Marketing Therapy

Anna Walker
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  • Marketing

You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.

  1. 2 hr ago

    78. 10 Questions, One Verdict: Is Your Website an Asset or a Liability?

    Your website is never just sitting there. Whether you realize it or not, it's sending a message to every potential client who lands on it. In this episode, Anna walks you through the same 10-point website audit she and her team use when reviewing therapists' websites, helping you identify whether your site is building trust—or quietly working against you. From your copy and positioning to your design choices, you'll learn how to spot the gaps that may be costing you inquiries and what to prioritize first. If you've been wondering whether your website is truly supporting your practice growth, this episode offers a practical framework for evaluating it with fresh eyes. Here’s what you’ll learn in this episode:1️⃣ The 10 questions Anna uses to evaluate whether a therapist's website is helping or hurting their marketing. 2️⃣ How to tell the difference between a website that's simply underperforming and one that's actively creating liability for your practice. 3️⃣ Why your copy has a greater impact on conversions than design—and how the two work together. 4️⃣ Which website updates should take priority so you can build more trust and attract more right-fit clients. Resources & links mentionedConfident Copy: https://walkerstrategyco.com/ccConfident Copy Live waitlist: https://walkerstrategyco.com/waitlistDIY Brand Kit: https://walkerstrategyco.com/dbkSquareSpace Templates: https://walkerstrategyco.com/templatesDone-for-you services: https://walkerstrategyco.com/servicesWebsite application/review: https://walkerstrategyco.com/applyThe Walker Strategy Co website: https://walkerstrategyco.com Connect + subscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who's building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    24 min

  2. 30 Jun

    77. Where Does Your Personality Belong on Your Website? (Alumni Check-In Session #6)

    Your website shouldn't feel like a completely different version of you than the one clients meet in the therapy room. In this alumni check-in episode, Anna answers a thoughtful question from a Confident Copy graduate: How do you let your personality shine through your marketing while still keeping your website focused on your ideal client? Using the metaphor of a pair of light pink pants that felt "too bold" to wear, Anna explores why so many therapists default to "beige" marketing that feels safe but ultimately blends in. She shares practical ways to infuse your personality into your copy without making it all about you—so the right clients recognize themselves, recognize you, and feel confident reaching out. Here’s what you’ll learn in this episode:1️⃣ Why your personality belongs in your marketing—even when your website is client-centered. 2️⃣ How "beige" marketing keeps you from standing out to the clients you're hoping to attract. 3️⃣ A simple exercise to help your authentic voice come through naturally in your website copy. 4️⃣ Why the goal isn't to appeal to everyone, but to help the right clients immediately recognize that you're the therapist for them. Resources & links mentionedEpisode 76: https://walkerstrategyco.com/show-notes/76Confident Copy Live waitlist: https://walkerstrategyco.com/cc-waitlistDone-for-you copywriting services: https://walkerstrategyco.com/servicesThe Walker Strategy Co website: https://walkerstrategyco.com Connect + subscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who's building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    17 min

  3. 23 Jun

    76. How to Define Your Ideal Client (Even If You're Pre-Licensed)

    You know you need a niche. You’ve heard the advice, read the blogs, and listened to the podcasts. But actually defining your ideal client? That’s where many therapists get stuck. In this episode, Anna breaks down a practical, reflective process for identifying the clients you do your best work with—and why the answer starts with understanding yourself first. Rather than treating niching as a permanent decision, Anna encourages listeners to view it as an evolving practice. She walks through how to identify the common threads among your favorite clients, uncover what makes your work uniquely effective, and use those insights to create marketing that feels more specific, authentic, and compelling. Here’s what you’ll learn in this episode:1️⃣ Why defining your ideal client starts with understanding what you do best as a clinician. 2️⃣ How to identify the “red threads” that connect your favorite clients and reveal your niche. 3️⃣ Why specificity in your marketing helps you attract more right-fit clients—not fewer. 4️⃣ How your niche can evolve over time without limiting your growth or opportunities. Resources & links mentionedMagnetic Niche Method: https://walkerstrategyco.com/mnmConfident Copy: https://walkerstrategyco.com/ccThe Walker Strategy Co website: https://walkerstrategyco.com Connect + subscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    21 min

  4. 16 Jun

    75. The Multi-State Marketing Paradox: Why More Access Doesn't Mean More Clients

    If you're licensed in multiple states—or practicing under PSYPACT—it can feel like you've suddenly unlocked access to an enormous pool of potential clients. But as Anna explains in this episode, the ability to legally serve clients in more locations is not the same thing as having a marketing strategy that attracts them. In this conversation, Anna breaks down why trying to market yourself everywhere often leads to weaker results, how geography still matters even for virtual practices, and why choosing a clear primary market can make your marketing significantly more effective. You'll walk away with a practical framework for expanding thoughtfully while staying focused on the clients you're best positioned to serve. Here’s what you’ll learn in this episode:1️⃣ Why being licensed in multiple states is a credential—not a marketing strategy. 2️⃣ How to choose a primary market that strengthens your visibility, referrals, and SEO. 3️⃣ Why trying to market to too many locations at once can dilute your results. 4️⃣ Practical ways to expand into secondary markets without losing focus or momentum. Resources & links mentionedConfident Copy: https://walkerstrategyco.com/ccDone-for-you services: https://walkerstrategyco.com/servicesEpisode 74: https://walkerstrategyco.com/show-notes/74The Walker Strategy Co website: https://walkerstrategyco.com Connect + subscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    15 min

  5. 9 Jun

    74. If I Were Starting a Practice From Zero, This Is Exactly What I'd Do

    If you've ever worried that your market is too saturated to build a thriving private practice, this episode offers a different perspective. Drawing on years of experience helping therapists grow full-fee caseloads, Anna shares exactly what she would do if she were launching a practice today—and why standing out has less to do with competition and more to do with clarity. In this episode, she walks through the three areas she would focus on during the first 90 days of practice ownership: choosing a strategic niche, creating a website that builds trust and connection, and becoming visible to the people most likely to refer clients. Whether you're just getting started or rethinking your current marketing approach, this conversation will help you focus on what actually moves the needle. Here’s What You’ll Learn in This Episode 1️⃣ How to choose a niche that helps you stand out without sacrificing the work you enjoy most. 2️⃣ Why a micro-niche can make it easier for ideal-fit clients and referral sources to remember and recommend you. 3️⃣ How to create a website that differentiates you in a crowded market and builds trust with potential clients. 4️⃣ The simple visibility strategy Anna would prioritize before investing time in more complex marketing tactics. Resources & Links Mentioned Confident Copy: https://walkerstrategyco.com/ccSquarespace Templates: https://walkerstrategyco.com/templatesDone-for-You Services: https://walkerstrategyco.com/servicesConfident Copy Live (waitlist opening soon for the August cohort) Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    30 min

  6. 2 Jun

    73. Is DIY-ing Your Marketing (Accidentally) Holding Your Practice Back?

    In this episode, Anna explores the gap between insight and action—and why so many therapists stay stuck in their marketing even when they already know what isn’t working. Drawing parallels between therapy clients and private practice owners, she invites listeners to consider whether self-sufficiency has quietly become a barrier to growth. Anna also walks through the many ways support can look in business, from free resources and templates to coaching programs and fully done-for-you services. If you’ve been wondering whether it’s time to stop white-knuckling your marketing and start getting support, this episode offers a grounded, compassionate perspective on what asking for help can actually make possible. Here’s what you’ll learn in this episode:1️⃣ Why insight alone often isn’t enough to create meaningful change in your marketing 2️⃣ The difference between learning a skill yourself and recognizing when it’s time to outsource 3️⃣ How self-trust—not just strategy—impacts your willingness to ask for help 4️⃣ What therapists can learn from their own clients about support, growth, and sustainable change Resources & links mentionedConfident Copy: https://walkerstrategyco.com/ccDone-for-you services: https://walkerstrategyco.com/servicesWalker Strategy Co website: https://walkerstrategyco.com Connect + subscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    21 min

  7. 26 May

    72. Building Trust on Your Website: Images, Testimonials, & More (Alumni Check-In Session #5)

    In this fifth alumni check-in episode of Marketing Therapy, Anna answers two thoughtful questions from Confident Copy alumni about the “other” elements of a therapy website — the things beyond the copy itself that still deeply influence connection, trust, and conversion. From colleague endorsements to website imagery, this episode explores how therapists can make intentional choices that support both credibility and emotional resonance online. Anna breaks down how to ethically and strategically use colleague testimonials, where to place them for maximum impact, and why Google Business Profile matters more than ever for visibility in both Google and AI search results. She also shares a grounded framework for choosing website imagery that helps clients envision hope, healing, and transformation — instead of reinforcing the pain they’re already carrying. Here’s what you’ll learn in this episode:1️⃣ How to use colleague endorsements on your website in a way that builds trust and credibility 2️⃣ Why Google Business Profile reviews matter more than website testimonials for SEO and AI visibility 3️⃣ How to choose website imagery that emotionally connects with ideal clients 4️⃣ The difference between traditional stock imagery and environmental imagery — and when to use each RESOURCES & LINKS MENTIONEDConfident Copy: https://walkerstrategyco.com/ccDone-for-you services: https://walkerstrategyco.com/servicesThe Walker Strategy Co website: https://walkerstrategyco.com CONNECT + SUBSCRIBEEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com ABOUT MARKETING THERAPYMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    17 min

  8. 19 May

    71. How Long to Stick With a Marketing Strategy: A 2-Part Framework

    How long should you actually stick with a marketing strategy before deciding it’s not working? In this episode, Anna breaks down one of the most common (and emotionally loaded) questions therapists ask when growing a private practice. If you’ve ever felt discouraged because your efforts aren’t producing immediate results, this conversation will help you approach your marketing with more clarity, patience, and confidence. Anna explores why marketing timelines have changed, what today’s slower buying cycle means for therapists, and how to evaluate your strategies without reacting purely from burnout or frustration. You’ll leave with a practical framework for knowing when to stay the course, when to optimize, and when it may actually be time to pivot. WHAT YOU’LL LEARN1️⃣ Why therapists are experiencing slower marketing results than they did a few years ago 2️⃣ How to evaluate whether a strategy truly isn’t working—or simply needs more time 3️⃣ The difference between measurable and relationship-based marketing strategies 4️⃣ Why patience and consistency are competitive advantages in today’s private practice landscape RESOURCES & LINKS MENTIONEDThe Walker Strategy Co website: https://walkerstrategyco.comPrevious episode on the Trust Recession: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241Summer Slump Playbook Part 2: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241“Does Psychology Today Still Work?” episode: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241 CONNECT + SUBSCRIBEEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com ABOUT MARKETING THERAPYMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    23 min
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Trailer

About

You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.

Information

  • Creator
    Anna Walker
  • Years Active
    2025 - 2026
  • Episodes
    79
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Anna Walker
  • Show Website
    Marketing Therapy

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