First Things THRST

Mike Thurston
  • 4.0 (1)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.

  1. 19 DEC

    E121 - Inside The Life Of A Multi-Million $ Dubai Luxury Entrepreneur | Lord Aleem

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ After years of building genuine connections through unique experiences — from letting people sit in his Bugatti to creating affordable yacht slots — Lord Aleem proves that Dubai makes everyone look successful while hiding who's actually operating. In this episode, you'll hear why his dad's “no money, no honey” rule filters out time-wasters, how car rental became a nightmare when everyone tried to copy his model, and what happens when you realise 80% of your day is solving problems nobody sees. Tune in for his framework on protecting £5 million worth of assets from drunk renters, why being driven beats driving in Dubai, and how staying connected to reality matters more than chasing the ultra-rich pulling up in Bugattis. 00:00 Introduction02:10 Launching a yacht business and selling experiences, not just luxury06:31 Learning business lessons from his dad's no-nonsense approach10:10 Dubai’s flashy image vs actual wealth and real operators18:06 Choosing who’s worth your energy and protecting peace25:18 Building a personal brand with his dad’s guidance and rules30:23 Owning the first Bugatti Chiron for rent in the world35:54 Why the car hire business was more about brand than profit39:46 Why the UK rental game lost its spark and profitability43:39 Starting a chauffeur business in Dubai and why Escalades win46:25 Dubai’s oversupply problem and setting a higher service standard49:26 Expansion plans and pivoting toward yacht brokerage53:10 The massive costs and logistics of moving a superyacht56:49 YouTube gaps, self-doubt, and needing the right team around him59:14 Stepping up as a businessman and leader in Dubai01:03:53 When to say no, avoid time-wasters, and play the long game01:07:26 Lessons in building legit businesses in Dubai with red tape01:17:18 Why real happiness isn't found through money alone01:20:06 Navigating Dubai’s social distraction and staying focused01:24:45 Women in Dubai as masterful operators and tacticians01:27:21 Taking breaks, evolving creatively, and avoiding content burnout » Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst » Follow AleemYouTube: https://www.youtube.com/LordAleemInstagram: https://www.instagram.com/lordaleem_official/?hl=en

    1h 35m

  2. 10 DEC

    E120 - 4 Signs You’re Going To Stay Unhappy (No Matter What) | Dr K

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ After building a massive mental health platform and hitting a midlife crisis at the peak of success, Dr K proves that doing hard things and feeling accomplished isn’t the same as knowing what you want from life. You'll hear why content creation is an endless hamster wheel you can't escape, how he left millions on the table to keep things affordable, and what happens when you wake up one day, realising you've built someone else's version of success. We discuss knowing when enough is enough and how internal conflict about money and purpose affects even the people helping others figure out their lives. 00:00 Introduction03:34 The emotional toll of constant content creation06:14 Why progress feels good but rarely leads to contentment11:24 How living in Dubai affects self-image and motivation13:28 Body image, self-esteem and why Mike doesn’t spiral18:38 Why self-love feels off-limits for certain men22:46 Regret, efficiency, and the pressure of lost time27:13 How subtle justifications mask deeper dissatisfaction34:35 The fear of wasting potential and staying stuck36:08 Why peak hedonism didn’t bring happiness40:00 What peace really feels like for high achievers44:05 Exploring joy in the unknown vs controlled luxury49:54 The quality of company vs the cost of experience50:57 The signs of burnout and recognising overwork early57:04 Why men struggle to understand their own feelings01:01:29 Learning how to name emotions to stop being ruled by them01:07:42 The fear of being seen and how it shapes identity01:13:42 Relationships, emotional safety, and being misunderstood01:24:57 Why men fear losing their edge and becoming “the loser” again01:35:38 Building self-awareness and making space to feel things01:48:46 How meditation helps process thoughts and reduce noise01:53:33 Dr. K’s own midlife crisis and redefining success » Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst » Follow Dr KInstagram: https://www.instagram.com/healthygamer_gg/Podcast: https://open.spotify.com/show/6VaJwyS2KXxiXqR77jqzmPX: https://twitter.com/HealthyGamerGTikTok: https://www.tiktok.com/@healthygamer.gg

    2h 4m

  3. 4 DEC

    E119 - Bodybuilding, Discipline & Legacy From the Uncrowned King of Mr Olympia | Kevin Levrone

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ Kevin Levrone spent 30 years chasing the Olympia title — and he's here to show you why the platform you build matters more than the trophies you didn’t win. Most people think success is only measured by first place.Kevin proves your legacy is defined by how you treat people on the way up, and what you do with your influence once you have it. You’ll hear the mental shift required to go from training for aesthetics to training for sustained performance and what happens when you stop chasing perfection and start embracing simplicity. 00:00 Introduction02:13 Training together and pushing past mental limits04:11 Shifting from physique to full-body conditioning08:57 Balancing intense travel schedules with fan dedication12:43 Being overlooked and using it as lifelong fuel16:00 Childhood trauma and the real roots of ambition20:33 Discovering martial arts and visualisation after losing his dad24:27 Competing from a place of pain and survival27:46 When your life feels broken, it’s actually building30:00 Why not winning Mr Olympia was a gift34:46 The crushing stage that creates long-term purpose38:24 Struggles with emotional expression and acceptance42:03 Hitting your peak later and not fearing age45:38 Life as a contracted pro bodybuilder in the '90s49:17 Travel stories, rivalries and beating Ronnie Coleman55:07 Ronnie’s willpower after all the muscle is gone58:59 Natural lifters and ageing with strength intact01:03:26 Why kids today need more real guidance01:04:42 Fatherhood as the completion of your journey01:09:02 Being a role model for the next generation01:12:07 Perfectionism and missing life’s real moments » Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst » Follow KevinInstagram: https://www.instagram.com/kevinlevrone/?hl=enWebsite: https://levrosupplements.com/

    1h 20m

  4. 27 NOV

    E118 - *NEW* UFO Disclosure: Declassified Documents, Government Proof & ET Life On Earth

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Richard M Dolan started researching UFOs to answer one simple question for his PhD work, and thirty years later, he still can't look away from what the declassified documents are telling him. In this episode, you’ll hear why mainstream historians ignore military reports from the 1940s that explicitly state these objects aren't Soviet or American technology, what “high strangeness” means and why even sceptical researchers can’t dismiss it, and how the 2017 New York Times articles changed everything about who’s allowed to discuss this publicly. 00:00 Introduction 03:13 How the 2017 New York Times article changed everything 07:24 Declassified documents that made it impossible to look away 13:15 Belief in a non-human intelligence with its own agenda 16:07 Questioning ancient aliens with a historian’s lens 20:57 Why UFO sightings skyrocketed after the 19th century 23:22 Earth’s potential draw for advanced civilisations 25:10 Why aliens might not even be able to talk to us 29:32 How WWII possibly triggered deeper alien involvement 32:51 The logic behind the Roswell crash actually happening 36:33 Would they intervene in a nuclear war, or let us burn? 44:08 The psychological chaos true disclosure might unleash 46:05 Could public alien contact lead to totalitarian control? 50:21 Why democracy isn’t what we pretend it is 58:06 Internal battles are slowing disclosure attempts 01:03:31 The Tic Tac encounter and why no one followed up 01:13:56 Richard’s favourite UFO case from 1936 01:22:29 Why advanced propulsion breakthroughs remain hidden 01:33:43 Finding focus in a noisy, hype-driven UFO media world 01:37:30 Inside his upcoming book series on USO encounters 01:46:48 Which book to start with if you're new to Richard's work » Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/ » Transform your physique: https://www.thrstapp.com/ » My clothing brand, THRST: https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free: https://join.whoop.com/FirstThingsThrst » Follow Richard Instagram: https://www.instagram.com/richard_dolan/ X: https://x.com/I_D_Official Website: https://i-sml.mtrbio.com/public/smartlink/richard-dolan-intelligent-disclosure

    1h 51m

  5. 20 NOV

    E117 - Why I Deleted Everything & Started Again: Leana Deeb's Modesty Journey

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ Leana Deeb deleted all her content and started over because she realised she was performing a version of herself that wasn't real. After years of posting what the algorithm wanted, she wiped everything and rebuilt from scratch — this time focusing on authenticity over engagement. In this episode, you'll hear what triggered the decision to delete everything, how she navigated starting over with zero content, and what changed when she stopped playing to the algorithms. 00:00 Introduction04:20 Going viral overnight and handling sudden fame09:35 The lonely chapter after blowing up online13:47 Leaving old circles behind for growth and ambition15:58 Reconnecting with faith and shifting to modesty20:54 Deleting past content and the fear of losing it all26:56 Finding peace through spirituality and time alone31:11 Pressure to appear perfect and the fear of vulnerability37:50 Creating modest fitness wear in a male-led industry43:00 The Gymshark partnership and building true representation48:57 Mixed gyms, filming struggles, and distractions for women51:00 Training motivation after covering up her body56:44 Balancing faith, modesty and showing her personality59:53 The cost of chasing engagement over alignment01:02:38 Leaving Dallas and New York burnout01:06:43 Dating as a public figure and protecting relationships01:14:39 Leana's experience giving an Oxford speech01:23:39 Navigating modern feminism and traditional roles01:26:37 The definition of female empowerment today » Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst » Follow LeanaInstagram: https://www.instagram.com/leanadeebb/?hl=enTikTok: https://www.tiktok.com/@leanadeeb?lang=enUpliftyou: https://www.upliftyou.com/

    1h 27m

  6. 13 NOV

    E116 - You're NOT Lazy: My System To Build Relentless Discipline & Toughness |Adam Radcliffe

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Adam Radcliffe sailed from the US to the UK in 56 days, and he's here to show you how to live a life of freedom and adventure while staying in shape, because most people think you have to choose between the two. After spending weeks at sea with minimal resources and unpredictable conditions, Adam proves you can chase wild goals without sacrificing your fitness or health. You'll hear why the mental game matters more than physical preparation, the daily routines that kept him sane and fit during isolation, and what happens to your body when you're stripped of comfort for over a month. Tune in for his training framework for doing hard things you can't fully prepare for, how he maintains fitness while travelling and adventuring, and why living a life of freedom doesn't mean letting your body go. 00:00 Introduction 01:45 Leaving corporate life to pursue adventure full-time 06:47 Realising he was depressed and needed drastic change 09:49 Starting with solo skydiving and pushing personal limits 13:41 Sketchy skydiving jump and learning lessons in freefall 16:42 Using adventure to prove mental and physical toughness 19:34 56 days rowing across the North Atlantic begins 21:29 Mental lows of knowing you can’t escape the boat 23:29 Getting capsized by a rogue wave and surviving it 29:05 Solitary confinement in storm during 36-hour downpour 34:31 Testing resilience in relationships and partnership dynamics 41:33 Letting go of being perfect at everything 45:49 Facing fear and respecting dangerous ocean waves 47:42 Why knowing your why beats external motivation 54:05 Disordered eating habits and building better food systems 58:32 Upcoming challenges in Kyrgyzstan and Arabian deserts 59:49 Starting a new relationship while living a nomadic life 01:04:01 Capturing raw moments without ruining the experience » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Adam« Instagram: https://www.instagram.com/adamradclifts/ Website: https://adamradclifts.com/

    1h 10m

  7. 6 NOV

    E115 - How To Actually Get Ahead With AI (Before It’s Too Late) | Dan Martell

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ Dan Martell is using AI to replace what used to require entire departments, but most founders are implementing it completely wrong. After building multiple businesses the traditional way with large teams, Dan's discovered AI can handle 60–70% of what he used to hire people for, from customer success to content creation to research. You'll hear his framework for deciding what to automate first, why most founders waste time on the wrong AI implementations, and the specific prompts and systems he uses to run leaner teams that move faster. Plus, his take on which roles AI will eliminate in the next 12 months and why resistance to AI in your company is actually a gift, showing you who's thinking long-term. 0:00 Introduction01:35 Why Dan loves Dubai’s safety and privacy03:02 Travelling the world while raising and “world-schooling” kids06:20 Building a team that runs with you, not behind you11:24 How deep trust transformed company culture17:42 The real reason most founders bottleneck their team20:39 Dan’s framework for handling mistakes and underperformers23:22 Separating friendship from leadership with healthy boundaries26:15 Why insecure founders sabotage growth by hiring “yes” people30:11 The buyback rate concept for valuing your time33:07 Four skills that build unstoppable leverage36:02 Learning vs shipping and what’s actually stopping you41:23 Why doing things before you’re ready still works43:20 Personal productivity hacks using everyday AI46:04 How Dan uses AI to replace thinking, not just tasks51:38 What robot-powered superintelligence could trigger globally57:47 Why the AI creator economy will collapse old models01:04:14 What really matters in a world of infinite content01:13:53 Preparing your team for full AI automation01:19:00 Living with full freedom and choosing how to serve » Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join WHOOP and get your first month for free – join.whoop.com/FirstThingsThrst » Follow Dan«Instagram: https://www.instagram.com/danmartell/?hl=enWebsite: https://www.danmartell.com/Buy Back Your Time: https://www.buybackyourtime.com/

    1h 27m

  8. 30 OCT

    E114 - Muscle Expert: You Need To Know This To Get Bigger & Stronger (FAST)

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ Dr Gabrielle Lyon has spent her career studying muscle as the organ of longevity, and her research reveals why most people are approaching health optimisation backwards by focusing on fat loss instead of muscle gain. While doctors focus on treating disease, her approach is about building muscle as the foundation for living longer and better. The results show massive improvements that traditional medicine completely misses. Now she's created National Muscle Health Month to spread the word about why building and keeping muscle matters so much. 00:00 Introduction01:40 Gym as a daily ritual and gateway to health04:15 Why muscle should be central to the health conversation08:25 Cardio versus weights and why both matter11:51 Muscle mass and erections linking fitness to performance17:42 Fat marbling inside muscle and hidden metabolic issues21:22 Dr Lyon's weekly training schedule and barf sessions24:44 Maintenance versus gaining and smart training while travelling28:59 Why beginners should start with machines over free weights32:58 Men vs women in training and where the differences lie36:08 Core strength, injury prevention, and the foundational five41:10 National Muscle Health Month and starting a movement46:40 Forget weight loss goals, focus on preserving lean mass48:20 Muscle activates mindset shifts and builds mental strength50:45 Building standards, not goals for lasting consistency54:45 Growth through friction, pressure, and controlled adversity56:52 Too much pressure and the cost of overpushing01:00:25 Cold plunges, cortisol, and creating capacity for stress01:05:35 This decade’s hopeful shift toward personal responsibility01:10:10 Anchoring your mindset to stay strong into your 50s » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Dr Lyon«Instagram: https://www.instagram.com/drgabriellelyon/?hl=enWebsite: https://drgabriellelyon.com/PRE-ORDER The Playbook: https://drgabriellelyon.com/playbook/

    1h 19m
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About

‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.

Information

  • Creator
    Mike Thurston
  • Years Active
    2022 - 2025
  • Episodes
    121
  • Rating
    Explicit
  • Copyright
    © Mike Thurston
  • Show Website
    First Things THRST

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