Today in Digital Marketing Tod Maffin

TikTok's turbulent testimony — what’s next, after its CEO’s lackluster performance. Microsoft and Google both update their ad lineup. The e-commerce categories poised to dominate. ChatGPT gets a huge upgrade. And why you’re not going to like what science says about how to get more clicks.



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Canva’s new features for marketers should have Adobe worried. Shopify launches enterprise retail search. Instagram’s latest Reels experiment seems a little desperate. The browser extension stealing your Facebook credentials. And tweets are disappearing, and nobody knows why.



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Meet the app trying to crack the code of elusive zero-party data. Hipstamatic's retro revival: Has the Instagram killer arrived? TikTok on the tightrope, as brands make backup plans for their ad spend. And all your brand mission work is for naught: Most consumers can't name a single company making a difference.



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Pinpointing Profit: The image-based social app has tips for your next campaign. Artful AI — two big players enter the generative AI space. New rules at TikTok cover endorsement deals. And Twitter’s response to concerns over brand safety issues? A poop emoji.



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Big layoffs, big troubles — how the social platforms HR issues are hurting marketing agencies. TikTok spend is stalled while brands wrestle with the app’s potential. Why is Google showing inaccurate prices? Gamers concede the battle for advertising. And when does an AI finally become sentient? When it lies to you.



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Metaverse on hold: Meta's ambitious project hits a snag… Missed connections: the clever account verification tactic… What is businesses' biggest strategy blunder… and the paid blue checkmark makes it to the U.S.



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