347 episodes

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

Brandfetti Anita Siek

    • Business

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

    How to create 1 week’s worth of content with 1 testimonial

    How to create 1 week’s worth of content with 1 testimonial

    Runnin' short on content ideas? What if I told you that 1 testimonial, can, in turn, be translated into 6 pieces of content? Yep! In this episode, I throw down how you can get more mileage with your testimonials and turn 1 testimonial you've received from a client into 6 additional pieces of content. Let's go!
     
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    PSST. Doors are currently open to The Wordfetti Club - our dedicated online business membership. If you dig our bite-sized episodes, and you wanna level up your content marketing, copywriting and consumer behaviour game, this membership is for you.
     
    Join now for a grandfathered rate of only $49 a month (cancel anytime) or $490 for the year (save 2 months and score extra bonuses)
     
    For more details click here: wordfettigroup.com/theclub

    • 13 min
    How to grow your email list (that isn't discounting) as an eComm biz

    How to grow your email list (that isn't discounting) as an eComm biz

    Today I'm taking you behind the scenes on a hot seat call I hosted in The Wordfetti Club (btw! Doors are currently open) - where we had a member Elizabeth, who is an e-comm business owner who asked the brilliant question of:
     
    "How do I grow my email list as an e-comm biz, that isn't me having to discount?"
    ___
     
    PSST. Doors are currently open to The Wordfetti Club - our dedicated online business membership. If you dig our bite-sized episodes, and you wanna level up your content marketing, copywriting and consumer behaviour game, this membership is for you.
     
    Join now for a grandfathered rate of only $49 a month (cancel anytime) or $490 for the year (save 2 months and score extra bonuses)
     
    For more details click here: wordfettigroup.com/theclub

    • 11 min
    How to avoid content burnout and overwhelm

    How to avoid content burnout and overwhelm

    Let's be honest. Let's a lotta different types of platforms, channels, that business owners "have to" jump on right now. From LinkedIn, Instagram, Reels, Emails, Blogs etc -- it's no wonder so many of us are feelin' the overwhelm and burn out when it comes to content fatigue.
     
    If this is you?! Then this episode is one you don't wanna miss. In it, I share with you 5 ways that I've leaned on to help me avoid content burn out and overwhelm -- these are practices, mindset shifts, habits and systems that have helped me be smarter, when it comes to creating content.
     
    ___
     
    PSST. Doors are currently open to The Wordfetti Club - our dedicated online business membership. If you dig our bite-sized episodes, and you wanna level up your content marketing, copywriting and consumer behaviour game, this membership is for you.
     
    Join now for a grandfathered rate of only $49 a month (cancel anytime) or $490 for the year (save 2 months and score extra bonuses)
     
    For more details click here: wordfettigroup.com/theclub
     

    • 21 min
    3 helpful questions to ask to create strategic content

    3 helpful questions to ask to create strategic content

    Feeling stuck and overwhelmed when it comes to creating strategic content for your business? This short and sweet practical episode is for you. In it, I share with you 3 uber helpful questions to help ignite strategic content ideas for your business, that will help you create connection, trust, and conversions.
     
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    PSST. I am running a free live masterclass next week, on the 5 secrets to create more visibility and sales through content. It's gonna be an epic 60 mins. Join us here www.wordfettigroup.com/livemasterclass
     

    • 7 min
    The key shifts in consumer behaviour I am seeing right now in online business

    The key shifts in consumer behaviour I am seeing right now in online business

    Ain't no secret that there has been a lotta shifts in the online business space the last couple of months. I was recently invited one a great conversation on a podcast where I joined a few other incredible online business owners in discussing the shifts we're seeing, what's working, what's not working, and also how we've navigating through this interesting moment in online business.
     
    So I thought I would do a separate episode here to share my biggest insights shared on the episode with y'all here!
     
    If you want to catch that group episode, where I along with Denise Duffield Thomas, Tina Tower, Kate McGibbin, Annie Gichuru and Kerry Rowett chatted, you can do so here.
     
    ___
     
    PSST. I am running a free live masterclass next week, on the 5 secrets to create more visibility and sales through content. It's gonna be an epic 60 mins. Join us here www.wordfettigroup.com/livemasterclass
     

    • 20 min
    What didn't work in our latest live online program launch

    What didn't work in our latest live online program launch

    The final behind the scenes episode of our most recent live course launch! This episode, I share with you the 5 activities that didn't work for us, and what insights and reasons why we feel it may not have.
     
    Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie
     
    Make sure you follow me on @anitasiek and the team at @wordfetti

    • 20 min

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