AdExchanger

AdExchanger Talks
  • 5.0（1則評分）
  • 行銷
  • 每週更新

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

  1. 3 天前

    Channel Surfing The Future, With NBCU

    NBCU's early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn't mean linear isn't still a top priority.

    56 分鐘

  2. 2025/12/30

    The Brand Safety Balancing Act

    As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away from MRC brand safety audits – means for the future of media quality.

    53 分鐘

  3. 2025/12/22

    Breaking The Snap Stereotypes

    Think you know Snapchat's audience? Think again, says Ajit Mohan, Snap's chief business officer. Mohan gets real and busts myths, including the idea that Snap is just for kids and its youngest users aren't big spenders.

    58 分鐘

  4. 2025/12/16

    AI That's Generative, Not Generic

    Jay Richman, Amazon's VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey samey. Plus: The risks brands face if they wait too long to embrace AI.

    53 分鐘

  5. 2025/12/09

    Why The Economist Is An AI Outlier

    The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication's EVP of marketing. It's steering clear of licensing deals and lawsuits and partnering with Claude on its own terms.

    51 分鐘

  6. 2025/12/02

    From Hype To Hyperscale In AI

    AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.

    59 分鐘

  7. 2025/11/25

    Making Your Brand Matter To The Models

    You can't buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – and if – they get mentioned, says Tracy Morrissey, SVP of media and performance at full-service agency Innocean USA.

    56 分鐘

  8. 2025/11/18

    It's Game Over For Outdated Gamer Stereotypes

    There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It's time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga's head of global brand sales and partnerships.

    55 分鐘
顯示全部 (100)

簡介

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

資訊

  • 創作者
    AdExchanger Talks
  • 活躍年代
    2016年 - 2026年
  • 集數
    100
  • 年齡分級
    兒少適宜
  • 版權
    © Copyright 2016, AdExchanger
  • 節目網站
    AdExchanger

你可能也會喜歡