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Business Wars

Wondery
  • 5.0（28則評分）
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  • 系列

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

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  1. 第 1 集

    Gatorade Sweats the Competition | Searching for a Solution

    It’s 1965 and at the University of Florida, a team of kidney scientists is working hard on an electrolyte beverage solution to prevent dehydration. It’s a hit with the school’s football team, the Florida Gators, and so they name it Gatorade. But creating an innovative product only gets you so far. The team has to figure out how they’ll get their new beverage off the sidelines and into grocery stores and the hands of millions of everyday consumers. And now that they’ve created the sports-drink sector, do they have what it takes to stay on top?  Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    44 分鐘

  2. 第 2 集 ・ 「WONDERY+」搶先聽

    Gatorade Sweats the Competition | Be Like Mike

    It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must fend off challenges from soft-drink giants Coke and Pepsi. Will enlisting the world’s greatest athlete and spokesperson keep them ahead of the game? Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

    35 分鐘

  3. 第 3 集 ・ 「WONDERY+」搶先聽

    Gatorade Sweats the Competition | Defending the Title

    As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gatorade’s dominance. Coca-Cola goes on the offensive, investing millions in their competing product, Powerade. And Powerade’s rise is only the beginning of Gatorade’s woes. As the science of sports drinks evolves, can Gatorade still keep up with its younger rivals? Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

    38 分鐘
顯示第 129 季整季（共 3 集）

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Binge the new season first, ad-free.

試聽期結束後，每月 $190.00 或每年 $2,290.00。

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主持人與來賓

5
（滿分 5 顆星）
28 則評分

簡介

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

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