HYPEWORKS

HYPEWORKS
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We are global marketers. On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets. All we ask from you is: subscribe and follow us! Business: business@hypeworkspod.com

  1. 3月19日

    Kerry Guard on Agency Disruption, AI Content, Value Creation, Service vs Product

    Kerry Guard joins us this week to discuss how AI is disrupting traditional agency models, the importance of human expertise, and the evolving landscape of search and content creation.Join the ClubGet access to exclusive content, behind-the-scenes drops, and our private Telegram group for creators, founders, and marketers building what’s next.https://hypeworksnews.com/upgradeWatch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    38 分鐘

  2. 3月5日

    Elston Baretto on Indie Hacking, Building in Public, AI Trends, Startup Journey, Revenue Milestones

    Join the ClubGet access to exclusive content, behind-the-scenes drops, and our private Telegram group for creators, founders, and marketers building what’s next.https://hypeworksnews.com/upgradeAlex and Jake speak with Elston Barreto about his journey from the corporate world to becoming an indie hacker. They discuss the importance of community, the realities of entrepreneurship, and the trends in technology, particularly around AI and automation. Elston shares insights on building in public, the significance of revenue milestones, and the challenges of focusing on one product versus multiple products. The conversation also touches on the role of capital in entrepreneurship and predictions for the future of startups.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    38 分鐘

  3. 2月19日

    Karl Ven den Bergh on Product, Cybersecurity, Marketing Strategies, B2B vs B2C, Content

    About my channelAlex and Jake talk with Karl Van den Bergh, a CMO and seasoned product marketer with a rich background in technology and cybersecurity. The conversation explores Carl's journey from Ireland to Silicon Valley, his insights on product marketing, the intersection of marketing and technology, and the future of automation in the industry. They also discuss the challenges of maintaining content quality in a world driven by engagement metrics and delve into the evolving landscape of cybersecurity. The episode concludes with predictions about the future of marketing and technology.Subscribe for more videosyoutube.com/@alexmacgregor?sub_confirmation=1Follow me onlinex.com/alexmacgregor__ instagram.com/alexmacgregor__ linkedin.com/in/alexmacgregor2facebook.com/alexmacgregor2tiktok.com/@alexmacgregor__Sign up for my newsletteralexmacgregor.com

    39 分鐘

  4. 2月5日

    The Boys Are Back, AI Risk, Events, Digital Nomads

    In this episode, Alex and Jake discuss risks associated with AI and human interaction, challenges in event management, the realities of being a digital nomad, the concept of monk mode for personal growth, and predictions for the future of work and upskilling.Join the ClubGet access to exclusive content, behind-the-scenes drops, and our private Telegram group for creators, founders, and marketers building what’s next.https://hypeworksnews.com/upgradeWatch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    52 分鐘

  5. 2025/12/25

    Fergus Dyer-Smith on Starting a Business

    In this episode, Fergus Dyer-Smith shares his extensive background in technology and entrepreneurship, discussing the evolution of business in the digital age. He emphasizes the ease of starting a business today, the importance of market research, and the critical role of positioning and communication. Fergus also explores the impact of AI on marketing and discovery, the challenges of noise in marketing channels, and the future of entrepreneurship in a rapidly changing technological landscape.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    37 分鐘

  6. 2025/12/11

    Scott Desgrosseilliers on Attribution

    Scott Desgrosseilliers, founder and CEO of Wicked Reports, discusses the evolution of marketing attribution, the integration of AI in advertising, and the importance of balancing creativity with data-driven strategies. He shares insights on how to effectively acquire new customers and navigate the challenges posed by ad platforms like Meta and Google. Scott also offers predictions on the future of advertising in an AI-driven world, emphasizing the need for transparency and understanding in marketing strategies.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    42 分鐘

  7. 2025/11/20

    AJ Cassata on Email Marketing

    Alex and Jake chat with AJ Cassata, an entrepreneur with a rich background in sales and marketing. AJ shares his journey from dropping out of college to starting a construction business, transitioning into digital marketing, and ultimately founding his agency, Revenue Boost. The conversation delves into the intricacies of cold outreach, the evolution of email marketing, the impact of AI, and the importance of crafting compelling offers to stand out in a saturated market. AJ emphasizes the need for creativity and adaptability in the ever-changing landscape of digital marketing.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    40 分鐘

  8. 2025/11/13

    Mia Umanos on Data Science

    Alex and Jake are joined by Mia who shares her insights on data science, cultural differences in marketing, the ethical implications of data usage, and the evolving role of AI in e-commerce. The conversation explores the intersection of data science and storytelling, emphasizing the importance of critical thinking in the age of AI. Mia also discusses her experiences in the industry and offers predictions for the future of marketing and technology.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

    33 分鐘
顯示全部 (45)

簡介

We are global marketers. On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets. All we ask from you is: subscribe and follow us! Business: business@hypeworkspod.com

資訊

  • 創作者
    HYPEWORKS
  • 活躍年代
    2022年 - 2026年
  • 集數
    45
  • 年齡分級
    兒少不宜
  • 版權
    © HYPEWORKS
  • 節目網站
    HYPEWORKS
  • 提供者
    Alexander MacGregor