Dental Practice Heroes

Dr. Paul Etchison
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  • Entrepreneurship
  • Every two weeks

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume.   We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment.  If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!

  1. 21 hr ago

    The Subtle Trap Undermining Your Practice's Success

    Your front desk can look busy all day and still leak production, profit, and patience. When phones, check-ins, insurance questions, and balance collections are treated like one giant job, “urgency” wins every time. The ringing phone gets answered, the insurance fire gets put out, and the real growth work quietly disappears: filling tomorrow’s hole, following up on that $10,000 treatment plan, and building systems that keep the practice steady even when someone is out. We walk through a cleaner way to think about dental practice management by creating levels inside your admin department. Foundational front desk skills can be trained fast, which means you can hire great people with the right attitude and communication even without deep dental experience. From there, you intentionally develop advanced roles like insurance, treatment coordination, and true leadership. That structure gives your team a path to grow, makes onboarding easier, and stops your practice from depending on one superhero employee who “knows everything.” We also get honest about the office manager role. Promoting the best insurance expert and changing nothing else is not management, it is a title swap. A real dental office manager needs protected time to coach people, track KPIs, improve systems, and drive proactive work that increases case acceptance and reduces schedule chaos. If you want a front desk team that scales, you need clear ownership and redundancy so every critical function has at least two trained people. If you found this useful, subscribe, share the episode with another practice owner, and leave a review so more dentists can find the show. What role on your admin team needs the clearest definition right now? Join Us at our Upcoming Retreat October 2nd and 3rd.  Click Here to Register If you are ready to increase your new patients and start growing your practice, visit www.relevanceonlinemarketing.com and see what you've been missing with your current company.  Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    The Subtle Trap Undermining Your Practice's Success

  2. 2 days ago

    Implementation Usually Fails in 1 of These 3 Areas

    We break down why the same operational problems keep resurfacing even after everyone “agrees” in a meeting. We share a simple leadership framework that turns talk into implementation so our dental practice keeps improving without constant reminders.  • the hidden cost of repeated meetings and drifting systems  • why agreement feels good but fails without a system  • a real crown charting conflict that fuels resentment  • involving the team through autonomy and a clear why  • making a decision without chasing the perfect solution  • setting a defined trial period so everyone tests together  • building revisit habits with agendas, reminders, and checklists  • getting curious when a system fails instead of blaming people  • the four-word framework: discuss, decide, try, revisit  go to dentalpracticeheroes.com/strategy and book a free strategy call with me.  Join Us at our Upcoming Retreat October 2nd and 3rd.  Click Here to Register If you are ready to increase your new patients and start growing your practice, visit www.relevanceonlinemarketing.com and see what you've been missing with your current company.  Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    Implementation Usually Fails in 1 of These 3 Areas

  3. 20 Aug

    How to Train the Assistant Every Other Dentist Wants w/ Kevin Henry

    Every dentist wants an assistant who anticipates their needs without being asked. Almost nobody does what it takes to get there. Kevin Henry, dental journalist and founder of Dental Assistant Nation, has spent 21 years advocating for dental assistants. In this episode, he shares what makes them disengage, what a good day actually looks like for them, and how to train them the right way. Topics discussed: (00:00) Introduction (03:52) Why your dental assistants aren't engaged (06:13) The skills to instill in every assistant (10:44) Dental assistant schools post-COVID (11:51) The push to turn assistants into hygienists (13:35) Staffing shortage or a retention problem (16:00) The training mistake that backfires (17:26) Setting goals for a role with no numbers (19:07) 3 things assistants actually care about (23:25) How to give your assistant a good day (25:14) The commandments of treating your assistant well (27:40) What's next for AI and staffing (30:24) Conversations to have before someone asks for a raise Check out the Dental Assistant Nation podcast: https://dentalassistantnation.com/ Learn more about what dental assistants can legally do in your state: https://www.danb.org/ This episode was produced by Podcast Boutique https://www.podcastboutique.com Join Us at our Upcoming Retreat October 2nd and 3rd.  Click Here to Register Join Us at our Upcoming Retreat October 2nd and 3rd.  Click Here to Register If you are ready to increase your new patients and start growing your practice, visit www.relevanceonlinemarketing.com and see what you've been missing with your current company.  Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    How to Train the Assistant Every Other Dentist Wants w/ Kevin Henry

  4. 18 Aug

    Your Future Practice Won't Materialize Without Protecting This

    We describe the moment every practice owner knows: you block CEO time to build better systems, then lose it to nonstop interruptions and tiny fires. We share how protecting leadership time, setting clear availability rules, and focusing on KPIs turns you from the bottleneck into the builder of a practice that runs without you.  • why CEO time disappears faster than clinical time  • protecting leadership time like production time  • the difference between reacting all day and creating real growth  • a simple closed-door boundary for uninterrupted work  • what to do when CEO work feels uncomfortable  • starting with KPIs, a problem list, and one-on-ones  • spotting repeat questions and turning them into systems  • training the team to make decisions without you  You can book a strategy, call it dentalpracticeheroes.com/slash strategy.  And if this episode resonated with you, I would really appreciate it if you left a review.  Join Us at our Upcoming Retreat October 2nd and 3rd.  Click Here to Register If you are ready to increase your new patients and start growing your practice, visit www.relevanceonlinemarketing.com and see what you've been missing with your current company.  Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    Your Future Practice Won't Materialize Without Protecting This

  5. 12 Aug

    The Hidden Reason Your Practice Feels So Hard to Run w/ David Maloley

    Eight out of ten employees show up disengaged. The other two are doing all the work in your practice. In this episode, Dr. David Maloley explains what's really driving attrition and why a paycheck doesn't cut it anymore. You'll find out which outside forces are quietly commoditizing your practice, the burnout triggers already built in, and how to create an employee experience that holds your practice together. Topics discussed: (00:00) Introduction (03:19) David’s dream practice that turned into a nightmare (06:29) What hiring an office manager can't fix  (09:18) The forces commoditizing dentistry (18:25) What a bad employee experience looks like (20:10) Three levels of a value-fluent team (21:16) What's really driving patient attrition (23:09) Burnout triggers built into dental practices (25:30) What happens when you stop chasing numbers (30:10) Why vague leadership creates attrition (36:28) The Trust Triangle decision framework Take the Commodity Threat Assessment: https://assessment.irreplaceablepractice.com/ Listen to more episodes with Dr. David Maloley: https://www.buzzsprout.com/2311108/episodes/14424320 https://www.buzzsprout.com/2311108/episodes/14423936 This episode was produced by Podcast Boutique https://www.podcastboutique.com Join Us at our Upcoming Retreat October 2nd and 3rd.  Click Here to Register Join Us at our Upcoming Retreat October 2nd and 3rd.  Click Here to Register If you are ready to increase your new patients and start growing your practice, visit www.relevanceonlinemarketing.com and see what you've been missing with your current company.  Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    The Hidden Reason Your Practice Feels So Hard to Run w/ David Maloley

  6. 10 Aug

    Don't Try to Scale Your Practice Until You See This In Your Numbers

    Hire another associate, open a second location, drop insurance — or maybe change nothing at all? The truth is, just because your practice can grow doesn't mean it should. In this episode, the DPH coaches will help you figure out what kind of practice actually fits the life you want. You'll hear the mistake that almost buried one of them, the steps you should take before scaling, and the honest questions that reveal whether a bigger practice is right for you. Topics discussed: (00:00) Introduction (02:26) How to make your own decision (06:45) The mistake that can break your practice (09:52) A framework for deciding whether to scale (11:40) The client who was happier staying small (13:12) What type of leader you are (and why it matters) (15:38) One thing to do whether you scale or not (18:30) How to know when you're ready This episode was produced by Podcast Boutique https://www.podcastboutique.com Join Us at our Upcoming Retreat October 2nd and 3rd.  Click Here to Register Join Us at our Upcoming Retreat October 2nd and 3rd.  Click Here to Register If you are ready to increase your new patients and start growing your practice, visit www.relevanceonlinemarketing.com and see what you've been missing with your current company.  Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    Don't Try to Scale Your Practice Until You See This In Your Numbers

  7. 5 Aug

    3 Conversations that Will Keep You from Repeating Yourself

    You know the moment: you’re having the same conversation again, trying to stay calm, trying to protect psychological safety, but quietly wondering why the message still isn’t landing. When a team member keeps missing a checklist step, showing up late, skipping a pre-collect, or sending patients up front with the wrong codes, it stops feeling like a one-off mistake and starts feeling like a culture problem. That’s where accountability either strengthens your dental team or slowly erodes it. We break down a powerful tool from Crucial Accountability called CPR: Content, Pattern, Relationship. First we talk about content, the single miss that needs a quick, timely reset of expectations. Then we move to pattern, where leaders must stop re-litigating “today” and name the repetition clearly, without getting dragged into whataboutisms or excuses. Finally, we tackle relationship, the level most practice owners avoid until it hurts: when the real issue becomes trust, and the team can’t count on someone to do their part in a system that depends on everyone. You’ll leave with three tactical takeaways you can use immediately, plus a clear test for deciding which conversation you’re actually having before you open your mouth. If accountability is a constant bottleneck in your dental practice management, we also share how a trained leadership team can carry standards with you so you’re not the only person holding the line. Subscribe, share this with a practice owner friend, and leave a review so more dental leaders can find the show. Join Us at our Upcoming Retreat October 2nd and 3rd.  Click Here to Register If you are ready to increase your new patients and start growing your practice, visit www.relevanceonlinemarketing.com and see what you've been missing with your current company.  Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    3 Conversations that Will Keep You from Repeating Yourself

  8. 3 Aug

    5 Levers That Decide How Much Your Practice Produces

    "I just need to get more patients into the office." It's something almost every owner tells themselves, but it's rarely what their practice needs. In this episode, you'll learn the five levers that decide how much your practice actually produces. The DPH coaches share their own experiences of freezing in front of patients, getting honest feedback from their teams, and coaching associates who want a raise. Topics discussed: (00:00) Introduction (03:02) What to do when an associate wants more money (06:29) Why chasing new patients keeps you stuck (08:13) Are you doing comprehensive treatment planning? (09:46) Five levers that decide what you produce (12:47) Why so many doctors freeze or hold back (16:27) The honest feedback your team isn't telling you (19:05) Setting standards and measuring outcomes This episode was produced by Podcast Boutique https://www.podcastboutique.com Join Us at our Upcoming Retreat October 2nd and 3rd.  Click Here to Register Join Us at our Upcoming Retreat October 2nd and 3rd.  Click Here to Register If you are ready to increase your new patients and start growing your practice, visit www.relevanceonlinemarketing.com and see what you've been missing with your current company.  Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    5 Levers That Decide How Much Your Practice Produces
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About

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume.   We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment.  If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!

Information

  • Creator
    Dr. Paul Etchison
  • Years Active
    2017 - 2026
  • Episodes
    697
  • Rating
    Clean
  • Copyright
    © 2026 Dental Practice Heroes
  • Show Website
    Dental Practice Heroes

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