Great Events

Cvent
  • 0.0（0則評分）
  • 行銷
  • 每週更新兩次

If you're a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.

  1. 8月26日

    How To Design Events Around Meaningful Outcomes

    A sold-out event does not always mean it’s successful. Big registration numbers and packed rooms are nice, but those numbers alone don’t tell you whether an event achieved what it set out to do. In this episode, Felicia Asiedu sits down with Mahoganey Jones, founder and CEO of Event Specialists, to discuss how event professionals can move beyond vanity metrics and focus on meaningful KPIs to measure performance. Mahoganey explains how she defines stronger event outcomes, evaluates the true impact of event content, and borrows ideas from other industries to create more strategic and memorable experiences. What you'll learn: How to move beyond vanity metrics and measure event impactWhy event goals should always connect to business outcomesHow to use feedback loops to evaluate content effectiveness Things to listen for: (00:00) Meet Mahoganey Jones of Event Specialists (01:23) Moving beyond registration numbers and vanity metrics (04:08) Measuring the real impact of event content (05:53) Using the start-stop-keep framework (09:00) Meaningful event performance benchmarks (10:27) Borrowing ideas from other industries

  2. 8月12日

    How Wounded Warrior Project Pulls Off 400 Events a Year

    Planning an event is hard enough. Without the right processes in place, it's chaotic and nearly impossible to scale. For the Wounded Warrior Project, building a stronger event program meant replacing fragmented processes with clear systems, defined responsibilities, and leadership support. In this episode, Felicia Asiedu sits down with Paige Marg and Sarah Lutz from the Wounded Warrior Project to talk about how their team built a robust events program from the ground up. They explain how standardized workflows, a two-planner model, and better reporting improved efficiency, strengthened trust, and helped leadership recognize the full value of the events team. What you'll learn: Why clear ownership reduces friction between teamsHow to build processes that flex as your event volume growsHow to use past event data to justify future budget asks Things to listen for: (00:00) Meet the Wounded Warrior Project event team (02:08) How events rebuild community and camaraderie (04:08) Building processes for an event program (08:59) How the two-planner model works (11:09) Reporting event value to leadership (13:35) Becoming strategic subject matter experts

  3. 7月29日

    What Meaningful Intent Signals Look Like at Events

    Your event had 1,000 attendees. Great. But how many showed buying intent? Attendance, booth traffic, and badge scans only tell part of the story. In this episode, Stephanie Sweetland sits down with Nick Bennett from Reachdesk, to discuss how marketers can connect event engagement to pipeline and prove business impact. Nick explains why events work best when they are treated as part of an integrated growth strategy rather than a standalone tactic. He shares which intent signals matter most, how sales and marketing can improve follow-up, and where AI can simplify reporting and analysis. What you'll learn: How to connect event engagement signals to pipelineWhy badge scans shouldn’t automatically become MQLsHow AI can simplify event reporting and analysis Things to listen for: (00:00) Meet Nick Bennett from Reachdesk (01:29) Why traditional event metrics fall short (03:36) Identifying the strongest intent signals (08:11) Nick’s event impact tracker (10:21) Turning events into a growth engine (15:00) Opportunities for gifting to create memorable experiences Impact tracker: https://event-impact.lovable.app/

  4. 7月15日

    The TED Ecosystem: Building Human-Centered Experiences at Scale

    TED is so much more than just an events company.  Globally, their audience trusts them to spread big ideas, spark important conversations, and create meaningful experiences. In this episode, Rachel Andrews sits down with Monique Ruff-Bell, Chief Program and Strategy Officer at TED Conferences. Monique takes us behind the curtain of their global ecosystem and world-class event strategy. She discusses their human-centered approach, their dedication to long-term speaker development, and their strategy for building loyalty among younger audiences. What you’ll learn: How to design experiences that build real emotional connectionThe importance of speaker curation, topic development, and script refinementWhy you need to serve audience segments through different stages of life Things to listen for: (00:00) Meet Monique Ruff-Bell from TED Conferences (05:37) The framework behind TED's event design (09:02) How to create content around hope and optimism (10:47) TED's three flagship events (16:28) How TED filters 22,000 speaker recommendations (18:36) How AI helps content curation and event strategy (23:08) Using events for a year-round digital and community strategy (27:17) Where to draw inspiration from as event planners

  5. 7月1日

    Mid-Year Trend Update: Micro Events, Intentional Design and More

    Events are getting smaller and smaller in 2026. It’s got a lot to do with AI. Audiences are skeptical, overloaded, and craving something authentic. Intimate gatherings, personalized experiences, and IRL events foster real connection. In this episode, Felicia Asiedu and Rachel Andrews sit down with new Co-host and Goldcast CMO Kelly Cheng for a mid-year trend check-in. They discuss why building trust is more crucial than ever as AI quietly transforms the events industry.  What you’ll learn: Why in-person events are crucial for building trustThe importance of intentional venue selection and designHow events are evolving into a performance-driven channel Things to listen for: (00:00) Welcome Kelly Cheng, new co-host at Great Events (07:20) Trust as a differentiator in the age of AI (17:05) The rise of micro events (22:03) Why unique venues are trending (24:40) Event-led growth in marketing (30:47) Practical advice for teams overwhelmed by event measurement

  6. 6月17日

    Why Great Events Don’t Choose Between Revenue and Attendee Experience

    Can events be both data-driven and people-focused? According to MPI’s Lori Pugh and Rachel Benedick, absolutely. In this episode, Rachel Andrews chats with industry veterans, Lori and Rachel, about how to design experiences that delight participants while aligning with revenue goals. They discuss what it really means to know your audience, how data can transform events into meaningful experiences, and why revenue is still the ultimate metric for success.  What you’ll learn: The importance of understanding attendee personas and goalsHow to drive business outcomes without compromising attendee experienceWhy tried-and-true practices must be balanced with flexibility and innovation Things to listen for: (00:00) Meet Lori Pugh and Rachel Benedick of MPI (03:55) Understanding attendee personas and goals (09:35) Meeting your attendees’ needs (13:17) Aligning event goals with revenue and growth (18:09) Quality vs. quantity when attracting attendees (22:56) Opportunities for growth in the events industry (26:59) Learning and adapting from attendee insights

  7. 6月3日

    The Sponsorship Strategy Behind 175,000 Fans at Fanatics Fest

    Meet the woman who built the sponsorship strategy behind Fanatics Fest. In this episode, Rachel Andrews and Felicia Asiedu sit down with Paulina Giusti, Director of Sponsorships at Fanatics Events. Paulina shares what it takes to craft activations, energize brands, and drive revenue for a festival that draws 175,000 sports fans. She takes us behind the scenes of Fanatics Fest, revealing how internal alignment, strategic sponsor partnerships, and fan-first experiences can turn an event into a memorable and profitable venture. What you’ll learn: How sponsorship activations are built from strategy to executionWhat B2B marketers can learn from B2C fan experiencesWhy relationships are the foundation of successful events Things to listen for: (00:00) Meet Paulina Giusti of Fanatics Events (03:55) The difference between B2B and B2C events (06:22) What Fanatics Fest actually is (08:13) Designing memorable fan experiences (14:22) How sponsorship fulfillment actually works (19:50) Measuring sponsorship ROI and event success (22:22) Advice for event marketers moving into B2C

  8. 5月20日

    Daniel Murray on How B2B Marketers Earn Attention in 2026

    Daniel Murray on How B2B Marketers Earn Attention in 2026 What’s broken in B2B marketing? And how do we fix it? In this episode, Camille Arnold and Daniel Murray, founder of The Marketing Millennials, discuss why earning attention is harder than ever before.  In this age of AI, creating content is easy, but standing out feels impossible. Daniel shares why brand marketing is making a comeback, how events have evolved into powerful content and community engines, and why marketers need to rethink their approach to measuring success. Find out how B2B marketers can still stand out, build trust, and drive pipeline in today’s crowded digital landscape. What you’ll learn:  Why the obsession with measurement may be hurting creativityHow events can become year-round content engines, not just one-off effortsWhy IRL experiences are becoming more valuable in the age of AI Things to listen for: (00:00) Meet Daniel Murray of The Marketing Millennials (08:07) Why brand and demand need to work together (13:41) Personality-led content and owning your audience (16:55) Events as content engines and trust accelerators (19:19) Should B2B marketers take Reddit seriously? (25:41) How to make events stand out in a crowded market

顯示全部 (256)

預告片

簡介

If you're a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.

資訊

  • 創作者
    Cvent
  • 活躍年代
    2019年 - 2026年
  • 集數
    256
  • 年齡分級
    兒少適宜
  • 版權
    © 2025 Great Events
  • 節目網站
    Great Events

你可能也會喜歡