Adweek Podcast Network

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頻道・共 13 個節目

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2024/06/05更新
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8月26日

Frankenstein Criteo With Better Hands

The retail media gold rush is getting crowded, and Criteo’s role is being tested. ADWEEK’s Kathryn Lundstrom unpacks the battles ahead in one of digital advertising’s hottest sectors. Hosted on Acast. See acast.com/privacy for more information.

8月26日

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32 分鐘
6月17日

Mark Read Is Out. Now What?

WPP’s CEO is on his way out, with no clear successor in place. Mark Read inherited a holding company in crisis, and the company is still in crisis. We unpack his legacy and what the future holds for the ad giant. Hosted on Acast. See acast.com/privacy for more information.

6月17日

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29 分鐘
2024/02/07

We Tried on the Apple Vision Pro | AI Real-Time Chat Translations | Women in Games

In this week's episode, Cathy announces the launch of her new company, Spatial Dynamics. Cathy talks about her experience with the Apple Vision Pro and shares her first reactions to the Vision Pro apps. In other news, Roblox is introducing AI for real-time chat translations, the biggest female streamer on Twitch, Pokimane, is leaving the platform, and Palworld is quickly becoming a best-selling independent game on Game Pass. They segway into AI news and discuss The New York Times creating an AI division. Join us back on the feed this Friday for the first episode of AIQ, a brand-new limited series hosted by Cathy Hackl, which will help level up your knowledge when it comes to all things AI. Presented by Microsoft Advertising Show Notes: Roblox introduces AI-powered real-time chat translationsPalworld best selling 3rd party game on Games PassPokimane leaves TwitchApple might be buying an AI startupNY Times explores AI teamAI in product placement Subscribe and Share: Cathy Hackl on LinkedIn Lee Kebler on LinkedIn Lily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

2024/02/07

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1 小時 8 分鐘
2024/03/20

GTC Keynote Review | GDC Announcements | Robotic Massage

In this week's episode, Cathy Hackl and Lee Kebler give their impressions on the NVIDIA GTC keynote. Cathy and Lee talk about the Game Developers Conference (March 18-22). The NVIDIA Omniverse will stream into the Apple Vision Pro. Plus, AI that can see the world. Cathy and Lee talk about AI in game development after Roblox’s AI announcement. Cathy and Lee touch on VR hardware like XREAL and the PSVR2. They discuss the hardware/content paradigm. Is it all fad or fiction? Listen in to find out. Cathy interviews Monique Ruff-Bell, Chief Program & Strategy Officer at TED. Show Notes: Game Developers Conference 2024NVIDIA GTC 2024Roblox’s new AI features reduce the time it takes to create avatars and 3D modelsSony Hits Pause on PSVR2 Production as Unsold Inventory Piles UpThis AI robot massaged my back and butt: 5 reasons I'm quitting human masseusesGDC 2024: XREAL Announces XREAL Hub And MoreHow the fashion industry will use Apple’s Vision Pro headset Subscribe and Share: www.adweek.com/podcasts/tech-magic/ Cathy Hackl on LinkedIn Lee Kebler on LinkedIn Lily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

2024/03/20

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1 小時 1 分鐘
7月29日

The Fall of the Velvet Hammer, the Rise of the Rose

As X pivots to AI and WPP bets on a systems exec, we explore what Linda Yaccarino’s departure and Cindy Rose’s arrival mean for the future of marketing leadership. Hosted on Acast. See acast.com/privacy for more information.

7月29日

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32 分鐘
2月25日

Monster Energy’s Ben Galvin on Category Management’s Digital Evolution and Omnichannel Success

In this episode of BRAVE COMMERCE, Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the critical role of category management in today’s omnichannel landscape. From the physical shelf to the digital shelf, Ben explains how the fundamentals of CPG have transformed, why search rankings now rival prime in-store placements, and how brands must adapt to shifting consumer behaviors. With a decade of experience in category leadership, Ben shares how data-driven decision-making, cross-channel coordination, and agile responsiveness are essential for modern brand success. He discusses the changing role of syndicated data providers, the growing influence of retail media, and how companies like Coca-Cola, Keurig Dr Pepper, and Monster Energy are setting the standard for omnichannel excellence. Throughout the conversation, Ben offers valuable insights on bridging internal silos, empowering sales teams to think digitally, and reshaping organizational structures to meet the demands of today’s marketplace. If you’re a brand leader looking to win across in-store and online, this episode is packed with strategic takeaways you won’t want to miss. Key TakeawaysThe Digital Shelf is the New Battleground – Just as eye-level placement dominates in-store, top search rankings are critical for online sales success.Cross-Channel Coordination is Essential – Winning in today’s market requires seamless alignment across in-store sales, digital commerce, retail media, and category management.Curiosity and Agility Drive Success – Leaders who embrace data-driven decisions, organizational collaboration, and evolving shopper behaviors will outperform competitors in an ever-changing landscape. Hosted on Acast. See acast.com/privacy for more information.

2月25日

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27 分鐘
2024/05/15 · 附贈內容

The Future of Retail Media Networks

In our fourth special episode from POSSIBLE, hosts Dan and Evan are joined by Harvey Ma, Vice President at Albertsons Media Collective, and David Parisi, General Manager of Restaurants and Retail at Fetch. During the conversation, they discuss how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s (retail media networks) can anticipate coming from brands and how can they support them. 00:00:01 - Introductions 00:09:43 - How Fetch is Changing the Game 00:21:27 - Recent Major Consumer Trends 00:35:08 - Why Standardization and Innovation are Critical to Continued Retail Media Growth Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective‌ The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. Hosted on Acast. See acast.com/privacy for more information.

2024/05/15 · 附贈內容

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39 分鐘
2024/02/22

Navigating the Modern Marketing Landscape: Lessons from Deloitte CMO Suzanne Kounkel

In this week's episode, Jenny sits down with Suzanne Kounkel, Global and US Chief Marketing Officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs. During the conversation, Kounkel discusses her extensive experience at Deloitte, where she has held various roles over the past two decades, culminating in her current position as global CMO. She shares her insights into the evolving nature of the CMO role, emphasizing the need for adaptability and collaboration across the business. She also highlights key skills essential for the modern CMO. Hosted on Acast. See acast.com/privacy for more information.

2024/02/22

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30 分鐘
3月4日

Curology’s Steve Siegal on Scaling from DTC to Omnichannel Retail

In this episode of BRAVE COMMERCE, Steve Siegal, Chief Marketing & Innovation Officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology’s journey from a DTC disruptor to an omnichannel skincare leader. Steve shares how launching in Target, Walmart, and CVS has reshaped Curology’s strategy, driving credibility, visibility, and a seamless consumer experience across channels. With a background spanning legacy CPG and digitally native brands, Steve offers a unique perspective on full-funnel marketing, measurement, and retail partnerships. He explains how Curology is using retail as a brand awareness engine, connecting physical shelf presence with its DTC prescription model to maximize consumer engagement and lifetime value. For brands navigating omnichannel expansion, this conversation offers actionable insights on balancing brand and performance marketing, integrating data for smarter decision-making, and fostering cross-functional collaboration. Tune in to learn how to future-proof your brand in the evolving retail landscape. Key TakeawaysRetail as a Brand Awareness Engine – Physical retail builds credibility and visibility while introducing consumers to a brand’s broader ecosystem.Full-Funnel Marketing is Critical – Success in omnichannel requires seamless integration between brand-building and performance-driven strategies.Data-Driven Decision-Making Powers Growth – Understanding how investments in DTC and retail interact is key to optimizing profitability and consumer engagement. Hosted on Acast. See acast.com/privacy for more information.

3月4日

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23 分鐘
2023/11/07

Monisha Dabek of Ocean Spray on Staying Relevant in Consumer Culture

On this episode of BRAVE COMMERCE, Monisha Dabek, Chief Commercial Officer and General Manager at Ocean Spray, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about ways to navigate the dynamic landscape of the consumer goods industry. In discussing her career journey and the choices she has made along the way, Monisha emphasizes the importance of having a genuine passion for the industry in which you work. She stresses the significance of taking the path less traveled to gain a broad spectrum of experiences. Additionally, she mentions that the job title doesn't define the role; it's the scope of responsibility and cross-functional collaboration that truly matter. A significant aspect of Monisha's role is ensuring harmony between sales and marketing. Monisha acknowledges that her unique career path equips her to understand the perspectives of both sales and marketing, allowing her to facilitate constructive dialogue and drive the brand forward. The conversation shifts towards how Ocean Spray, with its 93-year history, consistently stays relevant with the next generation of consumers. Monisha highlights the brand's legacy of creating categories like cranberry sauce and craisins, which contributes to its cultural relevance. She also mentions the brand's successful use of TikTok and how it helped attract new, younger consumers who have now become a part of the brand's base. With the holiday season approaching, the hosts and Monisha delve into Ocean Spray's plans. They reveal the brand's exciting new campaign celebrating the transformative power of cranberries in making ordinary moments extraordinary. The conversation hints at an upcoming campaign for cranberry juice and a creative social media campaign centered around cranberry sauce, bringing Team Canned and Team Homemade together. Key Takeaways: ● Balance healthy tension between sales and marketing to meet both brand and retailer demands ● Tap into current conversations to engage new and existing consumers ● Leverage seasonal moments to drive brand engagement and expand the consumer base Hosted on Acast. See acast.com/privacy for more information.

2023/11/07

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26 分鐘

Welcome to the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about. Adweek and leading industry voices will make sense of trends, tackle pressing challenges and share top-tier insights to help you level up your career, creativity and strategy.