min

  7. 23/12/2025

    Mastering Brand Deals as a Dietitian: Real Income & Confidence with Stephanie Militano | EP 25

    Can working with brands actually feel good and support your business? In this episode, Amy chats with sports dietitian and mom, Stephanie Militano, about how she went from unsure and undercharging to earning $40,000 in brand partnerships, without sacrificing her values or her time with her daughter. Stephanie shares the real steps she took to pitch brands, price her work, and build lasting relationships beyond social media. She also talks about turning workshops into paid events, saying “no” when something doesn’t feel right, and how brand work has helped her create more space in her week. This is a feel-good, practical conversation for any dietitian thinking about doing more, and doing it on your terms. Stephanie Militano, MS, RD, CSSD, is a board-certified sports dietitian and the founder of SM Nutrition, where she specializes in helping high school and college athletes fuel for performance while healing their relationship with food. With a strong focus on relative energy deficiency in sport (RED-S) and disordered eating, Stephanie combines science-based strategies with compassionate care to help young athletes feel stronger, more confident, and supported both on and off the field. In addition to her private practice, Stephanie works with brands she genuinely believes in to create educational, athlete-focused content. Her work includes product development, workshops, and sponsored partnerships that align with her mission to promote safe, effective, and sustainable nutrition. She’s also a mom, passionate about flexible work-life balance, and a big believer in doing business in a way that feels authentic and joyful. Connect with Stephanie: Website: https://smnutritionrd.com/ IG: https://www.instagram.com/highschool.athlete.nutrition/ Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/ Episode highlights: (0:00) Intro (1:52) Meet Stephanie and her story (3:32) Jumping from a full-time job to private practice (5:16) Learning to pitch and price with confidence (7:06) What brand work looks like beyond social media (8:42) Earning $40K in brand contracts this past year (10:15) How she turned a simple workshop into a sponsored event (14:17) Upcoming brand collabs and local partnerships (15:20) Saying no to deals that don’t feel right (17:39) Helping develop products behind the scenes (19:32) A long-term partnership she truly believes in (21:41) A look at Stephanie’s weekly schedule (23:43) How brand work brings more clients, too (25:33) Why collaboration beats competition (27:35) Stephanie’s advice for dietitians getting started (29:01) What’s next and where to find her online (30:32) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    31 min

  8. 09/12/2025

    From Food Network to Substack: Building a Trusted Media Brand with Ellie Krieger | EP 24

    How do you build a media career that actually feels true to you? In this heartwarming and inspiring episode, Amy sits down with Ellie Krieger to talk about her journey from nutrition student and part-time model to trusted media dietitian, cookbook author, and public TV host. Ellie shares how she stayed true to her values through every twist, turned down sponsorships that didn’t feel right, and why being “an overnight success” took her 10 years. Amy brings her signature warmth and curiosity to a real conversation about career pivots, motherhood, Substack, and everything in between. If you're a health pro dreaming of making a difference through media, this episode is full of honesty, encouragement, and so many gems. Ellie Krieger is a registered dietitian nutritionist, award-winning cookbook author, and media personality known for making healthy food taste delicious. She is the host and executive producer of Ellie’s Real Good Food on public television, and was the star of the hit Food Network show Healthy Appetite. A New York Times bestselling author, Ellie has written seven cookbooks, is a two-time James Beard Foundation Award winner, and an IACP award recipient. Ellie also writes a weekly food column for The Washington Post, hosts a Substack newsletter, and shares her expertise across platforms to help people cook, eat, and live well—without extremes. With a master’s in nutrition education and a background in journalism, Ellie has spent over two decades helping audiences connect the dots between science and what’s on their plate. Connect with Ellie: Website: https://www.elliekrieger.com/ Substack: https://elliekrieger.substack.com/ Master the Media Q&A: https://masterthemedia.co/qa/ Episode highlights: (0:00) Intro (1:47) Meet Ellie Krieger (2:33) How Ellie first discovered media dietetics (4:10) From acting to nutrition: merging two passions (5:45) Building a media career from scratch (and pitching nonstop) (8:03) “Overnight success” takes a decade (9:23) Adapting to digital platforms and where TV is heading (15:33) The behind-the-scenes of producing a TV show (17:29) Staying true to your values with brand partnerships (20:12) Why commodity boards are Ellie’s favorite sponsors (21:38) Substack as a powerful tool for deep connections (26:21) Starting and pausing her podcast after 100 episodes (28:44) Honest talk about marriage, motherhood, and asking for help (37:10) Final advice for aspiring media dietitians and health pros (39:25) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    40 min
See All (32)

About

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

Information

  • Creator
    Amy Gorin
  • Years Active
    2025 - 2026
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © 2026 Master The Media
  • Show Website
    Master The Media

You Might Also Like