Salesforce advances its agentic AI platform with Agentforce 360

In this breaking news analysis episode of the Targeting AI podcast from Informa TechTarget's AI Business, hosts Esther Shittu and Shaun Sutner discuss the latest innovations in agentic AI technology unveiled at Salesforce's Dreamforce conference in October with guest Madhav Thattai of CRM and CX giant Salesforce. The conversation covers the new Agentforce 360 platform, including hybrid reasoning, enhanced control and context for agents, and the importance of the user experience and data privacy. Thattai emphasizes the need for a balance between creativity and control in enterprise AI applications.

Featuring: Madhav Thattai, SVP and COO of Agentforce product management at Salesforce

In today's episode, we cover how:

• Hybrid reasoning combines LLMs with structured processes.
• Control and context are essential for agent functionality.
• UX features are being enhanced for agents.
• Data privacy is important to Salesforce.
• AI agents must respect user permissions and access.
• Salesforce aims to democratize agent development.
• Context indexing improves agent accuracy.

To learn more about agentic AI, generative AI and Salesforce, check out AI Business.

To watch videos of our podcasts, subscribe to our YouTube channel, @EyeonTech.