The 80/20 Principle

Ernie Svenson
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This podcast is for lawyers who want more freedom, flexibility, and control over their practice. Ernie focuses on the 20% of tools and strategies—especially AI—that deliver 80% of the results. No buzzwords. No hype. Just clear, practical insights on using AI, automation, outsourcing, marketing, cybersecurity, and smart systems to reduce friction, streamline workflows, and run your practice your way—from anywhere.

  1. 27 JAN

    Scaling Smarter: EOS Strategies for Law Firm Growth

    In this episode, we'll examine how AI has made recording conversations effortless—and why that convenience poses legal, ethical, and moral challenges for lawyers. We'll break down the risks of passive and stealth recording, including issues around consent, biometric privacy laws, and client trust. And you'll get simple, practical tips for using recording tools transparently while maintaining professionalism and integrity. Chapter Markers 0:00 Brooke's Legal Industry Background 1:09 Understanding Law Firms as Businesses 2:30 EOS and the Three Buckets 3:09 Becoming an EOS Implementer 6:06 The Six Pillars of EOS 10:04 Handling Toxic High Performers 13:50 Cash Flow Forecasting Basics 16:13 Six Key Numbers to Track 20:24 Owner Compensation & Firm Growth 23:13 Mindset Blocks Around Money 24:42 Hiring Smart vs. Cheap 27:24 Smart Outsourcing Strategies 29:33 Leveraging AI in Law Firms 31:16 EOS Implementation Resources Resource Links ChatGPT Lab (a weekly AI workshop for lawyers) Apply to join the ChatGPT Lab The 80/20 Principle (my techlaw newsletter) The Inner Circle (my online community for lawyers) Follow and Review: I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to the sponsor: Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

    33 min

  2. 20 JAN

    321: Stealth Recording -a Smart Move or Dangerous Ethics Problem?

    In this episode, we'll examine how AI has made recording conversations effortless—and why that convenience poses legal, ethical, and moral challenges for lawyers. We'll break down the risks of passive and stealth recording, including issues around consent, biometric privacy laws, and client trust. And you'll get simple, practical tips for using recording tools transparently while maintaining professionalism and integrity. Chapter Markers 0:00 The Rise of Frictionless Recording 1:00 AI Tools Enable Passive Recording 2:30 Why Lawyers Record Conversations 4:00 Legal Risks of AI Recordings 5:00 Biometric Privacy and AI Tools 6:30 Ethical and Client Trust Issues 7:20 Moral Implications of Covert Recording 8:30 Practical Recording Best Practices 9:45 Transparency, Sharing, and Final Thoughts Resource Links ChatGPT Lab (a weekly AI workshop for lawyers) Apply to join the ChatGPT Lab The 80/20 Principle (my techlaw newsletter) The Inner Circle (my online community for lawyers) Follow and Review: I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to the sponsor: Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

    12 min

  3. 16/12/2025

    320: AI in Legal Decision-Making: The Dawn of a New Era

    In this episode, Ernie explains how the American Arbitration Association is now using AI to draft decisions, subject to human review. The discussion covers the importance of transparency, control, and human oversight in the arbitration process, as well as the potential for AI to improve access to justice by making dispute resolution faster and more cost-effective. Key Takeaways AI is not about replacing humans but enhancing their capabilities. The American Arbitration Association is pioneering AI in legal disputes. AI can draft decisions, but humans retain final authority. Transparency and control are crucial in the arbitration process. Party validation ensures fairness and understanding in disputes. Governed AI operates within strict guidelines to ensure accuracy. The system learns from human edits to improve over time. Speed and cost savings are significant benefits of AI arbitration. AI can open doors to justice for underserved populations. This technology may signal a fundamental shift in legal processes. Resource Links ChatGPT Lab (a weekly AI workshop for lawyers) Apply to join the ChatGPT Lab The 80/20 Principle (my techlaw newsletter) The Inner Circle (my online community for lawyers) Follow and Review: I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to the sponsor: Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

    11 min

  4. 09/12/2025

    319: Gavel Exec: AI Copilot for Legal Drafting

    Show Notes In this podcast episode, Ernie Svenson interviews Dorna At Gavel, a former attorney turned tech entrepreneur, about her journey in creating Gavel, a legal technology platform. Dorna shares her experiences in building Gavel Workflows and Gavel Exec, tools designed to automate document creation and enhance legal drafting with AI. The conversation explores the integration of these tools with Microsoft Word, the importance of user experience, and the future of AI in the legal field. Dorna addresses common misconceptions about AI, the concept of 'vibe lawyering,' and how these technologies can empower lawyers to focus on more meaningful work while improving efficiency. Takeaways Dorna transitioned from law to tech to help domestic violence survivors. Gavel Workflows automates document creation for legal professionals. Gavel Exec serves as an AI copilot within Microsoft Word. The platform is designed to enhance collaboration and efficiency. AI tools can help lawyers focus on higher-level tasks. Misconceptions about AI include fears of job loss in the legal field. Vibe lawyering encourages creative legal thinking with AI assistance. Training junior associates can be streamlined using AI playbooks. Gavel Exec integrates with existing workflows to improve productivity. The future of legal practice will likely include AI as a standard tool. Resource Links ChatGPT Lab (a weekly AI workshop for lawyers) Apply to join the ChatGPT Lab The 80/20 Principle (my techlaw newsletter) The Inner Circle (my online community for lawyers) Follow and Review: I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to the sponsor: Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

    35 min

  5. 26/11/2025

    318: AI is a consensus machine (and here's why that's good for some lawyers)

    Show Notes In this episode, Ernie discusses the impact of AI on the legal profession, emphasizing that while AI may replace surface-level tasks, the best lawyers will thrive by focusing on deeper, strategic thinking and understanding complex legal outcomes. Takeaways The best lawyers won't just survive this wave of AI. They're gonna dominate. If your work is mostly surface level, AI is gonna replace you. To remain indispensable, focus on outcomes and hidden risks. Understanding the chessboard of legal scenarios is crucial. Lawyers must evolve their skills to adapt to AI advancements. AI should be seen as a tool, not a replacement. Strategic thinking is key in the legal profession. The future of law requires innovation and adaptation. Surface-level tasks can be automated, but deeper insights cannot. Indispensable lawyers will thrive in the AI era. Resource Links ChatGPT Lab (a weekly AI workshop for lawyers) Apply to join the ChatGPT Lab The 80/20 Principle (my techlaw newsletter) The Inner Circle (my online community for lawyers) Follow and Review: I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to the sponsor: Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

    7 min

  6. 04/11/2025

    317: AI, ClioCon, and the Future of Law: What Lawyers Need to Know Now

    In this episode, California attorney Jeff Lewis and I discuss the recent Clio conference that took place in Boston, which we both attended along with 2,700 other lawyers.  There was a lot of discussion about AI and how its growing adoption will impact lawyers in the coming years.  We of course will discuss Richard Susskind's Keynote speech, which was a disturbing warning about the massive disruption AI is likely to bring to the legal profession. Jeff called it a "gut punch" and you'll want to hear why he found Susskind's speech so unsettling.  Topics Discussed Clio's New AI Tools and Integration Plans The Legal Trends Report and Data Insights Clio's 1$ Billion V-Lex Acquisition and what it means Peggy Gruenke's KPI Session Takeaways Richard Susskind's take on AI and the Future of Law AI Adoption Challenges and Lawyer Resistance Future of Legal Careers and AI Skills Lawyer Reactions to Susskind's AI Predictions Resource Links Ernie's LinkedIn post summarizing Susskind's speech Jeff Lewis's law firm website Jeff's legal podcast ChatGPT Lab (a weekly AI workshop for lawyers) Apply to join the ChatGPT Lab The 80/20 Principle (my techlaw newsletter) The Inner Circle (my online community for lawyers) Follow and Review: I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to the sponsor: Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

    36 min

  7. 15/10/2025

    316: Inside the Smartphone-Powered Law Firm (with Elise Buie)

    What if you could run a thriving 40-person law firm entirely from your smartphone? In this episode, attorney Elise Buie—known as "The Smartphone Lawyer"—shares how she scaled her Seattle-based family law practice through radical delegation, smart systems, and the strategic use of virtual assistants. From hiring and managing overseas talent to automating key workflows, Elise reveals how she built a firm that operates seamlessly, even when she's halfway around the world. She also breaks down the mindset shifts lawyers need to overcome perfectionism, embrace technology, and trust others to get things done. Whether you're a solo practitioner or managing a growing team, you'll learn how to delegate more effectively, streamline your operations, and create a practice that supports your life—not the other way around. Topics Covered Overview of Elise's Practice Using Virtual Assistants for 24/7 Support The Power of Delegation Overcoming Perfectionism and Letting Go Delegating Personal Life Tasks How to Start Delegating and Write SOPs Focusing on High-Value Work Running a Law Firm from a Smartphone Slack as a Central Command Hub Why Elise's Firm Pays for Slack Key Apps: Clio, Dropbox, and Payroll Tools Using Loom for Communication AI Note-Taking and Granola Recommendation Hiring and Onboarding Virtual Assistants Filipino Virtual Assistants and Firm Culture Addressing Privacy and Security Concerns How Elise's Firm Uses AI Final Advice: Delegate Everything You Can Resource Links Elise's firm website Elise's LinkedIn page Elise's email address: elisebuie@gmail.com Granola AI notetaking tool ChatGPT Lab (a weekly AI workshop for lawyers) Apply to join the ChatGPT Lab The 80/20 Principle (my techlaw newsletter) The Inner Circle (my online community for lawyers) Follow and Review: I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to the sponsor: Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

    49 min

  8. 16/09/2025

    315: Email is the Most Under-leveraged Marketing Channel for Lawyers (with Tyler Cook)

    Email isn't dead—it's dominating. In this episode, email marketing expert Tyler Cook explains why email remains the highest ROI marketing channel for lawyers (and just about everyone else). You'll learn: Why email still outperforms social media by a mile What kind of emails people actually want to read The 3 automations every lawyer should set up—no exceptions How to use AI to write powerful emails fast (without sounding robotic) The truth about open rates, sender reputation, and avoiding spam filters Whether you're brand new to email marketing or ready to take your list to the next level, this episode gives you a clear roadmap—and some surprising tactics most lawyers miss. Plus: Tyler shares his favorite pro-level deliverability tips, and how even a tiny list can bring in big results when used the right way. Resource Links Tyler Cook: LinkedIn profile Tyler Cook: Hypermedia website Tyler Cook: newsletter about email marketing Rand Fiskin (SEO expert) Perry Marshall (author of 80/20 Marketing book) Neverbounce (email verification) Beehiiv (email platform for newsletters) Hubspot (CRM and email sending platform) Dean Jackson (email marketing guru) Hoppy Copy (helps write good emails) Jarvis (AI-powered marketing copy) Copy.ai (marketing copy assistant) Google Alerts (get automatically notified of important news) ChatGPT Lab (a weekly AI workshop for lawyers) Apply to join the ChatGPT Lab The 80/20 Principle (my techlaw newsletter) The Inner Circle (my online community for lawyers) Follow and Review: I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to the sponsor: Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

    53 min
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About

This podcast is for lawyers who want more freedom, flexibility, and control over their practice. Ernie focuses on the 20% of tools and strategies—especially AI—that deliver 80% of the results. No buzzwords. No hype. Just clear, practical insights on using AI, automation, outsourcing, marketing, cybersecurity, and smart systems to reduce friction, streamline workflows, and run your practice your way—from anywhere.

Information

  • Creator
    Ernie Svenson
  • Years Active
    2018 - 2026
  • Episodes
    322
  • Rating
    Clean
  • Show Website
    The 80/20 Principle

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