Profound

John Willis

Ramblings about W. Edwards Deming in the digital transformation era. The general idea of the podcast is derived from Dr. Demming's seminal work described in his New Economics book - System of Profound Knowledge ( SoPK ). We'll try and get a mix of interviews from IT, Healthcare, and Manufacturing with the goal of aligning these ideas with Digital Transformation possibilities. Everything related to Dr. Deming's ideas is on the table (e.g., Goldratt, C.I. Lewis, Ohno, Shingo, Lean, Agile, and DevOps). 

  1. 7 小時前

    S6 E8 - Laksh Raghavan – Seeing the Systems We Cannot See

    In this episode, I have a conversation with Laksh Raghavan. We dive deep into the origins of cybernetics, second-order systems thinking, and why W. Edwards Deming's philosophy remains as relevant as ever in today's AI-driven world. Laksh, founder of Cybersyn Labs and a systems thinker specializing in cybersecurity and executive coaching, shares how cybernetics provides a powerful framework for understanding organizations, leadership, and digital transformation. The conversation begins by tracing the roots of cybernetics through Norbert Wiener before moving into the groundbreaking work of Heinz von Foerster, whose concept of second-order cybernetics shifts the focus from simply observing systems to recognizing that the observer is part of the system. Laksh explains that every observation is shaped by our experiences, biases, and mental models, making objectivity impossible without acknowledging the observer. This perspective has profound implications for leadership, collaboration, and organizational decision-making. We then explore how these ideas connect directly to Deming's System of Profound Knowledge. Organizations often struggle because leaders attempt to implement transformations, whether AI initiatives, DevOps, or cybersecurity programs, without understanding the human system that must adopt them. Rather than imposing top-down solutions, successful leaders cultivate conversations, seek diverse perspectives, and recognize that understanding emerges through interaction rather than command. The discussion also examines why complexity cannot be managed through rigid control. Using examples from chaos engineering, biological evolution, and Heinz von Foerster's demonstrations of "order from noise," Laksh argues that experimentation, feedback, and variation are essential for innovation. These concepts naturally lead into Stafford Beer's management cybernetics and Ross Ashby's Law of Requisite Variety, illustrating that organizations survive by increasing their capacity to respond to complexity rather than attempting to eliminate it. Throughout the conversation, Deming's influence is unmistakable. Whether discussing going to the Gemba, embracing continual learning, or recognizing that organizational transformation begins with transformed leaders, Laksh reinforces that lasting change requires epistemic humility, the willingness to admit we may not fully understand the systems we lead. As AI reshapes every industry, the greatest opportunity lies not in adopting new technology, but in developing leaders capable of seeing organizations as living systems where learning, adaptation, and multiple perspectives create enduring success. Ultimately, this episode reminds us that digital transformation is not primarily a technology challenge; it’s a systems challenge. By combining Deming's teachings with modern cybernetics, Laksh offers a compelling vision for building organizations that are more resilient, adaptive, and fundamentally human. Laksh's LinkedIn: https://www.linkedin.com/in/laraghavan/

  2. 6月10日

    S6 E7 - Balaji Reddy – The Theory Behind Quality Transformation

    I have a conversation with Balaji Reddie in this episode. We dive deep into W. Edwards Deming’s seminal perspectives on quality, exploring how Deming’s ideas continue to shape modern management, systems thinking, and organizational transformation. Balaji shares his personal journey into quality management, including a remarkable family connection to Japan and a Deming Prize-winning company that sparked his lifelong fascination with Deming’s work.  The discussion examines why Deming’s teachings remain both powerful and challenging. Balaji explains that, unlike many quality thinkers who provided step-by-step methods, Deming focused on helping leaders understand why systems behave the way they do. This distinction leads to a rich conversation about the relationship between Deming and Joseph Juran, with Balaji highlighting how Deming inspired transformational thinking at the leadership level while Juran provided practical management structures that helped organizations implement quality initiatives.  A significant portion of the conversation explores the history of post-war Japan. Balaji recounts how Deming’s message resonated with Japanese leaders not only because of his statistical expertise, but because he offered hope, direction, and a compelling vision for national and industrial renewal. The discussion challenges simplistic narratives about the “Japanese miracle,” emphasizing the role of Japanese industry leaders who embraced these ideas and adapted them to their own context.  The episode also dives into Deming’s System of Profound Knowledge. Balaji explains the interconnected nature of systems thinking, variation, theory of knowledge, and psychology, emphasizing that these concepts cannot be understood in isolation. He offers practical interpretations of control charts, variation, learning, prediction, and continuous improvement, illustrating how Deming’s philosophy extends far beyond manufacturing into any complex system.  Toward the end of the conversation, John and Balaji connect Deming’s ideas to emerging technologies such as AI and agentic systems. They discuss how Deming’s principles around systems, responsibility, variation, and learning may become even more relevant as organizations increasingly rely on autonomous technologies. The episode concludes with reflections on education, leadership, and the enduring importance of understanding systems rather than merely managing outcomes.  Links: Balaji Reddie's LinkedIn - https://www.linkedin.com/in/deming/

  3. 5月20日

    S6 E6 - Kendra MacDonald – Navigating Innovation Across the Digital Ocean

    I have a conversation with Kendra MacDonald in this episode. As CEO of Canada’s Ocean Supercluster, Kendra is helping reshape how industries, governments, researchers, and technologists collaborate around one of the planet’s most important and least understood systems: the ocean. We dive deep into how emerging technologies like AI, autonomous systems, and quantum computing are transforming the ocean economy, while also exploring the organizational and leadership challenges that come with innovation at scale. Kendra explains how the Ocean Supercluster was created as a national effort to accelerate commercialization, strengthen collaboration, and modernize ocean industries through technology. The conversation expands beyond marine innovation into broader themes of systems thinking, digital transformation, and the importance of solving business problems before deploying technology. Drawing from her background at Deloitte and her work advising organizations on technology adoption, Kendra shares why so many AI initiatives struggle, not because of the tools themselves, but because organizations fail to align culture, governance, and operational goals. We also explore the tension between innovation and governance, challenging the common belief that controls slow progress. Kendra argues that thoughtful governance, risk management, and cross-functional collaboration actually accelerate innovation by creating trust and reducing downstream failures. The discussion touches on AI risk in high-consequence environments, autonomous shipping, data trust, digital twins, predictive maintenance, and the growing role of AI in optimizing maritime operations. One of the most compelling parts of the conversation centers on the future of quantum computing and its potential impact on ocean science, logistics, climate prediction, and biodiversity discovery. Kendra and John reflect on how industries can prepare now for technologies that may radically reshape optimization and decision-making in the coming decade. The episode ultimately becomes a broader reflection on interconnected systems, oceans, organizations, technology ecosystems, and society itself. Kendra offers a powerful reminder that the ocean is not simply a coastal issue, but a global infrastructure system affecting supply chains, climate resilience, communications, energy, and food security. It’s a thoughtful discussion about innovation stewardship, systems thinking, and the responsibility of leaders to build technology strategies grounded in purpose and long-term impact.

  4. 4月1日

    S6 E5 - Farhan Sheikh – Reducing Variation: Reimagining Quality in the Age of AI

    I have a conversation with Farhan Sheikh in this episode. We dive deep into W. Edwards Deming’s System of Profound Knowledge and explore how its principles can be applied to modern software development and AI-assisted coding. Farhan shares his unique journey from developer to QA leader, where he applied Deming’s philosophy, particularly variation, theory of knowledge, and systems thinking, to transform how teams approach quality. Rather than relying on inspection at the end, he emphasizes building quality into the process through better test design, tighter feedback loops, and collaboration between testers and developers. A central theme is Farhan’s “Darmok” approach: using structured examples and test cases to guide AI systems like Claude, instead of relying heavily on prompts. By feeding AI consistent, well-sequenced patterns, he demonstrates how teams can reduce variation in AI-generated code and achieve more reliable outcomes. This mirrors Deming’s principles, controlling variation and improving systems rather than reacting to defects. The conversation also explores the evolving role of QA. Farhan argues that testers, with their strength in asking critical questions and creating clear examples, are uniquely positioned to become key players in AI-driven development. This shift blurs traditional roles, pointing toward a new kind of multidisciplinary “AI producer” who integrates development, testing, and system-level thinking. Psychology and leadership emerge as critical factors. Farhan candidly discusses overcoming fear within teams, aligning motivations through data and experimentation, and the importance of leaders enabling systemic change rather than reinforcing silos. The episode concludes with a powerful reflection: true digital transformation isn’t about adopting AI tools in isolation, but about rethinking the entire system of work through Deming’s lens, focusing on quality, reducing variation, and empowering people to learn and adapt. Notes: Linked In: https://www.linkedin.com/in/farhan-sheikh-fivetwofoureight Github: https://github.com/farhan5248 Website: https://specificationbyprompt.com

  5. 3月18日

    S6 E4 - Glenn Wilson – Rethinking Cybersecurity Through Systems Thinking

    In this episode, Glenn Wilson, a cybersecurity expert, joins me to explore how systems thinking can reshape how we approach cybersecurity, vulnerability management, and modern digital systems. Glenn shares his journey from writing about DevSecOps to pursuing a master’s degree in Systems Thinking in Practice at the Open University. His motivation came from recognizing a troubling contradiction that, despite massive investments in cybersecurity, data breaches, ransomware incidents, and security failures continue to rise. This led him to question whether the industry’s largely reductionist approach misses the broader system dynamics at play. A central part of the discussion focuses on Stafford Beer’s Viable System Model (VSM), a cybernetic framework for understanding how organizations maintain balance and adapt to their environments. Glenn explains how VSM’s five subsystems can be used to diagnose why cybersecurity systems often fail. Rather than viewing security as a set of tools or controls, Glenn argues it should be understood as a living system embedded within larger organizational and risk systems. The conversation then expands into cybernetics, emergence, and AI, touching on Norbert Wiener, Ross Ashby’s law of requisite variety, and John Boyd’s OODA framework. Together, we discuss how feedback loops, adaptation, and emergent behavior shape both human organizations and AI-driven systems. Glenn raises an important concern: if organizations don’t adopt systems thinking, increasing automation and AI could amplify weaknesses rather than solve them. We close by reflecting on the relationship between humans, AI, and complex systems. Glenn emphasizes that AI should be treated as a tool within a larger system, not anthropomorphized as human intelligence. The key challenge ahead is understanding how humans and intelligent tools coexist within systems that are adaptive, emergent, and increasingly complex. The big takeaway: cybersecurity cannot be improved by optimizing isolated parts. Real progress requires understanding the entire system and our place within it.

  6. 2月11日

    S6 E3 - Carol Houle – Inspired Leadership Brings Digital Transformation

    In this episode, I have an insightful and wide-ranging conversation with Carol Houle, CEO of Inspire Digital Consulting. We explore her career journey across software development, lean supply chain transformation, cloud, and DevOps, and how these experiences led her to a central conviction: leadership is the primary bottleneck in digital transformation. Carol traces her roots back to early exposure to TQM and W. Edwards Deming during her undergraduate studies and her work at Pricewaterhouse Consulting in the 1990s, where lean principles were applied to supply chains. As Carol moved into larger leadership roles, a consistent pattern emerged: transformation efforts stalled not because of teams or tools, but because leaders themselves were the constraint. Yet leadership is rarely examined. Carol introduces her book and the Inspired Leadership Framework, which grew organically over a decade of observation, writing, and experimentation. Drawing from her experience spanning business, she distills leadership into measurable dimensions. Looking forward, Carol connects leadership quality to the coming era of agentic AI. AI will amplify whatever already exists. Weak leadership, unclear purpose, or misaligned incentives will scale into systemic risk. She introduces the idea of “benevolent AI agents” that help detect bias, misalignment, and deviations from stated intent. Show Notes: You can learn more about Inspired Digital Consulting and take the Inspired Leadership Assessment here - https://inspiredigitalconsulting.com/ Carol Houle's LinkedIn - https://www.linkedin.com/in/carolhoule/

  7. 1月21日

    S6 E2 - From Thinking to Action Part 2 - Dr. Bill Bellows and Lori Strom

    In this episode of the Profound Podcast, I continue the conversation with Dr. Bill Bellows and Lori Strom, moving deeper into the origins and intent behind the In2:In Thinking Network and what it truly means to “think about our thinking.” Bill shares the lesser-known backstory of how In2:In Thinking came to be, from its early roots as the West Coast Quality Forum to the deliberate choice to move beyond Deming’s name alone. He explains why creating new language matters when changing systems, and how words like “quality,” “thinking,” and even “together” can trap us in old meanings unless we consciously redefine them. The discussion turns to incentives, commissions, and performance management, one of the most difficult and controversial areas of applying Deming’s philosophy. Through real-world examples from sales organizations, manufacturing, and leadership roles, we explore how individual incentives often drive behavior that harms the system as a whole, even when intentions are good. Bill and I unpack why these problems aren’t about “bad people,” but about systems that reward the wrong outcomes. Lori introduces curiosity as a unifying theme, curiosity not just about external problems, but about our own assumptions, beliefs, and patterns of thinking. We connect curiosity to empathy, beginner’s mind, and the ability to see work as “part of” a larger system rather than isolated tasks. From parenting to leadership to organizational design, the conversation highlights how asking better questions can unlock better action. The episode closes by reinforcing a critical point: In2:In Thinking is not about endless reflection. Thinking about thinking must ultimately lead to better decisions, better cooperation, and better results. This balance between mindfulness and action, reflection, and delivery is at the heart of Deming’s work and the mission of the In2:In Thinking Network.

  8. 1月7日

    S6 E1 - From Thinking to Action Part 1 - Dr. Bill Bellows and Lori Strom

    To kick start season 6 of the Profound Podcast, I have a conversation with Dr. Bill Bellows and Lori Strom. Together, we explore how W. Edwards Deming’s philosophy continues to challenge prevailing styles of management, and why curiosity, systems thinking, and better questions matter more than ever in today’s digital and organizational landscape. Lori shares her personal journey from Georgia Tech to the Deming Scholars MBA program at Fordham, describing the “light-bulb moment” that came from discovering Deming’s work. She reflects on learning in an environment without grades, without competition, and with a deep emphasis on cooperation, intrinsic motivation, and real-world application. Her story illustrates how Deming’s ideas resonate with people who sense that “something is off” in traditional management but lack the language to name it. Dr. Bellows expands the discussion by reflecting on Deming’s later years, his frustration at being misunderstood, and his push to move beyond prescriptions like the 14 Points toward deeper thinking about our thinking. He recounts the origins of the In2:In Thinking Network, the importance of making Deming’s ideas accessible, and why changing words and the meaning behind them matters when changing systems. Across the episode, we connect Deming’s System of Profound Knowledge to modern challenges in education, large enterprises, and digital transformation. From AI and critical thinking to burnout inside massive organizations, this conversation highlights why real change doesn’t come from tools or methods alone, but from learning to see systems differently, ask better questions, and create environments where people can truly learn. Show Notes: http://www.in2in.org/ https://www.in2in.org/contact

簡介

Ramblings about W. Edwards Deming in the digital transformation era. The general idea of the podcast is derived from Dr. Demming's seminal work described in his New Economics book - System of Profound Knowledge ( SoPK ). We'll try and get a mix of interviews from IT, Healthcare, and Manufacturing with the goal of aligning these ideas with Digital Transformation possibilities. Everything related to Dr. Deming's ideas is on the table (e.g., Goldratt, C.I. Lewis, Ohno, Shingo, Lean, Agile, and DevOps).