LevelUp

Unity / Melissa Zeloof
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Mobile games and apps are a multi-billion dollar industry. But what goes into making these popular apps and games? Join us as we speak to titans of the mobile world as we learn how they design, develop, monetize, and market their apps.

  1. 2025/10/27

    Chirag Ambwani | The data of LiveOps with Sensor Tower

    In this LevelUp episode, Melissa Zeloof sits down with Chirag Ambwani, SVP Gaming & Entertainment at Sensor Tower, to discuss the data of LiveOps - how to measure them, their effect on games' long-term success, and how developers can use their LiveOps data to make better, more profitable games.  Chapters (00:00:00) - Interview(00:00:29) - Stumbling Into the Game Industry(00:03:06) - Sensor Tower(00:04:56) - Sunstar on LiveOps & the(00:08:49) - Do Studios Over Focus on Monetization?(00:11:46) - How to Market Your Game to a Consumer(00:13:46) - First-Time User Experience(00:18:39) - What's A B Testing in LiveOps?(00:21:30) - Can We Predict Player Behavior in Game?(00:24:16) - Predictive Analytics in Game Development(00:26:32) - Top Executives: Live-O-S(00:30:14) - How to Keep Your Game Fun Long Term

    32 分鐘

  2. 2025/06/03

    John Wright | The new mobile market according to John Wright

    In this LevelUp episode, Melissa Zeloof sits down with John Wright, CEO at Turborilla and ex-VP of Mobile Games at Kwalee, to discuss his vision of the mobile gaming market. They explore the biggest trends impacting the industry, the role of AI in development, funding strategies, the evolution of hybrid games, and the potential of alternative app stores.

    45 分鐘

  3. 2025/02/26

    Stefano Accossato | How TutoTOONS is using brand partnerships to drive growth for their biggest games

    In this LevelUp episode, Melissa Zeloof sits down with Stefano Accossato, Head of Business Development at TutoTOONS. They discuss how TutoTOONS is thinking about IP and brand partnerships, the challenges and opportunities they face, and how they communicate the value of these partnerships to brands.

    38 分鐘

  4. 2025/01/07

    Yi Gong | How Tilting Point is unlocking the value of D2C webstores

    In this LevelUp episode, Melissa Zeloof sits down with Yi Gong, VP of Growth at Tilting Point. They get into how Tilting Point is leveraging D2C webstores to drive new revenue streams, why Tilting Point decided to use a third-party platform for theirs, and how Yi sees the market's future.

    28 分鐘

  5. 2023/11/13

    Božo Janković | The new TCF 2.2 and CMPs: what you need to know

    In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new TCF 2.2 requirements, how to comply with them, what you need to know about Consent Management Platforms, and how to choose the right one for you. Tune in here or read the highlights below: https://www.is.com/community/podcasts/levelup/the-new-tcf-cmps-what-you-need-to-know/

    33 分鐘

  6. 2023/10/16

    Phillip Black | Roblox properly understood: lessons for virtual economies

    In this LevelUp episode, Melissa sits down with Phillip Black, Game Economist at Game Economist Consulting and a cohost of the Deconstructor of Fun podcast. Together, they dive into what makes a game economist, the differences between game economies and real-world economics, the success of Roblox, and what other apps can learn for their own virtual economies. Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/roblox-properly-understood-lessons-for-virtual-economies/

    37 分鐘

  7. 2023/05/22

    The Unity Gaming Report | Diving in with the team behind it

    In this LevelUp episode, Melissa sits down with Emory Irpan and Nathan TenBoer, Director of Operations, Consultancy, and Insights and Lead Partner Manager and Insights at Unity respectively - two of the minds behind the Unity Gaming Report. Together, they get into the data behind the gaming industry, what didn't make the cut, why 2D games are making a comeback, and the value of pretty charts. Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/the-unity-gaming-report-diving-in-with-the-team-behind-it/

    34 分鐘

  8. 2023/05/04

    Sophie Vo | Leadership in games: solving the human puzzle genre

    In this LevelUp episode, Jasmine sits down with Sophie Vo, GM at Savage Games. Together, they dive into the the role of empathy in leadership, what leadership means and looks like in games, how to spot a leader in your team, and more.  Tune in or read the highlights: https://www.is.com/community/podcasts/levelup/leadership-in-games-solving-the-human-puzzle-genre/

    41 分鐘
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簡介

Mobile games and apps are a multi-billion dollar industry. But what goes into making these popular apps and games? Join us as we speak to titans of the mobile world as we learn how they design, develop, monetize, and market their apps.

資訊

  • 創作者
    Unity / Melissa Zeloof
  • 活躍年代
    2018年 - 2025年
  • 集數
    81
  • 年齡分級
    兒少適宜
  • 版權
    Copyright © ironSource
  • 節目網站
    LevelUp