Skift Daily Briefing

3.0 (1)
Business News
Updated daily

Everything you need to know about the business of travel today. Each episode covers new travel stories from Skift's editorial team. Listen to the latest developments at hotels, airlines, destinations, online booking sites, and more. Published Tuesday through Friday by 5am ET. For ongoing coverage, please visit Skift.com/news.

15 hr ago

Aviation's 2050 Climate Goal Is Slipping and Nobody Has a Fix

Aviation's net zero target may be getting pushed back as sustainable fuel supply falls dramatically short, Cathay Pacific says summer demand is holding strong while the Gulf stays grounded, and luxury hotel guests are paying higher rates without blinking. On today's Skift Daily Briefing, Sarah Dandashy breaks down why aviation's 2050 climate pledge is losing credibility without real government follow-through on sustainable fuel, how the Iran war's disruption of Gulf routes is quietly benefiting Asian hubs like Hong Kong, and why the K-shaped travel economy is showing no signs of letting up at the luxury end. Articles Referenced: Honorable Mention: @AskAConcierge on IG Aviation's 2050 Net Zero Target Could Slip — The More Likely Outcome Cathay Pacific CEO: Summer Demand Is Holding Up Despite Fuel Price Shock CoStar: Luxury Travelers Show No Pushback on Higher Hotel Rates Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

5 min
1 day ago

The U.S. Just Made Visas Pay-to-Play

The U.S. launches a $750 fast-track visa program that creates a two-tiered system for international travelers, Apple's rebuilt Siri could quietly reshape where the travel journey begins, and the most influential person in travel is someone most people have never heard of. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the new expedited visa fee is the latest signal that the U.S. is becoming an increasingly expensive and complicated destination to visit, how Apple's rebuilt Siri could shift where travelers start their journey before they ever open an airline app, and why Ken Chenault's web of boardroom influence makes him the most consequential non-operator in the travel industry today. Articles Referenced: Honorable Mention: @AskAConcierge on IG $750 Visa Appointment Fee Apple's Rebuilt Siri Opens New Doors for Travel Apps How Ken Chenault Became Travel's Most Consequential Non-Operator Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

6 min
2 days ago

United Still Wants American. The Airline Industry Is Bleeding.

Airline Profits Just Got Cut in Half — and United Still Wants to Buy American The global airline industry takes a brutal hit as profits are slashed nearly in half, global travel growth turns negative for the first time this year, and United's CEO is still publicly chasing a merger American keeps refusing. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the Iran war has upended what was supposed to be a strong year for airlines and left the Middle East as the only region posting an outright loss, what it means that global travel momentum has quietly flipped negative for the first time in 2026, and why Scott Kirby keeps the American Airlines merger idea alive even as American keeps saying no. Articles Referenced: Honorable Mention: @AskAConcierge on IG Middle East Airlines Face $4.3 Billion Loss — the Only Region in the Red Global Travel Growth Has Turned Negative for the First Time This Year United CEO Still Wants a Merger With American Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

6 min
6 days ago

The World Cup Was Supposed to Save U.S. Tourism. It's Not Going as Planned.

World Cup travel demand is falling short of expectations as international visitors stay home, Delta quietly made its credit card a better deal while every other airline raises fees, and a top hotel tech founder says the industry is using AI to solve the wrong problem. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the international tourist windfall host cities were promised isn't materializing, how Delta's Amex card expansion is a masterclass in playing the loyalty game right, and why hotels cutting costs with AI are missing the bigger opportunity sitting right in front of them. Articles Referenced: Honorable Mention: @AskAConcierge on IG World Cup Travel Demand Expectations Deflated Delta Expands Benefits on Amex Cards Why Hotel AI Keeps Cutting Costs Instead of Making Money Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

4 min
4 Jun

Sonder's Founder Just Came Back...With an AI Travel Startup

The Iran war has dramatically reshuffled global tourism demand, the founder of collapsed startup Sonder is already back with a lean AI-powered travel agent, and Priceline just gave its AI assistant the biggest overhaul in two years. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the Middle East's tourism collapse isn't killing global demand so much as redirecting it, how Francis Davidson is betting that asset-light AI software is the antidote to everything that killed Sonder, and why Priceline's Penny upgrade is a preview of where the entire travel industry is heading. Articles Referenced: Honorable Mention: @AskAConcierge on IG Iran War Drives Middle East Tourism Slump and a Global Demand Shift After Sonder's Collapse, Francis Davidson Returns With an AI Travel Agent Priceline Penny Revamp: Multiagent AI Powered by Anthropic Claude Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

6 min
3 Jun

One Guy Used AI to Pull 881,000 Fares and Broke the Travel Industry's Brain

A single AI-powered flight search just exposed a massive economic blind spot for the entire travel industry, new research reveals that treating women as one travel segment is quietly costing brands serious revenue, and Expedia's new chief AI officer just laid out the company's boldest bet yet. On today's Skift Daily Briefing, Sarah Dandashy breaks down why AI-powered travel search is breaking a system built on the assumption that humans eventually give up, how brands still running generic women's campaigns are leaving their highest-value customers completely unreached, and why Expedia's answer to AI disruption is to become the infrastructure everyone else depends on. Articles Referenced: Honorable Mention: @AskAConcierge on IG AI Impact on Travel Search Costs Women Travelers Are Not a Segment. Treating Them as One Is a Strategic Mistake. Expedia's New Chief AI Officer on What the Company Is Really Building Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

6 min
2 Jun

Two Billionaires Just Quietly Took Over Las Vegas

Two blockbuster deals in one week put Barry Diller and Tilman Fertitta on track to control a massive chunk of Las Vegas hospitality, Southwest Airlines confirms it's going international and eyeing lounges, and Hilton just launched a brand new hotel concept targeting a market most chains have ignored. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the MGM and Caesars deals signal a new era of ownership concentration on the Strip, how Southwest's latest reinvention is starting to look a lot like the airlines it swore it would never become, and whether Hilton's college-town bet can survive the notoriously seasonal economics of campus hospitality. Articles Referenced: Honorable Mention: @AskAConcierge on IG Barry Diller Moves to Take Over MGM Resorts in $18 Billion Deal Caesars Agrees to $5.7 Billion Takeover by Tilman Fertitta Southwest Moves Toward Latest Reinvention: Long-Haul International and Lounges Hilton Launches Undergraduate Hotel Brand for College Towns. Here's What the Numbers Say. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

5 min
29 May

United's CEO Just Buried JetBlue in Public — and He's Not Done

United's CEO slams merger speculation and delivers a brutal public assessment of JetBlue's finances, the U.S. government spent eight years producing a one-page PDF about passenger rights, and Expedia just bet big on one of YouTube's biggest streamers to win over Gen Z. On today's Skift Daily Briefing, Sarah Dandashy breaks down why Scott Kirby is done buying growth and betting that weaker airlines will simply hand United market share for free, why America's new passenger rights rule is a masterclass in doing the bare minimum while Europe has been paying travelers cash for delays since 2004, and why Expedia's IShowSpeed partnership signals that creator marketing has officially moved from experiment to core strategy across the travel industry. Articles Referenced: Honorable Mention: @AskAConcierge on IG United CEO Slams 'Idiotic' Theory He Used American Bid as Cover for Smaller Deal It Took Eight Years to Create a One-Page PDF for the U.S. Airline Industry Expedia x IShowSpeed: Why Brands Are Doubling Down on Creators Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

5 min

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Trailer

New from Skift: Executive Conversations Shaping the Travel Industry

We’re sharing a preview of a new podcast from Skift called Skift Take Sessions. Skift Take Sessions is a weekly, journalist-led podcast built from the most important conversations shaping the global travel industry. Each episode features candid interviews with CEOs and senior leaders across airlines, hotels, and travel platforms, recorded live at Skift events and expanded with context around why the conversation matters now and what we learned. Hosted by Wil Slickers, the show brings listeners inside executive-level thinking from leaders at companies like Hilton, Expedia Group, Airbnb, JetBlue, and more. New episodes drop every week. Listen and follow Skift Take Sessions: Apple Podcasts: ⁠⁠https://podcasts.apple.com/us/podcast/skift-take-sessions/id1871511773⁠⁠ Spotify: ⁠⁠https://open.spotify.com/show/4oKApv7z0I65VpySjh9rqP?si=2e8f1e3e83e8459d⁠⁠ Skift.com: ⁠⁠https://skift.com/skift-travel-podcasts/

26 Jan

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2 min

Everything you need to know about the business of travel today. Each episode covers new travel stories from Skift's editorial team. Listen to the latest developments at hotels, airlines, destinations, online booking sites, and more. Published Tuesday through Friday by 5am ET. For ongoing coverage, please visit Skift.com/news.