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Long-form editorial stories on companies and pivotal moments in business history.

3 天前

Winner, Winner: The Chicken McNugget Story

In March 1980, McDonald’s put a new item on the menu at 15 restaurants in Knoxville. Within weeks, Chicken McNuggets made up 20% of sales at those stores. The success looked instant, but the story behind it spans three decades. It starts in 1948 with a contest to breed a meatier chicken. Today the McNugget brings in nearly $15 billion a year in system-wide sales. Read the full issue, with charts and archival images. Written by Philip Svensson Narrated by Jacob Titus Chapters (00:00) Winner, winner (00:38) The Chicken of Tomorrow (03:07) McDonald’s and Ray Kroc (05:56) Building the blueprint (09:18) The ground beneath the arches (11:04) Too many chickens (13:21) A menu built on beef (15:05) Beyond the burger (17:45) The McNugget SWAT team (20:12) Everyone’s lovin’ it (22:19) Nuggets in all weather (24:23) From chicken to Chicken McNugget (26:22) They’re here! (28:41) Innovation that endures (31:18) Still golden Edge publishes long-form stories on companies and pivotal moments in business history. Read every issue and sign up at quartr.com/edge. Published by Quartr, AI infrastructure for company research. Learn more at quartr.com. © 2026 Quartr

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Long-form editorial stories on companies and pivotal moments in business history.

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Quartr
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2026年
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1
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兒少適宜
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© 2026 Quartr
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