Judith Martinez, Director of Social Impact & Inclusion at Rare Beauty, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how purpose-driven brands create meaningful impact through experiential marketing. If you’re a brand leader, event strategist, or marketer looking to create experiences that actually matter, this episode will shift how you think about experiential marketing. Tune in now! From annual mental health summits to timely virtual community conversations, Judith shares how her team designs events that meet people where they are, both online and offline. They unpack what it really means to build experiences rooted in empathy, inclusion, and real community care. About the guest: Judith Martinez is a strategist, speaker, and social impact leader reimagining what leadership and brand experience look like in a more human-centered world. She currently serves as Director of Social Impact & Inclusion at Rare Beauty by Selena Gomez, where she leads global initiatives at the intersection of mental health, community, and culture. She is also the Founder of InHerShoes, a nonprofit dedicated to catalyzing courage for women and girls in leadership and life. Over the past decade, Judith has worked across brand, nonprofit, and cultural ecosystems—collaborating with global organizations, creative founders, and purpose-driven companies to design experiences that move people, not just metrics. Her work bridges purpose and influence, guiding brands and leaders toward more meaningful, inclusive, and emotionally resonant impact. A proud first-generation daughter of immigrants and a Forbes 30 Under 30 honoree, Judith has been recognized for her work advancing cross-generational equity and human-centered leadership. Her insights have been featured in Forbes, Fast Company, Refinery29, and Entrepreneur, and she has spoken on stages ranging from USC Marshall to ENVSN Fest in New York. Through her podcast Imaginal Goo, Judith explores identity, creativity, and the quieter work of becoming—inviting leaders and creators to build experiences rooted in care, intention, and connection. Based in Los Angeles, she is committed to creating a world where courage is contagious and leadership feels more human. Follow Judith on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here! At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here! Follow us! Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast! Schedule a call if you’re ready to take your next event to the next level.
