Easy Does It with Lise Cartwright

Lise Carwright
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Easy Does It is your 10-minute shortcut to email marketing success—without the social media hustle or complex strategies that leave you overwhelmed and stuck. If you're a creative entrepreneur tired of the 'be everywhere' approach, this podcast delivers bite-sized, actionable steps to grow, nurture, and sell to your email list. No fluff, no endless to-do lists—just real, implementable strategies you can use today. Each quick, conversation-style episode shares real stories and solutions from my member coaching vault, giving you the exact frameworks and language that's working right now for coaches, course creators, and non-fiction authors who choose email as their primary marketing channel. Because business growth doesn't have to be complicated. It gets to be easy and fun. In less time than it takes to drink your morning coffee, you'll get the clarity, confidence, and practical steps to turn your email list into your most valuable business asset—social media free.

  1. SEASON 1 TRAILER

    Welcome to The Easy Does It Podcast

    1 00:00:00.210 --> 00:00:01.170 Hey there. 2 00:00:01.390 --> 00:00:03.570  welcome to Easy does it, 3 00:00:03.570 --> 00:00:04.690 the Simple Success 4 00:00:05.170 --> 00:00:05.810 sessions. 5 00:00:06.290 --> 00:00:08.930 I'm Les Caro and I cannot wait 6 00:00:09.250 --> 00:00:10.290 to dive into 7 00:00:10.610 --> 00:00:11.650 all the things. 8 00:00:12.133 --> 00:00:14.897 If you're listening to this rather than watching 9 00:00:14.897 --> 00:00:16.017 this on YouTube, 10 00:00:16.427 --> 00:00:19.947 I want you to know this is the very first episode. 11 00:00:20.267 --> 00:00:24.347 This is the Easy does it podcast and I can't wait 12 00:00:24.507 --> 00:00:26.947 to share all the awesome things that we're going 13 00:00:26.947 --> 00:00:27.707 to be discussing. 14 00:00:27.867 --> 00:00:29.547 So in this welcome episode, 15 00:00:29.547 --> 00:00:31.547 I want to share a little bit about why 16 00:00:31.867 --> 00:00:33.307 I'm doing a podcast 17 00:00:33.627 --> 00:00:37.467 when I literally have a blog and a  YouTube 18 00:00:37.467 --> 00:00:37.947 channel. 19 00:00:38.427 --> 00:00:40.787 And I want to talk about some of the things that I 20 00:00:40.787 --> 00:00:41.787 truly believe 21 00:00:42.187 --> 00:00:44.827 when it comes to running your online business. 22 00:00:45.677 --> 00:00:46.717 So first things. 23 00:00:46.867 --> 00:00:47.437  first, 24 00:00:47.757 --> 00:00:48.357 welcome. 25 00:00:48.357 --> 00:00:50.237 I'm so excited that you're here. 26 00:00:50.237 --> 00:00:50.757 And hey, 27 00:00:50.757 --> 00:00:51.917 if we have not met, 28 00:00:52.237 --> 00:00:53.357 Lise Cartwright, 29 00:00:53.837 --> 00:00:55.117 founder of Hustle and Groove. 30 00:00:55.117 --> 00:00:58.237 And I've been in business since 2012 31 00:00:58.957 --> 00:01:00.677 and it has been quite the ride. 32 00:01:00.677 --> 00:01:03.197 I have done lots and lots of different things. 33 00:01:03.597 --> 00:01:04.797 I am definitely 34 00:01:05.197 --> 00:01:06.157 self taught. 35 00:01:06.397 --> 00:01:08.557 I have not got any special degrees. 36 00:01:08.637 --> 00:01:10.317 I'm just like you. 37 00:01:10.637 --> 00:01:13.237 And when I got started I started out as a 38 00:01:13.237 --> 00:01:15.677 freelance writer and then transitioned very 39 00:01:15.677 --> 00:01:16.957 quickly into doing 40 00:01:17.497 --> 00:01:17.977 coaching, 41 00:01:18.537 --> 00:01:19.257 nonfiction, 42 00:01:19.257 --> 00:01:19.577 author, 43 00:01:19.577 --> 00:01:23.417  teaching all of those things because I am multi 44 00:01:23.417 --> 00:01:24.057 passionate. 45 00:01:24.217 --> 00:01:26.297 And if that resonates with you, 46 00:01:26.297 --> 00:01:28.617 if multi passion is your jam too, 47 00:01:28.617 --> 00:01:30.897 then you're going to love all the things that 48 00:01:30.897 --> 00:01:31.577 we're going to cover. 49 00:01:31.897 --> 00:01:34.297 Now here's where this podcast is going to be a 50 00:01:34.297 --> 00:01:34.857 little bit different. 51 00:01:35.167 --> 00:01:37.967 I have decided to share this in 52 00:01:38.367 --> 00:01:41.327 seasons or series depending on the way that you 53 00:01:41.327 --> 00:01:42.039 want to do it. 54 00:01:42.142 --> 00:01:45.272 So each stitch series will typically be anywhere 55 00:01:45.272 --> 00:01:47.362 from six to eight episodes long. 56 00:01:47.362 --> 00:01:47.662 57 00:01:47.992 --> 00:01:50.592 and they will be dripped out over a month and then 58 00:01:50.592 --> 00:01:53.192 there'll be like a week in between each series. 59 00:01:53.323 --> 00:01:55.843 So we will have like a week break and then the 60 00:01:55.843 --> 00:01:57.963 next series will start to drip out. 61 00:01:58.443 --> 00:02:01.883 If you're listening to this very first episode, 62 00:02:01.963 --> 00:02:03.403 then the first 63 00:02:03.723 --> 00:02:04.123 four 64 00:02:04.603 --> 00:02:05.963 episodes are live 65 00:02:06.283 --> 00:02:08.123 with this first series. 66 00:02:08.203 --> 00:02:11.363 Because I wanted to get these into your hands as 67 00:02:11.363 --> 00:02:12.123 quickly as possible. 68 00:02:12.210 --> 00:02:14.210 And then from the that 69 00:02:14.510 --> 00:02:17.870 point forward we will just simply drip those out. 70 00:02:18.061 --> 00:02:20.319 I will be talking about human design. 71 00:02:20.959 --> 00:02:23.319 Now it's not that you need to understand human 72 00:02:23.319 --> 00:02:23.679 design, 73 00:02:24.359 --> 00:02:26.959  at all as part of this entire 74 00:02:27.273 --> 00:02:27.673 series, 75 00:02:27.993 --> 00:02:30.193 but it's just something that I'm going to be 76 00:02:30.193 --> 00:02:33.833 weaving in because human design has made a huge 77 00:02:33.833 --> 00:02:34.393 difference 78 00:02:34.793 --> 00:02:38.313 to my business and to my members businesses 79 00:02:38.633 --> 00:02:40.553 and it's all through that lens of 80 00:02:41.163 --> 00:02:43.723 how can we do things that are easy and fun. 81 00:02:43.963 --> 00:02:44.323 Right? 82 00:02:44.323 --> 00:02:47.723 That's why I Landed on the podcast name Easy does 83 00:02:47.723 --> 00:02:50.443 it because I wanted something that really 84 00:02:50.443 --> 00:02:52.203 reflected my core messaging, 85 00:02:52.203 --> 00:02:52.843 which is 86 00:02:53.163 --> 00:02:54.843 business gets to be easy and fun. 87 00:02:55.003 --> 00:02:57.003 We just have to let it be that way. 88 00:02:57.403 --> 00:03:00.203 Human design has been probably the number one 89 00:03:00.203 --> 00:03:02.923 thing that has allowed me to really step into 90 00:03:03.643 --> 00:03:06.672 only doing things that are easy and fun for me. 91 00:03:07.086 --> 00:03:09.646 So definitely not here to tell you what to do 92 00:03:09.966 --> 00:03:10.256 ever. 93 00:03:10.256 --> 00:03:10.346 94 00:03:11.006 --> 00:03:13.886 and this is actually one thing that I adore about 95 00:03:13.886 --> 00:03:14.846 my own business 96 00:03:15.326 --> 00:03:18.566 is that I really truly love to work with people 97 00:03:18.566 --> 00:03:20.926 one on one and get to understand their business, 98 00:03:21.326 --> 00:03:23.126 get to know what their goals are, 99 00:03:23.126 --> 00:03:24.046  where they're going 100 00:03:24.446 --> 00:03:27.486 and if they are on the human design bandwagon like 101 00:03:27.486 --> 00:03:28.046 I am, 102 00:03:28.206 --> 00:03:31.006 then we layer in the human design component 103 00:03:31.006 --> 00:03:33.966 because I love talking about human design and all 104 00:03:33.966 --> 00:03:34.366 the things. 105 00:03:35.176 --> 00:03:36.376 So with that in mind, 106 00:03:36.536 --> 00:03:40.576 I am a manifesting generator 24 profile sacral 107 00:03:40.576 --> 00:03:41.176 authority. 108 00:03:41.416 --> 00:03:42.776 All that that means is 109 00:03:43.096 --> 00:03:44.216 multi passionate. 110 00:03:44.616 --> 00:03:45.816 Can't pick a niche. 111 00:03:45.816 --> 00:03:47.896 Or I could pick a niche but I'd be bored pretty 112 00:03:47.896 --> 00:03:48.296 quickly. 113 00:03:48.696 --> 00:03:50.056 I move pretty quickly, 114 00:03:50.296 --> 00:03:54.256 often have to backtrack and I make decisions in 115 00:03:54.256 --> 00:03:57.456 the moment because I have sacral authority. 116 00:03:57.456 --> 00:03:58.696 That's what that is all about. 117 00:03:58.953 --> 00:04:01.553 Now we will talk about little bits and pieces of 118 00:04:01.553 --> 00:04:02.873 human design throughout this, 119 00:04:02.873 --> 00:04:03.753 but like I said, 120 00:04:03.993 --> 00:04:06.453 this is not about you needing to know human 121 00:04:06.453 --> 00:04:06.773 design. 122 00:04:06.853 --> 00:04:06.934 But 123 00:04:06.934 --> 00:04:08.874 if you are interested in human design, 124 00:04:08.874 --> 00:04:12.714 I will absolutely be layering that throughout all 125 00:04:12.714 --> 00:04:13.834 these episodes. 126 00:04:14.074 --> 00:04:15.914 So I'm super excited to dive in. 127 00:04:15.914 --> 00:04:17.754 There's nothing else that I really need to say 128 00:04:17.754 --> 00:04:20.434 other than I so appreciate you being here and 129 00:04:20.434 --> 00:04:21.514 listening or watching. 130 00:04:21.514 --> 00:04:23.114 If you're over here on YouTube 131 00:04:23.161 --> 00:04:25.295 If you have any questions at all, 132 00:04:25.455 --> 00:04:29.255 you can click the link in the show notes or the 133 00:04:29.255 --> 00:04:29.735 description. 134 00:04:29.735 --> 00:04:31.323 If you're hanging out here on YouTube 135 00:04:31.337 --> 00:04:34.977 and go and leave me whatever your question is and 136 00:04:34.977 --> 00:04:37.737 I will be sure to answer it in an upcoming 137 00:04:37.737 --> 00:04:38.371 episode, 138 00:04:38.431 --> 00:04:40.431 I'm going to have space to do that. 139 00:04:40.591 --> 00:04:42.911 So make sure that if you've got anything burning 140 00:04:42.911 --> 00:04:44.071 that you go and leave that. 141 00:04:44.071 --> 00:04:45.391 And bonus tip, 142 00:04:45.621 --> 00:04:46.341 if you do, 143 00:04:46.901 --> 00:04:50.101 I will respond to you individually anyway because 144 00:04:50.101 --> 00:04:50.421 again, 145 00:04:50.821 --> 00:04:53.781 I love getting to know you and your business 146 00:04:54.101 --> 00:04:57.501 one on one and so I do all of the things that I 147 00:04:57.501 --> 00:04:59.461 can to allow me to do that. 148 00:04:59.621 --> 00:05:01.781 So I'm super excited that you're here.

    6 min

  2. 21/08/2025

    The One About Story-Powered Sales

    In today's episode, Lise addresses the common challenge of finding stories to use in sales content, introducing a simple yet effective practice for identifying and collecting everyday moments that can become powerful stories. RESOURCES: The Nurture & Sell Framework training here: https://hustleandgroove.com/emailgameplan The Feedback Loop here: https://hustleandgroove.com/feedback  👋 Got a question? Visit https://hustleandgroove.com/podquestion and leave your question. Lise will respond to you individually and in an upcoming episode.

    7 min

  3. 19/08/2025

    The One With The Perfect Brand Voice

    In today's episode, Lise kicks off season two by addressing the common challenge of developing an authentic brand voice, particularly when creating sales content. She shares a story of a member who relied too heavily on ChatGPT, losing their authentic voice in the process. RESOURCES: The Magnetic Messaging Training here: https://hustleandgroove.com/mmmsp The Feedback Loop here: https://hustleandgroove.com/feedback  👋 Got a question? Visit https://hustleandgroove.com/podquestion and leave your question. Lise will respond to you individually and in an upcoming episode.

    5 min

  4. 11/09/2025

    The One Where Systems Create Freedom

    In this final episode for Season 2, Lise shares how systems can create freedom without working 24/7. RESOURCES: Grab The Daily Cashflow Checklist here: https://hustleandgroove.com/dcfchecklist The Feedback Loop here: https://hustleandgroove.com/feedback  👋 Got a question? Visit https://hustleandgroove.com/podquestion and leave your question. Lise will respond to you individually and in an upcoming episode.

    6 min

  5. 07/08/2025

    The One Where We Wrap Things Up

    In this final episode of season one, Lise provides a comprehensive overview of the season's themes and offers a behind-the-scenes look at her coaching programs, particularly The Feedback Loop. Season Two coming August 18, 2025. 📝 Want 1:1 coaching at a fraction of the cost? Check out The Feedback Loop here: https://hustleandgroove.com/feedback  👋 Got a question? Visit https://hustleandgroove.com/podquestion and leave your question. Lise will respond to you individually and in an upcoming episode.

    5 min

  6. 16/10/2025

    The One With The 2026 Vision

    In this season finale episode, I'm sharing my flexible approach to 2026 planning that works even if you're a multi-passionate entrepreneur who tends to change direction! You'll discover: • The crucial questions to ask before planning (hint: it's not about calendars!) • How to use data and analytics to inform your planning without getting overwhelmed • My 90-day planning approach that maintains flexibility while ensuring progress • How to incorporate AI (like Magi) into your planning process (and what to do if you're AI-free!) RESOURCES: Magai, by go-to AI Tool: https://hustleandgroove.com/magai (affiliate link) The Feedback Loop here: https://hustleandgroove.com/feedback  👋 Got a question? Visit https://hustleandgroove.com/podquestion and leave your question. Lise will respond to you individually and in an upcoming episode.

    11 min

  7. 20/11/2025

    The One With The Golden Thread

    "Failing to plan is planning to fail" - but what if planning feels like it's killing your creativity? In this season finale episode, I'm sharing how to create a flexible planning system that actually works for your business style! You'll discover: • Why you don't need detailed week-by-week plans to be successful • My simple 3-part framework: Grow, Nurture, Sell • How to plan around travel and life transitions (from someone doing it!) • The secret to removing stress while maintaining flexibility Perfect for: Entrepreneurs who hate rigid planning but know they need some structure Plus, I'm sharing my exact promotional strategy, including how I manage two evergreen systems while maintaining space for spontaneity! RESOURCES: 90-Day Trello Board: https://hustleandgroove.com/90dayplan Get Your FREE HD Business Chart Here: https://hustleandgroove.com/chart The 1K Lab Membership: https://hustleandgroove.com/the1klab 👋 Got a question? Visit https://hustleandgroove.com/podquestion and leave your question. Lise will respond to you individually and in an upcoming episode.

    10 min

  8. 09/09/2025

    The One About 90-Day Success

    In this episode, Lise walks you through her trid-and-true 90-day planning system so that you can start this process for yourself. RESOURCES: Get the 90-Day Trello Dashboard here: https://hustle-and-groove.kit.com/102489c4ad The Feedback Loop here: https://hustleandgroove.com/feedback  👋 Got a question? Visit https://hustleandgroove.com/podquestion and leave your question. Lise will respond to you individually and in an upcoming episode.

    6 min
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Trailer

About

Easy Does It is your 10-minute shortcut to email marketing success—without the social media hustle or complex strategies that leave you overwhelmed and stuck. If you're a creative entrepreneur tired of the 'be everywhere' approach, this podcast delivers bite-sized, actionable steps to grow, nurture, and sell to your email list. No fluff, no endless to-do lists—just real, implementable strategies you can use today. Each quick, conversation-style episode shares real stories and solutions from my member coaching vault, giving you the exact frameworks and language that's working right now for coaches, course creators, and non-fiction authors who choose email as their primary marketing channel. Because business growth doesn't have to be complicated. It gets to be easy and fun. In less time than it takes to drink your morning coffee, you'll get the clarity, confidence, and practical steps to turn your email list into your most valuable business asset—social media free.

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