Research Reframed

National Research Group
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Research Reframed is a podcast from National Research Group that pulls back the curtain on the world of research and insights, exploring how the industry works today and the trends that will shape its future. The series spotlights emerging trends, challenges assumptions, and debunks common myths in insights and data science. Hosted by Jasmina Saleh, Thought Leadership Director at NRG, each episode explores the methodologies that shape decision-making across media, entertainment, technology, and beyond. Through candid conversations with industry experts, Research Reframed cuts through the noise to deliver practical and forward-looking guidance for anyone navigating today’s increasingly complex insights landscape.

ตอน

  1. How are superfans transforming the franchise landscape?

    12 ก.พ.

    How are superfans transforming the franchise landscape?

    What does it take to build a successful entertainment franchise in our modern media ecosystem? And who are today’s franchises actually for? In this episode, Jasmina is joined by Matt Blong, EVP, Head of NRG’s Syndicated Entertainment Programs, and Collin Leirvik, EVP, Head of Gaming and Sports. Together, they explore how the most powerful entertainment franchises are shifting away from broad, four-quadrant appeal and toward deeply-engaged fandoms, from hardcore gamers to anime superfans. And they dig into what the future of entertainment strategy will look like in a world where passion, not reach, is the true key to success. Want to explore some of the work mentioned in this conversation? You can dive into our Leveling Up research and our Anime, Ascendant research via the links.

    32 นาที
  2. What can 7,000 stories written by kids reveal about modern childhood?

    29 ม.ค.

    What can 7,000 stories written by kids reveal about modern childhood?

    Research Reframed pulls back the curtain on what's next in the world of research, insights, and data science. In this episode, host Jasmina Saleh is joined by Fergus Navaratnam-Blair, Vice President for Trends and Futures, and Alan Miyazaki from NRG’s data science team. Together, they explore how generative AI is opening up new possibilities for research and insights professionals. As a case study, they discuss a research initiative conducted in partnership with the nonprofit Young Storytellers that used large language models to analyze more than 7,000 children’s stories, revealing how young people’s hopes, fears, and emotional needs have evolved over the past 20 years. Want to go deeper? You can explore the full research behind this work here.

    38 นาที
  • 2 ตอน

เกี่ยวกับ

Research Reframed is a podcast from National Research Group that pulls back the curtain on the world of research and insights, exploring how the industry works today and the trends that will shape its future. The series spotlights emerging trends, challenges assumptions, and debunks common myths in insights and data science. Hosted by Jasmina Saleh, Thought Leadership Director at NRG, each episode explores the methodologies that shape decision-making across media, entertainment, technology, and beyond. Through candid conversations with industry experts, Research Reframed cuts through the noise to deliver practical and forward-looking guidance for anyone navigating today’s increasingly complex insights landscape.

ข้อมูล

  • ผู้จัดทำ
    National Research Group
  • ออกอากาศปี
    พ.ศ. 2569
  • ตอน
    2
  • การจัดระดับ
    เหมาะสม
  • ลิขสิทธิ์
    © National Research Group
  • เว็บไซต์รายการ
    Research Reframed