AI-Driven Marketer: Master Practical AI Marketing Skills

Dan Sanchez
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Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.

  1. Marketer Reacts to ChatGPT 5.2, Disney+Sora, & OpenAI's Final Move of 2025

    3 DAYS AGO

    Marketer Reacts to ChatGPT 5.2, Disney+Sora, & OpenAI's Final Move of 2025

    In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the sudden release of ChatGPT 5.2 and what the massive jump in benchmarks—specifically for professional work tasks—means for marketers. They also break down OpenAI’s surprising partnership with Disney, share their predictions for OpenAI’s "mystery announcement" coming next week, and debate which AI model is actually winning the daily workflow war. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned ChatGPT 5.2 Announcement: https://openai.com/index/introducing-gpt-5-2/ OpenAI/Disney Partnership - https://openai.com/index/disney-sora-agreement/ Brittany Moeller on LinkedIn (Viral Post Reference) -  Ethan Mollick (AI Researcher) post - https://www.linkedin.com/posts/emollick_whoa-this-new-gdpval-score-for-gpt-52-is-activity-7404955950865985539-wjSa/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Brittany Muller post - https://www.linkedin.com/posts/britneymuller_stop-asking-chatgpt-about-how-it-works-its-activity-7404177405621501952-erCs?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInATimestamps 00:00 - Intro: The AI race heats up with ChatGPT 5.2 01:51 - Breaking down the 5.2 benchmarks: From science to "real work" 07:50 - The "I Spy" Test: Testing Vision capabilities 11:00 - Battle of the Models: ChatGPT vs. Gemini for personalization vs. context 15:36 - The Disney Partnership: Sora gets access to the Magic Kingdom 22:30 - Predictions for next week: Hardware or a Google Docs killer? 30:30 - Practical AI: Christmas games and life coaching 35:00 - Poll Results: Who do we want to win the AI race? 36:45 - Viral Post: Why you should never ask an AI "Why?"

    38 min
  2. The 30-60-90 Day Authority System

    5 DAYS AGO

    The 30-60-90 Day Authority System

    In this AI marketing podcast episode, Dan Sanchez and Ken Freire conclude the "Own the Show" series by laying out a definitive 90-day plan to build authority in the age of AI. Whether you are a student just starting out or an established expert looking to scale, Dan and Ken provide two distinct, actionable tracks to follow. They cover everything from how to niche down and "learn in the light" to the "two-channel rule" for aggressive growth, ensuring you have a step-by-step roadmap to becoming a trusted voice in your industry. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Podcast Assessment - https://aidrivermarketer.com/pod InstaPost (Custom GPT for LinkedIn) - https://go.danchez.com/instapostTimestamps 00:00 - The Finale of "The Book Experiment" 02:40 - The 90-Day Authority Plan: Two Tracks Overview 03:37 - Track 1 (The Student): Days 1-30 (Niching & Reading) 13:50 - Track 1: Days 31-60 (The Connection Phase & Podcasting) 22:33 - Track 1: Days 61-90 (The Output Phase & Synthesizing FAQs) 30:40 - Track 2 (The Expert): Days 1-30 (The Packaging Phase & Idea Portfolios) 38:26 - Track 2: Days 31-60 (The Growth Phase & The Two-Channel Rule) 45:50 - Track 2: Days 61-90 (The Retention Phase & Lead Magnets) 50:45 - Final Thoughts on Taking Imperfect Action

    52 min
  3. Future-Proof Your Job: 6 New Marketing Career Paths

    6 DAYS AGO

    Future-Proof Your Job: 6 New Marketing Career Paths

    In this I marketing podcast episode, Dan Sanchez and his brother Travis have a candid conversation about the future of the marketing profession, forecasting a significant shift starting around 2026 where AI agents begin to replace junior-level roles. They discuss the concept of "cross-tab work" as the current barrier protecting marketers, analyze how writers and developers are already feeling the heat, and outline six distinct career paths marketers can pursue to remain indispensable in an automated world. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned ChatGPT - https://openai.com/ Anthropic (Claude) - https://www.anthropic.com/ Perplexity - https://www.perplexity.ai/ Opus Clip - https://www.opus.pro/ Suno AI - https://suno.com/Timestamps 02:29 - Dan’s grim prediction: AI is coming for 20-30% of marketing jobs. 06:41 - How developers and writers are the "canaries in the coal mine." 11:58 - The difference between junior execution and senior strategy. 19:41 - "Cross-Tab Work": The one thing currently keeping marketers safe. 24:00 - Why 2026 is the year AI agents likely take over basic tasks. 40:25 - The 6 future career paths for surviving the AI shift. 55:51 - The "Small Business" counter-argument: Why humans are still needed.

    56 min
  4. What's Your Authority Score? [The 5-Factor Test]

    3 DEC

    What's Your Authority Score? [The 5-Factor Test]

    In this AI marketing podcast episode, Dan Sanchez and Ken Freire wrap up "The Book Experiment" series with a comprehensive 90-day roadmap to building undeniable authority in the age of AI. As AI makes average content cheaper and trust harder to come by, Dan and Ken break down two distinct paths—one for students starting from scratch and one for established experts looking to scale—to ensure you remain the service provider of choice. They detail the "30-30-30" method, how to leverage "learning in the light," and why specific engagement strategies are the leading indicators for revenue and influence. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned InstaPost Custom GPT - https://go.danchez.com/instapost Zencastr - https://zencastr.com/ ChatGPT - https://openai.com/ Gemini - https://gemini.google.com/Timestamps 00:00 - Introduction to the 90-Day Authority Plan 02:49 - Track 1 (The Student): The First 30 Days of Niche Selection and Reading 11:16 - Learning in the Light: Documenting the Journey 13:40 - The Connection Phase: Launching the Podcast and Interviewing Experts 22:33 - The Output Phase: Synthesizing Knowledge into Answers 30:58 - Track 2 (The Authority): The Packaging Phase for Established Experts 36:48 - Finding Your Unifying Theme with AI 38:26 - The Growth Phase: The Two-Channel Rule and Engagement 45:58 - The Retention Phase: Lead Magnets and Depth Assets

    28 min
  5. The Audience Growth Engine [Full Framework]

    29 NOV

    The Audience Growth Engine [Full Framework]

    In this AI marketing podcast episode, Dan Sanchez and Ken Freire take a deep dive into advanced audience growth strategies for creators who already have traction. They unpack the mathematical reality of the "Audience Growth Ceiling"—where churn rate neutralizes growth—and reveal a three-pillar framework (Acquisition, Retention, and Elevation) designed to break through that plateau and scale your authority. My Favorite AI ToolsTransparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. I also use every one of them myself. Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Superfans by Pat Flynn - https://patflynn.com/books/superfans/ Atomic Habits by James Clear - https://jamesclear.com/atomic-habits Income School (YouTube Channel) - https://www.youtube.com/c/incomeschool Moz (Whiteboard Friday) - https://moz.com/blog/category/whiteboard-friday Nothing is Wasted Ministries - https://www.nothingiswasted.com/Timestamps 00:00:00 - Introduction to the Audience Growth Accelerator. 00:03:44 - The "Audience Growth Ceiling" and the math of churn. 00:11:27 - The Three Pillars of Growth: Acquisition, Retention, and Elevation. 00:12:45 - Pillar 1 (Acquisition): Paid, Owned, and Earned Media. 00:27:58 - Pillar 2 (Retention): Activation, Frequency, and Depth. 00:39:28 - Creating depth through books, courses, and live events. 00:44:31 - Why you need "Superfans" (Pat Flynn concept). 00:45:56 - Pillar 3 (Elevation): Mission, Success Tracking, and Monetization.

    1h 1m
  6. The Two-Channel Rule: A System for Growing Expert Podcasts

    27 NOV

    The Two-Channel Rule: A System for Growing Expert Podcasts

    In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire address the single biggest flaw in podcasting: the lack of organic distribution. To overcome this, they introduce the "Two-Channel Rule," a strategy that pairs your long-form audio content with a specific short-form social platform to drive real growth. Dan and Ken break down why LinkedIn is often the best choice for B2B creators, how to network through comments without being spammy, and why you must treat your social profile like a high-converting landing page. My Favorite AI ToolsTransparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Hardcore History by Dan Carlin (Mentioned as the gold standard of podcasting) Substack (Discussed as a newsletter/community alternative) ChatGPT - https://openai.com/ (Mentioned for researching influencers) LinkedIn (Recommended primary channel for B2B)Timestamps 00:00 – The "One Big Downside" of Podcasting 03:41 – Introducing the Two-Channel Rule 09:23 – Syndication vs. Engagement: Why you can’t be everywhere 15:20 – Selecting your short-form platform (Why LinkedIn wins for B2B) 19:35 – Dan’s "Working the Room" strategy for LinkedIn engagement 25:28 – How to identify who to engage with to grow your authority 28:49 – The dangers of automating comments with AI 30:50 – Optimizing your LinkedIn profile to function like a landing page

    35 min
  7. How to Build a Personal Brand AI Can't Copy

    26 NOV

    How to Build a Personal Brand AI Can't Copy

    In this AI marketing podcast episode, Dan Sanchez and Ken Freire discuss why personal branding is the ultimate hedge against AI automation. They dismantle the common misconceptions that branding is merely about logos or "just being yourself," and instead offer a robust three-part framework—Values, Stories, and Future Self—to help marketers build genuine authority that no algorithm can replicate. My Favorite AI Tools Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you.  Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Primal Branding by Patrick Hanlon - https://amzn.to/4oVx4II Start with Why by Simon Sinek - https://simonsinek.com/books/start-with-why/ Nothing is Wasted Podcast - https://www.nothingiswasted.com/podcastTimestamps 00:00 - Why AI can never replace the human element of a personal brand. 02:49 - The two biggest lies in branding: The "Logo" Fallacy and the "Just Be Yourself" trap. 07:51 - Pillar 1: Values and Beliefs (The foundation of your brand). 13:50 - Pillar 2: Stories and Experiences (Why origin stories matter). 18:48 - The Gary Vee Example: How stories of transformation create superfans. 21:58 - Pillar 3: The Future Self Science (You are both discovered and created). 27:55 - How to handle audience capture without compromising your values. 33:10 - The "Stake in the Ground" strategy for building authority.

    34 min
  8. Scale Your Authority: Automate Podcast Distribution Without Losing Your Soul

    24 NOV

    Scale Your Authority: Automate Podcast Distribution Without Losing Your Soul

    In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire break down why podcasting remains the most powerful channel for building authority, especially when supercharged by AI. They walk through the entire production lifecycle—pre-production, production, post-production, and distribution—sharing how they use tools like Gemini and Zencastr to streamline workflows without losing the human element. Dan also reveals his "episode packaging" strategy and introduces a new tool, Smack.fm, that automates the repurposing of episodes into dozens of social media assets. My Favorite AI ToolsTransparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Google Gemini - https://gemini.google.com/ Riverside - https://riverside.fm/ Smack - https://smack.fm/ Showrunner - https://showrunner.com/ AI-Driven Marketer Podcast Assessment - https://aidrivenmarketer.com/pod AI-Driven Podcast Course (Free Tutorials) - https://aidrivenpodcast.com/Timestamps 00:00 - Why podcasting is the ultimate channel for authority. 02:50 - Using AI in pre-production: From research to episode packaging. 06:53 - Switching from Custom GPTs to Google’s Gemini Gems for thumbnails. 07:57 - The Production Phase: Why human connection still trumps AI voices. 12:03 - Simplifying post-production with AI editing tools like Zencastr. 18:28 - Using Tella for solo episodes and screen recording. 20:00 - The Distribution Playbook: Turning one episode into dozens of assets. 24:23 - Automating social posts with Smack.fm. 28:09 - Where to find the full documented process for free.

    29 min
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Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.

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