The Edward Show

Edward Sturm
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Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

  1. 1 day ago

    How Local Businesses Build Powerful Backlinks Through Community Sponsorships

    E1109: Local backlinks do not have to come from guest posts, national websites, or expensive digital PR campaigns. In this episode, Ellen Sartin and Garrett French explain how local businesses can build backlinks through community sponsorships, nonprofit partnerships, chambers of commerce, local events, schools, youth sports teams, and other organizations operating in their area. They break down how to find sponsorship opportunities, what these placements usually cost, where the links should point, how many links a business may need, and how to make sure the sponsorship produces more than just a backlink. We cover: - How local businesses can find sponsorship opportunities themselves - Why local relevance can matter more than domain authority - How to approach nonprofits and community organizations - What information to prepare before beginning outreach - Why personal emails and phone calls work better than mass outreach - How much local sponsorship links typically cost - Why businesses should start with organizations they already support - The difference between a sponsorship placement and a paid advertisement - Where local backlinks should point on your website - Why location and service pages are often stronger targets than the homepage - How to think about anchor text without making it look forced - Whether businesses should build links directly to their Google Business Profile - How chambers of commerce can provide links, articles, press releases, and local visibility - When local directories are worth joining - How newsletters, social posts, event banners, and offline placements can generate additional exposure - What makes a local backlink valuable - Which sponsorship and directory links businesses should avoid - How to measure whether local link building is improving rankings and visibility - Why businesses should create a page highlighting the organizations they support - How one plumbing company earned 43 local links, ranked for 86 new keywords, and improved its average position by nine spots The main lesson is simple: the strongest local backlinks often come from being genuinely involved in the communities where your customers live. Instead of only paying for links on unrelated websites, local businesses can sponsor real organizations, earn relevant links, reach new customers, build brand recognition, and support causes in their area. ⭐️ Ellen Sartin on LinkedIn - https://www.linkedin.com/in/ellen-sartin-zipsprout/  ⭐️ Garrett French on LinkedIn - https://www.linkedin.com/in/garrettfrench/  ⭐️ Contact Ellen Sartin directly - ellen@zipsprout.com and 470-250-0670 ⭐️ Book a call with Ellen - https://meetings.hubspot.com/ellen-sartin-zipsprout/discovery-call-zipsprout  ⭐️ DIY Sponsorship Guide - https://zipsprout.com/diy-sponsorship-link-building-for-local-businesses-on-a-budget/  ⭐️ Dial One Case Study - https://zipsprout.com/texas-plumbing-company-ranks-higher-with-sponsored-link-campaign/  ⭐️ AI Visibility with Community PR - https://zipsprout.com/building-local-trust-and-ai-visibility-through-community-pr/  ⭐️ Survey Study: How Businesses View Local Sponsorships - https://zipsprout.com/local-nonprofit-sponsorship-report-business/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Local Link Building Kickoff 01:01 Meet The Guests 02:54 Community Sponsorship Strategy 06:42 Sponsor Outreach Process 08:03 Dentist Example Planning 17:07 DIY Sponsorship Links 23:14 Results And AI Visibility 25:19 Press PR And Chambers 31:30 Directories Local Relevance 33:39 Anchor Text Guidelines 36:28 Links To Google Business Profile 37:22 Testing Lessons Learned 38:47 Local Relevance Basics 39:31 Best Pages For Backlinks 41:40 URL Structure Debate 43:31 Pricing And Pilot Plans 46:09 How Many Sponsorships 47:45 Good Vs Bad Links 49:05 Newsletters And Lead Gen 54:38 Sponsorship Perks Catalog 59:45 Proving It Works 01:02:31 Community First Link Building 01:07:23 Wrap Up And Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #localseo #linkbuilding #localmarketing #searchengineoptimization

  2. 2 days ago

    The SEO Lessons From Working With 5,000 Publishers

    E1108: Hank Azarian has worked in SEO for more than 20 years across LegalZoom, Like.com, Refinery29, TMZ, Raptive, and thousands of independent publisher websites. In this episode, Hank explains what he learned from working with more than 5,000 publishers, scaling major media sites, building SEO systems, and testing what actually improves traffic, engagement, and revenue. We cover: - How organic search helped take an ecommerce company from zero to a $1 million annual run rate - How Refinery29 grew from roughly 1 million to 18 million monthly search visits - How TMZ increased its search traffic by updating breaking-news pages instead of publishing multiple competing versions - Why publishers who stay close to their content tend to outperform those who outsource everything - Why testing matters more than blindly following SEO best-practice lists - How to choose which old pages to update - Why SEO teams should focus less on raw traffic and more on revenue, returning visitors, and email signups - How to turn basic FAQs into pages that solve specific customer problems - Why narrow, focused pages can perform better in AI search and passage-based retrieval systems - Why generic programmatic SEO pages are becoming less useful - How to find information that AI systems are missing, uncertain about, or getting wrong - What Hank means when he says SEO is moving from keywords to "key people" - Why LLMs.txt has not shown meaningful results in his testing - How entity disambiguation helps Google and AI systems distinguish between similar people, brands, and businesses - How Hank separated his identity from actor Hank Azaria in search and AI results - Why third-party mentions, podcasts, structured data, media pages, and Wikidata can strengthen entity recognition - What separates publishers that consistently grow from those that plateau - How Hank would spend 10 hours on SEO for a new website - How he would approach a mature website that has lost revenue or traffic Hank also shares lessons from working across editorial, engineering, product, advertising, and executive teams, and explains why modern SEOs need to become better experimenters, builders, and decision-makers. ⭐️ Hank Azarian on LinkedIn - https://www.linkedin.com/in/hankazarian/  ⭐️ Hank Azarian's website - https://hankazarian.com/  ⭐️ Hank Azarian Is Not Hank Azaria - https://hankazarian.com/hank-azarian-not-hank-azaria/  ⭐️ Hank Azarian's AI SEO testing - https://hankazarian.com/ai-seo-testing/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Meet Hank Azarian 00:19 Accidental SEO Start 01:41 First Million Run Rate 03:28 Agency Life and Big Clients 04:15 Scaling Like Selling to Google 06:30 Miami Move and Refinery29 10:11 TMZ Tech Migration 11:39 Winning the News Box 17:51 Raptive SEO at Scale 20:54 Tooling and Network Keywords 25:23 ChatGPT Changes Investment 28:53 Decision Architecture Products 33:57 Actionable SEO Plays Today 39:27 Career Advice and Testing 44:13 Experiments and What Works 48:10 Peers Schema and Knowledge Graphs 49:47 Testing Beyond Best Practices 51:19 Why Entity Disambiguation Matters 54:31 Building a Distinct Personal Brand 58:59 SEO Patents Worth Watching 01:02:08 Volatility and Probabilistic Rankings 01:05:39 Entity Disambiguation Playbook 01:09:50 What Makes Publishers Grow 01:14:11 How to Spend 10 SEO Hours 01:19:03 Why Pages Don't Get Indexed 01:23:44 Rapid Fire and Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #enterpriseseo #publisherseo

  3. 3 days ago

    E-commerce SEO for AI Search: Faceted Navigation, Bottom-of-Funnel Pages & Scaling Without Getting Hit

    E1107: E-commerce SEO is no longer only about ranking product and category pages in Google. AI search tools are also surfacing filtered URLs, faceted navigation pages, intent-based collections, and detailed product pages for highly specific buying queries. I speak with Gagan Ghotra and Harpreet Singh about how e-commerce brands can improve visibility in Google, ChatGPT, AI Overviews, and AI Mode without creating crawl problems, duplicate pages, or large amounts of low-value content. We explain how ChatGPT can surface faceted URLs for searches such as TVs under a certain price, products in a specific size, or items that match multiple attributes. The discussion also covers why some of these pages may appear in AI search even when they are canonicalized, noindexed, or not designed to rank in traditional search. Topics covered: - How faceted navigation works on e-commerce sites - Why filtered URLs are appearing in AI search results - How ChatGPT query fan-out creates detailed buying searches - When faceted navigation helps SEO and when it causes crawl waste - How to manage indexation, canonicals, robots.txt, and duplicate URL combinations - Why Wayfair's keyword and search pages are worth studying - How intent-based category pages can capture searches that standard product categories miss - Why pages such as airport outfits, graduation dresses, products for sleep, and holiday sale pages can convert well - When scaling category and collection pages becomes risky - How much unique content similar collection pages actually need - Why site size, authority, internal links, demand, and revenue data should guide page creation - How scaled AI content can damage the wider site, not only the blog - What e-commerce brands can learn from major organic traffic declines - Why product options hidden behind JavaScript should also be explained in visible text - How to write useful collection-page copy without keyword stuffing - Where collection-page content should appear in relation to the product grid - How FAQs, comparisons, buying guidance, and product education can support conversions - How to optimize product descriptions, product variants, specifications, certifications, and use cases - How to write unique image alt text for different product images and angles - Why related-product sections should contain genuinely related items - How to use internal site-search data to find bottom-of-funnel page ideas - Why Black Friday, Cyber Monday, Mother's Day, Father's Day, and other sale pages should stay live year-round - How Google Merchant Center is beginning to report product-feed performance in AI search The episode focuses on a practical balance: create pages that match real customer demand, explain products clearly, and help people make buying decisions, while avoiding uncontrolled URL growth and content created only to increase page count. ⭐️ Ep 1081 - Google Merchant Center Mistakes Killing Your Ecommerce Revenue - https://www.youtube.com/watch?v=iIyAv_Li1qA  ⭐️ Gagan Ghotra on 𝕏 - https://x.com/gaganghotra_  ⭐️ Gagan Ghotra on LinkedIn - https://www.linkedin.com/in/gagan-ghotra/  ⭐️ Gagan Ghotra's website - https://gaganghotra.com/  ⭐️ Harpreet Singh's Personal Site - https://harpsdigital.com   ⭐️ Harpreet on X - https://x.com/harpreetchatha_  ⭐️ Harpreet's Newsletter - https://seoespresso.com  ⭐️ Harpreet on LinkedIn - https://linkedin.com/in/harpreetsingh8/  ⭐️ Harpreet on TikTok - https://tiktok.com/@seoharp  ⭐️ Harpreet on YouTube - https://youtube.com/@harpsdigital  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Ecommerce SEO kickoff 00:16 Facets in AI search 01:09 Faceted navigation basics 02:35 SEO risks and crawl control 03:25 Why facets get cited 06:22 Wayfair sitemap strategy 08:40 How to implement facets 10:41 AI partnerships and JS limits 15:24 Query fan out investigation 20:33 Traffic drops case studies 26:42 Meaningful category page copy 30:30 Where to place the text 31:53 Safe URLs and takeaways 33:47 Intent Category Pages 36:01 Supplement Intent Collections 36:57 Granular Products Blogging 40:16 Long Term Content ROI 41:39 Scaling Category Variations 47:03 Internal Links Risk 48:52 Evergreen Sale Pages 52:43 Merchant Center AI Report 54:21 Product Page Essentials 57:09 Alt Text Related Products 01:01:39 CRO Copy And Keywords 01:04:12 Navigation Architecture Fixes 01:06:03 Authority And Backlinks 01:11:34 Digital PR Link Tactics 01:13:47 Final Wrap And Thanks The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #ecommerceseo #ecommerce #seo

  4. 4 days ago

    Google Isn't Indexing Your Pages? Fix These 3 SEO Mistakes

    E1105: Google is not indexing every page it discovers. As the web keeps growing, Google has to decide which pages are worth crawling regularly, storing in its index, and showing in search results. That means weak site structure, accidental noindex tags, and poor internal linking can make it harder for your important pages to get indexed. We break down three simple SEO mistakes shared by Mike Friedman (SEO Pub) that can reduce crawling and indexation across your website. You'll learn: - Why you should be careful about adding noindex tags to category pages - How noindexed category pages can make it harder for Google to discover new content - Why internal links help Google understand which pages matter most - What it tells Google when an important page only has one or two internal links - How crawl depth affects how frequently pages are crawled - Why your most important pages should ideally be reachable within three clicks of the homepage - How to use high-authority pages on your site to help Google find deeper pages - How to check crawl depth inside Screaming Frog - How accidental noindex tags commonly appear during website redesigns - How to quickly identify non-indexable pages that return a 200 status code - Why duplicate or undifferentiated content may struggle to remain indexed - How stronger page titles can help your result stand out and earn more clicks Before changing your site structure, also check the basic technical problems that frequently prevent indexing: - Review your robots.txt file for accidental blocks - Check your WordPress SEO plugin for unintended noindex settings - Make sure staging-site noindex tags were removed when the new site went live - Crawl your website and confirm that every intentionally published page is indexable - Look for important pages buried too deeply inside your site A page can be technically accessible without being treated as important. If your own website rarely links to a page, Google may crawl it less frequently. If it takes nine clicks to reach from your homepage, Google may treat it as less important than a page linked directly from your main navigation or strongest pages. Good indexing starts with making your content easy to find. Your important SEO pages should be: - Unique enough to add something useful - Internally linked from relevant pages - Close to your homepage or other high-authority pages - Free from accidental crawling and indexing restrictions - Part of a clear site structure that search engines can follow ⭐️ The article - https://theseopub.com/3-simple-ways-to-improve-the-indexing-of-your-webpages/  ⭐️ Ep 779 - "Beating Google with AI SEO, Brand Signals & Obnoxiously Long Titles" - https://www.youtube.com/watch?v=jkTnuOxCYT4  ⭐️ Ep 951 - "Why Google Crawls Your Page but Refuses to Index It (And How to Fix It)" - https://www.youtube.com/watch?v=ahNhcLDa1LQ  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Why Indexing Got Harder 00:36 Common Sense Indexing Checks 01:26 Avoid Duplicate Content 01:42 Titles That Earn Clicks 02:49 Robots Txt Pitfalls 03:27 Accidental Noindex Tags 04:22 Tip One Index Categories 05:23 Tip Two Internal Linking 05:45 Tip Three Crawl Depth 07:25 Wrap Up 08:32 Final Thanks and Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #technicalseo #digitalmarketing

  5. 5 days ago

    Former Google Search Quality Analyst Reveals How Google Really Ranks Websites

    E1106: Pedro Dias spent six years working in Google Search Quality, where he investigated web spam, reviewed search results, and helped identify quality problems across different markets. In this episode, Pedro explains how Google evaluates websites, why many popular SEO metrics are misleading, and what site owners should focus on if they want stronger rankings. We begin with the LinkedIn post that caused Google's AI Overview to describe Pedro as the "world's most renowned AI visibility expert." Pedro explains why the result was partly a joke, but also why his experience, authority, and consistent online positioning likely helped Google make that connection. We also discuss what his work inside Google actually involved. Spam detection was not simply about finding one suspicious pattern and applying a penalty. Google had to consider intent, context, false positives, user satisfaction, language markets, and the quality of the search results that would remain. We cover: - What Pedro did as a Google Search Quality Analyst - How Google investigated spam, abuse, and low-quality results - Why suspicious patterns do not automatically prove manipulation - Why search quality decisions were often handled case by case - How Google's processes may have changed with AI - What "quality content" actually means - Why longer content is not automatically better - Why people scan a page before deciding whether to read it - How design, structure, and presentation affect perceived quality - Why content quality declines as user expectations increase - Why Google is moving away from repetitive commodity content - What makes firsthand experience and original information more valuable - How brands become associated with specific topics in Google - Why consistency strengthens topical authority - Why trying to cover every topic can weaken a website - Why backlinks still matter in 2026 - Why referral traffic and qualified leads matter more than link scores - Why Domain Rating, Domain Authority, and other third-party metrics can mislead you - How supposedly natural link building can still look manipulated - Why content at scale repeatedly causes problems - The difference between controlled programmatic SEO and uncontrolled AI content - How to use AI for structured tasks where the output can be checked - Why producing more pages is not automatically better - What companies can do to improve visibility in ChatGPT and Google AI Overviews - Why websites must be crawlable, fast, retrievable, and internally consistent - Why schema, JSON-LD, and LLMs.txt may not work the way many SEOs claim - Whether GEO requires different tactics from traditional SEO - Whether semantic HTML helps search engines understand a page - The technical SEO problems Pedro repeatedly finds on large websites - Why architecture, click depth, server speed, and caching still matter - The common SEO audit recommendations that waste time without improving traffic Pedro also gives listeners three practical assignments: - One SEO action to complete tomorrow - One controlled AI project to build over the next 30 days - One capability SEOs should develop over the next year This conversation explains Google rankings from the perspective of someone who worked inside Search Quality and then spent years applying those lessons to real websites. ⭐️ Pedro Dias on LinkedIn - https://www.linkedin.com/in/pedrodias/  ⭐️ Pedro Dias on 𝕏 - https://x.com/pedrodias  ⭐️ Pedro Dias consulting - https://visively.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Welcome and Intro 00:50 Pedro's Google Journey 03:12 Matt Cutts Era Stories 03:31 Viral LinkedIn AI Title 05:21 Spam Signals and Intent 10:33 Webspam Work Then vs Now 15:17 Defining Quality Content 21:30 Non Commodity Content SEO 27:21 Entity Authority Consistency 32:56 Do Backlinks Still Matter 37:55 Earning Links with Great Assets 40:58 SEO Myths and Fake Natural Links 46:29 Safe AI Content Scaling 53:58 AI Visibility and GEO Theater 54:49 Many Bots Era 55:22 SEO Mindset Shift 57:08 LLMs Txt And Schema Myths 01:00:35 Be Retrievable And Fast 01:04:19 Semantic HTML Debate 01:07:30 Top Technical SEO Fixes 01:11:02 Internal Linking And Crawl Budget 01:15:01 Pruning Weak Pages 01:18:53 Diagnosing Traffic Drops 01:22:31 Search Intent And Topicality 01:27:14 SEO Polishes Value 01:29:13 Vanity Metrics To Ignore 01:31:23 Tomorrow 30 Days 1 Year 01:37:30 GEO Vs SEO Future 01:40:36 Google Memories And Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #technicalseo #webdevelopment

  6. 5 days ago

    The 1-Hour SEO Update That Makes Your Best Pages Rank for More Keywords

    E1104: Your best-performing pages may already be ranking for dozens or hundreds of searches that they do not fully cover. I show you a practical one-hour SEO update that uses Google Search Console and Claude to find those missed opportunities, add the right sections to your content, and help pages that already perform well rank for even more keywords. You are not guessing which topics to add. You are using the actual searches Google already associates with your page. I walk through the complete process: - Find your most-clicked pages in Google Search Console - Choose an existing page that is worth updating - Export every search query the page currently ranks for - Upload the article and query data to Claude - Identify keyword clusters with meaningful impressions - Find topics the article does not currently cover well - Turn those gaps into relevant new H2 sections - Decide exactly where each new section should be inserted - Rewrite the AI output so it is accurate, concise, confident, and sounds like you - Add two or three useful sections instead of unnecessarily expanding the entire page - Use the updated page to internally link to other pages you want to rank - Add context when an internal link would otherwise feel unrelated - Update the introduction so it reflects the expanded article - Update the published date after making a substantial revision - Request indexing through Google Search Console I also share the exact prompt you can use: "I'm attaching my article and a CSV of Google Search Console queries it currently ranks for. Analyze the queries against the article's existing content, identify keyword clusters with meaningful impressions that aren't well-covered in the article, and suggest new H2 sections to add - so the article can rank for more of the queries it's already partially matching." You will also learn how to use a ranking page to support other pages on your site. Pages that already rank and receive clicks pass value through internal links. Instead of adding links randomly, you can find the most natural place to link to a page you want to improve. The internal-link prompt covered in the episode is: "This is the page I want to boost. Find the most natural place in the first article to add an internal link to it. Give me only where to add it, the sentence or H2 section to insert, and the anchor text. Keep it concise and in my voice." When the two pages are not closely related, adding a short section can give the link the context it needs. That makes the link more useful to readers and strengthens the connection between the two topics. This process helps you: - Get more value from content that already ranks - Find keyword opportunities using your own Search Console data - Improve existing pages without rewriting them from scratch - Build more relevant internal links - Support existing or weaker pages - Expand your site's coverage of related topics - Spend your time on updates backed by real search demand You probably already know that updating old content is important. This episode gives you a clear process you can complete in about an hour. ⭐️ Ep 675 - "How to Humanize ChatGPT Content" - https://www.youtube.com/watch?v=7_bmGoLFfRo  ⭐️ Ep 1100 - "The SEO Colony Hack That Ranks Money Pages Without Backlinks" - https://www.youtube.com/watch?v=FFGNSAjdz6Y  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 One Hour SEO Win 00:16 Find Top Pages In GSC 00:46 Export Ranking Queries 01:01 Claude Prompt For New H2s 02:04 Rewrite And Humanize AI 03:39 Add Sections Then Link Boost 04:29 Internal Link Placement Prompt 05:39 Refresh Intro And Reindex 06:08 Why This Works 07:47 Podcast Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #googlesearchconsole #digitalmarketing

  7. 12 Jul

    Google Just Added Instagram, TikTok, X & YouTube to Search Console

    E1103: Google has added a new Search Console property type that shows how content from Instagram, TikTok, X, and YouTube performs across Google Search and Discover. The new "platform properties" feature lets creators and businesses see which search terms lead people to their social and video content, along with data about how people interact with those posts. This is further evidence that Google's increased focus on social media content is not temporary. I explain: - What Google's new platform properties are - Which social and video platforms are currently supported - How to connect Instagram, TikTok, X, and YouTube to Search Console - Why this update matters for SEO - How social posts can rank for valuable keywords - Why the first words of a LinkedIn post matter - How LinkedIn uses those words in the page title and URL - Why placing your target keyword near the beginning of a post can improve relevance - How to reuse the same text post across LinkedIn, X, Threads, and Facebook - Why detailed video descriptions are better than a few words and hashtags - How transcripts can help Google and AI systems understand your videos - Why websites are still important even as social content becomes more visible in search - What happened when I used an indexer to get a LinkedIn post indexed within 30 minutes - Why getting indexed does not necessarily mean the post will rank on page one - The risks of using indexers across every social post Most creators are not intentionally targeting keywords with their social content. Their descriptions are often short, vague, or filled with hashtags that give search engines very little useful context. That creates an opening for businesses that understand how keyword targeting works. You can continue building bottom-of-funnel pages on your website while also targeting related searches through social posts and short-form videos. The platforms receiving the most attention may change, but your website remains the foundation that you control. Google says platform properties are rolling out gradually over the coming weeks. At launch, the feature supports Instagram, TikTok, X, and YouTube. ⭐️ See how content from social and video platforms performs on Google Search - https://developers.google.com/search/blog/2026/07/search-console-social-video-platforms  ⭐️ My Exact Social Media Posting Strategy - https://edwardsturm.com/articles/social-media-posting-strategy/  ⭐️ GaryVee: Gemini Is the Only Guaranteed Winner in AI Search - https://www.youtube.com/watch?v=EUnV-xaH32k  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Google Embraces Social 01:02 Websites Not Dead 01:20 LinkedIn Keyword Hack 02:50 Cross Post Everywhere 03:44 Short Form Reality Check 04:12 X Video Opportunity 04:58 Transcripts For AI SEO 05:32 Website Plus Social Strategy 06:19 Enable Platform Properties 06:53 Keyword Edge On Social 07:39 Indexers Testing Risks 08:51 Wrap The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #socialmediamarketing #digitalmarketing

  8. 10 Jul

    They Ranked #1 on Google and Got Only 5 Calls a Month - So He Told Them to Move

    E1102: Ranking #1 on Google does not matter if the market is too small to produce meaningful business. Legal SEO expert Nick Cohen explains why he told a law firm to move offices even though it ranked first for nearly every important personal injury keyword in its city. The firm had around 200 reviews but received only about five calls per month from SEO. The problem was not its rankings. The problem was the city. Nick has worked in local SEO for 17 years and runs Matador, an agency serving more than 180 law firms. He also has his own personal injury firm, giving him direct insight into which SEO strategies generate cases rather than just rankings. We discuss: - Why ranking #1 in a small city may still produce almost no calls - How to choose cities based on population, competition, reviews, and demand - Why Nick recommends targeting markets with at least 50,000 people for a Google Business Profile - How opening a real satellite office can give a business access to an entirely new county - Why his Ventura office now generates roughly 50% of his cases - Why mailbox locations and fake offices are not a reliable long-term strategy - How to structure city and service pages - When a competitive page needs supporting content - How internal links from supporting pages strengthen higher-value pages - Why Nick focuses on only two or three cities at a time - How he expands outward from an office in five-mile stages - Why publishing hundreds of nearly identical city pages is likely to fail - How to make location pages unique with case results, statistics, intersections, and local resources - Why he usually targets cities instead of neighborhoods - How he updates pages in stages instead of publishing 4,000 words at once - When to add more copy, images, video, links, and footer placement - Why strong rankings still need reviews, real photos, clear phone numbers, and conversion-focused pages - Why low-volume keywords can still produce extremely valuable cases - Why rankings should be judged by calls and clients, not position alone Nick also explains how he tracks cities, keywords, population, rankings, and published pages, why rank trackers often need manual verification, and how search results can differ depending on where the searcher is located. This episode is about choosing better markets, building pages that deserve to rank, and expanding without putting the entire website at risk. ⭐️ Matador Solutions - https://www.matadorsolutions.net/  ⭐️ Nick Cohen on LinkedIn - https://www.linkedin.com/in/nickecohen/  ⭐️ Get in touch with Nick - nick@matadorsolutions.net  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Nick Cohen Returns 00:36 From Teen SEO to Matador 02:15 What Rapid City Scaling Means 06:25 Spreadsheet Tracking System 07:48 Clean URL Structure Strategy 12:08 Supporting Pages for Rankings 14:43 Making Location Pages Unique 18:48 GBP Impact and New Offices 20:26 Satellite Offices and Compliance 22:22 Ventura Content Buildout Model 24:38 Links and Outreach Partners 25:53 Buying Links Smart 27:05 Vetting Sites and Traffic 27:34 Rank Tracking Reality Check 28:39 Geo SERP Volatility 30:57 GBP Population Strategy 33:21 Satellite Offices and Value 36:55 Scaling Cities Safely 39:56 Avoiding Common Mistakes 41:17 AI Images and Trust 45:24 Footer Links Rotation 47:38 Three Month Content Loop 49:18 Wrap Up and Takeaways The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #legalseo #searchengineoptimization #legalmarketing #localseo

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About

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

Information

  • Creator
    Edward Sturm
  • Years Active
    2023 - 2026
  • Episodes
    1.1k
  • Rating
    Clean
  • Copyright
    © 2026
  • Show Website
    The Edward Show

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