The Kelly Roach Show

Kelly Roach
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Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

  1. 3 HR AGO

    1114. 3 Leadership Levers That Unlock Exponential Business Growth

    If you feel like you're working harder than ever but not seeing the breakthrough growth you expected to, today's episode of The Kelly Roach Show will shift everything. Kelly breaks down why many entrepreneurs are unknowingly creating chaos in their own companies: killing momentum, confusing their teams, and prematurely ending initiatives before they ever have a chance to compound. You'll identify the three leadership levers that create leverage, momentum, and speed inside your business, regardless of the economy, the market, or external conditions. Kelly also covers: Why most entrepreneurs sabotage their own offers before they ever have a chance to succeed The fastest way to kill team momentum  Why repetition and cycling create inevitability in your results How to build confidence in your team so they actually perform at their highest leve  What it truly means to be a maximizer of human potential as a CEO If you're ready to stop working harder and start unlocking the growth that's already sitting inside your business, this episode is your blueprint. Timestamps:  01:14 – 03:37: Why impatience is costing you growth 03:38 – 05:05: The reason most offers "fail" before they ever get a real chance 05:06 – 06:15: Launch cycling and how repetition creates inevitability 06:16 – 07:58: How to drive speed inside your team 07:59 – 08:26: Unlocking growth through leadership 08:27 – 10:17: How to actively build confidence to drive results 10:18 – 11:17: The CEO mindset shift that unlocks exponential performance Resources:  Grab the updated and expanded audiobook version of Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: Learn the leadership frameworks Kelly used to build her first 8-figure company and still uses today to grow her portfolio of companies: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?srsltid=AfmBOopaliMbijUvFYIAiETOY8mcJa5CGiU9cRib_xITBFVv5GjTM5ms  Subscribe to Kelly's Substack newsletter: https://kellyroachofficial.substack.com/subscribe  Grab the Miracle Hour Guide and learn how your team can leverage our simple sales system to drive predictable profits: https://accelerator.virtualbusinessschool.com/mhsocial  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

    11 min

  2. 4 DAYS AGO

    1113. Substack Is Having It's "Instagram" Moment: How to Capitalize On The Thought Leadership Movement In 2026

    Coming into 2026, I had no intention of joining a new platform. Focus is our greatest superpower, and I don't take lightly introducing anything new that competes for your attention. But after spending time inside Substack, I realized something: This platform is rewarding the exact opposite of what most social media platforms value today. In this episode, I break down why Substack is emerging as one of the most important platforms for experts, authors, consultants, and service providers, and why those who act early will have a massive advantage. We talk about: Why virality + AI is accelerating a race to the bottom How Substack rewards depth, point of view, and real thinking Why early adopters always win, and what Instagram taught us about market timing How creators are monetizing without funnels, teams, or massive audiences Why writers and thinkers have been undervalued for years and why that's changing How Substack fits into book launches, IP expansion, and long-term legacy building If you're tired of chasing algorithms, hooks, and short-form entertainment, and you want to build a paid audience that actually values your thinking, this episode will completely change how you leeverage content, platforms, and opportunity in 2026.  TIMESTAMPS:  02:11 – 10:55 What changed my mind about Substack, what it is, and who it's really for  10:56 – 14:40 Why 80% of people are stronger writers than speakers—and why that's been costly 14:41 – 18:55 Virality, AI, and the race to the bottom of internet marketing 18:56 – 22:30 The "wrong room" problem: why great ideas get ignored on the wrong platforms 22:31 – 26:50 Why early adopters always win 26:51 – 30:40 How Substack monetization actually works: an overview of free, paid, and founding tiers 30:41 – 34:45 Why Substack readers expect to pay, and why that changes everything 34:46 – 38:20 Substack vs Instagram, LinkedIn, and Facebook: reach vs resonance 38:21 – 41:50 The five biggest advantages of Substack for thought leaders 41:51 – 45:30 How Substack fits into book launches, IP expansion, and long-term income 48:21 – 50:00 The LIVE Substack Intensive on Febraury 24th   RESOURCES: Save your seat for the upcoming LIVE Substack Intensive on February 24th (paid + founding Substack subscribers get $100 off -- DM Kelly on Substack for the discount code) https://accelerator.virtualbusinessschool.com/substack  Subscribe to Kelly's Substack as a free, paid, or founding member: https://kellyroachofficial.substack.com/subscribe  Grab one of Kelly's bestselling books: https://kellyroachinternational.com/books/

    51 min

  3. 9 FEB

    1113. How Authors & Experts Turn Books Into Evergreen Growth Engines

    In this workshop replay episode, Kelly pulls back the curtain on how she's monetizing books, thought leadership, and Substack heading into 2026. With two active book launches underway, Kelly shares the exact strategies she's using to turn books into long-term assets that generate daily sales, attract premium clients, and compound authority over time. In this training, you'll learn why books are one of the few truly passive income streams available to thought leaders, how to avoid the most common mistakes authors make after launch, and how to build a "book flywheel" that fuels your entire business ecosystem. Kelly also walks through why Substack has become a cornerstone of her strategy, how her team monetized it to over $10K in 30 days starting from zero, and why serious authors and experts need to be paying attention now (especially as AI reshapes the personal brand landscape). Whether you already have a book, are preparing for a launch, or want to elevate your authority as a category leader, this episode will completely change how you think about publishing, monetization, and legacy building. What You'll Learn Why books are one of the only business models that can become truly passive How to turn books into high-ticket client acquisition tools How to build a book flywheel that drives daily sales and visibility Self-publishing vs. traditional publishing: pros, cons, and strategic tradeoffs Why Substack is emerging as the premier platform for thought leaders How Kelly monetized Substack without personally managing the platform How to connect books, Substack, email, and offers into one ecosystem Timestamps 03:46 – 08:30 Kelly's journey as an author & why books became a cornerstone of her success 08:31 – 13:45 Why books are one of the few truly passive income assets 13:46 – 19:20 The two roles every book should play: income + client generation 19:21 – 26:00 The Book Flywheel: how to sell books continuously without "launching" 26:01 – 32:40 User-generated content, reviews, and relaunch strategies that drive daily sales 32:41 – 38:30 Self-publishing vs. traditional publishing: what no one tells you 38:31 – 45:00 Why Substack is becoming essential for authors and thought leaders 45:01 – 50:40 How Kelly monetized Substack to $10K+ in 30 days starting from zero 50:41 – 54:00 How to integrate books, Substack, and offers into one scalable ecosystem Resources: Register for Kelly's next free, LIVE training on February 10th: Using Your Book to Drive Back End Coaching, Consulting, And Program Sales Growth: https://api.leadconnectorhq.com/widget/form/i0CeiVuacLJ9KdGkg2Eg  Save your seat for the upcoming LIVE Substack Intensive on February 24th (paid + founding Substack subscribers get $100 off -- DM Kelly on Substack for the discount code) https://accelerator.virtualbusinessschool.com/substack  Subscribe to Kelly's Substack as a free, paid, or founding member: https://kellyroachofficial.substack.com/subscribe  Join the Early Access list and be one of the first to listen to Kelly's upcoming book, the Miracle Hour: https://api.leadconnectorhq.com/widget/form/u3RyaGPFchNEHdnSf4lD  Grab one of Kelly's bestselling books: https://kellyroachinternational.com/books/

    54 min

  4. 5 FEB

    1112. From Personal Health Crisis to 500K+ Lives Changed: Amanda Tress on Building Faster Way to Fat Loss

    What does it really take to build a global movement without sacrificing your health, faith, or family in the process? In this powerful guest episode, Kelly sits down with Amanda Tress, founder of Faster Way to Fat Loss, to unpack how a personal health crisis turned into one of the most impactful fitness and nutrition movements in the world, serving hundreds of thousands of women globally. Amanda shares the story behind Faster Way's growth, from her early struggles with blood pressure, insulin resistance, and PCOS to pioneering a science-backed approach to fat loss that challenges the "eat less, move more" narrative. Kelly and Amanda dive into what it means to stay mission-driven while navigating massive shifts in the marketplace, including GLP-1s, peptides, perimenopause, and the growing confusion women face around health and fitness. This conversation goes far beyond just fitness. Amanda opens up about: Leading with faith in business Building an affiliate-powered movement instead of relying on ads Creating economic opportunity for women Raising five kids while scaling a global brand Why relevance, timing, and conviction matter more than hustle If you're an entrepreneur, leader, or woman navigating growth in a noisy, rapidly changing world, this episode will ground you, challenge you, and inspire you to lead courageously. Timestamps: 01:30 – 05:00: Amanda's personal health journey: blood pressure meds, insulin resistance, and a turning point 05:00 – 07:45: Why traditional diet and exercise fail fat-loss-resistant women 07:45 – 11:30: GLP-1s, peptides, perimenopause (and why the market is more confused than ever) 11:30 – 14:30: Strength training, carb cycling, and the science behind Faster Way 14:30 – 17:30: Personalized nutrition, intermittent fasting, and the role of AI 17:30 – 19:15: How to get started with Faster Way to Fat Loss 19:15 – 23:45: Moving to Costa Rica, family integration, and redefining freedom as a CEO 23:45 – 27:30: The Faster Way business model: affiliates, timing, and building a movement 27:30 – 30:30: Faith, generosity, and trusting God with growth 30:30 – 33:45: Launching a church and witnessing exponential, unexplainable growth 33:45 – 36:45: Loneliness at the top, mentorship, and leading as a values-driven woman: 36:45 – 39:30: Advice for entrepreneurs: focus, prayer, community, and staying on mission Resources: Get started with Amanda's FASTer Way to Fat Loss program + get access to other helpful resources: https://www.fasterway.com   Connect with Amanda Tress on Instagram: https://www.instagram.com/amandatress or @amandatress For more faith leadership content, subscribe to Kelly's Substack channel: https://kellyroachofficial.substack.com/  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

    41 min

  5. 2 FEB

    1111. How to Re-Anchor Your Goals for February (Before the Year Slips Away)

    As we wrap up January and head into the first week of February, most people have already drifted off their goals. But not you.  In this episode of The Kelly Roach Show, Kelly walks you through seven powerful questions she personally uses to evaluate each month and create momentum for the next. She outlines the exact process she uses inside her Unstoppable Business Planning Tool to stay focused, grounded, and aligned with both business growth and personal fulfillment. If you want February to be your breakthrough month, this episode will help you reset your focus, eliminate mental load, and recommit to what actually moves the needle. You'll learn:  Why elite performers treat every 30 days as a fresh sprint Why time blocking alone isn't enough — and what to add instead How to reset February without guilt, shame, or starting over Timestamps:  01:35 – The power of a 30-day hard reset for elite performance 03:10 – How did you show up for your Word of the Year? 05:10 – Your top 3 goals (and what REALLY moved them forward) 07:05 – Did you keep the promise you made to yourself? 09:40 – Why you can't hit targets you stop revisiting 11:05 – Time blocks, theme days, and the deep work gap 13:15 –  The decisions that moved you forward (and what they unlocked) 15:10 – The non-decisions creating expensive mental load 17:00 – January wins, losses, and reframing progress Resources:  Grab The Unstoppable Planning Tool: a high-performance planner designed for entrepreneurs who want one integrated system to plan, execute, and scale in alignment with their life and business: https://unstoppableplanner.myshopify.com/products/2026-unstoppable-planner  Grab your copy of Conviction Marketing, your guide to influence, authority, and market leadership online, and learn Kelly's foundational framework for creating thought leadership content that cuts through noise, especially in an AI-saturated market: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  For more faith leadership content, subscribe to Kelly's Substack channel: https://kellyroachofficial.substack.com/  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

    19 min

  6. 29 JAN

    1110. The Secret to Brand "Stickiness", Identity, and the Lost Art of Stewardship

    After spending back-to-back VIP days with multiple multi-seven-figure leaders, Kelly noticed a powerful pattern: The businesses ready to scale fastest weren't missing strategy — they were missing identity. In today's episode, Kelly breaks down why backing up to the identity of your brand may be the most important move you make heading into 2026. In an economy where information is commoditized and AI is everywhere, the businesses that win are the ones that lead movements, not transactions. This episode will challenge you to rethink how you cast vision, create belonging, and build a brand people want to stay loyal to for years, and not just buy from once. In this episode, Kelly explores: Why logic alone no longer converts buyers (and, how movements outperform marketing tactics) The difference between customers who transact and customers who stick around How to create "stickiness" (and ultimately, lifetime value) through identity and conviction Why the heart and soul of your brand matter more than ever in 2026 TIMESTAMPS: 03:06 – 05:40 — What Kelly noticed after multiple VIP days with 7-figure CEOs 05:41 – 07:55 — Why growth stalls when identity isn't clear 07:56 – 10:20 — Logic vs. emotion: how people actually decide to buy 10:21 – 12:45 — Transactions vs. movements (and why LTV suffers) 12:46 – 15:05 — How identity creates brand "stickiness" 15:06 – 17:30 — Service-based businesses and the lost art of stewardship 17:31 – 18:55 — Why AI makes conviction and humanity non-negotiable RESOURCES: Grab your copy of Conviction Marketing: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK Subscribe to Kelly's Substack channel: https://kellyroachofficial.substack.com/  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/   Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

    20 min

  7. 26 JAN

    1109. How to Multiply Your Business in 2026 with the Miracle Hour System

    What if one focused hour a day could dramatically shorten your sales cycle, increase top-of-mind awareness, and help your entire team generate revenue without burning you out? In this episode, Kelly breaks down the Miracle Hour, a timeless daily sales system she designed to help entrepreneurs acquire customers faster, create consistency, and monetize their teams more effectively. Whether you sell high-ticket offers, run a local business, or lead a multi-department organization, the Miracle Hour can be adapted to fit your goals, your industry, and your growth stage. Kelly walks through real world applications of the Miracle Hour across industries: from car dealerships and dental offices to corporate sales training companies and authors preparing for a book launch, showing why this system works in any economy and on any platform. You'll learn how consistent daily inputs can compress what used to be year-long sales cycles into days, how to organize your Dream 1000 for maximum efficiency, and how to plug your team into a revenue-generating system that gives you back time, freedom, and focus. Plus, Kelly shares an exciting announcement about the upcoming Miracle Hour audiobook, book, and docuseries, and how you can get early access for free.  Timestamps:  0:00 – 0:46 Why the Miracle Hour compresses long sales cycles into days 0:46 – 1:28 What the Miracle Hour really is (and why it creates efficiency and freedom) 1:28 – 2:04 Why the Miracle Hour works in any economy, industry, or offer type 2:04 – 4:30 Real-world example: How a car dealership can use the Miracle Hour to drive repeat and referral sales 4:30 – 5:57 Applying the Miracle Hour in corporate and B2B sales environments 5:57 – 7:22 Why the Miracle Hour is platform-agnostic (and how it worked before social media) 7:22 – 8:13 Using the Miracle Hour to land a book deal, PR, and promotional partnerships 8:13 – 9:09 Local business example: Leveraging the Miracle Hour for reviews and referrals 9:09 – 10:18 How frequency and consistency collapse your sales timeline 10:18 – 11:24 Using the Miracle Hour to sell high-ticket offers directly to market 11:24 – 12:29 Announcement: Early access to the Miracle Hour audiobook 12:29 – 13:31 Why the Miracle Hour is the key to monetizing your team 13:31 – 14:29 How CEOs use the Miracle Hour to reclaim time and step into their zone of genius    Resources Learn the complete Miracle Hour system For FREE: https://accelerator.virtualbusinessschool.com/mhsocial  Get access to our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

    16 min

  8. 22 JAN

    1108. The Real Instagram Growth Playbook for 2026 with Natasha Willis: Manychat, DM Funnels, and Content That Converts

    In This episode of The Kelly Roach Show, Kelly sits down with Natasha Willis, Co-Founder of School of Bots, to unpack what's actually working on Instagram in 2026: from DM funnels and ManyChat optimizations to ad strategies, content formats, and backend systems that convert attention into revenue. Natasha and her team have worked with industry leaders, helping generate over $97M in online growth. In this conversation, she breaks down how high-performing brands are replacing traditional funnels with conversation-driven conversions, why one-word CTAs still work, and how to optimize every step from content, to DM conversation, to the sale. You'll learn: The simple ManyChat tweaks that can triple conversions How to structure content and CTAs for non-followers How to blend organic content with paid ads for scalable growth The content formats that are winning in 2026 If you're posting consistently but not seeing the ROI you want from social media, this episode will fundamentally change how you think about Instagram as a growth engine. Timestamps: 04:40 – What a DM Funnel really is (and why it converts better than websites) 11:30 – The biggest ManyChat mistake most businesses are making 17:20 – Email-first vs. name-first: the data-backed shift 20:05 – New follower DM automations that are working now 23:40 – How to pre-qualify DM conversations at scale 26:00 – Organic content vs. paid ads: how they work together in 2026 29:30 – Trial reels, testing headlines, and scaling what works 32:20 – Do followers still matter?  35:10 – CTA strategies: why every post needs a next step Resources Mentioned: Connect with Natasha Willis on YouTube for tutorials, playbooks, and strategy breakdowns: https://youtube.com/@natashatwillis   Follow Natasha on instagram: https://instagram.com/natashatwillis Work with Natasha: https://schoolofbots.co

    41 min
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Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

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