Sales Rewritten

Surfe
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Sales is changing fast. Sales Rewritten is where the people making it happen share what’s really working. No scripts. No fluff. Just honest conversations with founders, sales leaders, and reps rewriting the playbook for 2025. Powered by Surfe - because great sales starts with better data.

Episodes

  1. 'I'm Proud of It!' - Former Footballer Lifts Lid on Unusual Second Career As High-Flying Sales Exec | Sales Rewritten (S1E5)

    21 JAN

    'I'm Proud of It!' - Former Footballer Lifts Lid on Unusual Second Career As High-Flying Sales Exec | Sales Rewritten (S1E5)

    Did you know that roughly only 2% of professional footballers are financially able to retire after they finish playing? That’s according to Sean Evers, VP of Sales at Pipedrive and a former professional football player for British clubs including Luton Town, Reading and Plymouth Argyle. In the latest episode of Sales Rewritten, the #1 podcast for sellers, Sean reveals his unusual second ‘career’ in sales after hanging up his boots in 2003. From retraining as an estate agent to managing North American sales for an international firm, Sean’s story is a remarkable journey defined by luck, success and opportunity. In this episode, we explore: ◼️ Why most footballers still need a second career after they finish playing ◼️ Why sales rewards resilience more than confidence ◼️ Why great sellers guide buyers instead of persuading them Chapters: 0:00-1:55 Intro 1:55-2:48 How do you describe what you do? 2:48-5:43 Did you always dream of becoming a footballer? 5:43-9:40 The feeling of signing my first professional contract 9:40-11:25 How much I earned as a footballer at the time 11:25-12:27 Coming to the end of my football career 12:27-14:36 Deciding what to do AFTER football 14:36-16:20 Working as an estate agent and the ‘Gordon Ramsey’ manager 16:20-18:49 The danger of qualifying OUT a buyer too soon 18:49-21:58 Managing a contact center 21:58-23:47 A move to America? 23:47-24:28 Working for Pitney Bowes…what do they do? 24:28-27:01 Progressing from IC to sales manager - FAST 27:01-28:10 Building up your network 28:10-31:52 What type of manager are you? 31:52-33:01 Did football prepare you for the pressure of sales? 33:01-34:42 Working in different sectors as a salesperson 34:42-36:45 Thinking ‘strategically’ about career progression 36:45-39:25 AI in sales…what’s changing? 39:25-41:05 Is AI going to replace reps? 41:05-42:35 Applying AI to become a better seller 42:35-45:07 Defining a modern-day seller 45:07-46:18 The importance of having an opinion 46:18-47:10 What’s next for you? 47:10-48:32 Outro Sales Rewritten is an honest conversation about sales - by salespeople, for salespeople. Brought to you by Surfe, the high-quality data platform that makes prospecting simpler and smarter. Follow Sean: LinkedIn - https://www.linkedin.com/in/sean-evers-b56494112/ Sales Rewritten: 📺 Watch on YouTube: @surfehq 🎙 Listen on Spotify, Apple Music & all major platforms Sponsored by: Surfe - https://kntn.ly/ca397b8b Start your 14-day free trial today.

    49 min
  2. Nothing Else Gets Me High Like Closing a Deal and Hitting a Gong! | Sales Rewritten

    7 JAN

    Nothing Else Gets Me High Like Closing a Deal and Hitting a Gong! | Sales Rewritten

    Sales Rewritten (S1E4) - Frances Arville, Head of Sales, Zinc Why do salespeople love what they do? In the latest episode of Sales Rewritten, the #1 podcast for sellers, host Alex Wood (Surfe) is joined by Frances Arville (Head of Sales, Zinc) as she reveals the “high” of closing a deal. Frances fell into sales “by coincidence”, fell in love with the profession and admits she spent years believing sales managers were just lazy reps who couldn’t sell. Then the pandemic hit, and Frances moved from the US to London - managing a team while learning to sell into EMEA. In this episode, Frances breaks down: ◼️ Why sellers chase the “high” of closing ◼️ Why reps hesitate to ask for commitment - even on £100k deals ◼️ The biggest difference between US and EMEA sales cultures ◼️ Why consistency matters more than being “number one” ◼️ How hiring, selling and dating are basically the same thing Chapters: 0:00-1:03 Trailer 1:03-2:02 Introduction 2:02-2:42 What do you do for a living? 2:42-4:20 Landing my first sales job 4:20-5:42 Selling high-end whiskey 5:42-6:29 Sales…a job or a career? 6:29-7:43 ‘Nothing gets me high like hitting a gong’ 7:43-8:59 The importance of staying in a first job for 3-4 years 8:59-9:31 Progression from rep to AE 9:31-11:25 Moving from Chicago to London 11:25-12:19 The impact of the pandemic 12:19-14:28 Why I NEVER wanted to manage 14:28-16:02 Working EMEA hours in the US 16:01-17:37 The THREE things I wanted to be as a sales manager 17:37-19:37 Gaining the respect of your team as a manager 19:37-21:11 Arriving in London and selling EMEA 21:1-23:38 Mistakes I’ve made as a manager 23:38-25:13 Why some reps won’t ask for a phone number 25:13-26:30 The importance of confidence in selling 26:30-27:53 Learning the art of cold calling 27:53-28:57 Learning from lost deals 28:57-32:06 Learning to love being a sales manager 32:06-34:41 Helping sales reps reach their potential 34:41-36:14 What I’m looking for in a sales rep 36:14-38:32 How can someone go from SDR to AE? 38:32-41:12 Go and find yourself a mentor! 41:12-42:09 What I look for in a mentor 42:09-44:59 Deciding to leave G2 for Zinc 44:59-46:45 Why SALES and DATING are basically the same thing 46:45-47:20 What I’m leaving behind in 2025 47:20-48:51 Biggest deal WON 48:51-50:22 Biggest deal LOST 50:22-51:00 What you love most about working in SaaS sales 51:00-51:45 What you hate most about working in SaaS sales 51:45-52:48 What’s next for you? 52:48-53:53 Outro Sales Rewritten is an honest look at modern sales - for salespeople, by salespeople. Brought to you by Surfe, the high-quality data platform that makes prospecting simpler and smarter. Follow Frances: LinkedIn - https://www.linkedin.com/in/francesarville/ Sales Rewritten: 📺 Watch on YouTube: @surfehq 🎙 Listen on Spotify, Apple Music & all major platforms Sponsored by: Surfe - https://kntn.ly/cde7a84f Start your 14-day free trial today.

    54 min
  3. From Getting Fired to VP of Sales - How I 10x’d My Salary in 4 Years | Sales Rewritten

    15/12/2025

    From Getting Fired to VP of Sales - How I 10x’d My Salary in 4 Years | Sales Rewritten

    Sales Rewritten (S1E3) - Coralie de Robert, Director of Account Management, G2 Coralie de Robert’s sales career didn’t follow a straight line. From reading the news on French radio to selling coffee at Borough Market, Coralie’s path into SaaS was built on curiosity, resilience and learning the hard way. After getting fired in her late twenties, she reset her career, joined tech sales as an SDR and climbed to senior leadership in just four years - 10x’ing her salary along the way. In this episode of Sales Rewritten, the #1 podcast for sellers, Coralie shares: ◼️ How her background in journalism HELPED her transition to sales ◼️ Why she LOVES selling at markets ◼️ Why she got fired ◼️ How she went from SDR to sales leadership in four years ◼️ What she looks for when hiring salespeople at every level Chapters: 0:00-1:12 Trailer 1:12-1:53 Introduction 1:54-2:30 How do you describe what you do? 2:31-4:41 Becoming a journalist 4:41-6:01 Working in radio and interviewing politicians 6:01-6:56 Transferrable skills between journalism and sales 6:56-8:33 Why nerves can be good 8:33-9:23 Why I love market selling 9:23-11:56 Moving to London in my early 20s 11:56-14:37 Learning to sell with no real experience 14:37-16:28 Selling coffee for a living 16:28-19:50 Admitting I was a terrible manager 19:50-22:44 Working in the food industry 22:44-27:02 Getting fired and starting in SaaS 27:02-28:25 I went from SDR to AE in 4 years and 10x’d my salary! 28:25-31:01 What I did to become a top performer 31:01-32:48 Cold calling the same prospect every day for 6 months 32:48-33:34 Is it harder being an SDR or an AE? 33:34-35:55 Managing a team at G2 35:55-39:30 What NOT to do in a sales interview 39:30-43:02 What to do AFTER a sales interview 43:02-44:49 Life at G2 and why B2B software reviews matter 44:49-47:37 The impact of LLMs on search 47:37-49:45 My BIG prediction for sales and marketing teams in 2026 49:45-51:22 Outro If you’ve ever had to start again in your career, or wondered whether a non-linear path can work to your advantage, this episode is for you. Sales Rewritten is an honest look at modern sales - for salespeople, by salespeople. Brought to you by Surfe, the high-quality data platform that makes prospecting simpler and smarter. Follow Coralie: LinkedIn - https://www.linkedin.com/in/coralie-de-robert-15b4a550/ Sales Rewritten: 📺 Watch on YouTube: @surfehq 🎙 Listen on Spotify, Apple Music & all major platforms Sponsored by: Surfe - https://kntn.ly/b51a5292 Start your 14-day free trial today.

    53 min
  4. The True Cost of Success - Becoming a Senior Sales Exec Before 30 | Sales Rewritten

    12/11/2025

    The True Cost of Success - Becoming a Senior Sales Exec Before 30 | Sales Rewritten

    Sales Rewritten (S1E2) - Brett Runyan, VP of North American Sales, EZRA Coaching Brett Runyan’s sales career took off fast - from becoming employee #200 at Groupon to leading international teams at LinkedIn and Glassdoor. But behind the rapid rise came burnout, isolation and a need to redefine what success really means. In this episode of Sales Rewritten, a podcast for the sellers, host Alex Wood sits down with Brett Runyan, now VP of North American Sales at EZRA Coaching, to talk about the highs and lows of pursuing a global career - and why personal growth matters just as much as professional.

    48 min
  5. Living the ‘Boujee’ Life - From TV to WeTransfer…The Follow-Up Queen | Sales Rewritten

    28/10/2025

    Living the ‘Boujee’ Life - From TV to WeTransfer…The Follow-Up Queen | Sales Rewritten

    Sales Rewritten (S1E1) - Evelyn Oluwole, The Follow-Up Queen From selling £20 classified ads to closing six-figure global deals, Evelyn Oluwole has lived every side of sales. In this first episode of Sales Rewritten, a podcast by Surfe, host Alex Wood sits down with WeTransfer’s Global Senior Sales Director to talk about the mindset, mistakes and moments that made her The Follow-Up Queen. She explains: ◼️ How she started her career in TV ◼️ Why she used to cold call HUNDREDS of businesses selling classified ads ◼️ Built a global sales career and closed a six-figure deal ◼️ Nearly won Spotify as a client ◼️ Uses her “follow-up cheat code” If you’ve ever wondered how top performers stay motivated, handle knock-backs and stay sane in sales, this conversation is for you. The Sales Rewritten podcast is a raw, honest account of sales - for salespeople, by salespeople. Brought to you by Surfe, the high quality data platform that makes prospecting easy. Follow Evelyn: LinkedIn - https://www.linkedin.com/in/evelynoluwole/ Instagram - https://www.instagram.com/thefollowupqueen/ Sales Rewritten: 📺 Watch on YouTube: @surfehq 🎙 Listen on Spotify, Apple Music & all major platforms Sponsored by: Surfe - https://tinyurl.com/cxexkrjx, start your 14-day free trial today

    53 min
  • 5 Episodes

About

Sales is changing fast. Sales Rewritten is where the people making it happen share what’s really working. No scripts. No fluff. Just honest conversations with founders, sales leaders, and reps rewriting the playbook for 2025. Powered by Surfe - because great sales starts with better data.

Information

  • Creator
    Surfe
  • Years Active
    2025 - 2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Surfe
  • Show Website
    Sales Rewritten