Special Ops with Emma Rainville

Emma Rainville
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Welcome to Special Ops, the tactical business podcast designed to help you grow your company through action, not words. Hosted by seasoned entrepreneur Emma Rainville. In each episode, Emma share strategies she used in her businesses to overcome revenue growth challenges, increase profit margins, and build leadership teams that run day-to-day business operations without you, as the CEO/founder, getting involved. Each episode is designed around a free downloadable playbook to help you execute, which you can download for free at https://specialopspodcast.com. Hit play on the most recent episode, and subscribe now on Apple, Spotify, or YouTube, and take your business to new heights.

  1. 5 GÜN ÖNCE

    Automate, Delegate, or Kill? The Truth Behind Task Automations

    In today’s special takeover episode, Richard and Tiago from the Shockwave team dissect one of the most misunderstood frameworks in operations: what to automate, what to delegate, and what to kill. This is more than productivity talk — it’s a precision lens on reclaiming founder time and removing bottlenecks. From live examples of client workflows to a decision checklist every ops leader should keep handy, they reveal how automation can silently rob insight, how delegation can scale teams, and when “just stop doing it” is the smartest move. You’ll walk away with a tactical playbook to audit your systems and free up your brainpower for what actually moves the business. We cover:The exact criteria to decide what tasks to automateWhy some automation kills visibility and hurts decision-makingWhen to delegate (and how to avoid founder bottlenecks)Why “kill” might be the most overlooked ops strategyA step-by-step method to audit your task list Timestamps:(0:00) Welcome from Emma + Meet Richard and Tiago(1:40) When automation removes important visibility(4:05) The 3-question test for automation decisions(6:12) Tasks that should never be automated(7:40) Delegation: how to think about production-level relief(9:15) Founder context-switching and what to kill first(11:00) Final criteria for killing vs delegating Download the free Automation vs Delegation Decision Framework inside the Visionary Vault — only at: https://specialopspodcast.com/visionary-vault Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru Get in Touch with Richard: Email: richard@shockwavesolutionsllc.com LinkedIn: https://www.linkedin.com/in/richard-parkin-55621ba9/ Get in Touch with Tiago: Email: tiago@shockwavesolutionsllc.com LinkedIn: https://www.linkedin.com/in/tiago-sanguinetti/

    13 dk.

  2. 21 EKI

    Meta’s Andromeda Update Is Wrecking Your Facebook Ads. Here’s What to Do.

    Facebook’s ad engine just changed forever. If your campaigns are underperforming and your marketing strategy is still relying on lookalikes or interest targeting, you’re already behind. In this episode, Emma Rainville sits down with Facebook & Google Ads strategist Richard Parkin to break down Meta’s rollout of the Andromeda AI model, a tectonic shift in how Facebook algorithm delivers and optimizes ads. Richard unpacks what Advantage+, open targeting, and AI-first delivery really mean for your bottom line and how to pivot your online advertising strategy before your ROAS crashes. We cover: - Why lookalikes and interest targeting are officially dead  - How Meta’s “open targeting” model is outperforming manual setups - Real results from a niche client shifting to AI-led delivery  - What Meta ads really gain from sunsetting old tools - How to test your own campaigns safely without risking profitability  Timestamps: (0:00) Intro: Facebook chaos and AI rumors (1:05) What is Andromeda? Why marketers are panicking (2:12) Why interest and lookalike targeting no longer work (3:20) The pivot to open targeting and Advantage+ (4:30) Are conversions really better with AI delivery? (5:45) Niche case study: open targeting beats lookalikes (7:00) Is Meta intentionally sabotaging old tools? (8:10) What NOT to trust in Meta’s creative suggestions (9:22) How to safely test AI campaigns without losing money (10:15) Final take: what operators must shift now Sign up to the Visionary Vault for access to Richard’s full ebook on Andromeda, Facebook ad targeting playbooks, and tactical traffic SOPs: https://www.specialopspodcast.com/visionary-vault Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru Get in Touch with Richard: Email: richard@shockwavesolutionsllc.com LinkedIn: https://www.linkedin.com/in/richard-parkin-55621ba9/

    13 dk.

  3. 14 EKI

    How to Run Profitable Events: Budgeting, Coordinators, and Exhibitor ROI

    Even the most polished events are logistical warfare. In this Special Ops deep dive, Emma Rainville and Richard Parkin break down the unseen mechanics of event execution—from budgeting to showflow to sponsor integrity. This episode was recorded live during Perry Belcher’s Growth Hacking Live in San Diego, where Emma and Richard pulled back the curtain on real-world event operations. They share a battle-tested budget template, reveal what vendors won’t tell you, and explain exactly how to price sponsorship tiers so both you and your exhibitors win. Emma also drops a free downloadable: *“How to Work With Event Coordinators”—*a must-have if you’re tired of last-minute chaos or unclear roles. Whether you’re planning your first event or looking to scale a live experience profitably, this episode is your blueprint. We cover:The budgeting framework that prevents financial bleed (8 months out)What to include in your event planning checklist—and what to skipWhy event sponsorship tiers fail when mispricedThe run of show template that keeps your day one from derailingHow to vet sponsors without compromising your audienceThe true cost of poor event planning decisions (in lost trust, not just dollars) Timestamps:(0:00) Intro + why events always look easier than they are(1:22) Richard’s 20-hour flight to San Diego(2:45) The #1 budgeting mistake event hosts make(4:01) What belongs in your budget before booking speakers(6:13) How to think about monetizing the event itself(7:22) Event purpose: fulfillment vs. pitching vs. brand(9:03) What to know before selling sponsorships or exhibitor booths(11:01) What your run-of-show doc needs—and how to test it(13:44) How Richard triages marketing chaos 24 hours before doors open 👉 Sign up for the Visionary Vault to access: Richard’s 9,000‑point Event Planning Checklist PDFEmma’s Event Coordinator Role GuideThe complete budgeting template Excel sheet for live events Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru Get in Touch with Richard: Email: richard@shockwavesolutionsllc.com LinkedIn: https://www.linkedin.com/in/richard-parkin-55621ba9/

    15 dk.

  4. 7 EKI

    Why Fast Thinking Is Is Killing Your Morale, Creativity, and Profits

    What if the very thing you’re proud of—your speed—was destroying your team, your creativity, and your profits? In this episode, Emma Rainville sits down with Tiago from her Shockwave team to unpack how “fast thinking” creates operational fires, burns out talent, and blocks deep, creative work. They don’t just diagnose the problem — they break down a system for slowing down and reducing noise across your business. From caffeine-fueled chaos to founder triggers, this one’s a masterclass in creating mental space and operational clarity without losing momentum. You’ll walk away with frameworks to manage team bandwidth, protect creativity, and pause before launching the next firestorm initiative. We cover: - Why visionary entrepreneurs unconsciously create operational chaos - The three biggest triggers that derail founders into urgency loops - Tiago’s framework for reducing team noise and regaining clarity - How deep work actually protects revenue and morale - What “slowing down” really looks like in a high-speed company Episode Timestamps: (0:00) Intro and what today’s about (2:05) Speed culture and the hidden cost of fast thinking (4:20) How operations gets hijacked by reactionary leadership (7:55) Tiago’s 7 Nespresso story and body-mind speed connection (10:00) The coffee trap and ADHD clarity myths (11:30) Why letting creativity breathe is essential (13:00) The Shockwave framework for slowing down (15:10) Identifying visionary triggers that sabotage thinking (17:00) Emma’s #1 operational red flag that makes everything stop Sign up to the Visionary Vault for Tiago’s eBook “How to Slow Down & Reduce Noise” and get instant access to the tactical resources mentioned in this episode: https://specialopspodcast.com/visionary-vault Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru Get in Touch with Tiago: Email: tiago@shockwavesolutionsllc.com

    18 dk.

  5. 1 EKI

    How to Build an Employee Onboarding System That Multiplies Performance

    When your operations fall apart, it isn't because your team failed, it's because you failed to onboard them right. In this episode, Emma Rainville sits down in person with Shockwave COO Tiago Sanguinetti to expose the high-leverage onboarding tactics that multiply team performance. Recorded live at Growth Hacking Live in San Diego, this conversation breaks down exactly how remote companies can accelerate output, prevent turnover, and eliminate first-week confusion with a system that’s operationally elite — not just HR-safe. Tiago shares the onboarding protocol he built inside Shockwave to transform new hires into high-performing operators within days. From creating SOP-led playbooks to assigning day-one tasks for culture fit, this is your tactical framework for onboarding remote contractors, full-time hires, and even creatives like designers — no excuses. We cover:The onboarding multiplier effect — why it’s the most neglected ROI leverHow to structure a remote onboarding call that actually builds contextThe #1 blindspot that sabotages new hires (and how to fix it)Why SOPs are the “star of the show” — and what to include in themMeeting cadences that build trust, loyalty, and accountability from week one Timestamp Breakdown:(0:00) Live from Growth Hacking Live — intro to Tiago(2:00) What actually multiplies a hire’s value(3:12) The role of context, history, and culture in onboarding(5:45) Digital halls: how to show people around remotely(8:10) The critical SOPs and resource access checklist(10:20) Assigning responsibility for access and expectations(12:00) How to sequence onboarding across departments(13:25) Why early rapport prevents long-term churn(15:30) The “Multiplier” mindset shift for every manager 👉 Grab Tiago’s exact Onboarding Checklist inside the Visionary Vault — free access at: https://specialopspodcast.com/visionary-vault Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru Get in touch with Tiago: Email: tiago@shockwavesolutionsllc.com LinkedIn: https://www.linkedin.com/in/tiago-sanguinetti/

    18 dk.

  6. 26 EYL

    Eco-Friendly or Illegal? The Truth About Green Product Marketing

    When is a green claim a marketing win — and when is it a lawsuit waiting to happen? In this episode of Marketing on Trial, Emma and Ryan unpack what every brand needs to know about the FTC’s proposed 2025 Green Guides update. From bamboo socks to biodegradable soap labels, the crackdown on misleading eco-claims is real — and compliance is no longer optional. Whether your product touts “recyclable packaging” or “made with renewable materials,” this episode is your legal ops playbook for staying out of class action crosshairs. We cover: The FTC’s definition of greenwashing (1:10)California’s SB 343 vs. the federal Green Guides (4:28)Why “recyclable where accepted” matters (7:05)The new thresholds that may invalidate your current label (8:40)Civil penalties, consumer backlash, and class action exposure (11:15)A compliance checklist you can implement today (13:30) Timestamps: (0:00) Why green marketing is legally risky now(1:10) What counts as greenwashing under FTC rules(4:28) California’s stricter standard: SB 343 unpacked(7:05) “Recyclable” vs. “recyclable where accepted” — why it matters(8:40) Substantiating claims: access thresholds, certifications, and facility data(11:15) Image damage and class action risks for green claims(13:30) 5-step compliance checklist for marketers ✅ Get the free Eco Claims Audit Checklist inside the Visionary Vault. Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

    15 dk.

  7. 23 EYL

    Why 7-Figure Businesses Stall – and How to Break Through (Leadership Fix Pt. 2 of 2)

    Scaling to seven figures isn’t the finish line — it’s the breaking point. In Part 2 of this rapid-fire leadership series, Emma Rainville zeroes in on why so many high six- and low seven-figure businesses stall out — and what it really takes to break through. From duct-taped systems to chaotic “busy work,” Emma reveals the hidden traps that keep founders stuck at $1–2M and unable to scale further. She explains why speed to market without a solid operational framework will sabotage your growth, how to distinguish productivity from wasted motion, and why chaos disguised as systems is the silent killer of profitability. If you’re aiming to scale sustainably, protect margins, and stop running your business like a “job with a fancy title,” this 7-minute tactical episode will hit you where it counts. We cover:Why most businesses stall between $1M–2M in revenueThe difference between “busy” vs. “productive” employeesHow to stop chaos from masquerading as systemsThe biggest time-wasters founders should automate or delegateWhy clarity beats confusion when leading as a visionaryHow to build operational excellence that scales with sales Timestamps(0:00) Why speed without systems sabotages growth(0:55) The $1M–2M stall point explained(1:45) Broken ops structures and scaling past duct tape(2:40) Busy vs. productive — the leadership lens that matters(3:25) How founders waste 8+ hours a week on tasks they shouldn’t touch(4:15) Chaos disguised as systems: why it plagues entrepreneurs(5:10) Leading with clarity vs. confusion as a visionary(6:20) The real test of operational excellence when sales double overnight(7:20) Profitability over vanity metrics — the founder’s choice Ready to break through your revenue ceiling?Sign up free for the Visionary Vault at www.specialopspodcast.com — your tactical toolkit with playbooks, SOP frameworks, and scaling strategies designed to keep your growth sustainable and profitable. Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville:  YouTube: https://www.youtube.com/@specialopspodcast    Instagram: https://www.instagram.com/emma_rainville512/   LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

    8 dk.

  8. 19 EYL

    A $500 Email Mistake? The Brown v. Old Navy Case Every Marketer Needs to Know

    False urgency isn’t just bad marketing — it could now cost you $500 per email in Washington. In this episode of Marketing on Trial, Emma Rainville and compliance attorney Ryan Poteet dissect the landmark Brown v. Old Navy ruling and what it means for subject lines that use misleading language like “Today Only” or “Act Now.” This isn’t just theory — the Washington Supreme Court confirmed that even if the body of your email clarifies the offer, the subject line must stand on its own as factually accurate under CEMA. We cover: The legal definition of “false or misleading” under Washington’s CEMAWhat marketers misunderstand about puffery vs. factual claimsHow statutory damages stack up: $500 per email per recipientThe audit checklist you should run immediately on your ESPHow traceability works: what sender data must be included  Timestamps: (0:00) Intro & What Happened in Brown v. Old Navy (1:42) What counts as a misleading subject line? (4:10) Washington’s CEMA vs federal CAN-SPAM (6:33) What “false urgency” really costs you (9:05) Puffery vs factual claims in subject lines (11:20) Opt-ins, ESP headers, and legal sender identity (14:08) The compliance checklist every email marketer needs Download the Email Subject Line Compliance Checklist inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Explore Free Resources at the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Ryan Poteet: Website: https://www.grsm.com/    LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba   Get in Touch with Emma Rainville:  Website: https://specialopspodcast.com/     YouTube: https://www.youtube.com/@specialopspodcast    Instagram: https://www.instagram.com/emma_rainville512/   LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

    16 dk.
Tümünü Görün (73)

Hakkında

Welcome to Special Ops, the tactical business podcast designed to help you grow your company through action, not words. Hosted by seasoned entrepreneur Emma Rainville. In each episode, Emma share strategies she used in her businesses to overcome revenue growth challenges, increase profit margins, and build leadership teams that run day-to-day business operations without you, as the CEO/founder, getting involved. Each episode is designed around a free downloadable playbook to help you execute, which you can download for free at https://specialopspodcast.com. Hit play on the most recent episode, and subscribe now on Apple, Spotify, or YouTube, and take your business to new heights.

Bilgi

  • Yaratıcı
    Emma Rainville
  • Aktif Yıllar
    2024 - 2025
  • Bölümler
    73
  • Sınıflandırma
    Uygunsuz
  • Telif Hakkı
    © Copyright 2025 Emma Rainville
  • Şovun Web Sitesi
    Special Ops with Emma Rainville

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