Echoes & Influence

Russel Wasserfall Media
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Conversations about public relations and reputation management and why they matter. Whether you're a seasoned communications professional or just finding your feet, this podcast is a space to learn, reflect, and grow. Hosted by Joanne Smith of Pillar9, and content strategist Francois Rank of 2BFrank, Echoes and Influence explores the trends, disciplines and moments that define communications today. Through interviews with leading voices in the field, it offers insight into the impact of public relations and reputation management and why these practices matter in business today.

  1. 第 1 集

    S2-01 PR Revenue Models

    In this episode of Echoes & Influence - the first of Season Two - Jo and Franki discuss how and why the revenue models in PR agencies or communications businesses work. Balancing staffing with strategy and practical needs - what does 'cost-to-company' mean for someone in their first comms role versus what it means for a professional who has been placed in a management or lynchpin role. Join us for this and many more sharp conversations about our industry in Season Two of Echoes & Influence.

    S2-01 PR Revenue Models

  2. 第 2 集

    S2-02. Annelee Murray - Profile

    In this first of two conversations, Annelee Murray reflects on more than two decades shaping the voice and identity of the South African Springbok Rugby team. From inside the changing room to the press room, she unpacks the real work behind high-performance sport, leadership and narrative.

    S2-02. Annelee Murray - Profile

  3. 第 3 集

    S2-03. Annelee Murray - Player Representation

    In part two of our conversation with Annelee Murray, we shift focus from the field to what comes after it, unpacking how players build sustainable careers beyond rugby. From personal brand to long-term thinking, she explores legacy, transition and the responsibility of South Africa's Springbok Rugby team ecosystem in supporting life after the game.

    S2-03. Annelee Murray - Player Representation

  4. 第 4 集

    02-04. Editorial vs Commercial

    In this episode of Echoes & Influence, Jo and Franki unpack the growing tension between editorial integrity and commercial survival in modern media. From advertorials and sponsored content to boosted posts and paid partnerships, they explore how the once-sacred divide between journalism and advertising has blurred and what that means for PR professionals navigating today’s landscape. It’s a candid, insider conversation about ROI, credibility, media sustainability and why communicators may need to rethink their relationship with paid media altogether.

    02-04. Editorial vs Commercial

  5. 第 5 集

    S2-05. Joanne Barrett on Recruitment

    In this episode of Echoes & Influence, Jo and Franki sit down with recruitment specialist Joanne Barrett to unpack the evolving talent landscape in PR and communications. From the industry’s obsession with “unicorn” hires to hybrid work tensions, AI-written CVs and the collapse of workplace professionalism, it’s an honest conversation about what agencies really need, what candidates are getting wrong and how young professionals can position themselves for success in a rapidly shifting communications industry.

    S2-05. Joanne Barrett on Recruitment

  6. 第 6 集

    S2-06. Alex Leibner - Sandton Times

    Alexander Leibner, Founder and Managing Editor of The Sandton Times, joins Echoes & Influence for a candid conversation on the future of journalism, PR and digital media. Discover how technology, AI, content creation and media entrepreneurship are reshaping communications, why relationships still matter and what PR professionals can do to work more effectively with today's newsrooms. @AlexFLeibner, @sandtontimes

    S2-06. Alex Leibner - Sandton Times

  7. 第 7 集

    S2-07. Jacques de Bie - Investor Relations

    Investor relations is far more than financial PR. In this episode of Echoes and Influence, investor relations specialist Jacques de Bie explains how IR shapes market confidence, builds investor trust and helps listed companies communicate with analysts, shareholders and the media. Discover why credibility, strategy and clear financial communication are essential in today's AI-driven capital markets.

    S2-07. Jacques de Bie - Investor Relations

  8. 第 8 集

    S2-08. Reputation Dividend

    Reputation is one of the few business assets that can't be bought. It has to be earned. In this episode of Echoes & Influence, your hosts Jo and Franki explore the idea of the reputation dividend: the competitive advantage organisations gain when trust is built consistently over time. They unpack the difference between reputation and public relations, why actions matter more than messaging and how trust influences everything from customer loyalty and talent attraction to resilience during a crisis. Drawing on research including the Edelman Trust Barometer and established corporate reputation frameworks, Jo and Franki examine how organisations build credibility through values, leadership and behaviour rather than marketing alone. They also discuss why reputation should be viewed as a strategic business asset, not simply a communications function. Whether you lead a business, manage a brand or work in communications, this episode offers a practical look at why reputation is one of the most valuable forms of capital an organisation can build, and why trust is increasingly becoming a measurable competitive advantage.

    S2-08. Reputation Dividend

  9. 第 9 集

    S2-09. 'Permission' with Tessa Graham

    What does it mean for a brand to have permission to speak, act or grow in a particular direction? Jo and Franki explore the idea with brand strategist Tessa Graham, who argues that permission is earned through consistency, credibility and trust, not visibility or influence. They look at how brands earn, extend and lose that permission, and when collaborations can help bridge the gap between what a brand is and what it wants to become.

    S2-09. 'Permission' with Tessa Graham
顯示第 2 季整季（共 9 集）

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簡介

Conversations about public relations and reputation management and why they matter. Whether you're a seasoned communications professional or just finding your feet, this podcast is a space to learn, reflect, and grow. Hosted by Joanne Smith of Pillar9, and content strategist Francois Rank of 2BFrank, Echoes and Influence explores the trends, disciplines and moments that define communications today. Through interviews with leading voices in the field, it offers insight into the impact of public relations and reputation management and why these practices matter in business today.

資訊

  • 創作者
    Russel Wasserfall Media
  • 集數
    24
  • 季數
    2
  • 年齡分級
    兒少適宜
  • 版權
    © Russel Wasserfall Media
  • 節目網站
    Echoes & Influence