Make More Money without Selling Your Soul

Polly Lavarello
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I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.

  1. 3 天前

    How To Build A Sustainable, Scalable Online Business In 2026

    Today’s episode is a little different. I’m reading my newly revised Profitable Practitioner’s Guide, updated for 2026, because so much has shifted and no one seems to have sent the memo. If you’re a coach, therapist or practitioner who feels stuck at the same revenue ceiling despite working incredibly hard, this is for you. I share the three funnel mistakes I see over and over again, the identity patterns quietly sabotaging your growth, and what it really takes to build a cushy business, one that’s profitable, spacious and doesn’t need you glued to your phone 24/7. If you’re done with launch burnout and visibility for visibility’s sake, this will feel like a deep exhale. Highlights: (01:42) Why I rewrote the guide for 2026 and what’s changed in the market (08:31) The three funnel mistakes keeping brilliant practitioners stuck (12:07) Dr Anna’s shift from scattered offers to one clear customer journey (16:05) Visibility versus authority, and why posting more is not the answer (21:05) The truth about launches and the revenue roller coaster effect (27:53) The six scale stopping identities, which one are you? To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    35 分鐘

  2. 2月20日

    The Anti-Shortcut Way to Build a Personal Brand with Tania Chakraborti

    If marketing in 2026 feels loud, chaotic and increasingly same same, you are not imagining it. In this episode, I’m joined by Tania Chakraborti, the Anti Shortcut Marketer and founder of Bravebird, a finalist in the 2025 Outrageously Brave, Outrageously You Awards. Tania works with established service providers and coaches ready to step into category leadership, helping them turn story into serious commercial traction. With a background spanning high growth VC backed tech, scale ups, publishing and journalism, Tania brings both creative depth and strategic rigour to personal branding. We talk about building Brave ONE as an antidote to hacky marketing, why visibility without positioning is exhausting, and how to create a body of work that sustains you for the long haul. Highlights: (03:15) The burnout moment that led to founding Bravebird (10:40) From scale up marketing leader to Anti Shortcut Marketer (17:05) Guru messaging versus guide messaging (24:40) AI risks and the rise of generic marketing (30:15) Business maturity and messaging alignment (38:20) Why courage is essential for category leadership Connect with Tania: Website Instagram To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    45 分鐘

  3. 2月13日

    Personal Brand in 2026: Why It Matters More Than Ever (And Where AI Gets It Wrong)

    Today I’m getting honest about something that didn’t quite land in my last launch, and how AI played a part in it. I’m sharing the uncomfortable lesson that reminded me why personal brand cannot be outsourced, not even to the smartest tool in the room. We’re talking about where AI is genuinely useful, where it quietly flattens your voice, and why convictions, standards and clear positioning are now your greatest competitive edge. If your marketing has started to feel a bit… word salad, this episode will help you recalibrate. Highlights: (02:10) The launch email that didn’t sound like me (06:40) Why AI can polish copy but dilute personality (09:35) What actually differentiates you in 2026 (14:20) Your convictions, standards and enemies matter (18:05) Community building versus chasing engagement (24:10) Where AI helps and where it quietly harms your brand To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    29 分鐘

  4. 2月6日

    Behind The Scenes Of My £25K Month

    I promised a conversation about authority and personal brand in 2026, but instead, I decided to take you behind the scenes of my business. This episode is a transparent look at what a £25k month actually looks like when you’re in the scaling phase, not the beginner stage and not the flashy six figure launch headlines either. I talk through what worked, what surprised me, and what didn’t quite land the way I expected. From evergreen systems and workshops to ad spend, follow up, and energy management, this is an honest reflection on building sustainable growth while protecting your time, capacity, and wellbeing. Highlights: (01:36) Why I’m sharing the messy middle of business growth (03:20) How evergreen systems and launches work together (06:45) What my ad spend and returns actually looked like (09:30) Why results are less predictable than they used to be (14:10) The role of follow up and real conversations in sales (20:45) What I’m focusing on next to scale with more ease To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    29 分鐘

  5. 1月30日

    Running a Successful Business With an ADHD-Leaning Brain (Without Burning Out)

    This episode is a very honest look at how I run my business with an ADHD leaning, neurodivergent brain, without sacrificing my health, my family, or my sanity. I share what’s actually working for me now that my business is in a more mature season, and why burnout has become my non negotiable line in the sand. We talk structure without rigidity, decision fatigue, boundaries, nervous system care, and why doing less, but better, has been the key to consistency, growth, and resilience. This isn’t advice or a diagnosis, it’s lived experience, shared in the hope it helps you design a business that works for you, not against you. Highlights: (02:45) Why rigid structure doesn’t work for ADHD brains (06:10) The two to three task rule that changed everything (09:50) Managing decision fatigue and mental load (13:40) How I structure my week without burning out (18:05) Boundaries, nervous system care, and life KPIs (23:10) Designing a business that supports your real life To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    27 分鐘

  6. 1月23日

    Women, Wealth & Why No One Taught Us This with Cleo Nedd

    I was genuinely excited to record this one because money isn’t just numbers, it’s identity, safety and nervous system stuff we’re rarely taught to look at. In this conversation with Cleo Nedd, we talk about why so many women can make money but feel strangely uncomfortable holding onto it, and how that links back to money trauma, family patterns and being one of the first generations really building wealth on our own terms. Cleo helps high achieving women stop endlessly earning and start building real wealth. She’s a financial coach and money trauma specialist who blends money psychology with practical wealth strategy, so your money actually starts working harder for you. We talk paying yourself without guilt, investing as a habit rather than a personality type, and building financial confidence when you’re self employed and cash flow isn’t always predictable. This episode is grounding, expansive and quietly powerful. Highlights: (02:40) Why women are the first generation really learning how to build wealth (07:36) How childhood money stories quietly shape what feels safe now (15:43) The emotional load of paying yourself properly from your business (21:50) What to do when you have money sitting there and no clear plan (31:48) Why strategy only works if your identity can hold it (44:53) Investing as a habit, not a personality trait Connect with Cleo: Website Instagram To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    50 分鐘

  7. 1月16日

    How One Group Program Changed My Entire Life

    Group programs have changed my life, and I’m not saying that for drama. In this episode, I’m sharing the personal, real story of how running my first group program shifted everything for me, financially, emotionally, and practically, as a single parent trying to rebuild from the ground up. I also talk about why your story matters more than ever in 2026, especially with AI making online content feel a bit… samey. If you’ve been thinking about launching a group offer, or you’ve been hiding behind “I’ll do it when I’m ready”, this is your nudge to lead with heart, back yourself, and build something that supports your wellbeing too. Highlights: (02:10) The Brighton mastermind day, and what ambitious women in a room can unlock (03:55) AI is changing social media, and why your lived story is the only real advantage (07:35) Why I chose group programs, and the question most people forget to answer: why you? (12:30) Burnout meets Covid, launching anyway, and why I do not recommend my method (15:55) Ten people, a first 10k month, and the moment I realised life could change fast (28:05) The free workshop, the Telegram group, and what’s coming next on the podcast To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    30 分鐘

  8. 1月9日

    Why January Isn’t the Time to Push (and What to Do Instead)

    I’m talking about that weird January overwhelm, the kind that makes you want to crawl back under a blanket until March. If you’ve been feeling resistance to getting started (even when you genuinely like your business), you’re not broken. You’re human, and it’s cold. In this episode I share three simple reframes I’m using right now to get moving without turning January into a punishment month, plus a practical way to decide what actually matters this week, so you can make money and keep your nervous system intact. Highlights: (03:01) - The January whiplash, dreaming is fun, then you realise you have to do the thing (06:17) - You’re your own boss, stop recreating corporate pressure with less support (10:00) - “You’re not behind, you’re seasonal,” the permission slip you needed (17:09) - The mental junk drawer method, dump the list, then pick what’s essential (19:47) - Make January joyful on purpose, yes, even if it’s just coffee or a sauna (24:05) - The client story that proves it, one year ago it felt impossible, now it’s her favourite offer Join the FREE January workshop here: https://pollylavarello.lpages.co/live-workshop-jan-2026/ To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    27 分鐘
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簡介

I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.

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