Crisis PR 危机公关 | Learn Chinese with Yoyo Mo

最近有一个名人

Zuì jìn yǒu yī gè míng rén

Recently, there was a celebrity

一个公众人物

Yī gè gōng zhòng rén wù

A public figure

在他的直播间吐槽了某个知名餐厅品牌

Zài tā de zhí bō jiān tǔ cáo le mǒu gè zhī míng cān tīng pǐn pái

He ranted about a well-known restaurant brand in his live stream

说它价格很高但却提供的是预制菜

Shuō tā jià gé hěn gāo dàn què tí gōng de shì yù zhì cài

Saying that its prices are very high but it serves pre-made dishes

这成了一个网络热点话题

Zhè chéng le yī gè wǎng luò rè diǎn huà tí

This became a hot topic on the internet

这个餐厅品牌拥有非常多的连锁店

Zhè ge cān tīng pǐn pái yōng yǒu fēi cháng duō de lián suǒ diàn

This restaurant brand has a large number of chain stores

以西北菜为特色

Yǐ Xīběi cài wèi tè sè

It features Northwestern Chinese cuisine

它的价格真的偏高

Tā de jià gé zhēn de piān gāo

Its prices are really on the high side

但有孩子的家庭也愿意为高品质付出溢价

Dàn yǒu hái zi de jiā tíng yě yuàn yì wèi gāo pǐn zhì fù chū yì jià

But families with children are willing to pay a premium for high quality

但这次却爆出它们用的是预制菜

Dàn zhè cì què bào chū tā men yòng de shì yù zhì cài

But this time it was exposed that they use pre-made dishes

什么是预制菜

Shén me shì yù zhì cài

What are pre-made dishes?

就是提前做好了，冷冻起来

Jiù shì tí qián zuò hǎo le ，lěng dòng qǐ lái

They are dishes made in advance and frozen

或者添加防腐剂，密封起来

Huò zhě tiān jiā fáng fǔ jì ，mì fēng qǐ lái

Or preserved with preservatives and sealed

顾客点了这道菜

Gù kè diǎn le zhè dào cài

When a customer orders the dish

就把它拿出来加热

Jiù bǎ tā ná chū lái jiā rè

They just take it out and reheat it

可以说现在大多数的餐厅都是用的预制菜

Kě yǐ shuō xiàn zài dà duō shù de cān tīng dōu shì yòng de yù zhì cài

It can be said that most restaurants now use pre-made dishes

但大多是低价

Dàn dà duō shì dī jià

But most of them are low-priced

且坦诚告知顾客是预制菜

Qiě tǎn chéng gào zhī gù kè shì yù zhì cài

And honestly inform customers that they are pre-made

这个餐厅品牌的老板马上出来辩解

Zhè ge cān tīng pǐn pái de lǎo bǎn mǎ shàng chū lái biàn jiě

The boss of this restaurant brand immediately came out to defend himself

这个事情如此有热度

Zhè ge shì qíng rú cǐ yǒu rè dù

This event became so popular

也是因为这位老板的回应让网友们很反感

Yě shì yīn wèi zhè wèi lǎo bǎn de huí yìng ràng wǎng yǒu men hěn fǎn gǎn

Also because the boss's response annoyed netizens a lot

他一副高高在上，要教育消费者的姿态

Tā yī fù gāo gāo zài shàng ，yào jiào yù xiāo fèi zhě de zī tài

He had an arrogant attitude, as if he was going to educate consumers

说是这位名人故意的

Shuō shì zhè wèi míng rén gù yì de

He said the celebrity did it on purpose

说顾客难伺候

Shuō gù kè nán cì hou

And that customers are hard to please

这样就让网友们很愤怒

Zhè yàng jiù ràng wǎng yǒu men hěn fèn nù

This made netizens very angry

有很多博主也持续地讨论这个话题

Yǒu hěn duō bó zhǔ yě chí xù dì tǎo lùn zhè ge huà tí

Many bloggers also continued to discuss this topic

我在这个餐厅里还有充值呢

Wǒ zài zhè ge cān tīng lǐ hái yǒu chōng zhí ne

I still have stored value in this restaurant

我想着抽个空去把充值都用了吧

Wǒ xiǎng zhe chōu gè kōng qù bǎ chōng zhí dōu yòng le ba

I'm thinking of finding time to use up all the stored value

一方面它的品质并不好

Yī fāng miàn tā de pǐn zhì bìng bù hǎo

On one hand, its quality is not good

另一方面也怕它倒闭了

Lìng yī fāng miàn yě pà tā dǎo bì le

On the other hand, I'm also afraid it will go out of business

哈哈，其实它是个非常大的品牌

Hā hā ，qí shí tā shì gè fēi cháng dà de pǐn pái

Haha, actually, it's a very big brand

一时半会儿不会倒闭的

Yī shí bàn huì er bù huì dǎo bì de

It won't go out of business anytime soon

我们今天的主题叫危机公关

Wǒ men jīn tiān de zhǔ tí jiào wēi jī gōng guān

Our topic today is crisis public relations

这样严重影响企业经营的突发事件

Zhè yàng yán zhòng yǐng xiǎng qǐ yè jīng yíng de tū fā shì jiàn

Such sudden incidents that seriously affect business operations

就是一场危机公关了

Jiù shì yī chǎng wēi jī gōng guān le

Are a case of crisis public relations

一般大公司都会有公关部门

Yī bān dà gōng sī dōu huì yǒu gōng guān bù mén

Generally, large companies have a public relations department

对于危机情况也有预案

Duì yú wēi jī qíng kuàng yě yǒu yù àn

And they also have contingency plans for crisis situations