Dirty Chats

Marisa Twentyman I Dirty Copy
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Pop culture meets marketing and business growth. Dirty Chats is the marketing podcast that turns celebrity gossip, trending scandals and viral moments into brand strategy, marketing psychology and entrepreneurial tips...so you can gossip AND grow your business. Hit follow to join founders, marketers, and creatives who want marketing advice with a side of juicy pop culture.

  1. 6 天前

    49: Secret Lives of Mormon Wives Season 5, Celine Dion is BACK & why experiential marketing is SO hot right now.

    Season 5 of The Secret Lives of Mormon Wives is back and I'm giving you my quickfire thoughts.  ... Taylor Frankie Paul, the engagement nobody believes, the co-parenting ick, and the one cast member I've completely changed my mind about. Then we get to Celine Dion, who has just returned to the stage for her Celine Dion Paris 2026 residency, and I have a take that's...surprisingly.  Because the internet has been suspiciously kind to her. And there's a reason nobody will say the obvious thing out loud. I break down exactly what's going on, and it's one of the most powerful storytelling principles you can steal for your own brand. Then in Dirty Business, the marketing trend I reckon will make or break product and service brands through 2027: experiential marketing. I get into why the brands winning right now are the ones dragging people off their phones and into an actual room, using Glossier, Cartier, Hailey Bieber's Rhode, the Erewhon smoothie, and the Lululemon Dupe Swap to show how they stack effort, scarcity and belonging until a product stops being a product and becomes a badge. Plus how to steal all of it if you run a service business and don't have a store. → The narrative transportation principle behind why fans defend a brand instead of judging it, and how to build it into your copy  → Why an unfinished story keeps people hooked (the Zeigarnik effect) and how to use open loops on purpose  → How Celine Dion's comeback explains effort justification, aka why people value what they've watched you fight for  → Why experiential marketing is the 2026 trend that turns customers into your unpaid marketing team  → How the Lululemon Dupe Swap converted 50% brand-new customers without ever telling them the product was better  → The service-business version of all of it when you've got nothing physical to hand over Follow me on IG HERE Find my website HERE

  2. 9月7日

    48: Lindsay Clancy Mistrial, Isobel Lorna's £300 Planner & My $50K Launch Strategy

    The Lindsay Clancy trial is officially a mistrial, Isobel Lorna launches a £300 planner that's made the internet whinge, and I break down the behind-the-scenes of my $50,000 USD launch.  First up in Dirty Dish: the Lindsay Clancy case has been ruled a mistrial, and I get into what one holdout juror changed, whether a retrial can ever find an untainted jury, and the thing about the public reaction to this case that I genuinely can't stop thinking about. Then we get to Isobel Lorna and Agende, the luxury planner that had TikTok in a full tantrum over its price tag. I break down exactly why it's not too expensive... and why the people whinging about the price are the entire reason it worked. Then in Dirty Business, I pull back the curtain on my own $50K launch. The real numbers, what I actually spent and the one decision I fought my launch strategist on that turned out to be genius.  Find Ashley on Instagram HERE Follow me on Instagram HERE

  3. 9月1日

    47: Meghan & Harry's SHOCK return to UK + Dolly Parton's Marketing Genius + The Death of a Pastor's Wife thoughts

    Dirty Chats is back after a four week break, and Meghan and Harry are BACK IN THE UK.  But first, how was my time away overseas? True thoughts about Powerhouse Women? And my take on the horrific true crime doco The Death of a Pastor's Wife.  First up in Dirty Dish, Meghan Markle and Prince Harry have made a shock return to the UK. This from the man who swore he couldn't see a world where he'd bring his family back within a year. So what changed? I've got six theories.  We get into the Cotswolds move, the convenient six-month "trial," the ongoing security battle with King Charles and the RAVEC committee (including the Al-Qaeda plots Harry says were kept from him), and whether this was really a financial flight dressed up as a freedom flight. Plus the Guy Ritchie casting rumour around The Gentlemen that might have been the smartest piece of newsjacking all year. And of course I help Meghan out with a new UK marketing plan to claw back her reputation.  She won't use it, but she definitely should.  Then in Dirty Business, I'm unpacking why Dolly Parton is a universally loved, and a marketing genius.  → How Meghan and Harry's UK return doubles as a reputation-marketing case study (and the image-rehab plan I'd actually run for her)  → What newsjacking really is, and how a Meghan Markle rumour may have sold Season 2 of The Gentlemen  → Why Dolly Parton refusing to change her look was the smartest brand decision of her career  → How "leaning into your Dolly-ness," aka doubling down on what makes you YOU, is the Seth Godin principle most business owners are too scared to use  → Why saying no to the biggest star in the world eventually made Dolly millions Follow me on IG HERE Find my website HERE

  4. 7月24日

    46: Kim Kardashian's Update Energy Drink Ad Is a Marketing Masterclass + the Kendall Jenner nose debate

    Kim Kardashian just dropped the most psychologically dialled ad of the year... and I'm jealous I didn't write it. 7.7 million views in nine hours (and counting). And no, it's not just because she's Kim Kardashian. But first, Dirty Dish. This week I'm covering: Robbie Williams, a FIFA interview, and the mystery white object that fell onto his mic.Amanda Batula shutting down pregnancy rumours in the most Amanda way possible.Kris Jenner going on plastic surgeon Simon Ourian's podcast to defend Kendall Jenner's nose.Then in Dirty Business, I'm breaking down Kim Kardashian's debut campaign for Update, her new energy drink brand. This isn't a "celebrity posts ad, ad goes viral" story. There are six specific psychological tactics baked into this reel, and every single one of them is stealable for your business... even if your audience is 700 followers and not 75 million. I also have a very exciting announcement about something I've been building behind the scenes. You'll want to hear this one. → Why Kim Kardashian's Update energy drink ad entertains first and sells second (and the brain chemistry that makes it work)  → How self-deprecation works as a security signal that builds audience trust  → What world-building and parasocial relationships have to do with why customers become loyal to brands  → Why pain point marketing beats listing features every single time  → How to use personality-driven marketing to convert your website visitors, even as a small business Sign up for my free 5-day workshop, How to Get Found, Liked, and Booked on AI, HERE Stalk my website HERE

  5. 7月17日

    45: Did Phoebe Gates Commit Fraud? The Phia Cookie Stuffing Scandal + Justin Baldoni Breaks His Silence

    Phoebe Gates raised over $35 million for her shopping app Phia. Now the whole internet is asking one question... did she commit fraud? This week on Dirty Chats: The Phia cookie stuffing scandal taking over the tech internetJustin and Emily Baldoni's surprise statement after two years of silenceA hot take on whether you should lie in your business to get aheadFirst, Justin Baldoni and Emily Baldoni broke their silence with a statement reel nobody saw coming... and I break down why their PR playbook has been flawless from day one. Then, Phoebe Gates (yes, Bill Gates' daughter) and co-founder Sophia Kianni are accused of cookie stuffing through Phia, their AI shopping app backed by celebrity investors like Sydney Sweeney and Hailey Bieber. I explain what cookie stuffing actually means in plain English, why the word "fraud" is being thrown around, and the halo effect... the marketing shortcut that made all of us trust them without checking a single thing. I also lay out my PR comeback plan and redemption arc for Phoebe.  Then in Dirty Business, a 15K business coach posted that lying at the start of your career is basically mandatory... and I have thoughts.  I share the terrifying first time I called myself a copywriter, how I landed my first keynote without begging for it, and the one kind of lying I fully endorse. → What cookie stuffing (affiliate attribution fraud) is and why Phia's "it was a bug" defence isn't landing → How the halo effect lets founders borrow celebrity credibility... and why investors hand over millions without checking → The crisis PR moves Phia is getting wrong right now → Why "fake it till you make it" hits differently for women raising capital → The mindset shift behind booking speaking gigs, clients, and opportunities before you feel ready JOIN the Get Found, Get Liked, Get Booked Workshop HERE Check out Unstoppable Women Conference HERE

  6. 7月7日

    44: TAYLOR SWIFT'S WEDDING to Travis Kelce...the full debrief + the magic of world building for your brand

    Taylor Swift married Travis Kelce at Madison Square Garden, and everyone (except me) is reading it wrong Taylor Alison Swift is married, and the internet is losing its mind over a peach curtain. In Dirty Dish, I'm unpacking the royal wedding of the year: the thousand guests, the raffle, the "T and T married" billboard in the world's most boring font, the Adam Sandler of it all.  I've got a theory that reframes this whole thing the second you stop looking at it as a wedding...😏 I also get into the Blake Lively snub (a thousand people invited and she still didn't make the list), and the Karlie Kloss feud that may have quietly healed itself.  Then in Dirty Business, we stay right on Taylor, because she is the single greatest living example of the one marketing skill every commentator is obsessed with in 2026: world-building. Why do we all feel personally betrayed by a venue choice? Because Taylor has spent years making millions of strangers feel like they know her, and she did it on purpose. I break down exactly how, plus two brands pulling off the same trick with zero celebrity attached. → Why world-building is the marketing skill everyone's talking about in 2026, and how Taylor Swift quietly mastered it years ago  → How giving your audience a job inside your brand (instead of just talking at them) turns casual followers into people who defend you  → What Duolingo's fake owl funeral and Liquid Death's billion-dollar "canned water" empire teach you about building a brand world  → Why effort is the glue that makes people loyal, and how small rituals get your audience marketing for you for free  → The one thing AI genuinely cannot copy in 2026, and why it's your biggest competitive advantage

  7. 6月29日

    43: Evan Spiegel lost billions launching Snapchat's AI glasses...here's what he should've done

    Evan Spiegel launched Snapchat's new Specs AR glasses, and within 48 hours Snap had lost 2 billion dollars. Yes, with a B.  This week I get into the Snap Specs launch... the keynote, the $2,195 price tag, and why everyone online blaming the "ugly" glasses has it completely wrong. I break down the actual reason Evan Spiegel's launch tanked (it isn't the design, and it isn't the cost), then I rebuild the entire campaign the way I'd have run it. (Miranda Kerr, you're so welcome.) Then in Dirty Business, I get personal about my "bad audio." A friend literally gasped when I admitted my podcast audio wasn't perfect. So I'm unpacking why I hit publish anyway, and the one thing that's quietly grown this show to number one in multiple countries while I spent 10 months getting around to the curtains, the carpet and the sound. → Why Evan Spiegel's Specs keynote led with features instead of feelings... and the buyer psychology mistake that sank the launch  → How Apple beat Microsoft in the early 2000s with identity-first marketing, and why people buy who they become, not what a product does  → The celebrity-seeding FOMO tactic that turned an unknown bikini brand into a sell-out, and how to borrow it with zero ad budget  → Why a $2,195 price tag isn't the problem (people queue for $2,000 sneakers... it's never about cost)  → How "start before you're ready" took an imperfect podcast to #1 in multiple countries in 10 months  → The perfectionism trap that quietly handicaps your launch, your email list and your content Check out my website HERE Podcast host: Marisa Twentyman, website copywriter for brands that don't do boring, founder of Dirty Chats, and wannabe PR specialist to the stars.

  8. 6月21日

    42: Olivia Rodrigo VS. Taylor Swift, Summer House Reunion, annnd I rewrite Brooklyn Beckham's terrible Doordash ad

    Olivia Rodrigo VS Taylor Swift (the whole story), how popstars market themselves, Brooklyn Beckham's DoorDash commercial annnnd I give my Summer House reunion thoughts.  Today's episode is mostly gossip...except the part where I unpack Olivia Rodrigo's personal branding and the common marketing thread that exists between popstars like Olivia Dean, Olivia Rodrigo, Taylor Swift, Katy Perry and Chappell Roan.  SO ON THIS EPISODE: Olivia Rodrigo vs Taylor Swift.Brooklyn Beckham's $1 million DoorDash collaborationThe Summer House reunion, where Amanda blew up two relationships at once and still can't work out why she's the villainI give Brooklyn a full DoorDash makeover, and I hand Amanda a PR recovery plan she did not earn but very much needs. No Dirty Business this week, but there's a real branding lesson tucked into the Olivia Rodrigo segment about what actually makes a personal brand memorable. It's the opposite of what most people do. → Why Olivia Rodrigo vs Taylor Swift and the alleged feud  → What Brooklyn Beckham's DoorDash flop teaches you about brand collaborations  → How the biggest pop stars build a memorable personal brand on purpose  → The Summer House reunion, fully recapped, with PR plans included

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簡介

Pop culture meets marketing and business growth. Dirty Chats is the marketing podcast that turns celebrity gossip, trending scandals and viral moments into brand strategy, marketing psychology and entrepreneurial tips...so you can gossip AND grow your business. Hit follow to join founders, marketers, and creatives who want marketing advice with a side of juicy pop culture.

資訊

  • 創作者
    Marisa Twentyman I Dirty Copy
  • 活躍年代
    2025年 - 2026年
  • 集數
    49
  • 年齡分級
    兒少不宜
  • 版權
    © 2026 Dirty Chats
  • 節目網站
    Dirty Chats

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