The Success Revenue Podcast

Haydar Al-Saad & Ivy Forero

The Success Revenue Podcast is the only podcast in the Middle East that brings you leaders in Customer Success, Account Management, Sales and GTM to share ideas, perspectives, and valuable learnings on how to successfully drive revenue, delight customers and take it to the next level.

  1. AI, Leadership and the Human Side of Customer Success ft. Alexandra Sagaydak

    قبل ٣ أيام

    AI, Leadership and the Human Side of Customer Success ft. Alexandra Sagaydak

    What if customer success is the most honest reflection of how your company actually operates? In this episode, Alexandra Sagaydak — Fractional CCO and founder of AI CS HUB — brings the kind of raw, refreshing honesty that SaaS leaders need to hear. After leading post-sale functions at scale and now advising early-stage startups, Alexandra opens up about what’s broken in CS, what founders get wrong, and why AI won’t fix any of it if you haven’t nailed the basics. She’s the kind of leader who isn’t afraid to talk about chaos, complexity, and the mess of building — but she does it with precision, structure, and fierce conviction. This episode is for anyone who has ever been handed a customer success function with no playbook, no metrics, and still made it work. In this episode: ● Why CS is a philosophy, not a role — and why most companies still don’t get it● What fractional leadership reveals about gaps in early-stage CS strategy● How to actually scale CS without losing the human connection● The AI shift — what’s hype, what’s real, and what makes workflows better● The underrated power of critical thinking in a data-saturated world● What women in leadership must hear about ambition and self-trust● Why chaos is normal — and how leadership presence changes everything● How to build customer relationships with clarity, not just effort If you’re a founder, CS leader, or navigating messy growth — this episode with Alexandra Sagaydak is a masterclass in building smarter, braver, and more human-first post-sale systems. Follow Alexandra Sagaydak. This episode was brought to you by RevSetter & medlify.  Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode! —----- Follow:  LinkedIn InstagramHosts:  Haydar - LinkedIn  Ivy - LinkedIn

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  2. AI and the Future of Healthcare in Saudi Arabia ft. Nada Hassan & Amin Elhemaily

    ١٤ أكتوبر

    AI and the Future of Healthcare in Saudi Arabia ft. Nada Hassan & Amin Elhemaily

    What does it take to bring AI into one of the most human-centered industries — and still keep empathy at the core? In this episode, Nada Hassan and Amin Elhemaily, co-founders of a Saudi-based digital health startup, share the behind-the-scenes truth of building in the middle of two massive transformations: the AI revolution and Vision 2030. With a bold mission to improve healthcare outcomes while respecting cultural nuance, Nada and Amin are not just launching technology. They’re building trust — across doctors, patients, regulators, and the systems that hold it all together. They open up about the real challenges of earning credibility in healthcare, balancing innovation with regulation, and why resilience, mentorship, and long nights are the invisible forces behind every founder story. In this episode: ● Why AI must support — not replace — human care● The mindset shift required to build trust with Saudi healthcare leaders● What Vision 2030 is doing to accelerate digital health innovation● The unspoken challenges of entrepreneurship in a regulated industry● Why cultural nuance matters more than product features in MENA markets● How women in leadership can unlock systemic change● The importance of purpose and grit when the mission gets hard● What real impact looks like — beyond the pitch decks and press If you're building in health tech, betting on the Middle East, or redefining what AI can do with a human touch — this episode with Nada Hassan and Amin Elhemaily is your blueprint. Follow Nada Hassan and Amin Elhemaily. This episode was brought to you by RevSetter & medlify.  Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode! —----- Follow:  LinkedIn InstagramHosts:  Haydar - LinkedIn  Ivy - LinkedIn

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  3. Tech Talent, AI and the Truth About Recruitment in the Middle East ft Alex Koumi & Dan Wardle

    ١٦ سبتمبر

    Tech Talent, AI and the Truth About Recruitment in the Middle East ft Alex Koumi & Dan Wardle

    What does it take to thrive in one of the world’s most competitive, fast-paced recruitment markets? In this episode, Alex Koumi, Managing Director at Kingston Stanley, and Dan Wardle, Business Manager for Tech Recruitment, pull back the curtain on the recruitment world across the Middle East. With decades of combined experience, they share the inside story of what clients are really looking for, how AI is reshaping hiring, and why human connection still makes or breaks the process. From tech startups to global corporations, Alex and Dan speak candidly about what it takes to attract top talent, scale hiring for emerging roles, and keep teams inspired in a high-pressure industry. But this episode isn’t just about recruitment strategy, it’s about resilience, transparency, and building careers that actually last. In this episode: ● What hiring really looks like behind the scenes in the MENA region● Why local talent is in demand and how to source it effectively● How client expectations have evolved and what candidates keep getting wrong● The power of consultative recruiting and what builds long-term trust● Why AI can enhance efficiency but can’t replace human intuition● The rise of emerging roles in data, AI and cybersecurity● How to maintain internal culture and energy in a high-volume hiring environment● Alex and Dan’s personal career journeys and what still drives them today● Lessons in leadership, mental health, and staying motivated in recruitment If you’re hiring in the region, looking to break into tech, or simply navigating the future of work — this episode with Alex Koumi and Dan Wardle is a behind-the-scenes masterclass in people, performance and potential. Follow Alex Koumi and Dan Wardle.  This episode was brought to you by RevSetter & medlify.  Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode! —----- Follow:  LinkedIn InstagramHosts:  Haydar - LinkedIn  Ivy - LinkedIn

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  4. Transforming Business Through CX and Cultural Insight ft. Waleed AlHamdan

    ٢ سبتمبر

    Transforming Business Through CX and Cultural Insight ft. Waleed AlHamdan

    What does it take to lead transformation in a market where trust, culture and experience matter more than technology? In this episode, Waleed AlHamdan, award-winning CX expert, leadership coach, and CEO of Compass Way, shares a masterclass on what real customer experience looks like in Saudi Arabia today. With over 25 years of experience across sectors like banking and American Express, Waleed reflects on the mindset shifts required to evolve from business-oriented thinking to true customer centricity. This isn’t just about surveys or NPS. It’s about legacy. Waleed opens up about the emotional intelligence behind loyalty, the strategic use of AI in experience design, and how leaders can create sustainable impact — one relationship at a time. If you’ve ever wondered what customer experience really means in the Middle East, or how to lead lasting change in your organization, this episode is your blueprint. In this episode: ● Waleed’s journey from banking to becoming a CX thought leader in the Gulf● The hidden power of cultural intelligence in Saudi business success● Why CX is not a marketing function, it’s a core growth strategy● How to shift organizational mindset from process to people● What leaders get wrong when trying to “quantify” experience● How AI can support transformation without losing the human touch● The legacy Waleed wants to leave behind in C● How emotional intelligence builds trust and drives long-term value● The personal growth habits Waleed swears by as a mentor and leader If you're building in the region, mentoring future leaders, or reimagining how customer experience drives growth, this episode with Waleed AlHamdan is a masterclass in influence and intention. Follow Waleed AlHamdan. This episode was brought to you by RevSetter & medlify. Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode! —----- Follow:  LinkedIn InstagramHosts:  Haydar - LinkedIn  Ivy - LinkedIn

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  5. Vision, Empathy and CX Leadership in Saudi Arabia ft. Zubaida Hariri

    ٢٦ أغسطس

    Vision, Empathy and CX Leadership in Saudi Arabia ft. Zubaida Hariri

    What happens when customer experience becomes a national priority and a personal calling? In this episode, Zubaida Hariri, Head of Customer Experience at Abdul Latif Jameel Enterprises, shares the leadership journey that brought her from healthcare to one of the most influential CX roles in Saudi Arabia today. With Vision 2030 reshaping service standards and customer expectations across the Kingdom, Zubaida breaks down what it means to lead transformation, not just in process, but in mindset. She talks about the hard truths behind leadership, the pressure to modernize without losing the human touch, and why empathy remains a CX power move in a world of speed and scale. Zubaida brings a quiet confidence that commands attention. This episode is for anyone building experience-led growth, especially in markets where expectations are rising fast and representation still matters. In this episode: ● Zubaida’s personal journey from patient care to CX transformation● What customer experience really means in a post-Vision 2030 Saudi Arabia● The leadership advantage of understanding diverse sectors and perspectives● Why empathy and execution must coexist in modern CX● How Saudi customers are evolving and what brands must do to keep up● The overlooked power of government in driving CX innovation● What it means to lead as a woman in high-stakes environments● Zubaida’s mentorship philosophy and why it changes everything● Balancing personal energy while delivering institutional impact If you're leading transformation, elevating service, or redefining what it means to create value, Zubaida Hariri’s story is your blueprint for doing it with integrity. Follow Zubaida Hariri.  This episode was brought to you by RevSetter & medlify. Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode! —----- Follow:  LinkedIn InstagramHosts:  Haydar - LinkedIn  Ivy - LinkedIn

    ٤٥ من الدقائق
  6. Business Acumen, AI and Bold Leadership in CS with Andrea Bumstead

    ١٩ أغسطس

    Business Acumen, AI and Bold Leadership in CS with Andrea Bumstead

    What does it look like to step away from a high-growth IPO success story and build something even more powerful on your own terms? In this episode, Andrea Bumstead, CEO and Founder of CS Impact and one of North America’s most trusted voices in Customer Success, joins us to talk about what real leadership requires today. From building Procore’s CS function during hypergrowth to now advising SaaS companies scaling from $50M to $150M ARR, Andrea shares why CS is having an identity crisis and how the best leaders are rewriting the rules with business acumen, data fluency and executive-level influence. Andrea doesn’t just teach frameworks. She models what it looks like to lead with clarity, conviction and care, especially in an AI-enabled world where human judgment and strategic vision matter more than ever. In this episode: ● How Andrea built Procore’s CS engine and scaled through IPO● Why business acumen is now a non-negotiable in CS leadership● What fractional leadership taught her about strategic growth● How to fix CS’s identity crisis by owning commercial metrics● The hiring shift: why EQ is not enough without revenue fluency● What leaders must understand about AI as a CS co-pilot● How to operate across global markets with cultural sensitivity● Andrea’s personal take on career reinvention and what she’s learning now● Why investing in yourself is the most strategic move you can make If you're ready to turn CS into a revenue engine  and evolve your own leadership in the process, this episode with Andrea Bumstead is required listening. Follow Andrea Bumstead. This episode was brought to you by RevSetter & medlify. Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode! —----- Follow:  LinkedIn InstagramHosts:  Haydar - LinkedIn  Ivy - LinkedIn

    ١ س ٢ د
  7. From Law to Leadership in Sales ft. Aida Durmic

    ٣٠ يوليو

    From Law to Leadership in Sales ft. Aida Durmic

    What does it take to walk away from a legal career and build success in one of the world’s most competitive sales environments? In this episode, Aida Durmic, Head of New Business for MENA at Infobip, shares the raw truth behind her pivot into sales, what she had to unlearn, and the power of resilience when you're carving your own path.Aida didn’t enter sales through the front door, she stepped into it with courage, ambition, and a willingness to start from scratch. Now, after nearly a decade of closing enterprise deals and leading high-performing teams across the MENA region, she reflects on the mindset, market knowledge, and people-first strategies that helped her win. From managing buyer expectations in a tech-enabled world to leveraging AI without losing the human touch, this episode is equal parts tactical and personal, and a must-listen for anyone growing in sales or leadership. In this episode: ● Why Aida left law and how that decision reshaped her future● What most people get wrong about selling in the MENA region● How enterprise sales requires trust, depth, and local insight● The evolving psychology of today’s buyer and how to meet them where they are● The power of learning by doing and leading by example● How AI can make sales faster but not more human● Aida’s leadership evolution and her focus on team development● The invisible pressure on women in leadership and how to rise above comparison● Resilience, focus, and redefining success on your own terms If you’re navigating a career shift, building in the MENA region, or stepping into sales leadership, Aida’s story will meet you where you are and move you forward. Follow Aida Durmic. This episode was brought to you by RevSetter & medlify. Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode! —----- Follow:  LinkedIn InstagramHosts:  Haydar - LinkedIn  Ivy - LinkedIn

    ١ س ٤ د
  8. The People Strategy Behind Startup Success ft. Natasha Corbin

    ٢٢ يوليو

    The People Strategy Behind Startup Success ft. Natasha Corbin

    What if building a great company was not just about your product but about the people you choose to build it with In this episode, Natasha Corbin, founder of Start MEA and a seasoned HR leader with over 15 years of global experience, opens up about her journey from the UK to Dubai and the lessons she has learned shaping teams in the fast moving startup world. Natasha does not just share frameworks. She shares the heart behind them. From hiring for the DNA of your organization to weaving diversity and inclusion into every decision, she explains how the right people strategy can turn vision into reality. And yes, we go deep on AI. How it is transforming HR processes, where to be cautious, and how leaders can use it to elevate not replace the human touch. This is more than a conversation about HR. It is about courage, clarity, and creating workplaces that make people want to stay and grow. In this episode: ● Why startups succeed or fail based on who they hire first● How Natasha aligns people strategy directly to business goals● The real world impact of diversity and inclusion on performance● What AI can and cannot do in modern HR● How to build performance management systems that actually work● Why women in leadership must own their voice and ask for what they need● Lessons Natasha learned moving from the UK to the Middle East● The power of mentorship and community in career growth● How to hire for the DNA of your company, not just the role If you are building a team, scaling a startup, or finding your own leadership voice, Natasha Corbin’s story will give you both practical tools and the confidence to think bigger. Follow Natasha Corbin. This episode was brought to you by RevSetter & medlify.  Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode! —----- Follow:  LinkedIn InstagramHosts:  Haydar - LinkedIn  Ivy - LinkedIn

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مقطع ترويجي

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The Success Revenue Podcast is the only podcast in the Middle East that brings you leaders in Customer Success, Account Management, Sales and GTM to share ideas, perspectives, and valuable learnings on how to successfully drive revenue, delight customers and take it to the next level.