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8月31日

Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them

Nicole Bernard Dawes spent much of her childhood hanging out in her dad’s potato chip factory on Cape Cod. She liked his kettle-cooked chips a lot more than the flavorless snacks in her mom’s health food store. But when she started her own business, she wanted the best of both worlds: a snack made with natural, organic ingredients…that still tasted good. Nicole launched Late July Snacks in 2003, when most consumers barely knew what “organic” meant. For years, sales limped along. Then, in a moment of crisis, she made a company-saving pivot by launching a brand new product – organic tortilla chips. Within just a few years, Late July grew to over $100M in sales, and Nicole decided to launch a new brand in an even more challenging category: soda. You Will Learn: How growing up in a family business can help–and hurt–when you launch your ownThe pros and cons of financial vs. strategic investorsWhen to cut a product that isn’t workingWhy the fine print in a contract is so importantHow the hardest decision might be the best one for your family and the business Timestamps: 07:22 - The car crash that launched a potato chip company 21:00 - Pregnant and craving crackers: The birth of Late July Snacks 36:54 - The organic cookies that tasted great but nearly sunk the business 40:49 - Tragedy and crisis: a father’s death and a $3 million loan in default 50:31 - A tortilla chip Hail Mary 57:29 - Nicole’s first big sales call… and her last chance to save the company 1:08:49 - “The big fish eats the small fish.” A food giant acquisition 1:13:36 - Nicole launches a new brand, moving from a hard category–to an even harder one This episode was researched and produced by Chris Maccini with music composed by Ramtin Arablouei. It was edited by Neva Grant. Our engineer was Robert Rodriguez. Follow How I Built This: Instagram → @howibuiltthis X → @HowIBuiltThis Facebook → How I Built This Follow Guy Raz: Instagram → @guy.raz Youtube → guy_raz X → @guyraz Substack → guyraz.substack.com Website → guyraz.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4 天前

Advice Line with Ben Goodwin of Olipop

Today’s callers: Darin from North Carolina seeks guidance on consumer education as his ghee-based snack brand grows into major retailers. Then Sarah from Massachusetts explores scaling pathways for her ‘never-frozen’ gluten-free baked goods. And John from Ohio considers whether online sales can turn around his local food co-op. Plus, Ben comments on the drivers of Olipop’s nearly $2 billion valuation, and critiques a common piece of business advice that often holds founders back. Thank you to the founders of Gheelish, Sarah’s Gluten Free Goods, and Bexley’s Natural Foods for being a part of our show. If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Olipop’s founding story as told by Ben in 2024. This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineers were Cena Loffredo and Robert Rodriguez. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8月27日

Advice Line with Daymond John of FUBU

Today’s callers: Cristopher from Chicago wants to expand his family’s salsa brand from farmers markets into retail. Next, Darcy in Australia considers adapting his protein bar brand’s messaging to reach beyond his core enthusiasts. Finally, Seema in Canada seeks strategies to increase B2B sales for her ethical kitchen linen company. Plus, Daymond and Guy talk about what makes a great Shark Tank pitch, and why Guy decided to start How I Built This 10 years ago. Thank you to the founders of Sabor a Mexico, Raised Nutrition and Cooks Who Feed for joining us on the show. If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to FUBU’s founding story as told by Daymond on the show in 2018. This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Kwesi Lee. You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8月24日

YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break. So they built one themselves. The result was YETI: a high-end cooler that early retailers thought nobody would buy. But serious outdoorsmen did—and eventually YETI escaped its niche, becoming a status symbol at tailgates, beaches, and soccer fields. In this episode, Roy and Ryan explain how they bootstrapped YETI, survived the sudden loss of their only manufacturing partner, and later stumbled onto the $30 product that supercharged the business. WHAT YOU'LL LEARN Why solving a problem you personally experience can be more powerful than chasing a huge market.How YETI convinced people accustomed to $40 coolers to spend $300–$400.Why the brothers deliberately started with small independent retailers instead of chasing major chains.Why Roy and Ryan chose not to aggressively fight copycats How the sudden loss of their only manufacturer nearly destroyed YETI—but ultimately made the company stronger.How the brothers bootstrapped YETI for years without venture capitalWhy a simple $30 stainless-steel cup—not the famous $400 cooler— transformed YETI into a mass-market brand. TIMESTAMPS 6:10 — A free-range childhood of hunting and exploring 10:02 — Early businesses: fishing rods and boats 15:30 — Roy’s early frustrations with coolers. “The hinges would break, the latches would snap.” 31:20 — The last-minute flight to the Philippines that led to YETI 40:53 — People didn’t love the name–but they remembered it 47:49 — Why people were willing to spend $400 on a cooler 1:01:18 — The phone call that nearly pulled the plug on the business 1:06:30 — How Roy and Ryan turned a catastrophe into a stronger company 1:22:27 — From coolers to cups: A $30 product changed the trajectory of the brand 1:25:44 — Why the founders eventually moved on from YETI This episode was researched and produced by Carla Esteves, with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Maggie Luthar and Jimmy Keeley. Follow How I Built This: Instagram → @howibuiltthis X → @HowIBuiltThis Facebook → How I Built This Follow Guy Raz: Instagram → @guy.raz Youtube → guy_raz X → @guyraz Substack → guyraz.substack.com Website → guyraz.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5 天前

Ray Madoff (on how billionaires avoid taxes & threaten capitalism)

Ray Madoff (The Second Estate, Immortality and the Law, Practical Guide to Estate Planning) is a Boston College law professor, author, and tax-policy expert. Ray joins Armchair Expert to discuss being a proudly mediocre high school student, reluctantly trading philosophy for law school, and becoming a terrible Wall Street tax lawyer who loved teaching. Ray and Dax talk about America’s return to a pre-revolutionary aristocracy, how “salaries are for suckers” among the ultrawealthy, and why $50 trillion in wealth yielded only $28 billion in estate tax. Ray explains why high earners and wealth holders aren’t the same, how fair taxation could rescue capitalism, and why the problem is the system and not billionaires themselves. Thank you to our presenting partner Lilly. Lilly’s Foundayo™(orforglipron). Advertisement Disclaimer: Please see Indications and Safety Summary with Warnings for Foundayo™(orforglipron) at https://www.foundayo.lilly.com/risk Start your 2 month free trial today: https://youtube.com/premium . Terms Apply. Cancel Anytime. Check Allstate first for a quote that could save you hundreds: https://www.allstate.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8月17日

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

Laura Modi set out to build a better infant formula. What followed was years of setbacks: a crippling dispute with the FDA, a frustrating search for a manufacturer, and the constant fear that the company would run out of money before it reached customers. But today, Bobbie generates over $100 million a year and has captured nearly 4% of the U.S. infant formula market by challenging one of the most protected industries in America. In this conversation, Laura explains how she made it through—and why many of the moments that looked like disasters ultimately built a better company, and made her a better entrepreneur. You'll learn: Why Laura left a great job to launch one of the most heavily regulated products in AmericaHow she spent nearly $200,000 of her own savings before raising outside capitalHow 64 investor pitches helped her tell a better storyHow a public apology changed the trajectory of the companyWhy Bobbie turned away thousands of customers during its fastest period of growthWhy Laura moved to Washington, D.C., and how she thinks about federal oversight Timestamps: 13:17 – The emotional experience that revealed a massive business opportunity 23:09 – Laura learns about the two companies that had a lock on U.S. formula 25:52 – Quitting Airbnb, starting Bobbie while pregnant, risking her savings 38:52 – Pitching 64 investors—and the brutal feedback that fueled her to keep going 50:04 – The FDA shuts the company down after two weeks 1:01:14 – Building a community while waiting nearly two years for approval 1:09:11 – Launch day, and selling out faster than expected 1:13:59 – Why Laura shut off new customer orders during the infant formula shortage 1:17:12 – Buying her own manufacturing plant to control Bobbie's future 1:20:19 – Navigating Washington, regulation, and building a mission-driven brand This episode was researched and produced by Alex Cheng with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineer was Robert Rodriguez. Follow How I Built This: Instagram → @howibuiltthis X → @HowIBuiltThis Facebook → How I Built This Follow Guy Raz: Instagram → @guy.raz Youtube → guy_raz X → @guyraz Substack → guyraz.substack.com Website → guyraz.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
3 天前

Armchair Anonymous: Summer Fling

Dax and Monica talk to Armcherries! In today's episode, Armcherries tell us about a summer fling. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8月20日

Advice Line with Carlton Calvin of Razor

Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is best for his card-based party game. Then Shirin in Texas wants to differentiate her graphic stationery in a crowded Etsy marketplace. And Mark from New Jersey works through refocusing his line of craft spirits. Plus, Carlton’s recent efforts to pass on his trendspottting talent to the next generation. Thank you to the founders of Youlogy, Honey Bespoke Stationery & Paper Goods, and Little Water Distillery for being a part of our show. If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to the Razor founding story as told by Carlton Calvin in 2025. This episode was produced by Casey Herman with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Annlie Huang. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025/08/13

The Taylor Swift Episode

92%ers, welcome to a very special pre-season episode of New Heights! On today’s episode, we are joined by singer, songwriter, producer, director, and the most requested guest in the history of New Heights, Taylor Swift! Taylor joins Travis and Jason to talk about her journey to reclaim her master recordings, what she’s been up to after the record-breaking The Eras Tour, her experience as a member of Chiefs kingdom, and all the details on her new album, The Life of a Showgirl! The Life of a Showgirl is available on October 3rd. Pre-order now at https://taylorswift.com New Heights will return August 27th to kick off the NFL season. You can also listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. . . . Download the full podcast here: Wondery: https://wondery.app.link/s9hHTgtXpMb Apple: https://podcasts.apple.com/us/podcast/new-heights/id1643745036 Spotify:https://open.spotify.com/show/1y3SUbFMUSESC1N43tBleK?si=LsuQ4a5MRN6wGMcfVcuynw Follow New Heights on Social Media for all the best moments from the show: https://lnk.to/newheightshow Check out all the New Heights merch at https://homage.com/newheights See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8月31日

Gal Gadot

Gal Gadot (The Runner, Wonder Woman, Fast & Furious) is an actor, action star, and former pageant winner. Gal joins Armchair Expert to discuss unexpectedly winning a beauty pageant, being thrust onto the front page of the New York Post at 21, and surviving cerebral venous thrombosis after the birth of her fourth child. Gal and Dax talk about being discovered for a Bond audition while studying law, reaching the point where she was ready to quit acting, and going from recovering in bed to training with an Olympic running coach for The Runner. Gal explains why struggle is essential to happiness, how parenthood constantly forces you to adapt, and why getting older can open you up emotionally. Thank you to our presenting partner Lilly. Lilly’s Foundayo™(orforglipron). Advertisement Disclaimer: Please see Indications and Safety Summary with Warnings for Foundayo™(orforglipron) at https://www.foundayo.lilly.com/risk Start your 2 month free trial today: https://youtube.com/premium . Terms Apply. Cancel Anytime. Check Allstate first for a quote that could save you hundreds: https://www.allstate.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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