The most important part of a game is its players. Keeping them engaged is about more than simply delivering a regular stream of new features & fresh challenges. Actively involving players in the evolution of the game can be a powerful way to keep them engaged. Ben Clarke, Senior Marketing Director at Jagex, shares insights into some of the unique approaches to feature testing & player engagement Jagex have taken in their game RuneScape.
Note: Due to COVID-19, timing of some of these episodes has changed.