Call For Action - By RAW

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The Call For Action is a podcast series from IDO (International Design Order) where advertising professionals share their views and experiences in brand building and marketing. These conversations run deep through the theories of consumer behavior and immutable laws of marketing. Tune in for the episodes to learn about market trends and how consumers make their minds choose a brand.

集數

  1. 5月11日

    CFA S02 EP01 - Reality of Ai In Creative Industry

    The episode explores the true impact of AI on the creative industry from a working creative professional’s perspective. Drawing from his experience as a designer, photographer, creative director, and producer at Threads Media Production, Sarath discusses whether AI genuinely reduces cost and workload—or simply shifts where time and money are spent. His core argument is clear: AI is a tool, not a replacement. While it can speed up research, ideation, scripting, and visual experimentation, it still requires human creativity, technical expertise, and creative judgment to produce meaningful work. He challenges the myth of “one-person AI production,” arguing that the future of content creation is not fully automated—but a Hybrid model. The episode also highlights key concerns for freelancers and creators: rising AI subscription costs, credit-based pricing, creative limitations, and the possibility that in the future, “human-made” work may become a premium luxury service. Key takeaway: AI won’t replace creatives—but creatives who use AI effectively may replace those who don’t.

    29 分鐘
  • 共 1 集

簡介

The Call For Action is a podcast series from IDO (International Design Order) where advertising professionals share their views and experiences in brand building and marketing. These conversations run deep through the theories of consumer behavior and immutable laws of marketing. Tune in for the episodes to learn about market trends and how consumers make their minds choose a brand.

資訊

  • 創作者
    RAW
  • 活躍年代
    2022年 - 2026年
  • 集數
    1
  • 年齡分級
    兒少不宜
  • 版權
    © RAW
  • 節目網站
    Call For Action - By RAW