Brand New World

Fast Company
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The first season of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now the pod is here to talk about brand culture more broadly. Of course that will involve AI from time to time, but I’ll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture.  People love to say they hate advertising, but everyone loves at least one brand. Brand New World is here to talk about why. That means I’ll be popping up in your feed once every month as part of the Fast Company Podcast Network.

  1. 4 天前

    How Ford is reengineering its iconic brand without letting go of its heritage

    Late last year, Ford launched its first new global brand strategy in over a decade. "Ready. Set. Ford." hit the U.S. last September and is gradually rolling out in Europe, Canada, and South America throughout this year.    Leading the charge is Ford’s Global chief marketing officer Lisa Materazzo, who joined the company in 2023, after 20 years at Toyota, where she led marketing for the Lexus and Scion brands.    In this episode, Jeff Beer talks to Materazzo about how and why "Ready. Set. Ford." goes far beyond just a marketing strategy, how our relationship with car brands has evolved most in recent years, and more.    Get your keys and start your engines.

    44 分鐘

  2. 4月15日

    Coca-Cola, America250, and the patriotic sales pitch

    On April 6, Coca-Cola reheated its famed 1971 "Hilltop" strategy and launched its yearlong, nationwide campaign to celebrate America’s 250th anniversary with a three-minute video called “Drink in America.”Much like "Hilltop" more than 50 years ago, this is an incredibly idealized version of America. It feels especially weird amid intense partisan politics, an increasingly unpopular president, and a war with Iran. This video isn’t just selling sugar water—but an America you would barely recognize online.   On this episode of Brand New World, we’re going to talk about Coke’s idealized America and how brands are marking America250 so far. We'll also dig into the good, the bad, and the ugly of patriotic advertising.    But first! Hosts Jeff Beer and Grace Snelling break down some of their favorite brand work of the past month. Apple! KitKat! Lighters and cowboy boots?

    1 小時

  3. 3月17日

    Patience is a Virtue: Why Slow-Burn Brand Strategies Win

    In a culture obsessed with overnight virality, some brands are winning by moving slower—and smarter. In this panel, you’ll hear from marketing execs from Austin-based favorites Yeti and Huckberry about the power of patience in brand building. Rather than chasing trends or gaming algorithms, both companies have invested in community, storytelling, and product integrity—earning loyalty the old-fashioned way. You’ll learn how sometimes the boldest strategy to stand out isn’t to move fast—it’s to build something worth sticking with.

    39 分鐘

  4. 3月4日

    Burger King and the Brand Spokesperson Mount Rushmore

    First things first—Brand New World is going from one episode per month to two! One episode will be hosted by Jeff Beer with his Fast Company colleague and Gen Z wizard Grace Snelling, for what we call "The Old Man and the Z." And the second episode each month will feature an interview with a brand, marketing, or advertising executive on work that we’re excited about.   This week’s episode is the newest edition of “The Old Man and the Z.” We break down some of our favorite brand work of the past few weeks, including why Burger King is asking people to call its president, Tom Curtis, and let him know what they think of all things BK.   And because BK is putting Curtis out in public as a face of the brand, we try to put this in the context of what we should call the Colonel Sanders Memorial Executive Brand Spokesperson Pantheon. Does Curtis have what it takes to someday join Steve Jobs, Rihanna, or even Victor Kiam? It will take a hell of a lot of phone calls to get there.

    59 分鐘

  5. 2月8日

    Just Here For The Ads: Super Bowl Special

    This month’s episode is all about the big game – but it’s got nothing to do with football. That’s right, it’s the most magical time of year for brands, that rare and brief three-or-so hour moment when people actually want to see commercials. Every marketer’s Xanadu.  Yep, it’s the Super Bowl. Fast Company reporter – and Brand New World's Gen Z consigliere – Grace Snelling is here to breakdown picks for the Pregame Brand Power Rankings. Jeff and Grace trade favorites of who had the best teasers, what ads we think will be talked about most, and more.  Then, we wanted to get a behind-the-scenes look at Super Bowl season from some folks who are up to their eyeballs in it. So Jeff is joined by Mark Gross and Chad Broude, co-founders and co-chief creative officers of Chicago-based independent ad agency Highdive. They have hundreds of Super Bowl ads between them – including ads for Jeep and Lay’s this year – so we talked about the role the big game plays in advertising right now, how it’s evolved most, and more.  And finally, Grace will return with another esteemed Fast Company colleague, staff editor David Salazar, to draft their All-Time Best Super Bowl Ads. Hot route! Red seven! Hut hut hut!

    1 小時 39 分鐘

  6. 1月13日

    Inside Chili’s CMO George Felix's winning strategy of margs, apps, and laughs

    Since George Felix joined Chili’s as chief marketing officer in 2022, the brand’s marketing budget has gone from $32 million in FY 2022 to $137 million in 2025. As a result of that investment, Chili’s has gone viral on TikTok thanks to videos showing off the stretchiness of its mozzarella sticks, pulling in more than 200 million views on that platform, and selling more than 29 million of its Triple Dipper appetizers. The Office tie-in to the Scranton restaurant opening earlier this year was a massive hit, and the NASCAR-focused work around its Presidente margarita – “Ride the ‘Dente” – kept the momentum going. It all led to Felix being named one of Fast Company’s CMOs of the Year in our annual Brands That Matter issue.    On this episode of Brand New World, senior staff editor Jeff Beer talks to Felix about the Chili’s brand resurgence, the influence of his early successes at Old Spice and KFC, and where it all goes from here.    But first, it’s another edition of Old Man & the Z, and Fast Company’s Grace Snelling joins us to talk about the brand partnerships aiming to cash in on the final season of Stranger Things.

    1 小時 18 分鐘

  7. 2025/12/02

    Old Man & The Z: Two perspectives on brand work from Waitrose, Pine Sol, Lego, and more

    Brands spend billions on trying to attract and retain audiences—they pay for the data about certain types of people, then pay more to create work for all these different audiences.    Data is big business for marketers, but what is it and what’s it all for? Demographic data, psychographic data, behavioral data, transactional data, geographic data . . . all of these are meant to parse and categorize any and all types of people in order to figure out how best to get their attention and persuade them to buy something.    It’s used for personalization, of course, but also segmentation, predictive analysis—what people (?) are likely to do, to optimize current ad campaigns, and to measure their return on investment.    So here at Brand New World, we wanted to reflect on the perspective from one of the most sought-after, valuable—but admittedly broad—demographics on the planet: Gen Z.    In this episode, Fast Company’s Grace Snelling—a proud Gen Zer—joins host Jeff Beer to talk about a few of their favorite pieces of brand work from the past month.

    36 分鐘

  8. 2025/11/05

    Inside the unprecedented deal between AB InBev and Netflix

    In this episode of Brand New World, host Jeff Beer breaks down one of the biggest brand entertainment deals to date: AB InBev’s wide-ranging partnership with Netflix. This unprecedented move will put global beer brands like Budweiser, Bud Light, Michelob Ultra, and Corona directly into Netflix programming and its growing live sports slate.   Is this the future of brand-funded entertainment that audiences actually want to watch? Or the beginning of even more corporate influence over the stories we love? To unpack it all, Jeff sits down with Jae Goodman, CEO and co-founder of Superconnector Studios—the strategist who helped broker the Netflix–AB InBev deal and who’s guided brands like Nike and LVMH in building entertainment arms of their own. They explore what this partnership means for marketers, creators, audiences, and the evolving landscape of Hollywood.   But first, we talk sneakers. Jeff chats with Fast Company global design editor Mark Wilson about the cultural power of footwear, New Balance’s surprise influence, and why Nike may finally be back in its innovation groove.   So crack a cold one and settle in—this is Brand New World.

    1 小時 15 分鐘
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簡介

The first season of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now the pod is here to talk about brand culture more broadly. Of course that will involve AI from time to time, but I’ll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture.  People love to say they hate advertising, but everyone loves at least one brand. Brand New World is here to talk about why. That means I’ll be popping up in your feed once every month as part of the Fast Company Podcast Network.

資訊

  • 頻道
    Fast Company
  • 創作者
    Fast Company
  • 活躍年代
    2025年 - 2026年
  • 集數
    21
  • 年齡分級
    兒少不宜
  • 版權
    © Fast Company | Most Innovative Companies
  • 節目網站
    Brand New World

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