65 episodes

Where coaches, course creators and 9 to 5 escape artists go for no BS advice to grow and scale their online business.

Designed to Sell Cora-Lynn Hazelwood & Chantal Gatien

    • Business

Where coaches, course creators and 9 to 5 escape artists go for no BS advice to grow and scale their online business.

    New BRAND, New Offer & Our New Business Strategy!

    New BRAND, New Offer & Our New Business Strategy!

    In this Episode of the Designed to Sell Podcast, we covered:


    What’s been going on behind the scenes of our website migration
    How this one thing blocked us from showing up in all areas of our business
    How we feel after deciding to let 4 years of work go
    The impact that “white knuckling” has on your business
    Our brand NEW LOW TICKET MEMBERSHIP!
    Our brand new website and business strategy moving forward!

    🥳 Grab the 300 Instagram Story Prompts

    🥳 Join the Scale YOUR Way Membership

    🥳 Designed to Scale Course!

    🥳 The Designed to Scale Mastermind

    🥳 Follow Cora-Lynn on Instagram

    🥳 Follow Chantal on Instagram

     

    • 48 min
    Unlocking Success: Prioritizing Product Excellence Over Marketing Madness

    Unlocking Success: Prioritizing Product Excellence Over Marketing Madness

    In this Episode of Designed to Sell, we explore the vital importance of focusing on product excellence over relentless marketing efforts. Discover how crafting exceptional products can lead to long-term success in the coaching and course creation industry.


    Spend time crafting, not just marketing: Prioritize product development to create offerings that stand out and resonate with your audience.
    The power of remarkable products: Exceptional products can lead to a snowball effect of referrals and customer loyalty, driving sustained business growth.
    Building trust through quality: Trust is built on delivering consistent value. Exceptional products build credibility and foster long-term relationships with your audience.
    Long-term impact and transformation: Genuine transformation takes time. By focusing on creating products that deliver tangible results, you set the stage for lasting customer satisfaction and loyalty.
    Great Marketing Doesn’t Always Equal Great Transformation: If you’ve ever felt duped by someone’s marketing and their product wasn’t reflective of the promise, you now have an opportunity to disrupt the industry
    Tips on how to create impact through your products: tap into our insights and advice on how to get your clients amazing results and turn them into raving fans (even with a $7 product)

    Book a Call: https://www.scalingbydesign.com/bookacall

    Designed to Scale Course: https://www.scalingbydesign.com/d2s-starter-launch

    Scale YOUR way Membership: https://www.scalingbydesign.com/membership

    Visit the Website: https://www.scalingbydesign.com

    Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q

    IG Story Bank: https://www.scalingbydesign.com/ig-story-bank

    🥳 Follow Cora-Lynn on Instagram

    🥳 Follow Chantal on Instagram

     

    • 41 min
    Testimonial Tactics: Leveraging Context for Marketing Success

    Testimonial Tactics: Leveraging Context for Marketing Success

    In this episode, we dive into the often overlooked yet powerful tool of testimonials in marketing strategies. We the significance of incorporating context into testimonials and share practical insights on how to utilize them effectively across various platforms.

    Testimonials, when used strategically and with context, serve as powerful tools in marketing strategies. By incorporating testimonials into various marketing channels and refining messaging, businesses can effectively communicate their value proposition and build trust with their audience.

    Book a Call: https://www.scalingbydesign.com/bookacall

    Designed to Scale Course: https://www.scalingbydesign.com/d2s-starter-launch

    Scale YOUR way Membership: https://www.scalingbydesign.com/membership

    Visit the Website: https://www.scalingbydesign.com

    Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q

    IG Story Bank: https://www.scalingbydesign.com/ig-story-bank

    🥳 Follow Cora-Lynn on Instagram

    🥳 Follow Chantal on Instagram

     

    • 30 min
    Engage, Connect, Convert: Mastering Live Virtual Event Email Reminders

    Engage, Connect, Convert: Mastering Live Virtual Event Email Reminders

    In this Episode of the Designed to Sell Podcast, we covered:


    the topic of email reminders for live virtual events, prompted by a listener's question.
    why effective email reminders require more than just a last-minute notification.
    the importance of pre-event engagement and preparation to ensure attendees remain committed.
    Strategies discussed include providing immediate action steps, nurturing engagement with fun content, and building anticipation for the event.
    the need for genuine interaction and responsiveness to emails from attendees, fostering a sense of connection and trust.

    Book a Call: https://www.scalingbydesign.com/bookacall

    Designed to Scale Course: https://www.scalingbydesign.com/d2s-starter-launch

    Scale YOUR way Membership: https://www.scalingbydesign.com/membership

    Visit the Website: https://www.scalingbydesign.com

    Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q

    IG Story Bank: https://www.scalingbydesign.com/ig-story-bank

    🥳 Follow Cora-Lynn on Instagram

    🥳 Follow Chantal on Instagram

     

    • 44 min
    A Compassionate Approach to Handling Difficult Clients

    A Compassionate Approach to Handling Difficult Clients

    In this Episode of the Designed to Sell Podcast, we covered:


    the intricacies of handling difficult clients in business.
    the importance of context in dealing with difficult clients, highlighting that what constitutes 'difficult' can vary widely from person to person.
    the importance of empathy and compassion in dealing with challenging clients.
    the power of open communication
    the value of compassion, communication, and self-reflection in navigating difficult client relationships.
    addressing challenges with empathy can lead to deeper understanding and more productive resolutions

    Book a Call: https://www.scalingbydesign.com/bookacall

    Designed to Scale Course: https://www.scalingbydesign.com/d2s-starter-launch

    Scale YOUR way Membership: https://www.scalingbydesign.com/membership

    Visit the Website: https://www.scalingbydesign.com

    Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q

    IG Story Bank: https://www.scalingbydesign.com/ig-story-bank

    🥳 Follow Cora-Lynn on Instagram

    🥳 Follow Chantal on Instagram

     

    • 50 min
    Navigating Finances as Entrepreneurs

    Navigating Finances as Entrepreneurs

    In this Episode of the Designed to Sell Podcast, we covered:


    Overcoming Financial Overwhelm
    Personal Finance Experience
    Money Mindset and Financial Education
    Financial Knowledge and Fear
    Importance of Financial Literacy
    Challenges of Financial Education System
    Navigating Finances in Business
    Early Business Financial Decisions
    Acknowledgment: Not financial or legal professionals, sharing personal experiences.

    Book a Call: https://www.scalingbydesign.com/bookacall

    Designed to Scale Course: https://www.scalingbydesign.com/d2s-starter-launch

    Scale YOUR way Membership: https://www.scalingbydesign.com/membership

    Visit the Website: https://www.scalingbydesign.com

    Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q

    IG Story Bank: https://www.scalingbydesign.com/ig-story-bank

    🥳 Follow Cora-Lynn on Instagram

    🥳 Follow Chantal on Instagram

     

    • 45 min

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