Sales Rewritten

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Sales is changing fast. Sales Rewritten is where the people making it happen share what’s really working. No scripts. No fluff. Just honest conversations with founders, sales leaders, and reps rewriting the playbook for 2025. Powered by Surfe - because great sales starts with better data.

Episodes

  1. From Getting Fired to VP of Sales - How I 10x’d My Salary in 4 Years | Sales Rewritten

    15/12/2025

    From Getting Fired to VP of Sales - How I 10x’d My Salary in 4 Years | Sales Rewritten

    Sales Rewritten (S1E3) - Coralie de Robert, Director of Account Management, G2 Coralie de Robert’s sales career didn’t follow a straight line. From reading the news on French radio to selling coffee at Borough Market, Coralie’s path into SaaS was built on curiosity, resilience and learning the hard way. After getting fired in her late twenties, she reset her career, joined tech sales as an SDR and climbed to senior leadership in just four years - 10x’ing her salary along the way. In this episode of Sales Rewritten, the #1 podcast for sellers, Coralie shares: ◼️ How her background in journalism HELPED her transition to sales ◼️ Why she LOVES selling at markets ◼️ Why she got fired ◼️ How she went from SDR to sales leadership in four years ◼️ What she looks for when hiring salespeople at every level Chapters: 0:00-1:12 Trailer 1:12-1:53 Introduction 1:54-2:30 How do you describe what you do? 2:31-4:41 Becoming a journalist 4:41-6:01 Working in radio and interviewing politicians 6:01-6:56 Transferrable skills between journalism and sales 6:56-8:33 Why nerves can be good 8:33-9:23 Why I love market selling 9:23-11:56 Moving to London in my early 20s 11:56-14:37 Learning to sell with no real experience 14:37-16:28 Selling coffee for a living 16:28-19:50 Admitting I was a terrible manager 19:50-22:44 Working in the food industry 22:44-27:02 Getting fired and starting in SaaS 27:02-28:25 I went from SDR to AE in 4 years and 10x’d my salary! 28:25-31:01 What I did to become a top performer 31:01-32:48 Cold calling the same prospect every day for 6 months 32:48-33:34 Is it harder being an SDR or an AE? 33:34-35:55 Managing a team at G2 35:55-39:30 What NOT to do in a sales interview 39:30-43:02 What to do AFTER a sales interview 43:02-44:49 Life at G2 and why B2B software reviews matter 44:49-47:37 The impact of LLMs on search 47:37-49:45 My BIG prediction for sales and marketing teams in 2026 49:45-51:22 Outro If you’ve ever had to start again in your career, or wondered whether a non-linear path can work to your advantage, this episode is for you. Sales Rewritten is an honest look at modern sales - for salespeople, by salespeople. Brought to you by Surfe, the high-quality data platform that makes prospecting simpler and smarter. Follow Coralie: LinkedIn - https://www.linkedin.com/in/coralie-de-robert-15b4a550/ Sales Rewritten: 📺 Watch on YouTube: @surfehq 🎙 Listen on Spotify, Apple Music & all major platforms Sponsored by: Surfe - https://kntn.ly/b51a5292 Start your 14-day free trial today.

    53 min
  2. The True Cost of Success - Becoming a Senior Sales Exec Before 30 | Sales Rewritten

    12/11/2025

    The True Cost of Success - Becoming a Senior Sales Exec Before 30 | Sales Rewritten

    Sales Rewritten (S1E2) - Brett Runyan, VP of North American Sales, EZRA Coaching Brett Runyan’s sales career took off fast - from becoming employee #200 at Groupon to leading international teams at LinkedIn and Glassdoor. But behind the rapid rise came burnout, isolation and a need to redefine what success really means. In this episode of Sales Rewritten, a podcast for the sellers, host Alex Wood sits down with Brett Runyan, now VP of North American Sales at EZRA Coaching, to talk about the highs and lows of pursuing a global career - and why personal growth matters just as much as professional.

    48 min
  3. Living the ‘Boujee’ Life - From TV to WeTransfer…The Follow-Up Queen | Sales Rewritten

    28/10/2025

    Living the ‘Boujee’ Life - From TV to WeTransfer…The Follow-Up Queen | Sales Rewritten

    Sales Rewritten (S1E1) - Evelyn Oluwole, The Follow-Up Queen From selling £20 classified ads to closing six-figure global deals, Evelyn Oluwole has lived every side of sales. In this first episode of Sales Rewritten, a podcast by Surfe, host Alex Wood sits down with WeTransfer’s Global Senior Sales Director to talk about the mindset, mistakes and moments that made her The Follow-Up Queen. She explains: ◼️ How she started her career in TV ◼️ Why she used to cold call HUNDREDS of businesses selling classified ads ◼️ Built a global sales career and closed a six-figure deal ◼️ Nearly won Spotify as a client ◼️ Uses her “follow-up cheat code” If you’ve ever wondered how top performers stay motivated, handle knock-backs and stay sane in sales, this conversation is for you. The Sales Rewritten podcast is a raw, honest account of sales - for salespeople, by salespeople. Brought to you by Surfe, the high quality data platform that makes prospecting easy. Follow Evelyn: LinkedIn - https://www.linkedin.com/in/evelynoluwole/ Instagram - https://www.instagram.com/thefollowupqueen/ Sales Rewritten: 📺 Watch on YouTube: @surfehq 🎙 Listen on Spotify, Apple Music & all major platforms Sponsored by: Surfe - https://tinyurl.com/cxexkrjx, start your 14-day free trial today

    53 min
  • 3 Episodes

About

Sales is changing fast. Sales Rewritten is where the people making it happen share what’s really working. No scripts. No fluff. Just honest conversations with founders, sales leaders, and reps rewriting the playbook for 2025. Powered by Surfe - because great sales starts with better data.

Information

  • Creator
    Surfe
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Surfe
  • Show Website
    Sales Rewritten