saas.unbound

Anna Nadeina

saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers. At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit. They share their experiences, actionable insights, and mistakes to avoid. Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking. saas.unbound is brought to you by saas.group

  1. How to improve visibility in AI search with Ane Wiese and Benjamin Thornton @saas.group

    11 AĞU

    How to improve visibility in AI search with Ane Wiese and Benjamin Thornton @saas.group

    saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #34 of season 5, Anna Nadeina talks with Ane Visa, SEO lead at SaaS Group, and Benjamin Thornton, product marketing specialist at Keyword.com, about Answer Engine Optimization (AEO) - the emerging practice of optimizing for AI-powered search platforms like ChatGPT, Perplexity, and Google's AI Overviews to improve brand visibility in AI-generated answers. --------------Episode's Chapters---------------- 00:00 - Welcome & Why We’re Re-Recording 01:00 - Meet Ane Wiese & Benjamin Thornton 03:12 - What “Visibility in AI Search” Really Means 06:28 - How AI Search Is Changing SEO 10:17 - First Steps to Improve AI Visibility 14:42 - Tracking Prompts Like Keywords 18:55 - Finding Semantic Intent in AI Prompts 22:18 - Variations & Use Cases for Prompt Tracking 26:45 - Challenges with Measuring AI Prompt Data 31:08 - Tools & Methods to Discover Prompt Trends 35:42 - Comparing AI Search vs. Google Search Habits 40:44 - The Importance of Knowing Your Audience 44:51 - AI Hallucinations & Fact-Checking Tips 48:03 - Quick Hacks to Boost AI Search Presence 51:10 - Leveraging Publications & Citations for Visibility 53:15 - Systematic SEO & Brand Mention Strategies 55:00 - Final Thoughts & Key Takeaways Ane - https://www.linkedin.com/in/ane-wiese-seo-cro-saas-strategy/ Benjamin - https://www.linkedin.com/in/bthornton75/ Keyword.com - https://keyword.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

    58 dk.

Hakkında

saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers. At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit. They share their experiences, actionable insights, and mistakes to avoid. Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking. saas.unbound is brought to you by saas.group