eCommerce Podcast Network

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2024/08/07

TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale

Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok. In this episode, we discuss: The 4 pillars of TikTok Strategic product selection and offers How to get to your first 100 sales Optimising affiliate partners Dive in: [06:27] The pillars of TikTok. [09:17] Focus on 1-3 key products for promotion. [12:02] Create aggressive affiliate strategy with higher commissions. [15:01] Creating consistent content is crucial for success. [19:12] Reach out to brand owners for promotion. [21:25] TikTok focusing on live content for growth. [25:59] Insider Tips from Ashley! Find the notes here: https://keepopt.com/216 Discover Social Snowball >> https://keepopt.com/snowball **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

2024/08/07

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34 分鐘
2022/03/21

Balancing the Bricks and Clicks with Jarrold's Neil Park

Neil Park is the Head of eCommerce at Jarrold’s Department Store. The store was founded in 1770 and is a shopping, beauty and dining destination in its home town of Norwich. They’ve had an eCommerce store for 10 years, that really came into its own during the last 2 pandemic years pushing sales up 250%, and leading to 3.8 million visitors a year online. As well as discussing what it's like to balance the needs of a historic, regionally famous store with an eCommerce store, we're focusing in on key recent developments around their local artisan marketplace, and a brilliant gift finder. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

2022/03/21

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35 分鐘
2021/03/29

eCommerce Insurance - what protection should you have? With Megan Bingham-Walker from Anansie

Megan Bingham-Walker is the co-founder and CEO at Anansi an eCommerce insurance specialist. We're talking about what insurance you should consider having as an eCommerce business, and why! The most interesting chat I've ever had about insurance - and listening could REALLY pay off for you! Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

2021/03/29

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35 分鐘
2024/06/26

Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf

Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase. In this episode, we discuss: The importance of technology and data science How to balance budgets and metrics Why you need to look beyond the numbers Dive in: [05:23] Data smart brands win in evolving industry. [07:57] Brands struggle, need to understand profitability. [10:37] Maximizing margins requires dynamic budget and structure. [15:50] Understanding data attribution in a changing world. [19:08] Google Consent Mode v 2 affects retargeting heavily. [22:09] Control budget, creatives, and product collections effectively. [25:11] Insider Tips from Wesley! Find the notes here: https://keepopt.com/210 Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

2024/06/26

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35 分鐘
2025/01/22

Meta Ads: Building Profitability in Your Meta Ads with Nikki Lindgren, Pennock

Nikki Lindgren is the founder of Pennock - The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands. In this episode, we discuss: How to decode your ad performance with smarter metrics like MER Why Advantage Plus Shopping is the go-to strategy for scaling campaigns The secret to creating winning Meta ad assets without burnout A simple test to decide between lead-gen campaigns and direct sales ads Dive in: [03:43] Brands prioritize profitability and efficient ad strategies now. [09:08] Focus on MER, simplified structures, machine learning. [13:17] New assets required based on amount of spend. [16:24] Initial clients had own creatives; provided strategy. [17:54] Testing lead generation versus direct conversion campaigns. [22:42] Insider Tips from Nikki! Find the notes here: https://keepopt.com/240 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

2025/01/22

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31 分鐘
2022/07/27

Sales Driving Partnerships... with Influencer Marketing

Magda Houalla is the Director of Marketing Strategy at Aspire, the influencer marketing platform for high-growth eCommerce brands that’s used by over 700 brands to manage their influencer marketing. Magda has been deep in the world of creating influencer marketing partnerships that drive sales since 2015 – so it’s really awesome to have someone with her depth of experience here. We're discussing why you should be doing Influencer Marketing in 2022, how to get started, AND the top strategies that are driving results right now. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

2022/07/27

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35 分鐘
2021/01/06

Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie

Derric is the Chief eCommerce Technologist at eCommerce Tech, Since 2014 he’s worked across the eCommerce world – he’s been a marketing agency CEO, and been in house running the marketing for a beauty box subscription box called BoxyCharm (recently sold for $500m to Ipsy) AND helpdesk service Gorgias (recently closed a series A funding for $14m). Derric is all about getting the right tech stack in place for your business. In this episode we discuss just what that means - and Derric shares lots of tips on what you need and how to get it. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

2021/01/06

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42 分鐘
2023/07/19

Community: Just using your Email Marketing to build Community with Katie Skelton

Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she’s just our type of guest! In this episode we discuss: What you need to know about frequency and spam emailsDebunking the idea that email is a one-way communication toolMaster your short form contentThe metrics spreadsheet Katie usesWhy unsubscribers can still be fans of your business Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

2023/07/19

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29 分鐘
2021/11/03

Influencer Marketing: What's working right now with Cody Wittick from Kynship

Cody started his Influencer Marketing journey brand-side at QALO (the creators of the silicone wedding ring) spending 3 years growing it from nothing to work with a wide range of influencers – both in size, and interest niche. He then took everything he learnt there to co-found influencer marketing agency Kynship – who focus on building a community of influencers for their clients – not just the transactions. We discuss what tactics are working for Cody's clients right now including - seeding, dark posts, white listings, UGC content, relationship building and much much more. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

2021/11/03

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30 分鐘
2018/11/25

Perfecting the DTC Customer Journey with Derek O'Carroll & Neil McKay

If you’re a regular listener to the show you’ll know I’m often talking about the importance of the customer experience, the importance of understanding what they want and giving it to them – in everything from the product, the service, the delivery right through to your marketing. We’re increasingly in a world where the strength of the emotional connection you make with your customers is your biggest competitive advantage, and has the biggest impact on your profit at the end of the year. Serving customers in a fast and frictionless way is the bedrock of building that connection. The more I’ve learnt about this particular research report, and its contents the more I realised I wouldn’t be doing my job as the host of this podcast if I didn’t do an episode getting down into the details… Our guests are going to tell us all about the key lessons from the report that you can all use to improve your eCommerce businesses … Derek O'Carroll, is the CEO of Brightpearl, who provide a complete cloud-based back office solution to help retailers and wholesalers grow efficiently. Neil McKay is the CEO of Endless Gain, who create, optimise and personalise customer experiences to increase revenue for their clients. Find out more at https://eCommerceMasterPlan.com Check out Brightpearl https://ecmp.info/brightpearl This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

2018/11/25

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35 分鐘

Home to shows created to help DTC brands and all those selling products via their own websites to grow, thrive, and enjoy the eCommerce journey.

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eCommerce Podcast Network

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TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale

Balancing the Bricks and Clicks with Jarrold's Neil Park

eCommerce Insurance - what protection should you have? With Megan Bingham-Walker from Anansie

Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf

Meta Ads: Building Profitability in Your Meta Ads with Nikki Lindgren, Pennock

Sales Driving Partnerships... with Influencer Marketing

Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie

Community: Just using your Email Marketing to build Community with Katie Skelton

Influencer Marketing: What's working right now with Cody Wittick from Kynship

Perfecting the DTC Customer Journey with Derek O'Carroll & Neil McKay

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