BRAVE COMMERCE

Adweek Podcast Network
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MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.

  1. 1 gün önce

    TikTok & Keurig Dr Pepper on Turning Cultural Moments into Measurable Growth

    On this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter are joined by Mike Westgate, Sector Lead, Retail, Global Business Solutions at TikTok, and Ben Sylvan, Senior Vice President, Connected Media Team at Keurig Dr Pepper. Bringing together both a platform and an advertiser, they offer a behind-the-scenes look at how their partnership turned Dr Pepper's viral Romeo jingle into one of the brand's biggest marketing moments. Mike and Ben discuss how the campaign came together, from identifying an organic creator moment to making the decision to feature it during the College Football National Championship. They also explore how brands can build organizations that move at the speed of culture, collaborate more effectively with platform partners, and measure both the immediate and long-term impact of their marketing investments. Key takeaways Successful cultural moments happen when brands, platforms, and creators work together—not in silos.Community participation is one of the strongest signals of consumer demand and can help shape marketing decisions.Measuring incrementality alongside long-term brand growth provides a more complete picture of campaign performance. Hosted on Acast. See acast.com/privacy for more information.

    27 dk.

  2. 23 Haz

    Unilever's Branden Goodman on the New Rules of Consumer Discovery

    In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Branden Goodman, Head of Media & Marketing Capabilities, Beauty & Wellbeing US at Unilever, about how brands must adapt as algorithm-driven discovery reshapes consumer attention. Branden explains why Unilever has embraced a social-first approach, what the shift from follower-based discovery to interest-driven discovery means for marketers, and how content creation is evolving from a campaign mindset to a continuous system of testing, learning, and optimization. He also shares how Unilever is building a modern content supply chain, where automation can accelerate execution, and why measurement must balance long-term business outcomes with real-time signals. Key takeaways Consumer discovery is shifting away from social connections (who users follow) and toward algorithmic recommendations (what platforms predict is relevant).Winning brands are building content engines designed for continuous experimentation, not one-time campaigns.Real-time signals can improve performance, but long-term business outcomes should remain the ultimate measure of success. Hosted on Acast. See acast.com/privacy for more information.

    23 dk.

  3. 16 Haz

    Bar Keeper's Friend's Felicia Zhang on Building Brands Through Iteration

    In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Felicia Zhang, Head of Marketing at Bar Keeper's Friend, to discuss what it takes to modernize an iconic brand while maintaining the trust that made it successful in the first place. Drawing on experience across global brands including Nike, Oreo, and Nestlé, Felicia shares lessons from her transition to a smaller, more agile organization, where speed, experimentation, and continuous improvement are critical to success. The conversation explores why brands perform best when they're willing to launch, learn, and iterate rather than waiting for perfect conditions. Felicia also shares how her approach to leadership has evolved over time, including the importance of empowering teams to take action, embracing uncertainty, and finding optimism through periods of change. Key Takeaways Launching a strong V1 and improving through iteration often drives more progress than waiting for a perfect launch.The most effective teams combine strategic thinking with a willingness to roll up their sleeves and execute.Leadership becomes more effective when leaders focus less on controlling outcomes and more on empowering people and solving problems. Hosted on Acast. See acast.com/privacy for more information.

    23 dk.

  4. 9 Haz

    Nestlé’s Stefan Kovačević on Building Brands for Both Humans and AI

    In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Stefan Kovačević, Global Retail Media and Digital Shelf Lead at Nestlé, about how AI is changing the way consumers discover, evaluate, and purchase products. As AI becomes a more active participant in the path to purchase, Stefan explores what this shift means for brands and why marketers need to rethink how they build trust and differentiation. Stefan introduces the concepts of "human equity" and "machine equity," arguing that future brand success will depend on winning trust from both people and AI. He discusses the growing role of operational excellence and why emotional connections may become even more valuable as purchasing becomes increasingly automated. Key takeaways The future of brand equity will depend on winning with both consumers and AI-driven recommendation systems.Operational excellence is no longer just a supply chain concern; it increasingly influences brand perception and performance.As more routine purchases become automated, emotional connections may become a key differentiator for brands. Hosted on Acast. See acast.com/privacy for more information.

    24 dk.

  5. 2 Haz

    ANA’s Bob Liodice on Media Transparency, AI, and the Future of Marketing

    In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Bob Liodice, Chief Executive Officer, Association of National Advertisers (ANA), to discuss the forces reshaping modern marketing. From media transparency and measurement to AI adoption and talent development, Bob shares his perspective on the challenges marketers must navigate today and the opportunities that will define the industry's future. Bob reflects on the industry's progress toward greater transparency, the role collaboration plays in solving complex challenges, and why he believes AI can help marketers make smarter, more informed decisions. He also shares his thoughts on navigating uncertainty, developing future talent, and what marketing leaders should prioritize as the industry continues to evolve. Key takeaways: Media transparency and measurement remain critical challenges for marketers seeking greater accountability.AI can help uncover inefficiencies and improve decision-making, but organizations must be prepared to adapt.Solving the industry's biggest challenges will require collaboration across brands, agencies, platforms, and partners. Hosted on Acast. See acast.com/privacy for more information.

    24 dk.

  6. 19 May

    Jim Lecinski on the New Zero Moment of Truth in the AI Era

    In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Jim Lecinski, the marketer behind the “Zero Moment of Truth” framework during his time at Google and now Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management, about how AI is reshaping consumer discovery. From search and social to retail media networks and AI assistants, Jim explains why brands must rethink how they influence decision-making before the point of purchase. The conversation also explores how AI is influencing both consumers and marketers, and what CMOs should prioritize as discovery becomes increasingly fragmented across platforms and channels. Key takeaways: The “Zero Moment of Truth” is expanding across AI, social, retail media, influencers, and search-driven discovery.Brands should start with understanding consumer questions and behaviors before determining where to invest media dollars.AI is reshaping both consumer decision-making and how marketing organizations structure teams, strategies, and customer insights. Hosted on Acast. See acast.com/privacy for more information.

    24 dk.

  7. 13 May

    Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising

    In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Nicolle Pangis, VP of UCAN Advertising at Netflix, about building an advertising business inside one of the world’s most influential media companies. Nicolle shares why the future of streaming advertising will depend on stronger data collaboration, interoperable measurement, and AI-powered infrastructure. She also discusses the evolution of connected TV measurement, the growing role of clean rooms and data integrations, and how Netflix is thinking about turning audience engagement and fandom into measurable business outcomes for advertisers. Key takeaways: Advertisers can no longer rely on siloed measurement systems if they want a clear view of performance across streaming and retail ecosystems.AI-driven advertising depends on connected, interoperable data, not just automation.Premium audience engagement only becomes valuable when platforms can connect it to measurable outcomes. Hosted on Acast. See acast.com/privacy for more information.

    26 dk.

  8. 5 May

    Campbell’s Risa Cretella on Reinventing Iconic Brands and Winning in Commoditized Categories

    In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Risa Cretella, Executive Vice President, Meals & Beverages at The Campbell's Company, about what it takes to evolve iconic brands while staying competitive in fast-moving, highly commoditized categories. Risa shares how she brings an entrepreneurial mindset into a large organization, focusing on smart risk-taking, faster decision-making, and empowering teams to act with conviction, even without perfect data. She also discusses how Campbell’s is approaching innovation differently, starting with real consumer behavior and moving quickly when there’s clear evidence of demand. The conversation explores why brands lose relevance over time, how private-label gains ground, and what it takes to build and maintain a true “right to win”, while aligning brand-building efforts with commercial outcomes to drive real growth. Key takeaways: Speed is a competitive advantage, but only if teams are empowered to act before perfect validation.Private label growth is often a symptom of brand stagnation, not just pricing pressure.The strongest innovations don’t create new behavior; they formalize what consumers are already doing. Hosted on Acast. See acast.com/privacy for more information.

    28 dk.
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MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.

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