Roofing Success

Jim Ahlin
  • 0.0 (0)
  • Marketing
  • Updated weekly

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

  1. 16 hr ago

    From Owner Dependence to Scalable Roofing Business with Sej Sorathia Deribin

    What happens when the owner's phone finally stops ringing? For most roofing company owners, that sounds like something is wrong. For Eric and Sej at Capital Roofing... it meant they were finally building a business that didn't depend on them every minute of the day. In this episode, Sej Sorathia Deribin shares how they went from doing everything themselves to building systems, hiring the right people, documenting SOPs, and creating a customer experience that drives referrals and repeat business. We also dive into why communication is their biggest marketing advantage, how outsourcing the right roles helped them buy back time, and what it really takes to let go as an owner without losing control. If you feel like your business can't run without you, this conversation will show you what's possible. Connect with Sej:  https://capitolroofingco.com/ https://www.facebook.com/CapitolRoofingCo https://www.instagram.com/capitolroofingco Listen to the episode on Spotify & Apple Podcasts (314) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 From Chaos to Calm: The Owner's Phone Finally Stops Ringing 00:33 The Next Stage of Capital Roofing's Growth 02:02 Why Hiring a Virtual Admin Changed Everything 05:25 Building a Team That Doesn't Depend on the Owner 08:23 The Customer Experience Starts With the First Phone Call 12:54 The 24-Hour Response Rule That Wins More Customers 15:23 Why Overcommunication Is Their Best Marketing Strategy 22:04 The Maintenance Program That Creates Lifetime Customers 24:48 Should You Outsource Admin, Marketing, or Bookkeeping? 39:09 Hiring the Right People to Buy Back Your Time 44:14 Why Networking Beats Social Media for Their Roofing Company 52:49 The Moment They Knew the Business Could Run Without Them

    57 min

  2. 23 Jun

    The 5 Numbers Every Roofing Contractor Must Track with Jon Broce

    Most roofing company owners think they need more leads. But what if the real problem is that you don’t know your numbers? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Jon Broce to unpack the biggest blind spots holding roofing companies back.  They discuss why revenue can be misleading, how small improvements create massive gains, why so many owners make decisions based on gut instinct, and what private equity understands that most contractors miss. You’ll also learn why set rate is one of the most overlooked metrics in roofing, how to think differently about hiring, and why knowing your numbers is the foundation for scaling a profitable business. If you want better profit margins, stronger systems, and more confidence in your decisions, this episode is for you. Connect with Jon:  https://day41thrive.com https://www.linkedin.com/company/day-41-thrive-consulting-llc/ https://www.instagram.com/jonathonbroce https://www.facebook.com/jonathon.broce.5 Listen to the episode on Spotify & Apple Podcasts (313) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Most Roofers Stay Stuck 04:16 Finding the Blind Spots in Your Business 09:14 Know Your Numbers Before You Hire 14:05 The Most Overlooked Metric in Roofing 19:48 How to Improve Profit Without More Sales 24:00 Why Customer Experience Drives Growth 29:06 The Real Reason You Should Raise Prices 34:20 What Private Equity Understands Better 39:01 The Future of Roofing Marketing 43:40 Be the GC of Your Finances 49:57 Simple Financial Changes That Increase Profit 54:52 How to Actually Implement What You Learn

    59 min

  3. 16 Jun

    Why Networking Beats Marketing for Roofing Companies with Nicholas Riley

    Most roofers spend more money on marketing when they want more leads. Nicholas Riley believes there's a better way. After spending nearly a decade in consulting with KPMG and Deloitte, Nick left the corporate world to buy Driftwood Builders Roofing in Austin, Texas. What he discovered surprised him: some of the best growth opportunities don't come from marketing. They come from relationships. In this episode, Nick shares why networking with realtors, insurance agents, and other local professionals has become a key part of his growth strategy. He also explains how he applies lessons from consulting, data analysis, and business acquisitions to build a stronger roofing company. If you're looking for more leads, stronger referral sources, and a smarter way to grow your roofing business, this conversation is for you. Connect with Nicholas: Website: https://driftwoodbuildersroofing.com Instagram: https://www.instagram.com/driftwoodbuildersroofing/ Facebook: https://www.facebook.com/driftwoodbuildersroofing YouTube: https://www.youtube.com/@driftwoodbuilders2592 Listen to the episode on Spotify & Apple Podcasts (312) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Networking Beats Marketing in Roofing 01:20 From Montana Laborer to Roofing Company Owner 05:39 How Nick Bought Driftwood Builders Roofing 10:00 Consulting Lessons Roofers Can Use Today 13:49 Testing Marketing Ideas with Data 16:09 Customer Feedback Creates New Revenue Streams 19:50 The Cost-Benefit Analysis Every Roofer Should Run 22:03 How Referral Partners Outperform Vendor Discounts 28:28 Working On the Business vs In the Business 31:35 Why Private Equity Loves Roofing Companies 35:48 The Real Purpose of Networking and Relationships 41:36 How Sponsoring Local Events Generates Roofing Leads 48:18 Using YouTube and AI to Build Trust and Win More Jobs

    58 min

  4. 9 Jun

    Build A Roofing Business That You Love with Kody Landals

    Building a successful roofing company isn't just about selling more roofs. It's about creating a business that gives you freedom, predictable profits, and a team that loves coming to work. In this episode, Jim Ahlin sits down with Kody Landals, founder of Reimagine Roofing and Reimagine Your Sales, to discuss the lessons he learned building, scaling, and exiting a roofing company. In this conversation, you'll learn: • How Kody built and scaled Reimagine Roofing into a private-equity-backed company • Why virtual roofing sales can increase efficiency without sacrificing close rates • The key financial and marketing metrics every roofing owner should track • How to improve margins, build accountability, and create a business you actually enjoy running Connect with Kody:  https://calendar.app.google/YNWv3h8ambny45qV7 Listen to the episode on Spotify & Apple Podcasts (311) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 0:00 The Margin Fix That Adds $300K+ to Your Business 0:38 Welcome to the Roofing Success Podcast 3:22 How Kody Landals Got Started in Roofing 7:50 Building Reimagine Roofing & 15-Minute Roof Quotes 10:08 The Birth of Virtual Roofing Sales 15:07 Why Homeowners Prefer a Low-Friction Buying Process 16:24 The Private Equity Journey & Selling Reimagine Roofing 20:45 How Roofing Companies Create Predictable Revenue 25:38 The KPIs Every Roofing Owner Must Track 37:30 Financial Literacy, P&Ls & Building an Exit-Ready Company 43:17 The Profit Levers That Increase Roofing Margins 58:00 Leadership, Accountability & Building a Strong Team 1:07:50 Final Advice: Build a Roofing Business You Love

    1hr 9min

  5. 2 Jun

    How to Scale a Roofing Company Without Losing Control

    Most roofing companies hit a wall. The owner becomes the bottleneck. Growth creates chaos. And every problem ends up back on their desk. In this episode, Jim sits down with Chance Peare, COO of SkyRight Roofing & Gutters and founder of Framework OPS, to talk about what it really takes to scale a roofing company without losing control. Chance isn't a consultant teaching theory. He's in the trenches every day managing operations, building teams, creating systems, and solving the same challenges roofing owners face as they grow. We discuss the lessons learned from rapid growth, building an accountability-driven culture, creating clear roles and responsibilities, forecasting for growth, and developing the operational infrastructure needed to scale successfully. If you're the reason everything runs—and also the reason everything slows down—this conversation will show you how to build a company that can grow without depending on you for every decision. Connect with Chance: https://skyright.com https://frameworkopsllc.com Listen to the episode on Spotify & Apple Podcasts (310) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 How to Scale a Roofing Company Without Losing Control 05:02 Roofing Company Org Charts & Accountability Systems 07:48 Getting Roofing Employees to Follow Processes 16:00 Residential vs Commercial Roofing Growth Strategies 19:07 How to Add Commercial Roofing Revenue Streams 25:01 How to Get Commercial Roofing Leads Without Marketing 29:51 Commercial Roofing Bid Process Explained 39:44 Roofing KPIs, Margins & Job Costing 43:10 Preventing Material Price Increases from Killing Profit 47:02 Roofing Company Budgeting & Forecasting 51:04 Capacity Planning for Roofing Contractors 55:59 Roofing Operations Audit: What to Fix First

    1 hr

  6. 26 May

    The Hiring Mistake That Destroys Roofing Companies with Jon Abernathy

    What actually makes a roofing company successful long term? According to Jon Abernathy, it’s not having the biggest sales team. It’s having the right people, the right culture, and the right systems. Jon is the founder of Abernathy Roofing and a longtime roofing contractor with more than 25 years of experience in the industry. After building one of the strongest roofing brands in his market, he went on to help TAMKO redesign its Contractor Edge program and now coaches contractors through the Roofing Strong Alliance. In this episode, Jon shares the lessons he learned from swinging hammers and framing houses to scaling a multi-location roofing business. He breaks down the hiring mistakes that cost him the most money, why culture always beats talent, and how focusing on customer experience completely changed the trajectory of his company. We also dive into project management, production systems, profit sharing, speed to lead, and the operational leaks that quietly kill roofing companies. Jon explains how simple process changes saved hundreds of thousands of dollars, improved customer satisfaction, and helped his team scale without losing quality. If you’re an owner trying to build a better team, tighten up operations, or create a company people actually want to work for, this conversation is packed with practical takeaways you can implement immediately. Learn more about TAMKO:  https://www.tamko.com Listen to the episode on Spotify & Apple Podcasts (309) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters:  0:00 – Why Culture Matters More Than Money in Roofing Sales 1:27 – Jon Abernathy’s Journey from Homebuilding to Roofing Success 3:10 – How Jon Built a Roofing Empire & Partnered with TAMKO 5:49 – Hiring Roofing Sales Reps: Slow to Hire, Fast to Fire 10:21 – The Biggest Red Flags When Hiring Roofing Salespeople 13:13 – Building a Roofing Company Culture Focused on Family & Community 17:48 – The Cost of Keeping Toxic High-Producing Sales Reps Too Long 21:45 – Where Jon Found His Best Roofing Salespeople 26:27 – The “Dumb Tax” Roofing Contractors Pay on Bad Install Quality 32:30 – Why Roofing Sales Reps Make Terrible Project Managers 37:21 – Roofing Profitability Secrets: Efficiency, Waste Reduction & Incentives 46:40 – Why Most Roofing Companies Don’t Need More Leads, They Need Better Processes

    1 hr

  7. 19 May

    The Customer Experience Strategy Behind 500+ Roofing Reviews with Mike Cochran

    500+ roofing reviews don’t happen by accident. Mike Cochran of APEX Roofing built one of the most trusted roofing companies in Texas by focusing on one thing most roofers overlook… customer experience. From communication and follow-up to handling mistakes the right way, Mike shares the systems and mindset that helped APEX grow through referrals, repeat business, and loyal relationships. In this episode, you’ll learn: - Why Mike DOESN’T want a perfect 5.0 rating - How great communication creates more referrals - The customer experience details that separate great companies from average ones If you want to grow a roofing company people trust — this episode is for you. Check out APEX Roofing:  https://apexroofingcompanies.com Listen to the episode on Spotify & Apple Podcasts (308) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review

    1hr 2min

  8. 12 May

    Inside a Marketing Expert’s Mind: The Strategy Behind Launching Owl Roofing with Tim Brown

    What happens when one of roofing’s top marketers launches his own roofing company? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Tim Brown to break down the strategy behind launching Owl Roofing. From choosing a memorable brand name and testing yard sign messaging, to building a retail-first roofing company powered by SEO, Google Ads, AI search, and strong branding, Tim shares the real-world marketing playbook he’s using to grow fast in a competitive market. They also dive into: • Why branding can LOWER your cost per lead • How to dominate a tight local market instead of chasing everyone • What roofing companies need to do now to show up in ChatGPT and AI search If you want to build a roofing company people remember and search for, this episode is packed with practical insights you can apply right away. Connect with Tim: https://www.facebook.com/invigorated/ https://www.linkedin.com/in/tim-brown-%F0%9F%AA%9D-3160bb35/ https://www.instagram.com/timishness/ https://owlroofing.com/ https://hookagency.com/ Listen to the episode on Spotify & Apple Podcasts (307) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters:  00:00 Why Tim Brown Started Owl Roofing 03:02 Building a Roofing Company From a Marketing Mindset 05:05 Choosing the Perfect Roofing Brand Name 09:01 How Google Sees Roofing Company Names 11:28 Retail Roofing vs Storm Chasing Strategy 13:20 Testing Yard Signs and Brand Messaging 17:20 Radio Ads, Billboards, and Attention Marketing 20:27 Marketing Budget Strategy for Roofing Companies 24:03 Why Branding Lowers Your Cost Per Lead 31:05 Creating the Perfect Roofing Customer Avatar 34:45 SEO, Google Ads, and AI Search Optimization 45:10 The Marketing Channels Driving Leads Right Now 59:53 How to Rank in ChatGPT and AI Search Results

    1hr 12min
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About

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

Information

  • Creator
    Jim Ahlin
  • Years Active
    2019 - 2026
  • Episodes
    312
  • Rating
    Explicit
  • Copyright
    © 2026 Roofing Success LLC
  • Show Website
    Roofing Success

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