The Next Big Idea

The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Monday and Thursday. For ad inquiries, please reach out to: Network+NBI@yapmedia.com

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    Patrick Radden Keefe on a Double Life, a Gilded City and a Mysterious Death

    In 2023, Patrick Radden Keefe met a man who told him, "I might have a story for you." When you're Patrick — New Yorker staff writer, author of "some of the most memorable nonfiction books of the last decade" (that's the New York Times talking) — this is a hazard of the trade. But he heard the guy out. The guy said he knew a family whose 19-year-old son had died in mysterious circumstances. "He went off the balcony of a luxury apartment building overlooking the Thames." When the boy's parents started looking into it, they made an astonishing discovery: Their son — a nice, upper-middle-class Londoner — had been running around the city posing as the son of a Russian oligarch. "This guy said only about that much," Patrick tells us in today's episode, "and I knew if the family would talk to me, this was my next thing." His new book is London Falling: A Mysterious Death in a Gilded City and a Family's Search for Truth. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

    58 min

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The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Monday and Thursday. For ad inquiries, please reach out to: Network+NBI@yapmedia.com

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