CPG Week by BevNET & Nosh

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Welcome to CPG Week, the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the Nosh and BevNET teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

  1. Gatorade Gets A 'Lyte' Overhaul and Laird Goes On A Buying Spree

    9 HR AGO

    Gatorade Gets A 'Lyte' Overhaul and Laird Goes On A Buying Spree

    In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss how Gatorade is courting dehydrated non-athletes, Laird Superfood's acquisition strategy, the impact of GLP-1s on consumer purchasing behavior and what's happening in hemp. Show Highlights: 0:20 - Gatorade is entering a "transformational new era" as it broadens its addressable audience beyond elite athletes and platforms with multiple tiers of hydration products. 2:45 - With help from its new majority investor, Nexus Capital Partners, Laird Superfood has made its second acquisition in less than six months, establishing itself as a buyer in the functional wellness set.  6:00 - How are GLP-1 drugs impacting CPG food and beverage? Monica dives into recent data from sales and marketing company Acosta Group, tracing purchasing trends. 9:45 - Lukas goes through the latest intoxicating hemp category news, including a legislative solution proposed by Sen. Rand Paul and how industry stakeholders are safeguarding against the impending November ban. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

    14 min
  2. Gummies, Gut Checks and Gin Deals

    16 APR

    Gummies, Gut Checks and Gin Deals

    In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss Unilever's acquisition of Grüns, Suja Life's initial public offering, Ithaca Hummus' plans for category domination, and Mark Anthony Brands' purchase of Finnish Long Drink. Show Highlights: 0:20 - Less than three years after launching, supplement gummy brand Grüns has agreed to be acquired by personal care and beauty multinational Unilever. Monica breaks down the deal. 2:20 - After submitting a draft registration statement last year, Suja Life Inc. has filed for a U.S. initial public offering, revealing total 2025 revenue of $326.6 million. Brad outlines the beverage maker's public market debut. 4:45 - Fourteen years in, Ithaca Hummus is rolling out its first major brand campaign, transitioning to olive oil formulations and refreshing its packaging. Monica shares more about the brand's broader push toward sustained category leadership. 6:55 - Mark Anthony Brands announced it has struck a deal to acquire the Finnish Long Drink, the popular gin-based, ready-to-drink canned cocktail. Brad explains why it's a solid fit in the White Claw owner's portfolio. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

    10 min
  3. Outlook Not Sow Good And Crunch Time For Khloud

    9 APR

    Outlook Not Sow Good And Crunch Time For Khloud

    In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss recent disruption at freeze-dried candy maker Sow Good, the new celebrity faces in supplement spaces, Khloud's expansion into a bigger salty snack set, and protein bars made with beef tallow. Show Highlights: 0:20 - Freeze-dried candy manufacturer Sow Good is in a period of transition, following its latest recent leadership shakeup and liquidity push. Monica explains more. 2:25 -  Star power is seemingly moving beyond spirits and into supplements, with David Beckham and Kylie Jenner among faces in the space. Lukas shares the latest. 4:30 -  After conquering popcorn, Khloé Kardashian's functional snack brand is taking on a bigger, crunchier prize. Monica details the launch of Khloud Protein Chips. 6:20 -  Prima, a new protein bar brand, is betting beef tallow will win wellness-driven shoppers. Lukas sheds light on the brand and its plans for retail. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

    10 min
  4. Mayo-Mustard Merger, Creatine Craze and HOP WTR On Top

    2 APR

    Mayo-Mustard Merger, Creatine Craze and HOP WTR On Top

    In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery unpack the McCormick-Unilever merger, Constellation Brands' purchase of HOP WTR, Create Wellness' fresh funding-fueled expansion, and Q Mixers' move into functional beverages.  Show Highlights: 0:20 - Following brief speculation, McCormick & Company will merge with Unilever's food division, bringing together such brands as Hellmann's mayonnaise and French's mustard. Monica details the deal. 3:05 - Non-alcoholic alternatives got a big win last week as Constellation Brands agreed to terms to acquire HOP WTR, the functional, beer-style sparkling water brand founded in 2020. Brad outlines the transaction. 4:05 - Create Wellness, a trailblazer of the creatine gummy set, is moving into powdered beverages with a $20 million investment. Monica breaks down the investment. 5:55 - The average consumer's relationship with alcohol has radically evolved over the last several years, and premium cocktail mixer brand Q Mixers is eager to evolve alongside them with its first functional innovation. 7:45 - Monica and Brad discuss this year's crop of April Fools' fakeouts. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

    14 min
  5. From Huel to Hellmann's, Big Food Makes Its Moves

    25 MAR

    From Huel to Hellmann's, Big Food Makes Its Moves

    In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Danone's acquisition of Huel, fresh funding for frozen dumpling maker Laoban, a potential merger in the condiment set, and the high cost of eating according to the new food pyramid.  Show Highlights: 0:20 - Danone has acquired British meal replacement brand Huel for a reported $1.1 billion. Monica breaks down the deal. 1:55 - Frozen dumpling brand Laoban has raised $7.2 million as it charts its expansion into other Asian food categories. Lukas explains more. 4:05 - Unilever is in talks to sell its food division to McCormick & Company, bringing together such brands as Hellmann's mayonnaise and French's mustard. Monica details the proposed transaction. 6:25 - The new Dietary Guidelines for Americans could increase grocery bills by 32% annually. Lukas outlines new research exposing the affordability gap in the recommendations. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

    11 min
  6. The People v. David, A Protein Soda Boom and George Clooney's Near Beer

    19 MAR

    The People v. David, A Protein Soda Boom and George Clooney's Near Beer

    In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss a class action lawsuit against David Protein, Bloom's entry into the crowded protein soda set, Bachan's post-acquisition plans, and George Clooney's near beer brand. Show Highlights: 0:20 - A class action lawsuit filed in New York federal court claims David Protein significantly understates the calories and fat content in its protein bars. Monica unpacks the case. 5:20 - Bloom has launched its own protein soda, entering an increasingly competitive set. Brad shares his take on the booming category. 8:10 - What's in store for Japanese barbecue sauce brand Bachan's following its sale to the Marzetti Company? Monica breaks down the deal. 10:20 - George Clooney and the rest of the team behind tequila brand Casamigos are back at it with a new non-alcoholic beer startup. Brad details the launch. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

    14 min
  7. Mochi Moves, Sports Drink Deals And David Does Ice Cream

    12 MAR

    Mochi Moves, Sports Drink Deals And David Does Ice Cream

    In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss the acquisitions of frozen dessert maker My/Mochi Ice Cream and next-generation sports drink brand Local Weather. The hosts also speculate about David Protein's entry into the ice cream category and singer Benson Boone's involvement with Caliwater. Show Highlights: 0:15 - HI-CHEW parent company Morinaga is acquiring frozen dessert maker My/Mochi Ice Cream. Monica has the scoop.  2:05 - Blue Monkey Beverages has acquired next-generation sports drink Local Weather as it seeks to build a functional drink platform. Lukas outlines the deal.  4:45 - David Protein appears to be getting into the ice cream business, as teased with mobile billboards at Expo West. Monica shares what is known so far about the line extension.  7:55 - Caliwater has added Seattle-born, Grammy-nominated artist Benson Boone to its cap table, following singer Demi Lovato last March. Lukas details the partnership.  About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

    11 min
  8. Expo West Sneak Peek

    2 MAR

    Expo West Sneak Peek

    In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporters Brad Avery and Lukas Southard gear up for the annual trek to Anaheim for Natural Products Expo West. Listen in to learn about the brands, products and trends on our radar this year. Show Highlights: 0:20 - The podcasters discuss what they are looking forward to checking out at Expo West. Lukas has his eye on the meat snack category and creatine creeping into new applications. 2:50 - Monica shares the themes she's tracking at the show, including global flavors, functional benefits and the evolution of familiar categories and new twists on pizza, candy and other everyday staples. 4:40 - Brad shares his hacks for conquering the Anaheim Convention Center in three days. 8:20 - The trio is excited to try new items from Spindrift, Mid-Day Squares, Evergreen, Like Air and more. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com. Subscribe on Apple Podcasts

    13 min
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About

Welcome to CPG Week, the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the Nosh and BevNET teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

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