Digiday Live

Digiday
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This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.

  1. 2019/06/14

    How Kendra Scott offers the the right customer experience at the right time

    Kendra Scott is using data to better serve the brand’s customers, who want the best experience no matter where they’re shopping. By using the information the brand has gathered on customer behavior, Kendra Scott has built a multichannel strategy in stores and online that offers the right experience at the right time. In this session, hear from Kendra Scott’s vp of e-commerce discuss why listening to customers fuels the most powerful retail strategies.

    19 分鐘

  2. 2019/06/10

    How Allbirds grew from pop-ups to a global footprint

    Online-born brands are harnessing the power of in-store retail to different degrees. After launching with a series of temporary pop-ups, Allbirds is now building a global store network, with stores in the U.S., the U.K. and China. Travis Boyce, the footwear brand's head of global retail operations, will break down the steps Allbirds has taken to get to establish a mindfully made fleet of international stores.

    19 分鐘

  3. 2019/05/31

    How Wayfair leverages new tech to create a unique shopping experience

    How do you elevate the online shopping experience for customers? That’s what Matt Zisow, Wayfair’s head of product, is focused on. In this session, hear about the tech that powers Wayfair, from personalized product recommendations based on customers’ home décor styles, to helping customers figure out how a piece of furniture will look and fit in their homes.

    20 分鐘

  4. 2019/05/24

    The marketers' guide to making genuine branded TV

    Marketers need to think of ways of going beyond the 30-second spot in TV. And with an increasing number of ad-free options for consumers, brands need to get more creative in how they reach the masses. In this conversation with David Lang at Mindshare, we breakdown the opportunities for agencies and marketers to make true, branded TV.

    22 分鐘

  5. 2019/05/20

    The Defining Role of Challenger Brands in OTT

    OTT services, including a growing crop of virtual MVPDs, are clamoring for your ad dollars, and they have the eyeballs to warrant them. But this will not replace linear TV so fast. The content might look the same, but the dynamics of advertising on OTT are dramatically different and suggest this growing medium is going to evolve in interesting and unique ways. Kait Boulous of Varick discusses the role that challenger brands will play in shaping the future of OTT advertising.

    19 分鐘

  6. 2019/05/17

    The Evolution of Data and Technology in the OTT Space

    As technology improves and as data strategies strengthen, what does that mean for the advertising wold of traditional TV and OTT platforms? Join Michael Piner from MullenLowe's Mediahub as he details advancements in targeting audiences and evaulating ads on TV screens.

    23 分鐘

  7. 2019/05/13

    How Bonnier News makes engagement count

    Incredible sums of money are spent on creating engaging content how do we make sure that the audience really does engage? This session from the Digiday Publishing Summit Europe will consider how you act on insights and in an environment that is driven by campaign budgets, how you can act on engagement.

    21 分鐘

  8. 2019/05/10

    News UK's Ben Walmsley unpacks the path to a sustainable media brand

    With media companies in a constant state of evolution, is there a path to sustainable media? Looking at News UK’s varied portfolio of media brands, hear what Dominic Carter thinks about the state of media and where we should be focusing efforts in order to be sustainable in the long run.

    23 分鐘
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簡介

This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.

資訊

  • 創作者
    Digiday
  • 活躍年代
    2016年 - 2019年
  • 集數
    108
  • 年齡分級
    兒少適宜
  • 節目網站
    Digiday Live

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